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MASTERS DEGREE IN SPORTS MANAGEMENT - MBA

Masters Degree in Sports Management - MBA Madrid

A top-ranked programme for management professionals in the world of sports. Worldwide TOP10 at SportBusiness Postgraduate Ranking 2020 for Sports Management MBAs, TOP3 in Europe and Spain's number 1.

Highlights

A unique programme that provides you the broadest possible view of the most successful business models in the sports industry worldwide. Led by internationally renowned professionals to give you first-hand experience.

  • Face to face
  • Start: 10 may. 2020
  • 9 months
  • 60 ECTS
  • Official degree
  • Escuela Universitaria Real Madrid - Universidad Europea - Madrid
  • Title issued by Universidad Europea de Madrid
  • School of Sports Sciences
  • Alcobendas

Get a 50% discount on the reservation fee if you register before March 31st.

See terms and conditions

Why study this Master in Sports Management?

Take advantage of the opportunity to study a programme with a clear professional and international focus that shall allow you to acquire all the knowledge and tools necessary to succeed in the sports industry.

A pioneering programme in Spain with a study plan developed by leading professionals, experts from Universidad Europea and professionals from Real Madrid C.F. This programme will give you the broadest possible view of successful business models in the sports industry worldwide, with a special focus on Real Madrid C.F.

This programme offers constant and direct contact with the sports industry and its entities, an international teaching staff, guest lecturers and a variety of networking possibilities—with more than 50 nationalities represented—all designed to enhance your professional development. Besides this you shall also have the chance to complete professional internships in top sports organisations worldwide, including Real Madrid C.F.

Learn from a unique teaching staff made up of more than 50 professionals from leading sports organisations from around the world. Each staff member is internationally renowned in their field and willing to share their experience and knowledge.

Enjoy exclusive experiences such as visits with Real Madrid C.F., the White Week event, guest speakers, live sporting events, networking events and more. You shall have the chance to participate in the organisation of international sporting events like ATP-WTA Madrid Open or the World Football Summit.

Participate in two international trips: New York City and London, where you shall visit the main sports entities and meet their executives, learning first-hand from the leading professionals in the sports industry.

The School’s academic quality is certified by its 14-year history and 11,000 graduates, most of whom are now successful international professionals in the sports industry.

Florentino Pérez, Real Madrid C.F. President

‘Talent, sacrifice and commitment are the basis for success.’

10

Ranked top ten worldwide by SportBusiness Postgraduate Rankings 2020

This world-renowned programme, featured in the top ten by SportBusiness Postgraduate Rankings among Sports MBAS, ranked top three in Europe and number one in Spain.

70%

International students

Learn from your classmates and professors from more than 50 different countries.

2

International trips

Enjoy two unique experiences in New York City and London, where you’ll have the chance to meet executives working at the most relevant sports industry entities.

Accreditations and recognitions

Institutional accreditation SISCAL madri+d

In 2020, the School of Physical Activity and Sports Sciences was certified for the implementation of the IQAS under the SISCAL model and with the institutional accreditation for this centre.

High-quality facilities

For you to make the most of our innovative academic model, Universidad Europea offers a range of advanced facilities equipped with the most innovative technologies.

Alacobendas, the entrepreneurial Campus

Much more than a campus. Our academic model has been developed to allow you to enhance your skills. You shall be trained in one of the biggest entrepreneurial hubs in Madrid, and Spain. What’s more, top professionals will mentor and advise you on your entrepreneurial adventure at our startup incubator: ENTREPRENEURSHIP HUB

This MBA, with its collaboration with Real Madrid, stands out thanks to its academic quality and highly experienced teaching staff.

David Belenguer

Former LaLiga player - Real Betis B and Getafe C.F. President of C.D. Tondela at Liga Nos in Portugal.

Our MBA professors brought us closer to the industry and to their professional network so that we could have the tools needed to autonomously break into the industry. Additionally, the academic trip to New York was simply amazing.

Joel Santos

MBA in Sports alumni and class representative

INTERNATIONAL ATMOSPHERE

Discover the experiences of other international students

The School has more than 70% of International students coming from over 50 different countries worldwide.

Scholarships and Grants

We want to help you on your way. If you choose to study at Universidad Europea, you shall have the opportunity to apply for a wide range of UE and official scholarships.

Study Plan

The international character of this programme allows students and professionals in the sports industry to acquire a broad perspective of all existing models of sports management, even beyond the Spanish borders, thanks to the participation of top international professionals. This educational commitment exponentially strengthens the sphere of influence and the professional possibilities of our students.

