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Degree in Business and Economics

The Degree in Business Analytics and Economics is an innovative academic programme designed to integrate economic theory with advanced data analysis techniques. Spanning a duration of five years, this programme is conducted entirely in English and comprises a comprehensive curriculum totaling 363 ECTS credits.

A distinguishing feature of this business economics degree is its strong emphasis on experiential learning. Students engage in practical applications of economic principles and data analysis methodologies, gaining valuable insights into real-world business scenarios. Additionally, students have the opportunity to collaborate with a diverse range of companies and organisations, enabling them to acquire hands-on experience and cultivate professional networks.

By combining business strategy with quantitative skills, graduates of this bachelor of business economics emerge as adept professionals capable of leveraging data-driven insights to inform strategic decision-making and uncover latent opportunities within the economic landscape.

Official degree issued by Universidad Europea de Madrid

Campus-based	English , Spanish
Villaviciosa de Odón	5 years, 363 ECTS
Start: 15 sep. 2025	Faculty of Legal Sciences, Education and Humanities

Why study the Double Bachelor's Degree in Business Analytics and Economics?

The professional profile of tomorrow

Get ready to become a highly sught-after professional, and secure a bright future as a business analyst. Apply your knowledge and skills practically, leveraging the latest tools and technologies for big data.

Create value through the power of data

In today's era of constantly evolving data, this double degree equips you to become a business analyst with a comprehensive business vision. Through learning mathematics, statistics, and programming, you will gain the skills to make informed decisions and leverage the potential of big data in companies. Your capacity to create value from information will be crucial in this rapidly changing environment.

Provide a response tailored to the needs of the market

Our academic program has been developed by active experts and executives from renowned companies who are leaders in the implementation of big data, including the likes of Google, ING, Toyota, Accenture, Telefónica, and Everis. Through the various subjects, you acquire training in key competencies across different business areas.

Practical approach to tools and software

With the experiential learning methodology, you’ll become familiar with machine learning software and tools such as Refinitiv, Python, Big ML, SAS, Power BI, Tableau and Google Analytics. These are currently employed by companies and institutions, applied to address real economic challenges.

Taught by the best in the business

Enter the world of big data with the guidance of innovative companies that are transforming the way businesses operate through the analysis of vast volumes of data. We collaborate closely with renowned companies such as IBM, DataCentric, as well as disruptive startups like Valydo and Shoppermotion.

Digital Business Week 2023

The Faculty of CC. Social and Communication of the Universidad Europea presented the second edition of the Digital Business Week. Workshops, conferences and practical activities with top-level speakers on healthcare data, sustainability, digital currencies shared their knowledge in this event.

Accreditation and Recognition

Number 1 in the Autonomous Community of Madrid in terms of teaching quality, according to the 2020 U-Ranking published by the BBVA Foundation and IVIE.

According to World University Rankings 2021 published by Times Higher Education (THE), which evaluates performance indicators in several areas, Universidad Europea de Madrid ranks among the Top 5 national institutions, and second on the list of the best private universities in Spain.

Software and tools

What our students say

I love living in Spain. In such a culturally diverse environment, you get to meet people of different nationalities.

Manal Zahí

Business Analytics Undergraduate

Study plan

Curriculum designed by specialists to train a professional to handle with solvency the essential tools of management and business management and the basic tools of the creation and processing of data, applied to decision making and business management.

The double degree, of a practical nature, is focused on business decision-making based on large quantities of data and the new digital economy, with a global and sustainable perspective.

Syllabus

First course

Subject	Type	ECTS
Fundamentals of Business Management	BA	6
Mathematics I: Algebra and Calculus	BA	6
Accounting I	BA	6
Finance I	BA	6
Fundamentals of Company Rights	BA	6
Statistics I	BA	6
Fundamentals of Programming I	BA	6
Statistics II	OB	6
Fundamentals of Programming II	OB	6
Accounting II	OB	6
Economic History and History of Economic Thought	BA	6
Finance II	OB	6
Mathematics II: Economics	BA	6

Second course

Subject	Type	ECTS
Data Structure	OB	6
Macroeconomics I	BA	6
Microeconomics I	BA	6
Databases	OB	6
Econometrics I	OB	6
Statistical Analysis Tools	OB	3
Macroeconomics II	OB	6
Microeconomics II	OB	6
Econometrics II	OB	6
Marketing	BA	6
Law Applied to Data Processing	OB	3
Practical Research - digital tools - LAB	OB	6
Decision-making Workshop I	OB	6

