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The project

The I3-INSHAPE project aims to enhance the European digital economy by evolving the ClusSport Partnership (recognized by the EU in the smart specialization area – S3– of sports and vitality) into a European competence center for SME initiatives in sports and vitality. This will be achieved through the creation of the I3-INSHAPE Network of Innovation and Investment Hubs, where we will expedite interregional innovation investments related to sports and vitality, bringing them to market.

Project Summary

The I3-INSHAPE project aims to support SME-led innovations during the commercialization and scale-up stages, capturing opportunities in the rapidly expanding global market. This initiative addresses the issue of increasingly sedentary lifestyles, a key factor in the rising incidence of chronic and endemic diseases such as diabetes, heart disease, Alzheimer's, and cancer.

The project adopts a demand-driven approach, assisting SMEs in tackling challenges related to data-driven growth, scaling up innovations, and entering the market by:

  1. Establishing interregional connections to build value chains and expand market reach.
  2. Digitalizing services and products to enhance data accessibility.
  3. Providing comprehensive business and innovation support, including user-driven innovation, scaling, commercialization, and financing access.

I3-INSHAPE will develop a portfolio of interregional investment (I3) cases, starting with 6 pre-selected FLAGSHIP SME I3 cases and an additional 30+ SME I3 Cases chosen through a series of bottom-up OPEN CALLS. These 30+ SME I3 Cases will receive extra funding to:

  • Address specific needs and requests from Flagship SMEs.
  • Create a second stream of additional I3 cases, fostering interregional value chains around the Flagship and Second Stream I3 cases.

Ultimately, the project will transform the I3-INSHAPE Innovation & Investment Hubs into a self-sustaining, demand-driven ecosystem that continues beyond the project's duration.

Project Objectives

  • Objective 1:
    Invest in 6 flagship SMEs that are part of the partnership, addressing their specific needs and supporting their progress towards market readiness.
  • Objective 2:
    Identify and develop up to 35 additional interregional investment cases during the project to either support existing flagship investments (WP2) or initiate new projects (WP3).
  • Objective 3:
    Enhance data and digital infrastructure to:
  1. Facilitate interregional innovation processes.
  2. Provide comprehensive support to SMEs within the interregional innovation ecosystem (WP4).
  • Objective 4:
    Further develop and strengthen the interregional innovation ecosystem in sports and technology within this partnership (WP5). This will pave the way for a sustainable, self-sustaining European Digital Innovation Hub in the fields of sports and vitality, ultimately having a positive impact on societal health and well-being.


  • Cluster Sports and Technology – CST (South Netherlands)
  • IMEC (South Netherlands)
  • InnoBeweegLab (South Netherlands)
  • European Platform for Sport Innovation – EPSI (Brussels region, BE)
  • LAB University of Applied Sciences (Lahti region, FI)
  • LADEC (Lahti Region, FI)
  • University of Jyväskylä (Lahti region, FI)
  • Kainuu University – KAMK (Kajaani region, FI)
  • Lapland University of Applied Sciences – LUAS (Lapland region, FI)
  • MSE Cluster Ltd (East Hungary)
  • Universidad Europea de Valencia – UEV (Valencia region, ES)
  • 4ivlcesport (Valencia region, ES)
  • Metric Salad (Valencia region, ES)
  • ACCIÓ (Catalunya region, ES)
  • INDESCAT (Catalunya region, ES)

Preselected flagship SMEs

  • ViNotion (South Netherlands)
  • CSE Entertainment (Kajaani region, FI)
  • Comeback Center (Lapland region, FI)
  • Blautic Designs – SL (Valencia Region, ES)
  • ONALABS (Catalunya region, ES)

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Ask for information to the leaders Cluster Sport & Technology to know more or join the project. 

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or EISMEA. Neither the European Union nor the granting authority can be held responsible for them.