Specialise in sports marketing with Real Madrid. With this online course you will acquire the necessary knowledge to develop strategic plans and lead the digitisation and transformation projects within your sports organisation.
Real Madrid Graduate School
Digital Transformation of the Sports Sector
Masterclasses with Experts
Specialise with this online course in digital marketing, an innovative programme in which you will study real cases in the sports sector, offering you unique training in one an area of increasing demand in today's workplace.
Specialised Trainning in the Sports Sector
You will understand the organisational structure of sports organisations and how to integrate digital marketing. You will acquire a strategic perspective of digitisation and digital marketing as a relevant component in the corporate strategies of sports institutions.
You will learn about digitsation trends in the sports sector and its opportunities. You will know how to define the digital business planning process based on objectives, tactics, KPIs and targets.
You will learn about the digital traffic generation models, their advantages and disadvantages and how they are oriented towards performance. You will study the models of online traffic generation through advertising.
You will identify the challenges and opportunities that big data and the intensive use of analytes represent for the sector.
Masterclasses with experts in sports marketing
You will have the opportunity to attend 5 masterclass, taught by experts in marketing from the sports sector, in which you will study real cases from the industry.
Masterclass I: eSports: The opportunity and challenges for eSports.
Masterclass II: OTT: Changes in digital consumption patterns and their effect on the traditional broadcasting business.
Masterclass III: Conversion and online traffic.
Masterclass IV: Fan engagement and data protection. The legal aspects of the collection and management of fan data.
Masterclass V: Use of Analytics for business implementation in the sports sector.
The study plan of Course in Sports Marketing and Digital Transformation is made up of four modules that will provide you with practical, multidisciplinary and up-to-date training. All the material will be available on the virtual campus and you will also have access to five live masterclasses with experts from the sector.
The course is designed to offer quality and specialised training in an flexible and accommodating way allowing you to combine your studies with your personal and professional commitments.
All content will be available from the beginning of the course and you will have 3 months to complete the course at your own pace.
No final exam.
Masterclass every two weeks with experts from the sector, where real cases within the sports industry will be closely examined.
The admission process to study an online degree or postgraduate programme at Universidad Europea can be carried out throughout the year, although enrolment in any of our programmes is subject to the availability of places. To complete the process you must follow these simple steps:
The admission process does not involve any cost for the candidate or any commitment until the reservation is confirmed.