Master's Degree in Sports Management - MBA Madrid

Study Plan

The international character of this programme allows students and professionals in the sports industry to acquire a broad perspective of all existing models of sports management, even beyond the Spanish borders, thanks to the participation of top international professionals. This educational commitment exponentially strengthens the sphere of influence and the professional possibilities of our students.

This MBA consists of ten business management modules, followed by an interdisciplinary module on management skills. The programme contains a specialised sports segment and focuses on the marketing, direction and management of sports facilities.

Students shall be familiarised with the places in the city where Real Madrid is present—facilities, sports venues, organisation and management institutions, etc.—as well as the Real Madrid Foundation. They shall also have first-hand experience with the other facilities and management models via visits to: Santiago Bernabéu Stadium, Ciudad Deportiva del Real Madrid—Real Madrid’s training facilities—Ciudad del Fútbol de la RFEF, Caja Mágica—Madrid Open’s tennis facilities—and other leisure and entertainment spaces ran by public and private entities.

Students shall have the chance to travel to New York with other students from the Real Madrid Graduate School. This trip includes visits to major league organisations such as the NBA, MLS and NHL, major sports venues such as Metlife Stadium and marketing companies such as Octagon. This is one of the best experiences a student studying Sports Management can have, from both a management and operational point of view, as this form of practical learning allows them to put learning into practice.

(*) Of the four specialisations, the student has to choose three. The Module VI Specialisation Branch D – Sports Law is available on campus in the afternoon in Spanish.

Programme implementation

Academic Course 2011-2012

Academic calendar

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Schedules

• General schedule
• Personal schedule

Interships

External internship regulations

‘Internships are a key component of your training. Acquiring experience after what you have learnt in your degree is the best way to enter the employment market. There are two types of internships: curricular—which are included in your study plan—and extracurricular—which you can do on a voluntary basis.

In order to complete your curricular internships, you need to have passed 50% of the programme credits and have enrolled in the subject before starting your internship. These internships are monitored by the company and the internship coordinator, and interim and final reports are prepared for evaluation.

If you want to take your work experience to the next level before finishing your university education, you can pursue an extracurricular internship. It’s possible to do internships in any academic year, but keep in mind that they are a complement to your studies; therefore, the more knowledge you acquire throughout your studies, the more you shall benefit from the internship.’

Collaborating entities

• AC London F.C.
• Adidas International Generation
• ASSA SPORT
• Athletes Global Management Sports S.L. (AGM Sports)
• Club Baloncesto Málaga SAD (Unicaja Baloncesto)
• Basic Fit
• Escuela de Fútbol Ciudad de Getafe Campus Experience
• Celta de Vigo
• Chelsea Football Club
• Club de Fútbol Atlético De Madrid SAD
• COTIF CUP
• Decathlon
• Club de Fútbol Deportivo Alavés SAD
• DREAMFIT
• Dubai Sports City
• Soccer School S.L. (Campus Chelsea F.C. Foundation)
• Federación de Tenis de Madrid
• Federación Española de Baloncesto
• Federación Española de Pádel
• Federación Española de Rugby
• Federación Madrileña de Fútbol Sala
• Fulham Football Club
• Fundación Rafa Nadal
• Fundación Real Madrid
• Garrigues Despacho de Abogados
• Go Fit
• Hércules de Alicante Club de Fútbol
• IMG
• Comité Paralímpico Internacional
• Liga Española de Fútbol Sala
• Málaga SAD Club de Fútbol
• Millwall Football Club
• Club Movistar Inter Fútbol Sala
• Mutua Madrid Open
• New York Cosmos
• Ogilvy
• Ottanta Football Club
• Patrocina un Deportista, S.L.
• Real Ávila Club de Fútbol
• Real Madrid Club de Fútbol
• Red Bull Arena
• Baskonia TD Systems (Euroleague)
• Spartan Race
• Timpik
• Unión Internacional de Triatlón
• Unipublic (Vuelta a España)
• Wembley
• World Football Summit

