Business and Management Course
Official degree issued by Universidad Europea de Madrid
| Campus-based | Classes in English | Villaviciosa de Odón | 1 año, 60 ECTS | Start: September 2027 | Faculty of Economics, Business and Communication Sciences |
The Business and Marketing Course is perfect if you’re preparing for the PAU (university entrance exams) or still exploring which social sciences degree suits you best. This pre-university program provides you with a solid foundation and a clear understanding of marketing and business, helping you choose your degree next year with confidence. Plus, you’ll be ahead of the game — transfer up to 36 credits toward your bachelor’s degree!
You will enjoy an introductory year to university life and get your first experience with our academic model. You’ll also have access to the same facilities as undergraduate students.
- Duration: 1 year – 60 ECTS (European Credit Transfer System)
- Languages of instruction: Spanish or English
- Degrees you can access after completion:
- Bachelor’s Degree in Business Administration, in Spanish, English or Global format.
- Bachelor’s Degree in Economics, in Spanish or English.
- Bachelor’s Degree in Business Management based on Data Analysis (Business Analytics), in Spanish or English.
- Global Bachelor’s Degree in International Business.
- Bachelor’s Degree in Marketing, in Spanish or English.
Study plan structure
| Materia | Semestre | Reconocimiento |
|---|---|---|
| Geopolitics of Today’s World OB 6 | S1 | International Bussines (IB) |
| Principles of Business Management OB 6 | S1 | Marketing (MKT); ADE; IB |
| Introduction to Marketing / Marketing Fundamentals OB 6 | S1 | MKT; ADE; IB |
| Economic Environment OB 6 ρ | S1 | ADE; IB; MKT |
| Fundamentals of International Business OB 6 ρ | S2 | IB; ADE |
| Consumer Psycho-Sociology OB 6 ρ | S2 | MKT |
| Market Research I OB 6 ρ | S2 | MKT; ADE |
| Marketing Communication I OB 6 | S2 | MKT; IB; ADE |
| Finance I BA 6 | S2 | ADE; IB; MKT |
| Personal Effectiveness BA 6 | S1 | ADE; MKT |
Admissions
Start your future at Universidad Europea
You can become a student at Universidad Europea in three easy steps.
1
Admission exams
Start your admission process by calling +34 918257503 or request information and our advisors will contact you.
2
Place reservation
Once you have been admitted, secure your place by paying the reservation fee.
3
Enrollment
Submit the required documents to formalise your enrollment.
Open days
We know that now is an important moment to progress in your professional future. That is why we open our virtual doors to you and invite you to join us. We want you to meet the director of your programme and solve all possible doubts you have. You’ll also discover what makes our students and our online methodology unique.
14 November

Come and see the campus
Get to know the facilities and discover why Universidad Europea is made for you.
Frecuently asked questions
What is the Foundation Year in Business and Marketing?
It is a one-year, 60-ECTS university programme that introduces the fundamentals of business, economics and marketing. It is designed to help students explore different social sciences degrees while gaining an academic foundation before beginning their chosen bachelor’s programme.
Who is the Business and Marketing Foundation Year for?
The course is suitable for students preparing for university entrance or those who are still deciding which business-related degree best matches their interests. It can also help international students adapt to the Spanish university environment, culture and academic model.
What subjects will I study during the Foundation Year?
You will study business management, marketing strategy, economics, finance, international trade and business expansion. The programme also introduces areas such as geopolitics, market segmentation, the business environment and the measurement of economic activity.
Can Foundation Year credits be transferred to a bachelor’s degree?
Students who successfully complete the course and meet the relevant entry requirements may transfer up to 36 ECTS credits to an eligible bachelor’s degree. The exact number of recognised credits depends on the degree selected and the applicable recognition criteria.
Which degrees can I study after the Business and Marketing Foundation Year?
The programme can prepare you to continue into degrees such as Business Administration, Economics, Business Analytics or International Business. Completion of the Foundation Year does not replace the admission requirements for the bachelor’s degree you choose.
Is the Business and Marketing Foundation Year taught in English?
Yes. The programme is available in English and is delivered on campus in Madrid. Studying in English can help international students develop academic and professional terminology related to business, economics and marketing.
Will I experience university life during the course?
Yes. Foundation Year students can access university facilities and participate in academic and campus activities alongside undergraduate students. This allows you to become familiar with university-level study, build a social network and make a more informed decision about your future degree.



