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Global Bachelor's in International Business

Global Bachelor's in International Business Madrid

Talent in a globalised world. Taught entirely in English, you will learn how to identify and use the key levers that facilitate business success in an international environment.

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The Bachelor’s of International Business transforms students into professionals capable of managing any kind of business on the international stage. The programme was designed hand-in-hand with the most cutting-edge institutions and businesses in the international commerce field.

Villaviciosa de Odón 240 ECTS
Start: 19 sep. 2022 Title issued by Universidad Europea de Madrid
4 years School of Social Sciences and Communication.
Official degree

Your study recognition analysis at no cost

Have you previously studied or do you already have a degree? We do a personalised analysis of the study recognitions, at no cost to you.

In a global environment, it's time to rethink everything. Are you ready?

100% International Experience

You will complete two international exchanges during your third academic year, choosing from over 100 destinations thanks to our agreements with the best universities in Europe, North America and Asia.

Discover a simulation environment

You will use simulators like Thomson Reuters’ Eikon in class for analysis, research and financial simulation in the area of international business.

Global training programme

You will study an ambitious program to become a global professional capable of holding a business position in any country and under any socioeconomic environment.

In touch with the professional world

From day one, you will connect with the professional world thanks to: a CV created with company collaboration; faculty members working in banking, business or international trade; and compulsory internships.

Unleash your potential in our innovative facilities

So that you can make the most of our innovative academic model, Universidad Europea offers a range of labs and simulation rooms that are equipped with the most advanced and innovative technologies.

With a clear vision aimed at achieving academic excellence, our campuses offer a wide range of degrees focused on the development of professional skills and competencies. We have a series of facilities that stand out for their innovative design and are completely adapted to the needs of the employment market. This means our students are fully immersed in the professional world right from day one.

In Madrid we have two campuses: in Villaviciosa de Odón and Alcobendas.

In addition, students have small, flexible classes to adapt to different learning methodologies. They have access to the latest digital touch screens, and access to applications and software programs through MyLabs.

Internationally recognised quality

Universidad Europea Madrid was the first Spanish university to receive the prestigious ACBSP Accreditation (Accreditation Council for Business Schools and Programs) for all of our business programs. This accreditation highlights the excellence of the University’s faculty, learning outcomes and commitment to continuous improvement. It demonstrates the internationally recognised quality of its training programs through students’ ability to demonstrate advanced skills development in line with employers’ needs.

Study Plan

You will study an ambitious program to become a global professional capable of holding a business position in any country and under any socioeconomic environment. You will gain a work profile with a great capacity for management and leadership, an integral vision of the company and an international perspective.

From day one, you will connect with the professional world thanks to: a CV created with company collaboration; faculty members working in banking, business or international trade; and compulsory internships that allow you to learn more about the profession you aspire to join.

Código Asignatura / Subject Code Materia / Coursework ECTS Tipo / Type Idioma / Language
9885001101 Entorno Económico 6 BASICA Inglés (en)
Economic Environment
9885001102 Fundamentos de Negocios Internacionales 6 OBLIGATORIA Inglés (en)
Fundamentals of International Business
9885001103 Habilidades Comunicativas 6 OBLIGATORIA Inglés (en)
Communication Skills
9885001104 Matemáticas 6 BASICA Inglés (en)
9885001105 Entornos: Cultural, Político y Legal 6 BASICA Inglés (en)
Environments: Cultural, Political and Legal
9885001106 Geopolítica del Mundo Actual 6 BASICA Inglés (en)
Geopolitics of Today’S World
9885001107 Principios de Dirección de Empresas 6 BASICA Inglés (en)
Principles of Business Management
9885001108 AnáLisis Financiero y Contable 6 BASICA Inglés (en)
International Accounting and Finance I
9885001109 Idioma A I 6 OBLIGATORIA Inglés (en)
Foreign Language A I
9885001110 Introducción al Marketing 6 BASICA Inglés (en)
Introduction To Marketing

