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Private Master’s Degree MBA in Sports Management Madrid

A top-ranked programme for management professionals in the world of sports. Worldwide TOP10 at SportBusiness Postgraduate Ranking 2020 for Sports Management MBAs, TOP3 in Europe and Spain's number 1.

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Master in Sports Management

The Master in Sports Management is a 9-month programme offered by Real Madrid Graduate School Universidad Europea that will equip you with the skills and knowledge needed to be a leader within the sports sector. The MBA in Sports Management, ranked one of the top 10 in the world in the SportBusiness Postgraduate Rankings, is designed to give you a broad base, and covers areas such as economics, managerial skills, and marketing and communication. It is one of the most unique sports management MBAs in the world as you will have access to directors and staff at Real Madrid, one of the most recognisable and successfully run sports entities across the globe.

Alcobendas 60 ECTS
Start: 21 oct. 2024 Title issued by Universidad Europea de Madrid
9 months School of Sports Sciences
Private degree Escuela Universitaria Real Madrid Universidad Europea

Why study this MBA in Sports Management?

With the Master in Sports Management the student will have the opportunity to study a programme with a clear professional and international focus that shall allow them to acquire all the knowledge and tools necessary to succeed in the sports industry.

A pioneering programme in Spain with a study plan developed by leading professionals, experts from Universidad Europea and professionals from Real Madrid C.F. This programme will give you the broadest possible view of successful business models in the sports industry worldwide, with a special focus on Real Madrid C.F.

This programme offers constant and direct contact with the sports industry and its entities, an international teaching staff, guest lecturers and a variety of networking possibilities—with more than 50 nationalities represented—all designed to enhance your professional development. Besides this you shall also have the chance to complete professional internships in top sports organisations worldwide, including Real Madrid C.F.

Learn from a unique teaching staff made up of more than 50 professionals from leading sports organisations from around the world. Each staff member is internationally renowned in their field and willing to share their experience and knowledge.

Enjoy exclusive experiences such as visits with Real Madrid C.F., the White Week event, guest speakers, live sporting events, networking events and more. You shall have the chance to participate in the organisation of international sporting events.

The School’s academic quality is certified by its 17-year history and 15,000 graduates, most of whom are now successful international professionals in the sports industry.

International Experiences

The international vocation of the School allows it to offer the student a unique and exclusive offer of International field trips that will allow you to discover the most renowned sport entities and facilities worldwide, during these experiences you’ll have the chance to learn hand to hand with their professionals the most succesfull strategies and business models in the Sports Industry.

Our Management students can enjoy some experiences specially designed for for this área, visiting New York or London, two world references in the Sports Business, in these trips you Will be visiting some of the most relevant sport events, institutions and facilities.

Choose your own international field trip and discover the Sports industry from within it.


Ranked Top 10 Worldwide by SportBusiness Postgraduate Rankings

This world-renowned programme, featured in the top ten by SportBusiness Postgraduate Rankings among Sports MBAS, ranked top three in Europe and number one in Spain.


International students

Learn from your classmates and professors from more than 50 different countries.


International trip

Enjoy an international trip (optional) travelling to New York, London, Netherlands or Portugal… you’ll have the chance to choose your international experience among the School’s offer, meeting executives from the most renowned sport institutions worldwide.

High-quality facilities

For you to make the most of our innovative academic model, Universidad Europea offers a range of advanced facilities equipped with the most innovative technologies.

Estadio Santiago Bernabéu

Campus of Alcobendas

Santiago Bernabéu Stadium

Santiago Bernabeu Stadium, a Football History Monument

Ciudad deportiva Real Madrid

Campus of Alcobendas

Real Madrid City

The best Training Ground in the world

ComillasThe MBA allowed me to learn hand to hand with renowned sports industry professionals, and at the same time gave acess to unique opportunities at the most relevant sport entities.

Felipe Solleiro

Assitant to the Sport Direction at Red Bull Bragantino

MBA in Sports Management 2017-18

ComillasAn unforgettable year and an experience that helped me enormously in my professional career.

Massimo Adalberto Benassi

Chief Business Development Officer at RC Deportivo A Coruña

MBA in Sports Management 2017-18

ComillasThe three most important values I will always carry with me because of the MBA experience are: teamwork, passion and friendships for life.

