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The online Course in Sports Marketing is a 10-week online programme designed by experts at Universidad Europea and Real Madrid that will enable you to specialise in sports marketing. With this online course, consisting of 6 ECTS, you will acquire the necessary knowledge to develop strategic plans and lead the digitisation and transformation projects within your sports organisation.
|Online with live classes||English , Spanish|
|6 ECTS||Title issued by Universidad Europea de Madrid||10 weeks||Private degree||Real Madrid Graduate School - Universidad Europea||School of Sports Sciences|
Real Madrid Graduate School
Digital Transformation of the Sports Sector
Masterclasses with Experts
Specialise with this online course in digital marketing, an innovative programme in which you will study real cases in the sports sector, offering you unique training in one an area of increasing demand in today's workplace.
Specialised Trainning in the Sports Sector
You will understand the organisational structure of sports organisations and how to integrate digital marketing. You will acquire a strategic perspective of digitisation and digital marketing as a relevant component in the corporate strategies of sports institutions.
You will learn about digitsation trends in the sports sector and its opportunities. You will know how to define the digital business planning process based on objectives, tactics, KPIs and targets.
You will learn about the digital traffic generation models, their advantages and disadvantages and how they are oriented towards performance. You will study the models of online traffic generation through advertising.
You will identify the challenges and opportunities that big data and the intensive use of analytes represent for the sector.
Masterclasses with experts in sports marketing
You will have the opportunity to attend 5 masterclass, taught by experts in marketing from the sports sector, in which you will study real cases from the industry.
Masterclass: Sports Analytics, eSports.
Masterclass: Sports Analytics, management teams.
Masterclass: Digital transformation at Real Madrid C.F.
Masterclass: OTT: Changes in digital consumption patterns and their effect on the traditional broadcasting business.
Masterclass: Fan engagement and data protection. The legal aspects of the collection and management of fan data.
The study plan of Course in Sports Marketing and Digital Transformation is made up of four modules that will provide you with practical, multidisciplinary and up-to-date training. All the material will be available on the virtual campus and you will also have access to five live masterclasses with experts from the sector.
The course is designed to offer quality and specialised training in an flexible and accommodating way allowing you to combine your studies with your personal and professional commitments.
All content will be available from the beginning of the course and you will have 3 months to complete the course at your own pace.
No final exam.
Masterclass every two weeks with experts from the sector, where real cases within the sports industry will be closely examined.
Download the admission application form and send it along with a photocopy of your DNI to UEONLINE@UNIVERSIDADEUROPEA.ES.
The admission process does not imply any cost or commitment until you have formalized the reservation.
Personalised advice: call us at (+34) 918 340 192, or write to us by email UEONLINE@UNIVERSIDADEUROPEA.ES, and you will receive all the information you need about admission to the course from our specialised advisors.