Código Asignatura / Subject Code Materia / Coursework ECTS Tipo / Type Idioma / Language
9885001201 Análisis Competitivo de Mercado 6 BASICA Inglés (en)
Competitive Market Analysis
9885001202 Contabilidad Financiera Internacional 6 OBLIGATORIA Inglés (en)
Contabilidad Financiera Internacional
9885001203 Economía Financiera 6 OBLIGATORIA Inglés (en)
Financial Economics
9885001204 Marketing Internacional 6 BASICA Inglés (en)
International Marketing
9885001205 Economía Mundial 6 BASICA Inglés (en)
World Economics
9885001206 Estadística 6 OBLIGATORIA Inglés (en)
9885001207 Fiscalidad Internacional 6 OBLIGATORIA Inglés (en)
International Taxation
9885001208 Fuentes de Financiación Internacional 6 OBLIGATORIA Inglés (en)
Sources of International Financing
9885001209 Idioma A II 6 OBLIGATORIA Inglés (en)
Foreign Language A II
9885001210 Inteligencia Empresarial 6 OBLIGATORIA Inglés (en)
Business Intelligence

Código Asignatura / Subject Code Materia / Coursework ECTS Tipo / Type Idioma / Language
9885001301 Dirección Estratégica Internacional 6 OBLIGATORIA Inglés (en)
International Strategic Management
9885001302 Gestión de Recursos Humanos 6 OBLIGATORIA Inglés (en)
Human Resources Management
9885001303 Habilidades Directivas y de Negociación 6 OBLIGATORIA Inglés (en)
Managerial and Negotiation Skills
9885001304 Investigación Comercial 6 OBLIGATORIA Inglés (en)
Commercial Research
9885001305 Comercio Internacional 6 OBLIGATORIA Inglés (en)
International Trade
9885001306 Derecho y Contratación Internacional 6 OBLIGATORIA Inglés (en)
Law and International Contracts
9885001307 Finanzas Internacionales 6 OBLIGATORIA Inglés (en)
International Finance
9885001308 Estrategias de Internacionalización 6 OBLIGATORIA Inglés (en)
Internationalization Strategies
9885001309 Idioma A III 6 OBLIGATORIA Inglés (en)
Foreign Language A III
9885001310 Dirección de la Producción y Operaciones Internacionales 6 OBLIGATORIA Inglés (en)
International Production and Operations Management

Código Asignatura / Subject Code Materia / Coursework ECTS Tipo / Type Idioma / Language
9885001401 Distribución Logística 6 OBLIGATORIA Inglés (en)
Logistical Distribution
9885001402 Ética en los Negocios Internacionales 6 OBLIGATORIA Inglés (en)
Ethics in International Business
9885001403 Gestión de Proyectos 6 OBLIGATORIA Inglés (en)
Project Management
9885001404 Prácticas Externas I 6 OBLIGATORIA Inglés (en)
Internship I
9885001405 Prácticas Externas II 6 OBLIGATORIA Inglés (en)
Internship II
9885001406 Trabajo Fin de Grado 6 OBLIGATORIA Inglés (en)
Graduation Project
9885001801 Actividades Universitarias 6 OPTATIVA Inglés (en)
University Activities
9885001802 Idioma B I 6 OPTATIVA Inglés (en)
Foreign Language B I
9885001803 Negocios Internacionales y Diplomacia 6 OPTATIVA Inglés (en)
International Business and Diplomacy
9885001804 Potencias y Mercados Emergentes 6 OPTATIVA Inglés (en)
Emerging Powers and Markets
9885001805 Evaluación del Impacto Medioambiental 6 OPTATIVA Inglés (en)
Environmental Impact Assessment
9885001806 Gestión de la Innovación 6 OPTATIVA Inglés (en)
Innovation Management
9885001807 Idioma B II 6 OPTATIVA Inglés (en)
Foreign Language B II
9885001808 Cómo Hacer Negocios en América 6 OPTATIVA Inglés (en)
How To Do Business in America
9885001809 Cómo Hacer Negocios en Asia 6 OPTATIVA Inglés (en)
How To Do Business in Asia
9885001810 Cómo Hacer Negocios en Europa 6 OPTATIVA Inglés (en)
How To Do Business in Europe
9885001811 Cómo Hacer Negocios en MENA 6 OPTATIVA Inglés (en)
How To Do Business in Mena
9885001812 Fusiones y Adquisiciones 6 OPTATIVA Inglés (en)
Mergers and Takeovers
9885001813 Idioma A IV 6 OPTATIVA Inglés (en)
Foreign Language A IV
9885001814 Idioma B III 6 OPTATIVA Inglés (en)
Foreign Language B III
9885001815 Negocios Digitales 6 OPTATIVA Inglés (en)
Digital Business