Alessandro Tozzi

Partnerships Activation Account at Juventus FC

MBA in Sports Management 2020-21

ComillasThis MBA, with its collaboration with Real Madrid, stands out thanks to its academic quality and highly experienced teaching staff.

David Belenguer

Former LaLiga player - Real Betis B and Getafe C.F. President of C.D. Tondela at Liga Nos in Portugal.

ComillasOur MBA professors brought us closer to the industry and to their professional network so that we could have the tools needed to autonomously break into the industry. Additionally, the academic trip to New York was simply amazing.

Joel Santos

MBA in Sports alumni and class representative

MBA in Sports Management Subjects

Get all information about the MBA in Sports Management Subjects

The international character of this programme allows students and professionals in the sports industry to acquire a broad perspective of all existing models of sports management, even beyond the Spanish borders, thanks to the participation of top international professionals. This educational commitment exponentially strengthens the sphere of influence and the professional possibilities of our students.

This Sport Management MBA consists of ten business management modules, followed by an interdisciplinary module on management skills. The programme contains a specialised sports segment and focuses on the marketing, direction and management of sports facilities.

Students shall be familiarised with the places in the city where Real Madrid is present—facilities, sports venues, organisation and management institutions, etc.—as well as the Real Madrid Foundation. They shall also have first-hand experience with the other facilities and management models via visits to: Santiago Bernabéu Stadium, Ciudad Deportiva del Real Madrid—Real Madrid’s training facilities—Ciudad del Fútbol de la RFEF, Caja Mágica—Madrid Open’s tennis facilities—and other leisure and entertainment spaces ran by public and private entities.

Students shall have the chance to travel to New York with other students from the Real Madrid Graduate School. This trip includes visits to major league organisations such as the NBA, MLS and NHL, major sports venues such as Metlife Stadium and marketing companies such as Octagon. This is one of the best experiences a student studying an Master in Sports Management in Madrid can have, from both a management and operational point of view, as this form of practical learning allows them to put learning into practice.

Module I - General Management in Sports Companies

  • Economic Analysis of the Sports Industry
  • Strategic Planning. Analysis of Sports Environments and Competition
  • Business Management Models and Economic Aspects

Module II - Economics and Finance

  • Financial Statements of Sports Organizations
  • Planning and Control in Sports Organization Management
  • Financial Management

Module III - Sports facility management and operation

  • Infrastructure Management within a Sports Entity
  • Production of Sporting Events
  • Quality and Incident Management

Module IV - Marketing and Communications

  • Strategic and Operational Marketing
  • Sponsorship in Sports
  • Audiovisual Rights
  • Sports and Society
  • Sports and the Media

Module V - Managerial Skills and Human Resources

  • People Management and Teamwork
  • Coaching Applied to Sports
  • Motivational Leadership of Teams
  • Communication: Public Speaking in Professional Environments
  • Emotional Intelligence in Sports Organizations

Module VI - Specialization Branch A: Entrepreneurship and Sports for Development *

  • Strategies for Starting a Sports Business
  • The Business Plan and Financing
  • International Organizations in Sports for Development
  • Corporate Social Responsibility and Sports
  • Social Entrepreneurship in Sports
  • Keys to Success and Failure

Module VII - Specialization Branch B: Marketing and Communications*

  • The Media
  • Advertising Agencies
  • Official Organizations
  • Sports Rights
  • Sporting Events and Brand Profitability
  • Sports Clubs
  • Sponsorship
  • Brand and Identity Management
  • Practical Application of a Communication Plan
  • Social Network and the Community Manager
  • Sports Content in the New Digital World

Module VIII - Specialization Branch C: Sports Facility Operation*

  • Management of Sports Facility Operations
  • Security and Technology at Sports Facilities
  • Municipal Operations and Management
  • The Fitness and Wellness Market
  • Large Parks
  • Golf Course Management
  • Organization of Sporting Events
  • Management of Leisure and Non-Conventional Spaces