Third course

Subject	Type	ECTS
Data Engineering I	OB	6
Foreign Language I	BA	6
Internet Data Analysis	OB	3
People Management	OB	6
Game Theory	OB	6
Dynamic Macroeconomics	OB	6
New Work Methodologies and Organisation	OB	3
The Internet of Things	OB	3
Data Engineering II	OB	6
Ethics and Professional efficiency	OB	6
Financial Decision-Making Workshop	OB	6
Financial Products and Risk Management	OB	6
Human Resources Decision-Making Workshop	OB	6
Technological Innovation - EconomicLAB	OB	6

Fourth course

Subject	Type	ECTS
International Taxation	OB	6
Public Economics	OB	6
Business Analytics	OB	6
Strategic Management	OB	6
Sources of Information	OB	3
Temporary Models and Series in Economics	OB	6
CRM Tools	OB	6
Digital Ecosystem	OB	3
Economic Growth	OB	6
New Economy I - Sustainable and Circular Economy	OB	6
Internships I	OPT	6
End-of-Degree Project Business Analytics	OB	12

Fifth course

Subject	Type	ECTS
New Economics II. Neuroeconomics	OB	6
International Taxation	OB	6
International Areas and Markets	OB	6
Relational Impact and Influence	OB	6
Fundamental and Technical Investment Analysis	OB	6
International Economic Law	OB	6
International Economic Bodies	OB	6
Innovation and Entrepreneurship	OB	6
Entrepreneurial Leadership	OB	6
External Student Internship	OB	6
End-of-Degree Project in Economics	OB	6

Internships

Internships are a key part of your training. Gaining experience after what you learn in your degree is the best way to enter the job market. There are two types of internships, curricular (included in your syllabus) and extracurricular (which you can do on a voluntary basis).

To do a curricular internship in a company, you’ll need to have passed 50% of the credits and enrol on the course before you start work. These internships are monitored by the company and the internship professor, as well as interim and final reports for evaluation.

If you want to improve your work experience before completing your university studies, you can do an extracurricular internship. You can do them in any academic year, but remember that internships complement your studies, so the more knowledge you acquire throughout your degree, the more you’ll benefit from the internship experience.

Key competencies

Basic Competencies

CB1: That students have demonstrated possession and understanding of knowledge in an area of study that builds on the foundation of general secondary education, and is usually at a level that, while relying on advanced textbooks, also includes some aspects that involve knowledge from the cutting edge of their field of study.
CB2: That students know how to apply their knowledge to their work or vocation in a professional manner and possess the competencies that are usually demonstrated through the development and defense of arguments and problem solving within their area of study.
CB3: That students have the ability to gather and interpret relevant data (usually within their area of study) to make judgments that include reflection on relevant social, scientific or ethical issues.
CB4: That students can transmit information, ideas, problems and solutions to both specialized and non-specialized audiences.
CB5: That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.

Cross-disciplinary competencies

CT01: Ethical values: Ability to think and act according to universal principles based on the value of the person that are aimed at their full development and that entails a commitment to certain social values.
CT02: Autonomous learning: Set of skills to select search strategies, analysis, evaluation and management of information from different sources, as well as to learn and put into practice independently what has been learned.
CT03. Teamwork: Ability to integrate and collaborate actively with other people, areas and/or organizations to achieve common goals.
CT04. Written communication / Oral communication: Ability to transmit and receive data, ideas, opinions and attitudes to achieve understanding and action, being oral that which is done through words and gestures and, written, through writing and/or graphic supports.
CT05. Analysis and problem solving: Being able to critically evaluate information, decompose complex situations into their constituent parts, recognize patterns, and consider other alternatives, approaches and perspectives to find optimal solutions and efficient negotiations.
CT07. Leadership: To be able to orient, motivate and guide other people, recognizing their abilities and skills to effectively manage their development and common interests.
CT08. Entrepreneurship: Ability to assume and carry out activities that generate new opportunities, anticipate problems or involve improvements.
CT09. Global mindset: Being able to show interest in and understand other standards and cultures, recognizing one's own predispositions and working effectively in a global community.