Learning Goals

Basic Aims

While studying this degree, students will develop the following skills:

  • CB1: Students possess and understand knowledge in an area of study that is based on general secondary education, and is usually found at a level that, although supported by advanced textbooks, also includes some aspects that imply knowledge coming from the forefront of their field of study.
  • CB2: Students understand how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of study.
  • CB3: That students have the ability to collect and interpret relevant data (usually within their area of study) to make judgments that include a reflection on relevant social, scientific or ethical issues.
  • CB4: That students can transmit information, ideas, problems and solutions to both a specialized and non-specialized audience.
  • CB5: That the students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.
Cross-Disciplinary Skills

Students are expected to develop the following transversal skills on this program:

  • CT1: Autonomous Learning: Ability to choose the strategies, tools and moments that you consider most effective to learn and put into practice independently what you have learned.
  • CT2: Self-confidence: Ability to assess our own results, performance and capabilities with the internal conviction that we are capable of completing tasks and overcoming challenges.
  • CT3: Ability to adapt to new situations: to be able to assess and understand different positions, adapting one's own approach as the situation requires.
  • CT4: Capacity for analysis: being able to break down complex situations into its constituent parts; evaluate other alternatives and perspectives to find optimal solutions.
  • CT5: Ability to apply knowledge to practice, to use knowledge acquired in academia in situations as similar as possible to the reality of the profession for which they are being trained.
  • CT6: Verbal and written communication: Ability to transmit and receive data, ideas, opinions and attitudes to facilitate understanding and action; verbal communication defined by words and gestures and written communication by writing and/or visual support.
  • CT7: Awareness of ethical values: Ability to think and act according to universal principles and apply these to personal and professional development, entailing a commitment to certain social values.
  • CT8: Information management: Ability to search, select, analyse and integrate information from diverse sources.
  • CT9: Skills in interpersonal relationships: Ability to relate positively to other people through verbal and nonverbal communication and assertive communication, and the ability to express or transmit what you think and want.
  • CT10: Initiative and entrepreneurial spirit: Ability to undertake difficult or random actions with resolution. Ability to anticipate problems, propose improvements and persevere in their achievement. Preference for assuming and carrying out activities.
  • CT11: Planning and time management: Ability to set goals and choose the means to achieve those goals using time and resources effectively.
  • CT12: Critical reasoning: Ability to analyse an idea, phenomenon or situation from different perspectives.
  • CT13: Problem-solving: Ability to find a solution to a confusing issue or a complicated situation without a predefined solution, which makes it difficult to achieve an end.
  • CT14: Innovation-Creativity: Ability to propose and develop new and original solutions that add value to problems posed, even in areas other than the problem itself.
  • CT15: Responsibility: Ability to fulfill the commitments when performing a task and trying to achieve a set of objectives within the learning process. Existing capacity in every subject to recognise and accept the consequences of a freely done fact.
  • CT16: Decision-making: Ability to make a choice between existing alternatives or ways to effectively solve different situations or problems.
  • CT17: Teamwork: Ability to integrate and collaborate actively with other people, areas and/or organisations to achieve common goals.
  • CT18: Use of information and communications technologies (ICT): Ability to effectively use information and communications technologies as a tool for the search, processing and storage of information, as well as for the development of communication skills.
Specific Skills
  • CE1. Ability to evaluate and critically analyse phenomena that affect the social and political environment in different international scenarios.
  • CE2: Ability to define, design, explain and apply the international business process and the different phases that comprise it: planning, organisation, management and control.
  • CE.3.- Ability to analyse the role of international organisations today as well as the role and scope of the influence of international cooperation agencies and organisations.
