Masters Degree in Sports Management - MBA Madrid

Master in Sports Management

The international character of this programme allows students and professionals in the sports industry to acquire a broad perspective of all existing models of sports management, even beyond the Spanish borders, thanks to the participation of top international professionals. This educational commitment exponentially strengthens the sphere of influence and the professional possibilities of our students.

This MBA consists of ten business management modules, followed by an interdisciplinary module on management skills. The programme contains a specialised sports segment and focuses on the marketing, direction and management of sports facilities.

Students shall be familiarised with the places in the city where Real Madrid is present—facilities, sports venues, organisation and management institutions, etc.—as well as the Real Madrid Foundation. They shall also have first-hand experience with the other facilities and management models via visits to: Santiago Bernabéu Stadium, Ciudad Deportiva del Real Madrid—Real Madrid’s training facilities—Ciudad del Fútbol de la RFEF, Caja Mágica—Madrid Open’s tennis facilities—and other leisure and entertainment spaces ran by public and private entities.

Students shall have the chance to travel to New York with other students from the Real Madrid Graduate School. This trip includes visits to major league organisations such as the NBA, MLS and NHL, major sports venues such as Metlife Stadium and marketing companies such as Octagon. This is one of the best experiences a student studying Sports Management can have, from both a management and operational point of view, as this form of practical learning allows them to put learning into practice.

(*) Of the four specialisations, the student has to choose three. The Module VI Specialisation Branch D – Sports Law is available on campus in the afternoon in Spanish.

Academic calendar

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Intership

External internship regulations

‘Internships are a key component of your training. Acquiring experience after what you have learnt in your degree is the best way to enter the employment market. There are two types of internships: curricular—which are included in your study plan—and extracurricular—which you can do on a voluntary basis.

In order to complete your curricular internships, you need to have passed 50% of the programme credits and have enrolled in the subject before starting your internship. These internships are monitored by the company and the internship coordinator, and interim and final reports are prepared for evaluation.

If you want to take your work experience to the next level before finishing your university education, you can pursue an extracurricular internship. It’s possible to do internships in any academic year, but keep in mind that they are a complement to your studies; therefore, the more knowledge you acquire throughout your studies, the more you shall benefit from the internship.’

Collaborating entities

• AC London F.C.
• Adidas International Generation
• ASSA SPORT
• Athletes Global Management Sports S.L. (AGM Sports)
• Club Baloncesto Málaga SAD (Unicaja Baloncesto)
• Basic Fit
• Escuela de Fútbol Ciudad de Getafe Campus Experience
• Celta de Vigo
• Chelsea Football Club
• Club de Fútbol Atlético De Madrid SAD
• COTIF CUP
• Decathlon
• Club de Fútbol Deportivo Alavés SAD
• DREAMFIT
• Dubai Sports City
• Soccer School S.L. (Campus Chelsea F.C. Foundation)
• Federación de Tenis de Madrid
• Federación Española de Baloncesto
• Federación Española de Pádel
• Federación Española de Rugby
• Federación Madrileña de Fútbol Sala
• Fulham Football Club
• Fundación Rafa Nadal
• Fundación Real Madrid
• Garrigues Despacho de Abogados
• Go Fit
• Hércules de Alicante Club de Fútbol
• IMG
• Comité Paralímpico Internacional
• Liga Española de Fútbol Sala
• Málaga SAD Club de Fútbol
• Millwall Football Club
• Club Movistar Inter Fútbol Sala
• Mutua Madrid Open
• New York Cosmos
• Ogilvy
• Ottanta Football Club
• Patrocina un Deportista, S.L.
• Real Ávila Club de Fútbol
• Real Madrid Club de Fútbol
• Red Bull Arena
• Baskonia TD Systems (Euroleague)
• Spartan Race
• Timpik
• Unión Internacional de Triatlón
• Unipublic (Vuelta a España)
• Wembley
• World Football Summit