Module IX - Internship

Module X - Master’s Thesis

Basic competencies
  • Possessing and understanding knowledge that provides a basis or opportunity to be original regarding the development and/or application of ideas, often in a research context.
  • Students should know how to apply the knowledge acquired and their problem-solving skills in new or relatively little-known environments within wider (or multidisciplinary) contexts related to their area of study
  • Students should be able to integrate knowledge and face the complexity of formulating opinions from information that may be incomplete or limited, but which includes thoughts on the social and ethical responsibilities linked to the application of their knowledge and opinions.
  • Students should be able to communicate their conclusions, as well as the knowledge and underlying reasons they are based on, to expert and non-expert audiences in a clear and concise way.
  • Students should possess the learning skills that enable them to continue studying in a way that will be self-directed or autonomous for the most part.
Cross-disciplinary competencies
  • Responsibility: Students should be able to accept the consequences of actions and take responsibility for their own actions.
  • Self-confidence: Students should be able to act with confidence and with sufficient motivation to achieve their objectives.
  • Awareness of ethical values: Students' capacity to feel, judge, argue and act in accordance with moral values in a consistent, persistent and autonomous way.
  • Communication skills: Students should be able to effectively express concepts and ideas, as well as possess clear and concise written communication skills and effective public speaking skills.
  • Interpersonal understanding: The student should be able to actively listen for the purpose of reaching agreements using an assertive communication style.
  • Flexibility: Students should be able to adapt and work in different and varied situations with different people. This involves assessing and understanding different positions, adapting their own approach as required by the situation.
  • Teamwork: Students should be able to actively participate in achieving a common objective by listening, respecting and valuing the ideas and proposals of the other members of their team.
  • Initiative: The student should be able to respond proactively to situations that emerge, proposing solutions or alternatives.
  • Planning: Students should be able to effectively set their goals and priorities, defining the actions, time frames and optimum resources required to achieve these goals.
  • Innovation-Creativity: Students should be able to come up with new and different solutions to problems that add value to problems posed.
Specific competencies
  • Having an integrated vision of all of the dimensions of the company in the sports sector -external, internal and organisational-, as well as of the people and human capital that comprise it, to be able to analyse issues and to look for solutions in teams that help to achieve its strategic objectives. As such, students will partake in autonomous and collective learning, helping them to make decisions and to assess the corresponding economic and social impact.
  • Controlling the key aspects of the most significant areas of the sporting world, transforming them into competitive advantages for the company's growth within its sector.
  • Analysing the economic, legal and technological environment of a sector, as well as assessing and creating a medium- to long-term strategic plan, using current reference tools.
  • Controlling the new business trends and practices of corporate social responsibility policies that affect the sports sector, while being able to establish an individual corporate social responsibility policy for each business.
  • Taking on the skills of an executive: leadership, emotional intelligence, communication skills, team management, teamwork, planning, conflict resolution, negotiating and results-orientated skills, always with a responsible approach and a multicultural perspective, showing respect for diversity.
  • Controlling the benchmark strategic concepts and tools regarding the organisational sizing of a company in the sports industry and being able to choose the best strategic alternative to apply in each market and company.
  • Learning the tools used in managing the operations of a company and the benchmark business practices in the sports industry, which ensure the efficiency of activity and the fulfilment of set objectives.
  • Designing the plans in the different areas (marketing, communication and sales, finance, production, human resources), using coordination criteria among them and aligning them with the company's general strategy.
  • Controlling the key benchmark concepts regarding the sizing of new organisational structures and being capable of implementing plans that entail change and adaptation with criteria relating to resource optimisation and knowledge management.
  • Applying and putting into action the knowledge acquired in one of the decision-making areas of the company by means of professional internships. Students may undertake internships through university agreements made with companies in the sports sector or industry, particularly in the area that most interests them in view of their future career development (management, marketing and communication, operations, finance), while also demonstrating their skills for successful integration into a business team.


Internships are a key component of your training. Acquiring experience after what you have learnt in your degree is the best way to enter the employment market. There are two types of internships: curricular—which are included in your study plan—and extracurricular—which you can do on a voluntary basis.

In order to complete your curricular internships, you need to have passed 50% of the programme credits and have enrolled in the subject before starting your internship. These internships are monitored by the company and the internship coordinator, and interim and final reports are prepared for evaluation.

If you want to take your work experience to the next level before finishing your university education, you can pursue an extracurricular internship. It’s possible to do internships in any academic year, but keep in mind that they are a complement to your studies; therefore, the more knowledge you acquire throughout your studies, the more you shall benefit from the internship.