  • CE.4. Ability to identify and analyse the economic aspects of globalisation linked to: internationalisation of companies, foreign trade and global economy.
  • CE.5. Ability to communicate effectively in two languages, at a general level and specifically in the professional field of international business.
  • CE.6. Ability to assimilate and take into account in the decision-making process the socioeconomic reality of the different geopolitical, geoeconomic and sociocultural areas, as well as their particularities.
  • CE.7. Ability to use the management tools available in the area of marketing and commercial management in international business contexts.
  • CE.8. Ability to use the management tools available in the area of administration and finance in international business fields.
  • CE.9. Ability to use human resources management tools in international business fields.
  • CE.10. Ability to use the tools available in the area of production management including planning, sales forecasting, inventory management and quality control of the production process.
  • CE.11. Ability to analyse and evaluate macroeconomic information in new competitive environments for strategic business decision-making.
  • CE.12. Ability to understand and evaluate the legal framework for strategic business decision-making in new competitive environments.
  • CE.13. Ability to analyse and evaluate, in international social environments, new competitive markets for strategic business decision-making.
  • CE. 14. Ability to adapt to new trends and business practices including the application of corporate social responsibility policies in the international arena.
  • CE. 15. Ability to perform market analysis prior to decisions of international expansion and business growth.
  • CE. 16. Ability to select the best strategic, marketing and commercial planning alternative, to be applied in the markets and companies in which the activity takes place, in globalised and interdependent environments.
  • CE.17.- Ability to select the best strategic, marketing and commercial planning alternative, to be applied in the markets and companies in which the activity takes place, in globalised and interdependent environments.
  • CE.18. Ability to select the best alternative for human resources planning and people management to apply in each market and company in an environment ofgrowing interconnection and dependence between countries.
  • CE.19. Ability to understand and integrate professionally in the different economic, organisational and hierarchical structures of multinational companies, knowing the positions and functions of each manager and department.
  • CE. 20. Ability to use the mathematical tools necessary for the resolution of economic problems and the use of the basic methods of calculation, algebra and programming.
  • CE. 21. Ability to interpret accounting and financial information prepared in different countries, the adjustments and the economic effects of different accounting alternatives, as well as the adjustments to obtain information according to international financial reporting standards.
  • CE. 22. Ability to integrate into different international environments, adapting the business model to other geopolitical and cultural contexts.
  • CE. 23.- Ethical behaviour in business respecting human rights and the impact of productive activities on the environment both in the country of origin and in the different markets in which it operates.
  • CE. 24. Ability to recognise technological and innovation strategies, as well as technological analysis tools and technological capabilities of the company.
  • CE. 25. Ability to apply the new trends in business administration: knowledge management, innovation management, etc., which allow it to achieve greater professional development and business success.
  • CE. 26. Ability to integrate the different budgets of the company and relate it to the technical and economic standard costs and analysis of deviations.
  • CE. 27. Ability to use tools and different criteria.
  • First: 2014-2015
  • Second: 2015-201
  • Third: 2016-2017
  • Fourth: 2017-2018

As part of this program, you will take part in two international exchanges at universities abroad during your third and fourth academic year. These are the options you can choose from:

  • UC Berkeley (USA)
  • McGill University (Canada)
  • Pace University (USA) Heriot-Watt University (UK)
  • Hunan International Economics University (China)
  • San Diego State University (USA)
  • Appalachian State University (USA)
  • State University of New York at Oswego (USA)
  • Carleton University (USA)
  • Red Erasmus

External internship regulations

External internship regulations ‘Internships are a key component of your training. Acquiring experience after what you have learnt in your degree is the best way to enter the employment market. There are two types of internships: curricular—which are included in your study plan—and extracurricular—which you can do on a voluntary basis.