• Olivier Bara
  Venue Management Director, Real Madrid C.F.
• Elena Naranjo
  Deputy Director of Legal Services, Real Madrid C.F.
• María Gil-Fournier
  Head of Human Resources and Equity, Real Madrid C.F.
• Enrique Uriel
  Technology Director and CIO, Real Madrid C.F.
• Jose María García Tomás
  Director of the Real Madrid Foundation
• Celia Morales
  Head of Operations VIP Area, Real Madrid C.F.
• Julio González Ronco
  Director of the Real Madrid Foundation
• Rafael de Los Santos
  Director of New Media
• Jaime Colás
  Chief Commercial Officer, F.C. Internazionale Milano
• Miguel García Caba
  Vice-secretary, Real Federación Española de Fútbol (RFEF). Board Member of Control, Ethics and Disciplinary Organisation, UEFA
• Ángel Sanz
  General Manager and Founder, The Crow Legacy Company
• Javier Tola
  Managing Director, Simply Sport
• Edouard Legendre
  Strategic Planning Director, Geometry Global
• Scott Minto
  Sports MBA Director, San Diego State University
• Steve Gera
  Chief Executive Gains Group. Head Scout Hickory
• Nick Pye
  Head of School of Sport at University of Gibraltar
• Carlos Cantó
  CEO, SPSG. Consulting and Board Member, Spanish Marketing Association
• Hugo Berenguer
  Head of Design, Rafael de La Hoz Arquitectos
• Mikel Bárcena
  Associate General Manager, Business Area. Baskonia-Alavés Group
• Antonio Fernández Arimany
  General Manager, International Triathlon Union
• Ramiro Lahera
  President, Madrid Triathlon Federation. Managing Director and Founder, Tactika Sports Culture
• Juan Carlos Fociños
  Sponsorship Manager, FBM Spanish Basket Federation of Madrid. General Manager, Torrelodones Basketball Club
• Fernando Pons Ortega
  Partner responsible for Risk Advisory and Risk Management, Deloitte - Tourism, Transport, Sport, Leisure and Gaming sectors
• Óscar Ugaz
  Strategy Director, Atomikal Marketing Digital
• Javier Bosh
  CEO, Nagi Smartpool. Founder and CEO, NBN23
• Gonzalo Corrales
  Co-founder and CEO, Mooxye. Founder and Managing Director, AGM Sports
• Maikel Oettle
  Vice-President Strategic Partnerships, Euroleague Basketball, IMG Events
• Luke Sassano
  Technical Director, NY Cosmos
• Joseph Stetson
  Vice-President Marketing and Communications, NY Red Bulls
• Amy Scheer
  Chief Commercial Officer, NY Red Bulls
• Marco Matute
  Event Marketing Coordinator, NY Red Bulls
• Dan Donigan
  Head Coach - Men’s Soccer, Rutgers University
• Michael Minchella
  Ticket Sales Manager, New York City F.C.
• Adan Catovic
  Account Executive, New York City F.C.
• Brendan Long
  Director of New Business, MSG
• Cara Chernow
  Ticketing and Sales Manager, MSG
• Nicole Rosamilia
  Coordinator Special Events, Metlife Stadium
• Geoffrey Pope
  Former football player, New York Giants
• Brian Friedman
  Chief Financial Officer, New York Jets
• George Moreira
  Professional Tournaments Manager, U.S. Open and U.S. Open Series
• Chris Clunie
  Director of International Operations, NBA
• Troy Justice
  International Basketball Operations, NBA
• Emilio García Duarte
  Latin America Marketing, NBA
• Adolfo Bara
  General Marketing and Sales Manager, La Liga
• Jose Luis Los Arcos
  Director of Sports Partner Solutions, Univision
• Alfonso Mondelo
  Technical Director Competitions, MLS
• Joseph Tacopina
  President, Venezia F.C.
• Nicole Allison
  Director Partnership Marketing, NHL

Employability and Internships

Internships are a key part of your education. Acquiring experience and putting into practice what you have learnt during your degree is the best way to enter the employment market. There are two types of internships: curricular—which are included in your study plan—and extracurricular—which you can do on a voluntary basis.

The Master in Sports Management offers you unique and exclusive professional opportunities thanks to its direct contact with the sports industry. You shall have the chance to network internationally, participate in the organisation of international sporting events and learn from guest lecturers. What’s more, you’ll have the chance to complete a professional internship in a leading sports organisation, including Real Madrid C.F.