Collaborating entities

  • AC London F.C.
  • Adidas International Generation
  • Athletes Global Management Sports S.L. (AGM Sports)
  • Baloncesto Málaga SAD Basketball Team (Unicaja Baloncesto)
  • Basic Fit Benfica
  • C.D.E. Ciudad de Getafe
  • Football School Campus Experience
  • Celta de Vigo
  • Chelsea Football Club
  • Atlético De Madrid SAD Football Club
  • Club de Rugby Cisneros Rugby Club
  • Torrelodones Basketball Club
  • Alcobendas Handball Club
  • Alcobendas Rugby Basic Sports Club
  • Guadalajara Sports Club
  • Puertabonita Sports Club
  • Copa Colegial
  • Decathlo,
  • Deporgadyd
  • Deportivo Alavés SAD Football Club
  • Dubai Sports City
  • ESDE Soccer School S.L. (Campus Chelsea F.C. Foundation)
  • FAN Sport Consulting
  • Fast Fitness, SL
  • Madrid Tennis Federation
  • Spanish Basketball Federation
  • Spanish Paddle Federation
  • Spanish Rugby Federation
  • Madrid Futsal Federation
  • Football Medical Association
  • Fulham Football Club
  • Real Madrid Foundation
  • Garrigues
  • Go Fit
  • Hércules Football Club
  • IMG
  • Indoor Sports World LLC,
  • Spanish Resilience Institute
  • International Paralympic Committee
  • Katapulks,
  • Laetus
  • Spanish Futsal League
  • Madrid Cricket Federation
  • Málaga SAD Football Club
  • Management Around Sports
  • Manleys
  • Millwall Football Club
  • Movistar Inter Futsal Club
  • Mutua Madrid Open
  • New York Cosmos
  • Ogilvy
  • Ottanta Football Club
  • Patrocina un Deportista, S.L.
  • RAQUILAN, S.L. (Ciudad De La Raqueta)
  • Real Ávila Football Club
  • Real Madrid F. C.
  • Red Bull Arena
  • Saski Baskonia
  • Spartan Race,
  • Sport Managers Servicios Integrales S.L.
  • Táctika
  • Tenis Equalité (Juan Carlos Ferrero Tennis Academy)
  • The Crow Legacy Company S.L. (CLC)
  • Timpik
  • Toque Fino (Sports Marketing)
  • U1st
  • Under Armour
  • International Triathlon Union
  • Unipublic, Vuelta a España,
  • Wembley
  • World Football Summit
  • Zuquium.

MBA in Sport Management’ employability

Career Opportunities

All our students benefit from unique opportunities including the completion of a training period by way of a professional internship at a top level sports entity. In addition, our students collaborate in the organisation of live sporting events throughout the master, from the internationally known Madrid Mutua Open (ATP-WTA) to regional events such as triathlons and other sports.

Through this master’s you shall learn through a practical methodology by working on real projects and being in direct contact with the sports industry. Thus, you shall acquire all the skills and tools necessary to succeed professionally. Some of the most relevant opportunities for your sports management career:

  • Clubs

  • Federations

  • Athlete representation

  • Sports entertainment

  • Multi-sport events

  • Innternational sports business development

  • Sports and exercise services (sport for all)

  • Sports academies

  • Fitness/wellness chains

  • Sports equipment multinationals

  • Sports infrastructure multinationals

  • Multinationals which invest in sports sponsorship

The next steps to take

Start your future at Universidad Europea
Choosing what to study is one of the most important decisions, so we have a process and an advisory team that will help guide you on this path.


Access test

Start your process by calling +34 911 128 850 or request information and our advisors will contact you.


Place reservation

Once admitted you can pay your reservation to guarantee it.



Bring the necessary documentation to formalize your registration.

The admissions process for the Graduate programmes can take place at any time during the year, although enrolment on any graduate programme shall depend on the availability of places.

For personalised advice, you can go to either of our university campuses (Alcobendas or Villaviciosa de Odón) or contact us by phone: 91 112 88 50 or e-mail: escuelauniversitariarealmadrid@universidadeuropea.es to receive advice from the Graduate Admissions staff.

Once candidates have received advice and have provided the necessary documentation, the Graduate Admissions staff shall set a date for the entrance exams corresponding to the programme they are interested in, and for a personal interview with the Programme Director or a member of the Admissions Committee.

The admissions process is both cost-free and commitment-free for candidates until their place has been formally reserved.