Specific competencies

CE1. Ability to know and understand the concept of company and entrepreneur and their role in a market economy.
CE2. Ability to gather and interpret information to build and implement a strategic plan: external and internal strategic analysis; formulation, choice and implementation of corporate and competitive strategies and strategic control.
CE3.Ability to understand and analyze financial markets, their structure, agents and products.
CE4.Ability to analyze and evaluate the competitive environment of the company and markets and to integrate this analysis when undertaking new challenges.
CE5.Ability to identify and understand the accounting area in the company and apply the different tools available for its management, as well as to know the main relationships with other departments.
CE6.Ability to identify and understand the human resources area in the company and apply the different tools available for its management, as well as to know the main relationships with other departments.
CE7. Ability to identify and understand the marketing and commercial areas in the company, to apply the different tools available for their management, as well as to know the main relationships with other departments.
CE8. Ability to analyze, integrate and evaluate information from the legal environment, necessary for decision making.
CE9. Ability to analyze, integrate and evaluate information from the socio-cultural environment, necessary for decision making.
CE10. Ability to analyze, integrate and evaluate information from the economic environment, necessary for decision making.
CE11. Ability to value and apply principles of social responsibility in the company, paying particular attention to environmental management, oriented to compliance with current legislation and as a source of opportunities for the reinforcement of the image and the productive process in the company.
CE12. Effective communication and negotiation skills in the professional field of business administration.
CE13. Ability to understand and analyze consumer behavior: evaluate and predict behaviors and trends in the different audiences in which consumers are classified in relation to a particular product or service, both geographically and culturally or in terms of population segments.
CE14. Knowledge of statistical and econometric tools for the analysis of economic and business variables.
and improvement of their competitiveness.
CE18. Ability to solve complex problems in situations that require information search in the different functional areas of the company.
CE19. Ability to make business decisions based on objective data on which to base such decisions.
CE20. Ability to develop a study plan of business variables and indicators.
CE21. Ability to segment and select the target audience appropriate to the interests of each business initiative.
CE22. Ability to select and apply the most appropriate analytical tools for each situation of the company.
CE23. Ability to select, parameterize and manage metrics related to the sources of information according to each area (marketing, finance, etc.).
CE24. Ability to identify the information needs, depending on the objectives set.
CE25. Ability to explore new sources of information and ways to apply solutions in different situations and sectors.
CE26. Critical spirit to question data or truths assumed from previous data.
CE27. Ability to adapt to an environment with an excess of information and data ("infoxication"), without losing sight of the objectives
CE28. Ability to understand and know the "data cycle": data acquisition and creation, information construction, analysis and visualization.
CE29. Ability to ask the right questions, in relation to the expected knowledge objective, to be translated into the right queries to be formulated to the data warehousing system.
CE30. Ability to work and develop in multidisciplinary and multicultural teams, combining information from different sources for an optimal result.
CE31. Ability to manage uncertainty due to the constant change of information sources.
CE32. Business orientation: demonstrate in decisions that the cost of obtaining information should be lower than the benefit of its application.
CE33. Ability to handle with fluency and technical solvency computer tools for statistical processing and other tools such as simulators.

Employability

As a graduate in Business Analytics and Economics you will be able to develop key positions of responsibility and management in the different strategic areas of the company, in which data analysis and its interpretation for decision making are crucial. You will be able to develop your knowledge in consulting and advisory companies, as well as in the departments of Business Intelligence, Business Strategy, Strategic Analysis, Digital Marketing, Operations, etc.; with a view to directing these departments and, ultimately, the management of the company. Together with the development of the subject Programming Fundamentals I, you will be able to prepare for the Python Institute's Certified Python Programmer Basic Level certification. The Internet Data Analysis course prepares you for the Google Analytics certification.

Managerial positions in business organisations

Whatever the department (Finance, HR, Operations, Marketing, Business Intelligence, etc.), you will be able to draw on your invaluable expertise to make data-driven decisions.

Consultancy

Big Data/Business intelligence solutions architect.
Big data systems administrator, developer or auditor.
Data analyst, data science operator or data consultant.
Big data infrastructure manager.
Strategic planning.
Economic advisor.
Tax advisor.
M&A analyst.
Auditor/Accountant
Economic policy advisor.

Financial Markets

Financial market analyst.
Investment Analyst.
Risk analyst.

Entrepreneurship

New business opportunities in all sectors, notably the digital sector.

Public service

International organizations and institutions.
European Union organizations and institutions.
International economic organizations.
General state administration.
Local and regional administration.

Admissions

Start your future at Universidad Europea

You can become a student at Universidad Europea in three easy steps.

Admission exams

Start your admission process by calling +34 917407272 or request information and our advisors will contact you.

Place reservation

Once you have been admitted, secure your place by paying the reservation fee.

Enrollment

Submit the required documents to formalise your enrollment.

Scholarships and financial aid

We want to help you. If you want to study at the Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.

Credit recognition and transfers

You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.

Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.

Your virtual tour begins here!

Experience first-hand what it is like to study at Universidad Europea: our facilities and our experiential learning model.

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Entry profile and access requirements

The ideal profile for future students of the Double Degree in Business Analytics and Economics includes motivated individuals who are capable of understanding the needs of others and providing solutions to their problems.