In order to complete curricular internships in companies, you will need to have 50% of the credits approved and to register the subject before starting your internship. These internships are monitored by the company and the internship coordinator, and interim and final reports are prepared for evaluation.

If you want to take your work experience to the next level before finishing your university education, you can pursue an extra-curricular internship. You can do them in any academic year, but keep in mind that internships are a formative complement to your studies; therefore, the more knowledge you have acquired throughout your studies, the more you will benefit from the internship experience.

Carreer opportunities of the International Business Degree

A cutting-edge syllabus focusing on the market, an experiential academic model, an international outlook and compulsory internships make up the core of the degree, increasing your employability and entrepreneurial capacity and making it easier for you to access the national and international job market. As an international business graduate, you will be highly skilled in the international management of a company and able to work around the world. You will acquire the knowledge, techniques, skills and conduct needed in international business culture. This culture requires professionals with multidisciplinary knowledge, management and business techniques, economics and language skills, geopolitical knowledge, an understanding of institutions and international experience. You will acquire the latter through international exchanges during your degree.

  • As a director, specialist or manager of any department of a company or organisation within a multinational company in any sector or activity.
  • At border control agencies.
  • As an entrepreneur leading your own company or family business.
  • As an international, commercial and economic relations expert at foreign trade organisations, firms and consulting agencies.
  • In research or planning centres and institutions or Think Tanks.
  • In the World Bank, International Monetary Fund, Central European Bank or in private financial entities.
  • For diplomatic missions or consulates.
  • As a business or business development adviser or consultant.
  • In international business development and cooperation organisations.


Start your future at Universidad Europea

Choosing what to study is one of the most important decisions you will make. That is why we have an advisory team who will guide you at every step of the way. You can become a Universidad Europea student in three easy steps.


Start your admissions process by calling (+34) 91 740 72 72 or completing the admissions form via the link attached below.


Reserving a place

Once you have been admitted, guarantee your place by paying a reservation fee.



Submit the necessary documents to formalise your enrolment.

Admissions application

Start your admissions process

The ideal profile of students wishing to study the Bachelor’s in International Business is:

  • Students interested in working in management at companies with an international presence, whatever the sector.
  • Active professionals who want to make a leap in their professional career.
  • Graduates in Advanced Vocational Training

You can access the Bachelor’s in International Business via any of the following options:

  • Passing the University Admissions test, in accordance with current legislation.
  • Pass the Access Tests for over 25 years and over 45 years.
  • Advanced Vocational Training, Advanced Vocational Training in Plastic Arts and Design, Advanced Vocational Training in Sports.
  • Diplomas, Graduates, Technical Engineers, Engineers, Architects.
  • Graduates of educational systems of Member States of the European Union and other countries with which international agreements have been signed, complying with the provisions of current regulations.
  • Students from other countries and those who do not have an international agreement signed, must have their degrees recognised and take the university test(s).
  • Over 40 years who, without having a degree that allows them access to the university, accredit work or professional experience in relation to the Degree in International Business.
  • Minimum English level required: B2



70% of our professors are doctors of great prestige in the educational field.