The admissions process consists of the following stages:

  • Personalised advice
  • Submission of application and documentation for assessment of the candidate's profile
  • Profile assessment and interview
  • Confirmation of admission
  • Formal reservation and enrolment

Once the candidate has been contacted and has provided the required documentation, the Postgraduate Admissions team shall arrange for the applicant to take the entrance exams corresponding to the programme of interest as well as a personal interview with the Programme Director or a member of the Admissions Committee.

The admissions process is both cost-free and commitment-free for candidates until their place has been formally reserved.

Once the requirements have been met, the student shall be admitted to the master’s after their suitability has been evaluated, taking into account their previous academic record, professional experience in the relevant field, language skills (accredited by official bodies), specific complementary training, as well as any other merits that are assessed at the discretion of the Programme Management.

The Universidad Europea reserves the right to cancel any postgraduate degree, delay its start date if the minimum number of students is not reached, or to change the schedules and/or faculty if necessary. It also reserves the right to change the location or campus where it is taught.

More information about the process

Graduates who wish to focus their professional career on sports management, professionals from the sports industry who want to update their knowledge, professionals from other fields who would like to enter the world of sport or professional athletes who aspire to continue in the sector as managers, post athletic retirement.

For the application to the Master, the student is required by law in accordance with the provisions of R.D. 861/2010:

  • Be in possession of an official Spanish university degree or another issued by an institution of higher education belonging to another state that is part of the European Higher Education Area that authorizes access to Master's degrees.
  • Be in possession of a degree in accordance with educational systems outside the European Higher Education Area without the need for the homologation of their degrees, after verification by the University that they accredit a level of training equivalent to the corresponding official Spanish university degrees and that empower in the country issuing the degree for access to postgraduate education. Access by this means will not imply, in any case, the homologation of the previous degree that the interested party is in possession, nor its recognition for other purposes than that of taking the Master's degree courses.

If you would like a personalised credit recognition plan quickly, free of charge and without any obligation, you can request it here.

Price is not a problem

Check our special financing terms & conditions.


70% of the faculty on this programme have their doctorates.

Emilio Butragueño

General Manager, Real Madrid Graduate School

Javier Sánchez García

Graduated in Business Administration from Carlos III University of Madrid. Managing Partner of Beside Ventures, a company focused on the development of new digital businesses. Co-founder and President of MAD Rugby Boadilla.

Juan Carlos Fociños

Sports entities consultant, expert in new business development, generation and sponsorship activation. MBA in Sports Management & Bachelor in Economics

Juan Cantero

Sport business consultant with more than 11 years experience in different areas in the sports industry (clubs, events, education and management). Working daily for a better sports Industry, more professional, and answering all challenges of the future.

Antonio Vos Saz

PhD in Strategic Management and Human Ressources, working as a lecturer and also cooperating with sports entities for the last 25 years.