Although the degree belongs to the field of Social Sciences, the incoming profile of high school students should be scientific or technical. The student should have:

Broad-spectrum curiosity.
A desire to continually innovate and learn, not settling for what is already known.
The ability to solve complex problems.
Knowledge of how to turn data into relevant information.
The development of a critical mindset towards approaching mathematics and numbers.
The ability to use shortcuts to help understand information (as they are not mathematicians or engineers).

Come and see the campus

Get to know the facilities and discover why Universidad Europea is made for you.

Faculty

Our teaching staff

Esteban Serrano Monge
PhD Universitat de Lleida (Spain), MBA Vanderbilt University, TN, USA; BS Finance George Mason University, VA, USA. Over twenty years of experience as associate professor of finance and accounting while at the same time holding chief executive position at my own company in the fast moving consumer goods (FMCG) industry in South America.
Maicol Ochoa Arellano
Mathematician with more than fifteen years of teaching experience, solid knowledge and skills in solving complex problems of various kinds, with special interest in topics such as Fundamental Mathematics, Probability Theory, Pure and Applied Statistics, as well as some applications to Data Analysis, Economics, Management and Quantitative Finance.
Hongsong Wang
Dr. Wang received his PhD in Economics from the Complutense University of Madrid. He also works as a research director for Spanish think tanks, providing policy advice to various governmental institutions both in Spain and for the European Union. He has published dozens of research papers in prestigious and indexed scientific journals and has participated in international academic and policy-making conferences. His research interests include mainly entrepreneurship, history of economic thought, economic history, public policy and environmental economics.
Janaina Cejudo Sanches
Professor of Business Mathematics in the Business Analytics Degree 100% in English and in the Online Business Management and Administration Degree.
Professor of Chemistry for Engineering at the School of Architecture, Engineering and Design of the UEM. Researcher of the NanoUEM group.
Degree in Biology and Graduate in Biotechnology. PhD in Molecular Biosciences.
6 years of research experience at the Institute of Catalysis and Petrochemistry of the Spanish National Research Council (ICP-CSIC), with participation in European and national projects and collaboration with companies (Rovi Farmacéutica, Decamed, Arquimea). Tutor of TFG, TFM and professional practices in the field of biocatalysis.
Violeta Doval Hernández
She has worked for the last 10 years as a consultant for different international organizations in Europe, Latin America, West Africa and Maghreb. In 2016 she worked at the European Commission in a Research Unit of the Directorate General for International Cooperation and Development (DEVCO). She holds a European PhD in Government and Administration from the Complutense University and has done research stays at the Saint Louis University in Brussels.
Leslie Paulina Rodríguez Valencia
PhD in Economics and Business Administration from the Universidad Autónoma de Madrid. Her research focuses on SME financing. She currently works as a forensic finance analyst at RHO Finanzas.
Mónica Sánchez de Francisco
Programming fundamentals I
PhD in Computer Science and Technology from Universidad Carlos III. The thesis is framed in the national research project PACE (TIN2016-77690-R) "Pervasive and Affordable technologies for Civic Engagement". In which a conceptual model is proposed for developers and designers to evaluate and design civic technologies based on gaming and gamification as motivational factors. With publications in both journals and high impact conferences within the scientific community in the area of HCI.

Awards and Recognitions

5/5 QS Stars

Excellence in teaching, economic development, online learning, global impact, employability, governance, social impact, diversity, equity and inclusion.

Times Higher Education

Top 5 universities in Spain.

CYD Ranking

3rd private university in Madrid.

Academic quality

As part of its strategy, the University has an internal quality plan whose objective is to promote a culture of quality and continuous improvement, and which allows it to face future challenges with the maximum guarantee of success. In this way, it is committed to promoting the achievement of external recognitions and accreditations, both nationally and internationally; the measurement and analysis of results; simplification in management; and the relationship with the external regulator.

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Internal Quality Assurance System (IQAS)

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Regulations

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Students services

Degree in Business and Economics

Why study the Double Bachelor's Degree in Business Analytics and Economics?

Accreditation and Recognition

Software and tools

What our students say

Study plan

Syllabus

Internships

Employability

Managerial positions in business organisations

Consultancy

Financial Markets

Entrepreneurship

Public service

Admissions

Admission exams

Place reservation

Enrollment

Your virtual tour begins here!

Entry profile and access requirements

Come and see the campus

Faculty

Our teaching staff

Awards and Recognitions

Academic quality

Bachelor in Business Analytics

Bachelor's Degree in Business Administration

Bachelor's Degree in Economics