  • Almudena Rodríguez
    Human Resource Management
    Almudena Rodríguez has specific knowledge on employer branding and internal communication. She has 25 years’ experience in HR and communications management positions at IBEX companies. She currently works as a senior advisor for internal communications and employer branding.
  • Antonio Alcocer
    Project Management
    Antonio Alcocer has had a long international career in management positions relating to consulting, strategic management, finance, project management, business development and marketing. He has PMP, EFA and Six Sigma professional certifications. Antonio is CEO of Alcocer&Co and is president of the charitable organisation Minds4Change.
  • César Lajud Desentis
    Current Global Geopolitics, International Business and Diplomacy
    With extensive experience as a consultant and commercial advisor for Mexico in different countries, César has acted as Consulate General for Mexico in California and has led projects for the World Bank in Equatorial Guinea.
  • Eli Seidel
    Logistics Distribution.
  • Felipe Graeml
    International Strategic Management, Internationalisation Strategies, Management of Production and International Operations
  • Francesco Cortellese
    International Taxation
  • Gloria Canales
    The Economic Environment, the Global Economy, International Trade, Global Powers and Emerging Markets.
  • Guillermo Martínez
    Environmental Impact Assessment.
  • Héctor Carretié
    International Finance
    He is an expert in the following: the global economy, the global economy and COVID-19, international finance, blockchain and eXtensbile Business Reporting Language (XBRL).
  • Hutan Hejazi
    Environments: Cultural, Political, Legal and Ethical Environments in International Business.
  • Ivan Oliver Hillard
    The Foundations of International Business, Principles of Business Management
    Ivan has a Master’s Degree in International Conflict and International Relations. He also has a Master’s Degree in International Business and Trade. His PhD is in Business and Corporate Social Responsibility.
  • Javier Fernández
    Collantes Communication Skills
    Since 2013, Javier has been working in the Education and Translation Department as a professor of English, French, Language Education I and II and Foreign Languages. In addition, he also teaches communication skills in English as a part of the Bachelor’s Degree in International Business and is a tutor for the internship course of the Master’s Degree in Bilingual Education.
  • Javier Martínez
  • Jesús Muñoz Competitive
    Market Analysis, Statistics.
  • Jesús A. Soto Pineda
    Law and International Procurement.
    Jesús has worked as a professional in Colombia, the United Kingdom and Spain. He is the director of the Legal and Political Science Department of the Faculty of Social Science and Communications at Universidad Europea. His research topics and professional work revolve around trade law, competition law and international commercial arbitration. He has completed postdoctoral terms abroad at the Chicago-Kent College of Law and at Zuyd University of Applied Sciences.
  • Laura Juárez
    Introduction to Marketing, International Marketing.
  • Luis Fernando García
    Financial and Accounting Analysis, International Accounting, Mergers and Acquisitions
  • Luis Lacalle
    International Marketing, Business Intelligence, Business Research.
  • Marina Mattera
    Innovation Management
    Since 2011, Marina has been involved in education and teaching in the goal of improving the methodologies used and learning in higher education environments. She has participated in international projects financed by the EU in the context of the H2020 project (Erasmus+), projects implemented by the Spanish Ministry of the Economy and Competition (a national plan) and internal projects. She has also been the coordinator of a consulting project for the World Bank.
  • Susana Sousa Financial
    Economics, International Financing Sources.

Quality guarantee

Universidad Europea is renowned for its academic excellence and has been recognised worldwide with awards as prestigious as the European Seal of Excellence 500+, QualiCert certification, and the Madrid Excellence award. In the international accreditation rating, QS Stars, Universidad Europea has obtained a total of four stars out of five. This external accreditation system determines the level of excellence achieved by universities in several areas. Universidad Europea has achieved the maximum score of five stars in employability, teaching, facilities and social responsibility.

In the international accreditation rating, QS Stars, Universidad Europea has obtained a total of four stars out of five. This external accreditation system determines the level of excellence achieved by universities in several areas. Universidad Europea has achieved the maximum score of five stars in employability, teaching, facilities and social responsibility.


Universidad Europea has established an internal quality control system in accordance with the directives of the Fundación para el Conocimiento Madri+d, Regional Agency for the Evaluation of the Quality of Universities, as a structure for guaranteeing the quality of new degrees in accordance with the quality directives of the European Higher Education Area (EHEA) and Organic Law 4/2007 of 12 April modifying Organic Law 6/2001 of 21 December on Universities.


Click here for more information (in Spanish)

This committee is formed of:

  • Vice Dean of the Subject Area.
  • Degree Coordinator.
  • Academic Coordinator.
  • International Coordinator.
  • Internship Coordinator.
  • Dissertation Coordinator.
  • Representative of the quality department (Qpartner).
  • Faculty member One or more students.
  • One or more students.