  • Pedro Corrales
    Responsible for Partnership Creation
  • Álvaro Vitores
    Responsible for Partnership Activation
  • Michael Sutherland
    Chief Transformation Officer
  • Chiara Trivella
    Director global partnership creation
  • Paula Serrano
    Manager partnership creation
  • Jaime Colás
    Chief Commercial Officer at FC Internazionale Milano
  • Miguel García Caba
    General Vicesecretary at Real Federación Española de Fútbol (RFEF) Board Member at Control, Ethics and Disciplinary body of UEFA
  • Ángel Sanz
    General Manager and Founder, The Crow Legacy Company
  • Javier Tola
    Managing Director Simply Sport
  • Edouard Legendre
    Strategic Planning Director, Geometry Global
  • Scott Minto
    Sports MBA Director, San Diego State University
  • Steve Gera
    Chief Executive Gains Group. Head Scout Hickory
  • Nick Pye
    Head of School of Sport at University of Gibraltar
  • Carlos Cantó
    CEO of SPSG Consulting and Board Member of the Spanish Marketing Association
  • Hugo Berenguer
    Head of Design Rafael de La Hoz Arquitectos
  • Mikel Bárcena
    Deputy General Manager, Business Area. Baskonia-Alavés Group
  • Antonio Fernández Arimany
    Director General of International Triathlon Union
  • Ramiro Lahera
    President of the Madrid Triathlon Federation. Managing Director and Founder, Tactika Sports Culture
  • Juan Carlos Fociños
    Sponsorship Manager at FBM Spanish Basket Federation of Madrid.
  • Fernando Pons Ortega
    Partner responsible for Risk Advisory, Risk Management at Deloitte for the Tourism, Transport, Sport, Leisure and Gaming sectors
  • Óscar Ugaz
    Strategy Director at Atomikal Marketing Digital
  • Javier Bosh
    CEO Nagi Smartpool Founder and CEO NBN23
  • Gonzalo Corrales
    Founder and Managing Director at AGM Sports
  • Maikel Oettle
    Vice President Strategic Partnerships, Euroleague Basketball, IMG Events
  • Luke Sassano
    Technical Director, NY Cosmos
  • Joseph Stetson
    Vice President Mkt & Comm, NY Red Bulls
  • Amy Scheer
    Chief Commercial Officer, NY Red Bulls
  • Marco Matute
    Event Marketing Coordinator, NY Red Bulls
  • Dan Donigan
    Head Coach Men’s Soccer, Rutgers University
  • Michael Minchella
    Manager Ticket Sales, New York City F.C.
  • Adan Catovic
    Account Executive, New York City F.C.
  • Brendan Long
    Director of New Business, MSG
  • Cara Chernow
    Manager Ticketing & Sales, MSG
  • Nicole Rosamilia
    Coordinator Special Events, Metlife Stadium
  • Geoffrey Pope
    Ex-Football Player, New York Giants
  • Brian Friedman
    Chief Financial Officer New York Jets
  • George Moreira
    Manager Professional Tournaments, Us Open & Us Open Series
  • Chris Clunie
    Director International Operations, NBA
  • Troy Justice
    Basketball Operations International, NBA
  • Emilio García Duarte
    Marketing Latin America, NBA
  • Adolfo Bara
    General Manager Marketing & Sales, La Liga
  • Jose Luis Los Arcos
    Director Sports Partner Solutions, Univision
  • Alfonso Mondelo
    Technical Director Competitions, MLS
  • Joseph Tacopina
    President, Venezia F.C.
  • Nicole Allison
    Director Partnership Marketing, NHL
  • Maikel Oettle
    Vice President Strategic Partnerships, Euroleague Basketball, IMG Events.
  • Daniel Hurst
    Attractions Manager Climb To The O2
  • Martin Guntrip
    Club Director Wimbledon
  • Dan Bloxham
    Tennis Head Coach & Facility Tour Guide Wimbledon
  • Sam Reid
    Marketing & Sponsorship Mindshare
  • Jason Hughes
    Responsible for Football Business IMG
  • Jayne Linaker
    Tour Operations Manager Twickenham Tracy Match Day Manager Twickenham
  • Chris Townsend
    Commercial Director Chelsea FC
  • Marco Matute
    Event Marketing Coordinator NY Red Bulls
  • Dan Donigan
    Head Coach Men’s Soccer Rutgers University
  • Michael Minchella
    Manager Ticket Sales New York City Fc
  • Adan Catovic
    Account Executive New York City Fc Brendan Long Director Of New
    Business MSG
  • Nicole Rosamilia
    Coordinator Special Events Metlife Stadium
  • George Moreira
    Manager Professional Tournaments Us Open & Us Open Series
  • Chris Clunie
    Director International Operations NBA
  • Troy Justice
    Basketball Operations International NBA
  • Emilio García Duarte
    Marketing Latin America NBA
  • Adolfo Bara
    General Manager Marketing & Sales La Liga
  • José Luis Los Arcos
    Director Sports Partner Solutions Univisio
  • Alfonso Mondelo
    Technical Director Competitions MLS
  • Tomás Gutierrez
    Finance Profesor
  • Alberto Talavera
    Director at ‘Asociación Española de Gerentes de Golf’
  • Oscar Sanchez
    Sport Management Consultant
  • Alfonso Roberes
    Founder and CEO at Arowana Sports
  • Pablo Vega
    VP at Federación Madrileña de Triatlón
  • José Bonal Sanchez
    Sports Management Professor
  • Juan Cantero
    Founder and Managing Director at Meta Final
  • Ornella Bellia
    Head of Professional Football at FIFA
  • Héctor Peris
    CEO at Leaderbrock Sports
  • Nuno Alves
    Director at Wink
  • José Moya
    Director at LaLiga BS
  • Patricia Rodriguez
    Member of the Board at Granada CF
  • Javier Sánchez
    Managing Partner at Beside Ventures, presidente MAD Rugby. Professor at UC3M and CUNEF
  • Carles Poyato
    Managing partner at Club Natació Sabadell. Professor at UAB
  • Nuria Moreno Peinado
    Communication Expert
  • Dr. Antonio Vos Saz
    Financial Director at Club de Campo Villa de Madrid S.A.
  • Hugo Taracido
    CEO All American Education

