Degree in Business and Economics

In today's era of constantly evolving data, this double degree equips you to become a business analyst with a comprehensive business vision. Through learning mathematics, statistics, and programming, you will gain the skills to make informed decisions and leverage the potential of big data in companies. Your capacity to create value from information will be crucial in this rapidly changing environment.

Our academic program has been developed by active experts and executives from renowned companies who are leaders in the implementation of big data, including the likes of Google, ING, Toyota, Accenture, Telefónica, and Everis. Through the various subjects, you acquire training in key competencies across different business areas.

With the experiential learning methodology, you’ll become familiar with machine learning software and tools such as Refinitiv, Python, Big ML, SAS, Power BI, Tableau and Google Analytics. These are currently employed by companies and institutions, applied to address real economic challenges.

Enter the world of big data with the guidance of innovative companies that are transforming the way businesses operate through the analysis of vast volumes of data. We collaborate closely with renowned companies such as IBM, DataCentric, as well as disruptive startups like Valydo and Shoppermotion.

• CT01: Ethical values: Ability to think and act according to universal principles based on the value of the person that are aimed at their full development and that entails a commitment to certain social values.
• CT02: Autonomous learning: Set of skills to select search strategies, analysis, evaluation and management of information from different sources, as well as to learn and put into practice independently what has been learned.
• CT03. Teamwork: Ability to integrate and collaborate actively with other people, areas and/or organizations to achieve common goals.
• CT04. Written communication / Oral communication: Ability to transmit and receive data, ideas, opinions and attitudes to achieve understanding and action, being oral that which is done through words and gestures and, written, through writing and/or graphic supports.
• CT05. Analysis and problem solving: Being able to critically evaluate information, decompose complex situations into their constituent parts, recognize patterns, and consider other alternatives, approaches and perspectives to find optimal solutions and efficient negotiations.
• CT07. Leadership: To be able to orient, motivate and guide other people, recognizing their abilities and skills to effectively manage their development and common interests.
• CT08. Entrepreneurship: Ability to assume and carry out activities that generate new opportunities, anticipate problems or involve improvements.
• CT09. Global mindset: Being able to show interest in and understand other standards and cultures, recognizing one's own predispositions and working effectively in a global community.

• CE1. Ability to know and understand the concept of company and entrepreneur and their role in a market economy.
• CE2. Ability to gather and interpret information to build and implement a strategic plan: external and internal strategic analysis; formulation, choice and implementation of corporate and competitive strategies and strategic control.
• CE3.Ability to understand and analyze financial markets, their structure, agents and products.
• CE4.Ability to analyze and evaluate the competitive environment of the company and markets and to integrate this analysis when undertaking new challenges.
• CE5.Ability to identify and understand the accounting area in the company and apply the different tools available for its management, as well as to know the main relationships with other departments.
• CE6.Ability to identify and understand the human resources area in the company and apply the different tools available for its management, as well as to know the main relationships with other departments.
• CE7. Ability to identify and understand the marketing and commercial areas in the company, to apply the different tools available for their management, as well as to know the main relationships with other departments.
• CE8. Ability to analyze, integrate and evaluate information from the legal environment, necessary for decision making.
• CE9. Ability to analyze, integrate and evaluate information from the socio-cultural environment, necessary for decision making.
• CE10. Ability to analyze, integrate and evaluate information from the economic environment, necessary for decision making.
• CE11. Ability to value and apply principles of social responsibility in the company, paying particular attention to environmental management, oriented to compliance with current legislation and as a source of opportunities for the reinforcement of the image and the productive process in the company.
• CE12. Effective communication and negotiation skills in the professional field of business administration.
• CE13. Ability to understand and analyze consumer behavior: evaluate and predict behaviors and trends in the different audiences in which consumers are classified in relation to a particular product or service, both geographically and culturally or in terms of population segments.
• CE14. Knowledge of statistical and econometric tools for the analysis of economic and business variables.
• and improvement of their competitiveness.
• CE18. Ability to solve complex problems in situations that require information search in the different functional areas of the company.
• CE19. Ability to make business decisions based on objective data on which to base such decisions.
• CE20. Ability to develop a study plan of business variables and indicators.
• CE21. Ability to segment and select the target audience appropriate to the interests of each business initiative.
• CE22. Ability to select and apply the most appropriate analytical tools for each situation of the company.
• CE23. Ability to select, parameterize and manage metrics related to the sources of information according to each area (marketing, finance, etc.).
• CE24. Ability to identify the information needs, depending on the objectives set.
• CE25. Ability to explore new sources of information and ways to apply solutions in different situations and sectors.
• CE26. Critical spirit to question data or truths assumed from previous data.
• CE27. Ability to adapt to an environment with an excess of information and data ("infoxication"), without losing sight of the objectives
• CE28. Ability to understand and know the "data cycle": data acquisition and creation, information construction, analysis and visualization.
• CE29. Ability to ask the right questions, in relation to the expected knowledge objective, to be translated into the right queries to be formulated to the data warehousing system.
• CE30. Ability to work and develop in multidisciplinary and multicultural teams, combining information from different sources for an optimal result.
• CE31. Ability to manage uncertainty due to the constant change of information sources.
• CE32. Business orientation: demonstrate in decisions that the cost of obtaining information should be lower than the benefit of its application.
• CE33. Ability to handle with fluency and technical solvency computer tools for statistical processing and other tools such as simulators.

View

• Academic managment
• Professional careers
• Suggestions, complaints and claims mailbox
• General hours
• School calendar
• Personal schedule