• Celia Morales
  Responsible for Area VIP - Corporate Hospitality.
  Works for Real Madrid C.F.
• Juan Pedro Martinez
  Responsible for Retail
  Works for Real Madrid C.F.
• Pedro Corrales
  Responsible for Partnership Creation
  Works for Real Madrid C.F.
• Carlos Perez
  Responsible for Partnership Creation
  Works for Real Madrid C.F.
• Álvaro Vitores
  Responsible for Partnership Activation
  Works for Real Madrid C.F.
• Kendall Crean
  Responsible for Partnership Strategy
  Works for Real Madrid C.F.
• José María García Tomás
  Human Resources Director
  Works for Real Madrid C.F.
• Michael Sutherland
  Chief Transformation Officer
  Works for Real Madrid C.F.
• Julio González Ronco
  Fundación Real Madrid Director
  Works for Real Madrid C.F.
• Carlos Cantó
  CEO at SPSG Consulting and Board of ‘Asociación de Marketing de España’.
• Edouard Legendre
  Strategic Planning Director Geometry Global.
• Tomás Gutierrez
  Finance Profesor
• Alberto Talavera
  Director at ‘Asociación Española de Gerentes de Golf’
• Ramiro Lahera
  President at Federación de Triatlón de Madrid. Managing Director and Founder Tactika Sports Culture.
• Oscar Sanchez
  Sport Management Consultant
• Javier Doña
  Founder at MKG Arena
• Alfonso Roberes
  Founder and CEO at Arowana Sports
• Pablo Vega
  VP at Federación Madrileña de Triatlón
• Miguel García Caba
  Legal Director at Spanish Football Federation
• Ángel Sanz
  Managing Director at Spartan Race Spain.
• Juan Carlos Fociños
  Sponsorship Manager at FBM (Federación Baloncesto Madrid). General Manager Club Baloncesto Torrelodones.
• Óscar Ugaz
  Strategy Director Atomikal Marketing Digital.
• José Bonal Sanchez
  Sports Management Professor
• Juan Cantero
  Founder and Managing Director at Meta Final
• Ornella Bellia
  Head of Professional Football at FIFA
• Javier Tola
  Director at Simply Sport
• Héctor Peris
  CEO at Leaderbrock Sports
• Nuno Alves
  Director at Wink
• José Moya
  Director at LaLiga
• Patricia Rodriguez
  Member of the Board at Granada CF
• Mikel Bárcena
  Partner at Meta Final
• Javier Sánchez
  Managing Partner at Beside Ventures, presidente MAD Rugby. Professor at UC3M and CUNEF
• Carles Poyato
  Managing partner at Club Natació Sabadell. Professor at UAB
• Nuria Moreno Peinado
  Communication Expert
• Dr. Antonio Vos Saz
  Financial Director at Club de Campo Villa de Madrid S.A.

Special guest speakers at Masterclasses, Visits and Trips

• Joseph Stetson
  Vice-President Marketing and Communications, NY Red Bulls
• Marco Matute
  Event Marketing Coordinator, NY Red Bulls
• Dan Donigan
  Head Coach - Men’s Soccer, Rutgers University
• Michael Minchella
  Ticket Sales Manager, New York City F.C.
• Adan Catovic
  Account Executive, New York City F.C.
• Brendan Long
  Director of New Business, MSG
• Cara Chernow
  Ticketing and Sales Manager, MSG
• Nicole Rosamilia
  Coordinator Special Events, Metlife Stadium
• George Moreira
  Professional Tournaments Manager, U.S. Open and U.S. Open Series
• Chris Clunie
  Director of International Operations, NBA
• Troy Justice
  International Basketball Operations, NBA
• Emilio García Duarte
  Latin America Marketing, NBA
• Adolfo Bara
  General Marketing and Sales Manager, La Liga
• Jose Luis Los Arcos
  Director of Sports Partner Solutions, Univision
• Alfonso Mondelo
  Technical Director Competitions, MLS
• Nicole Allison
  Director Partnership Marketing, NHL

Employability

Career Opportunities

All our students benefit from unique opportunities including the completion of a training period by way of a professional internship at a top level sports entity. In addition, our students collaborate in the organisation of live sporting events throughout the master, from the internationally known Madrid Mutua Open (ATP-WTA) to regional events such as triathlons and other sports.

Through this master’s you shall learn through a practical methodology by working on real projects and being in direct contact with the sports industry. Thus, you shall acquire all the skills and tools necessary to succeed professionally. Some of the most relevant opportunities for your sports management career:

• Clubs
• Federations.
• Athlete representation.
• Sports entertainment.
• Multi-sport events.
• Innternational sports business development
• Sports and exercise services (sport for all).
• Sports academies.
• Fitness/wellness chains.
• Sports equipment multinationals.
• Sports infrastructure multinationals.
• Multinationals which invest in sports sponsorship.