Academic quality

As part of its strategy, the University has an internal quality plan whose objective is to promote a culture of quality and continuous improvement, and which allows it to face future challenges with the maximum guarantee of success. In this way, it is committed to promoting the achievement of external recognitions and accreditations, both nationally and internationally; the measurement and analysis of results; simplification in management; and the relationship with the external regulator.


Internal Quality Assurance System (IQAS)
Follow up title quality

Members of the Degree Quality Comitee (CCT)

  • Postgraduate Director
  • Postgraduate Programme Director
  • Students
  • Faculty (Postgraduate Final Project Coordinator and Internship Coordinator)
  • Quality Partner (Quality and Compliance)
  • Academic Director

Key Degree Improvements

  • Changes in the schedule following the recommendations of students and teachers that goes to four hours in four days.
  • Final master's project with greater follow-up and three evaluable intermediate deliveries (marketing and financial).
  • Voluntary pre-course on the use of Excel for the financial module.
  • Orientation session on efficient communication and presentations. Monitoring of the entire master's degree with recording of the four presentations of the major cases and further monitoring of the performance and evolution of the student.
  • Master classes per module on current issues with very relevant national and international speakers (introduction to the sector, sports and technology, big data, sports, sports and women, among others).
  • Specific sessions oriented to employment on interviews, CV, digital profile and head hunters.
  • Improved employability through increasing contact with companies

Main title results

  • Dropout rate: 0%.
  • Efficiency rate: 100.0%.
  • Graduation rate: 73%.
  • Employability rate: 84%.
  • Student satisfaction with the degree: 3.6
  • Satisfaction of professors with the degree: 4.3
  • Student satisfaction with the teaching staff: 4.0
  • Satisfaction of the PAS with the quality of the degrees of the Faculty/School: 4.0
  • Satisfaction of graduates with the degree: 3.2
University’s regulations

Frequently Asked Questions

Anyone with a keen interest in the sport sector - whether that is sports communication, public relations, community engagement, management of sports facilities or clubs, should consider a career in sports management. Within the sports sector there are numerous roles and paths to take, but it is undoubtedly a faced-paced, ever-changing environment.

If that’s one that you are interested in, the MBA Sports Management at Real Madrid Graduate School - Universidad Europea will equip you with the skills necessary to succeed in whatever path you choose within the industry.

The role of a sports manager entails varying duties and responsibilities depending on the organisation they work at, and the size of the company, whether it is public or private etc.

In general terms, sports managers are responsible for overseeing the successful operation of the club or organisation. Tasks typically include:

  • Handling sports’ business aspects
  • Drawing up budgets,
  • Finding revenue streams,
  • Pay bills,
  • Hire and manage staff.

Sports managers might also have a say in marketing and sales, sponsorship activities, fan engagement, as well as stadium operation and facility management.

An MBA in Sports Management, such as the one offered at Real Madrid Graduate School - Universidad Europea, offers students the chance to develop the skills necessary to succeed in the world of sport management. This includes leadership, creativity, organisation, teamwork and communication.

Our Sports MBA is a broad programme covering many aspects within the sport sector including: finance and economics, management, communication and marketing, and more. With an academic model based on experiential learning, you will work on real cases, as well as have the opportunity to visit sports organisations, clubs, and companies, to see first hand how the most successful institutions are run.

There are many routes into a sports management career but whichever one you choose, a passion for sport is a vital requirement. If you choose to study the MBA in Sports Management at Real Madrid Graduate School - Universidad Europea, you will live a unique experience in which you will have access to the most successful club in European football. Throughout the course, you will be invited to workshops and masterclasses held at the Santiago Bernabeu or Real Madrid City in Valdebebas, attended by leading professionals at the club and within the game.

Keen to give you as broad an experience as possible, you can also take part in trips to London and New York to see how other leading organisations across other sports are run. Our Sports MBA is a globally recognised programme, and ranks as one of the top 10 in the SportBusiness Postgraduate Rankings.