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Course in Sports Marketing and Digital Transformation Online

Become an expert in digital transformation in sports by studying our Course in Sports Marketing from Real Madrid Graduate School. Flexible study options to suit your needs.

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key points

Specialise in sports marketing with Real Madrid. With this online course you will acquire the necessary knowledge to develop strategic plans and lead the digitisation and transformation projects within your sports organisation.

  • Start: 14 jun. 2021
  • 10 weeks
  • 6 ECTS
  • Non official degree
  • Real Madrid Graduate School - Universidad Europea
  • English Spanish
  • Title issued by Universidad Europea de Madrid
  • School of Sports Sciences

Why should you study the Course in Sports Marketing online?

Real Madrid Graduate School

Has been training professionals for 14 years and more than 10,000 graduates today carry out their work in the sports sector.

Digital Transformation of the Sports Sector

Acquire specialized training in one of the areas with the greatest professional projection within the sports sector and lead the digitization strategies of your entity.

Masterclasses with Experts

Every 15 days you will have the opportunity to attend masterclasses with experts in sports marketing.

100% online

All the material will be available from the beginning of the course so that you can access it when and how you want.

Real Madrid Graduate School

UE - Real Madrid Graduate School is the world's leading graduate school in sport that offers a unique academic model.

More than 10,000 graduates have been trained at the school, most of whom carry out their professional activity in the Sports Industry, having clearly contributed to the professionalization of the Industry at a Global level.

Become an expert in Digital Transformation in the sports sector

Specialise with this online course in digital marketing, an innovative programme in which you will study real cases in the sports sector, offering you unique training in one an area of increasing demand in today's workplace.

Specialised Trainning in the Sports Sector

  • You will understand the organisational structure of sports organisations and how to integrate digital marketing. You will acquire a strategic perspective of digitisation and digital marketing as a relevant component in the corporate strategies of sports institutions.

  • You will learn about digitsation trends in the sports sector and its opportunities. You will know how to define the digital business planning process based on objectives, tactics, KPIs and targets.

  • You will learn about the digital traffic generation models, their advantages and disadvantages and how they are oriented towards performance. You will study the models of online traffic generation through advertising.

  • You will identify the challenges and opportunities that big data and the intensive use of analytes represent for the sector.

Masterclasses with experts in sports marketing

You will have the opportunity to attend 5 masterclass, taught by experts in marketing from the sports sector, in which you will study real cases from the industry.

  • Masterclass I: eSports: The opportunity and challenges for eSports.

  • Masterclass II: OTT: Changes in digital consumption patterns and their effect on the traditional broadcasting business.

  • Masterclass III: Conversion and online traffic.

  • Masterclass IV: Fan engagement and data protection. The legal aspects of the collection and management of fan data.

  • Masterclass V: Use of Analytics for business implementation in the sports sector.

STUDY PLAN

The study plan of Course in Sports Marketing and Digital Transformation is made up of four modules that will provide you with practical, multidisciplinary and up-to-date training. All the material will be available on the virtual campus and you will also have access to five live masterclasses with experts from the sector.

1

Module 1. The digital marketing environment in the sports sector

  • Traditional business models in the sports sector and the importance of predictability in the sector.
  • The limitations of digital marketing in the sports sector.
  • How to identify innovations such as disruption or opportunity in digital marketing.
  • McKinsey's supply and demand model. Examples from the sports sector OTT, Esports, Scouting.

2

Module 2. Implementing Digital Marketing

  • Strategic planning of business and digital marketing.
  • The difference between objectives, tactics, indicators and goals.
  • The appropriate decision on platform development.
  • The marketing approach without losing sight of the business foundations.

3

Module 3. Traffic generation and conversions

  • The evolution and strategy in media buying models. From CPM to CPC to CPA.
  • Explanation of cost per acquisition models.
  • Affiliate networks.
  • Opportunities and threats on advertising platforms.

4

Module 4. Strategic analytics and data management

  • Current situation of big data at an industry and consumer level.
  • Legal aspects of proper data management.
  • How to think like data analysts and work with them from the business.

Course Format

The course is designed to offer quality and specialised training in an flexible and accommodating way allowing you to combine your studies with your personal and professional commitments.

Teaching Material

  • Downloadable material-

  • Explanatory video.

  • All content will be available from the beginning of the course and you will have 3 months to complete the course at your own pace.

Evaluation

  • No final exam.

  • Masterclass every two weeks with experts from the sector, where real cases within the sports industry will be closely examined.

Student Profile

The course in Sports Marketing Online is focused on:

  • Professionals who wish to carry out their work in the sports sector and need to understand the particularities of such a dynamic environment as digital in the sector. Because there are characteristics, limitations and challenges of the sector that the interested party must understand in order to have an advantage when starting to work in it.

  • Professionals who already carry out their work activities in the sports sector, but who want to specialize and complement their training in marketing and digital transformation.

Admission Process

The admission process to study an online degree or postgraduate programme at Universidad Europea can be carried out throughout the year, although enrolment in any of our programmes is subject to the availability of places. To complete the process you must follow these simple steps:

How to Apply

1

Option 1

Personalised advice: call us at (+34) 918 340 192, or write to us by email UEONLINE@UNIVERSIDADEUROPEA.ES, and you will receive all the information you need about admission to the course from our specialised advisors.

2

Opción 2

Formalisation of reservation and enrolment: You can download the admission application here. You must send it completed along with a photocopy of your ID to the email UEONLINE@UNIVERSIDADEUROPEA.ES

The admission process does not involve any cost for the candidate or any commitment until the reservation is confirmed.