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Certified Program in Sports Marketing and Digital Transformation Online

Study the Online Sports Marketing Course at Real Madrid Graduate School – Universidad Europea. Acquire the most cutting-edge knowledge in the field of marketing and digital transformation to position yourself as an expert in the sports industry.

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Online Sports Marketing course

Get into the field of sports marketing and digital transformation with Real Madrid C. F. With this 10-week online course you will delve into the field of digital and online research, acquiring key skills in audience segmentation and content creation with which to influence the purchasing decision of potential consumers. In addition, you will learn the essential elements in the digital transformation of brands, new monetisation strategies, lead conversion, and brand reputation control in the digital environment, and development of the Digital Marketing Plan, among others.

This programme is 100% online and you will have the material available from the start of the course so you can access it whenever and however you want.

Online with live classes English , Spanish
6 ECTS Title issued by Universidad Europea de Madrid 10 weeks Private degree Escuela Universitaria Real Madrid Universidad Europea School of Sports Sciences
Title you will receive: Certified Program in Sports Marketing and Digital Transformation

Become an expert in digital transformation in the sports sector

Acquire specialised training in marketing and digital transformation by obtaining a global and transversal vision of the digital sports ecosystem.

  • Training adapted to the reality of the sports sector. You will learn the organisational structure of sports entities and how to integrate digital marketing into different sports business models.

  • Innovative programme. You will understand what digital research is and how to begin the process of collecting, analysing and evaluating digital data to obtain relevant and valuable information for making strategic marketing decisions.

  • Specialise in the key and growing sector. You will delve into audience segmentation and gain key skills in content creation. Both strategies are key to influencing the buying decision of the sports consumer, generating high-value content and facilitating the success of sports organisations.

  • Practical learning. Study real cases from different sporting fields to learn more about digitalisation trends and opportunities in the sport sector. You will know how to define the digital business planning process based on objectives, tactics, indicators and targets.

  • Analytical tools. You will learn about digital traffic generation models, their advantages, disadvantages, and how they are oriented towards performance. You will delve into new monetisation strategies and the models and tools for generating online traffic through advertising.

  • Digital transformation. You will be introduced to the challenges and opportunities of big data applied to sports marketing and how to work with data management in the creation and continuous improvement of the digital marketing plan in sports organisations.

Escuela Universitaria Real Madrid

Escuela Universitaria Real Madrid Universidad Europea is the world’s leading graduate school in sport that offers a unique academic model.

Since it was founded, more than 15.000 students have graduated from the school, most of whom today carry out their professional activity in the sports industry, adding their expertise and contributing to the professionalisation of the industry at a global level.

Study plan

The study plan of the Online Sports Marketing Course is made up of four modules that will provide you with practical, multidisciplinary, and up-to-date training. All the material will be available on the virtual campus. The content included on the course are:

  • Topic 1. Digital research to identify and set the main business drivers
  • Topic 2. Users and audiences segmentation to influence consideration
  • Topic 3. Content marketing as a strategy to generate visibility and conversion
  • Topic 1. New opportunities through disruptive tools
  • Topic 2. Brand transformations in the new digital environment
  • Topic 3. Marketing through social platforms
  • Topic 1. Advertising and promotion opportunities
  • Topic 2. Contents monetization strategies
  • Topic 3. Conversion as a marketing goal
  • Topic 1. Developing a digital marketing plan
  • Topic 2. Tracking and controlling a sports brand
  • Topic 3. Web and Social Analytics, managing digital operations

Course Methodology

This online course is designed to offer quality and specialised training in a flexible way that can be combined with the student's day-to-day life.

  • You will have all the content at your disposal from the beginning of the course and you will have three months to complete the course in a flexible way, at your own pace.
  • Explanatory and illustrative videos.
  • Self-assessment at the end of each module.

Student Profile

The course in Sports Marketing Online is focused on:

  • Professionals who wish to carry out their work in the sports sector and need to understand the particularities of such a dynamic environment as digital in the sector. Because there are characteristics, limitations and challenges of the sector that the interested party must understand in order to have an advantage when starting to work in it.

  • Professionals who already carry out their work activities in the sports sector, but who want to specialize and complement their training in marketing and digital transformation.

This online course is aimed at…

  • Professionals who wish to work in the sports sector and need to understand the particularities of such a dynamic and digital environment in the sector.

  • Professionals who already work in the sports sector, but who want to specialise and complement their training in marketing and digital transformation

  • Directors and managers of sports clubs who want to improve the digital transformation of their club or organisation through digital marketing.

  • Sports managers and professionals at different levels of management in any sports sector who want to update and improve their skills in the marketing and digital transformation sector.

  • Recent graduates in Sports Management or Sports Science who want to delve deeper into digital marketing and new trends in this field to obtain a high-value profile.

  • Professionals in marketing and digital marketing in sport who want to update their knowledge and discover new trends in this field.

  • Entrepreneurs or students with entrepreneurial intentions who need to acquire key skills in digital marketing.

  • Public sector managers and professionals who want to incorporate the strengths and benefits of digital marketing in public sports services.



Reservation and registration formalization

Download the admission application form and send it along with a photocopy of your DNI to UEONLINE@UNIVERSIDADEUROPEA.ES.

The admission process does not imply any cost or commitment until you have formalized the reservation.

Personalised advice: call us at (+34) 918 340 192, or write to us by email UEONLINE@UNIVERSIDADEUROPEA.ES, and you will receive all the information you need about admission to the course from our specialised advisors.