In order to carry out an internship in a company, you shall need to have passed 50% of your credits and have registered before you begin your internship. Both the company and a professor from the course will monitor your progress during the internship and provide you with an evaluation at the half-way mark and upon completion.

If you want to gain extra work experience before finalising your university studies, you’re welcome to carry out extracurricular internships. You can carry them out in whichever year of your studies you choose, but we would like to remind you that internships are formative and should complement your studies. The more theoretical knowledge you acquire throughout your degree, the more you shall benefit from the internships.

PROFESSIONAL OPPORTUNITIES

All our students benefit from unique opportunities including the completion of a training period by way of a professional internship at a top level sports entity. In addition, our students collaborate in the organisation of live sporting events throughout the master, from the internationally known Madrid Mutua Open (ATP-WTA) to regional events such as triathlons and other sports.

Through this master’s you shall learn through a practical methodology by working on real projects and being in direct contact with the sports industry. Thus, you shall acquire all the skills and tools necessary to succeed professionally. Some of the most relevant opportunities for your sports management career:

• Clubs
• Federations.
• Athlete representation.
• Sports entertainment.
• Multi-sport events.
• Innternational sports business development
• Sports and exercise services (sport for all).
• Sports academies.
• Fitness/wellness chains.
• Sports equipment multinationals.
• Sports infrastructure multinationals.
• Multinationals which invest in sports sponsorship.

Admissions Process

Admissions to the Real Madrid Graduate School are open year-round, although enrolment is subject to the number of places available.

If you would like to receive personalised advice from the Graduate Admissions team, you can visit us at one of our two campuses (Alcobendas or Villaviciosa de Odón) or contact us via:

Phone: +34 911 128 850

Email: escuelauniversitariarealmadrid@universidadeuropea.es

Social Media: @realmadridUE

Profile for prospective students and how to access this degree

Graduates who wish to focus their professional career on sports management, professionals from the sports industry who want to update their knowledge, professionals from other fields who would like to enter the world of sport or professional athletes who aspire to continue in the sector as managers, post athletic retirement.

Admissions process

Admissions to the Universidad Europea - Real Madrid Graduate School are open year-round, although enrolment is subject to the number of places available.

For personalised advice, visit one of our University campuses, Alcobendas or Villaviciosa de Odón or contact us by phone at +91 112 88 50 or by email: escuelauniversitariarealmadrid@universidadeuropea.es, where you shall hear back from the postgraduate Admissions team.

Once the candidate has had a consultation and has provided the required documentation, the postgraduate Admissions Team shall request they take the corresponding entrance exams, as well as have a personal interview with the director of the programme or with a member of the Admissions Committee.

Candidates shall not be charged, and their place shall not be guaranteed, until the reservation has been formalised.

Universidad Europea - Real Madrid Graduate School reserves the right not to hold a programme, or to postpone its start date, if the minimum number of students required for the programme is not reached. The School may also change the timetable, the teaching staff, the location and/or the campus where the programme is taught if necessary. For more information, consult the University Regulations.

Credit recognition and centre transfers

If you would like a personalised credit recognition plan quickly, free of charge and without any obligation, you can request it here.

Regulations for credit transfer and recognition

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Academic quality

Universidad Europea boasts a wide range of awards that guarantee its academic quality. For example, it has been awarded the following prestigious awards: the European Seal of Excellence 500+, Quali-cert and Madrid Excelente. In the international QS Stars accreditation rating, Universidad Europea has obtained a total of four out of five stars. This external accreditation system determines the level of excellence achieved by universities in different areas. Universidad Europea has achieved the maximum score of five stars in Employability, Teaching, Facilities and Social Responsibility.

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Internal quality assurance system

Access the Quality Assurance System documentation here:

QUALITY ASSURANCE SYSTEM

University’s regulations

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Link to the complaints, claims and suggestions system

Through the ‘Online General Enquiries’ service offered by Universidad Europea, students can send in any questions, requests or complaints.

Process results

Main degree results

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Student Services

Management services

Advisory services

Student information services

Complementary services offered