Admissions

Admissions Process

The admissions process for the Graduate programmes can take place at any time during the year, although enrolment on any graduate programme shall depend on the availability of places.

For personalised advice, you can go to either of our university campuses (Alcobendas or Villaviciosa de Odón) or contact us by phone: 91 112 88 50 or e-mail: escuelauniversitariarealmadrid@universidadeuropea.es to receive advice from the Graduate Admissions staff.

Once candidates have received advice and have provided the necessary documentation, the Graduate Admissions staff shall set a date for the entrance exams corresponding to the programme they are interested in, and for a personal interview with the Programme Director or a member of the Admissions Committee.

The admissions process is both cost-free and commitment-free for candidates until their place has been formally reserved.

The admissions process consists of the following stages:

• Personalised advice
• Submission of application and documentation for assessment of the candidate's profile
• Profile assessment and interview
• Confirmation of admission
• Formal reservation and enrolment

Once the candidate has been contacted and has provided the required documentation, the Postgraduate Admissions team shall arrange for the applicant to take the entrance exams corresponding to the programme of interest as well as a personal interview with the Programme Director or a member of the Admissions Committee.

The admissions process is both cost-free and commitment-free for candidates until their place has been formally reserved.

Once the requirements have been met, the student shall be admitted to the master’s after their suitability has been evaluated, taking into account their previous academic record, professional experience in the relevant field, language skills (accredited by official bodies), specific complementary training, as well as any other merits that are assessed at the discretion of the Programme Management.

The Universidad Europea reserves the right to cancel any postgraduate degree, delay its start date if the minimum number of students is not reached, or to change the schedules and/or faculty if necessary. It also reserves the right to change the location or campus where it is taught.

More information about the process

Profile for prospective students and how to access this degree

Graduates who wish to focus their professional career on sports management, professionals from the sports industry who want to update their knowledge, professionals from other fields who would like to enter the world of sport or professional athletes who aspire to continue in the sector as managers, post athletic retirement.

Admissions requirements

For the application to the Master, the student is required by law in accordance with the provisions of R.D. 861/2010:

• Be in possession of an official Spanish university degree or another issued by an institution of higher education belonging to another state that is part of the European Higher Education Area that authorizes access to Master's degrees.
• Be in possession of a degree in accordance with educational systems outside the European Higher Education Area without the need for the homologation of their degrees, after verification by the University that they accredit a level of training equivalent to the corresponding official Spanish university degrees and that empower in the country issuing the degree for access to postgraduate education. Access by this means will not imply, in any case, the homologation of the previous degree that the interested party is in possession, nor its recognition for other purposes than that of taking the Master's degree courses.

Places for incoming students

205 places

Credit recognition and centre transfers

If you would like a personalised credit recognition plan quickly, free of charge and without any obligation, you can request it here.

Regulations for credit transfer and recognition

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Quality

Academic quality

As part of its strategy, the University has an internal quality plan whose objective is to promote a culture of quality and continuous improvement, and which allows it to face future challenges with the maximum guarantee of success. In this way, it is committed to promoting the achievement of external recognitions and accreditations, both nationally and internationally; the measurement and analysis of results; simplification in management; and the relationship with the external regulator.

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Internal Quality Assurance System (SGIC)

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University’s regulations

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Suggestions, complaints and claims mailbox

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Members of the Degree Quality Comitee (CCT)

• Postgraduate Director
• Postgraduate Programme Director
• Students
• Faculty (Postgraduate Final Project Coordinator and Internship Coordinator)
• Quality Partner (Quality and Compliance)
• Academic Director

Key Degree Improvements

• Changes in the schedule following the recommendations of students and teachers that goes to four hours in four days.
• Final master's project with greater follow-up and three evaluable intermediate deliveries (marketing and financial).
• Voluntary pre-course on the use of Excel for the financial module.
• Orientation session on efficient communication and presentations. Monitoring of the entire master's degree with recording of the four presentations of the major cases and further monitoring of the performance and evolution of the student.
• Master classes per module on current issues with very relevant national and international speakers (introduction to the sector, sports and technology, big data, sports, sports and women, among others).
• Specific sessions oriented to employment on interviews, CV, digital profile and head hunters.
• Improved employability through increasing contact with companies

Evaluation process results

Verification Report

Follow-Up Report

Favorable Modification Report 2012

Modification Report 2020

Student Services

• Academic managment
• Professional careers
• Complementary services