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A Master in Business Analytics focuses on studying the process of collecting, structuring and analysing the data available within a company, with the aim of optimising decision making. Students will learn how to use different tools for processing, analysing and visualising data, which will equip them with the necessary knowledge and skills to enable them to make data-driven decisions.
With the high-value technological knowledge and leadership skills that you’ll gain from the Master in Business Analytics, when you graduate you’ll be a professional with an in-depth knowledge of how to obtain and manage data, enabling you to take the best business decisions.
| Campus-based | |
| Alcobendas | 60 ECTS |
| Start: 18 oct. 2024 | Title issued by Universidad Europea de Madrid |
| 9 months | School of Social Sciences and Communication. |
| Private degree |
Companies are increasingly aware of the importance of data and analytics. The great challenge for those of us working in this field is to be able to translate those analyses into specific actions that support decision-making and increase profit.
Carmen López
Customer Intelligence, Market Intelligence and Pricing Director at Makro
Having professionals who can combine data and analytics with a knowledge of the business is currently a powerful differentiating factor for organisations.
Rafael Muñoz Gil
Director of the Master in Business Analytics, and Master in FinTech & Blockchain programmes at the Universidad Europea de Madrid.
Module I: The importance of data in organisations. (24 hours)
Understand the role of data in organisations, the data life cycle and data governance.
Module II: Big Data: sources, collection and mass management of data. (32 hours)
Understand the role of Big Data within organisations, and its contribution to business positioning.
Module III: Technological foundations in data science. (96 hours)
Learn about the basic technological foundations of business analytics.
Module IV: Current legal perspective regarding data. Trends. (32 hours)
Understand the regulatory and policy framework applicable to the correct application of business analytics.
Module V: Statistics and machine learning. (24 hours)
Module VI: Data visualisation and geolocation. (48 hours)
Understand how data should be presented so that it can be correctly interpreted.
Module VII: Digital analytics. (48 hours)
Functional and sectoral approach. Practical vision: understand data management to position organisations on social media.
Module VIII: Analytical techniques for data-driven decision making. (72 hours)
Understand analytical techniques for decision making in business analytics.
Module IX: Business analytics. Functional and sectoral approach. Practical vision. (48 hours)
Learn how to implement a business analytics project in different sectors, focusing on the unique features and challenges of each.
Module X: Decision making in Business Analytics. (24 hours)
Gain an understanding of how to fully deploy a business analytics project. Focus on applied methodologies.
Module XI: Final Master’s Project. (32 hours)
It is estimated that over the next five years there will be a significant shortage of qualified professionals in this discipline in all areas of business. For this reason, many of the consultancies working on analysing this trend recommend that companies actively seek to establish links with universities where these programmes are taught.
The Universidad Europea's Master in Business Analytics trains graduates and professionals in data processing and analysis to support business decision-making. You'll receive training that's 100% practical and business-oriented, where you'll explore real-life case studies in the following areas: finance, marketing, logistics, risk, insurance and human resources.
Professional Internships
Internships are a key element of your training. Gaining experience after learning skills during your degree is the best way to enter the job market. There are two types of internships: curricular (included in your curriculum) and extracurricular (which you can do on a voluntary basis).
To take part in curricular internships in companies, you must have passed 50% of the credits and enrolled for the subject before starting the internship. These internships are conducted with monitoring by the company and by the internship professor, as well as intermediate and final assessment reports.
If you want to gain more work experience before finishing your university training, you can complete extracurricular internships. You may complete an extracurricular internship during any academic year, but remember that internships are complementary to your studies, so the more knowledge you have acquired over the course of your degree programme, the better you will be able to benefit from your internship experience.
Professional Opportunities Offered by the Master's Degree
On the Master in Business Analytics programme we have an extensive portfolio of partner companies with links to business analytics, and professionals from major companies who are involved in teaching on the master's degree, bringing the student closer to professional realities through the analysis of real-life cases. Some of these are:
Start your future at Universidad Europea
You can become a student at Universidad Europea in three easy steps.
1
Start your admission process by calling +34 917407272 or request information and our advisors will contact you.
2
Once you have been admitted, secure your place by paying the reservation fee.
3
Submit the required documents to formalise your enrolment.
Any professional interested in developing exceptional skills that are in high demand in the business environments of today and of the future. Students on the master’s programme are:
Business Analytics is the discipline that focuses on collecting, structuring and analysing the data available within a company's systems through the use of different Big Data analytics technologies, with the aim of gathering relevant information that allows the organisation to optimise business decision-making.
A data analyst's main function is to gain an understanding of the data available within the company, organising and processing it by using different processing, analysis and visualisation tools such as SQL, Hadoop, Spark, Python, R, Tableau, etc., extracting relevant information to improve business decision making.
Wondering how you can become a data analyst? The Universidad Europea’s Master in Business Analytics will enable you to acquire the necessary knowledge on data processing, analysis and visualisation tools that will allow you to become a data analyst. To do so, all you need is to hold an officially recognised post-graduate qualification.
At the Universidad Europea you’ll be able to train as a data analyst, with an eminently practical programme led by professors with extensive experience in the field of business analytics, acquiring a knowledge of the key market tools used to process, analyse and view data such as SQL, Hadoop, Spark, Python, R, and Tableau. Furthermore, once you’ve acquired the necessary knowledge, you‘ll be able to do professional internships that allow you to put into practice the knowledge you have gained.