This MBA consists of ten business management modules, followed by an interdisciplinary module on management skills. The programme contains a specialised sports segment and focuses on the marketing, direction and management of sports facilities.

Students shall be familiarised with the places in the city where Real Madrid is present—facilities, sports venues, organisation and management institutions, etc.—as well as the Real Madrid Foundation. They shall also have first-hand experience with the other facilities and management models via visits to: Santiago Bernabéu Stadium, Ciudad Deportiva del Real Madrid—Real Madrid’s training facilities—Ciudad del Fútbol de la RFEF, Caja Mágica—Madrid Open’s tennis facilities—and other leisure and entertainment spaces ran by public and private entities.

Students shall have the chance to travel to New York with other students from the Real Madrid Graduate School. This trip includes visits to major league organisations such as the NBA, MLS and NHL, major sports venues such as Metlife Stadium and marketing companies such as Octagon. This is one of the best experiences a student studying Sports Management can have, from both a management and operational point of view, as this form of practical learning allows them to put learning into practice.

Study plan

  • Economic Analysis of the Sports Industry
  • Strategic Planning. Analysis of Sports Environments and Competition
  • Business Management Models and Economic Aspects
  • Annual Accounts for Sports Clubs and Organisations
  • Planning and Control in Sports Organisation Management
  • Financial Management
  • Infrastructure Management within a Sports Organisation
  • Production of Sporting Events
  • Quality and Incident Management
  • Strategic and Operational Marketing
  • Sponsorship in Sports
  • Audiovisual Rights
  • Sports and Society
  • Sports and the Media
  • People Management and Teamwork
  • Coaching Applied to Sports
  • Motivational Leadership of Teams
  • Communication: Public Speaking in Professional Environments
  • Emotional Intelligence in Sports Organisations
  • Strategies for Starting a Sports Business
  • The Business Plan and Financing
  • International Organisations in Sports for Development
  • Corporate Social Responsibility and Sports
  • Social Entrepreneurship in Sports
  • Keys to Success and Failure
  • The Media
  • Advertising Agencies
  • Official Organisations
  • Sports Rights
  • Sporting Events and Brand Profitability
  • Sports Clubs
  • Sponsorship
  • Brand and Identity Management
  • Practical Application of a Communication Plan
  • Social Networks and the Community Manager
  • Sports Content in the New Digital World

  • Management of Sports Facility Operations
  • Security and Technology at Sports Facilities
  • Municipal Operations and Management
  • The Fitness and Wellness Market
  • Large Parks
  • Golf Course Management
  • Organisation of Sporting Events
  • Management of Leisure and Non-Conventional Spaces
  • Internship

Final Master’s Project

(*) Of the four specialisations, the student has to choose three. The Module VI Specialisation Branch D – Sports Law is available on campus in the afternoon in Spanish.

Basic competencies

  • Possessing and understanding knowledge that provides a basis or opportunity to be original regarding the development and/or application of ideas, often in a research context.
  • Students should know how to apply the knowledge acquired and their problem-solving skills in new or relatively little-known environments within wider (or multidisciplinary) contexts related to their area of study
  • Students should be able to integrate knowledge and face the complexity of formulating opinions from information that may be incomplete or limited, but which includes thoughts on the social and ethical responsibilities linked to the application of their knowledge and opinions.
  • Students should be able to communicate their conclusions, as well as the knowledge and underlying reasons they are based on, to expert and non-expert audiences in a clear and concise way.
  • Students should possess the learning skills that enable them to continue studying in a way that will be self-directed or autonomous for the most part.

Cross-disciplinary competencies

  • Responsibility: Students should be able to accept the consequences of actions and take responsibility for their own actions.
  • Self-confidence: Students should be able to act with confidence and with sufficient motivation to achieve their objectives.
  • Awareness of ethical values: Students' capacity to feel, judge, argue and act in accordance with moral values in a consistent, persistent and autonomous way.
  • Communication skills: Students should be able to effectively express concepts and ideas, as well as possess clear and concise written communication skills and effective public speaking skills.
  • Interpersonal understanding: The student should be able to actively listen for the purpose of reaching agreements using an assertive communication style.
  • Flexibility: Students should be able to adapt and work in different and varied situations with different people. This involves assessing and understanding different positions, adapting their own approach as required by the situation.
  • Teamwork: Students should be able to actively participate in achieving a common objective by listening, respecting and valuing the ideas and proposals of the other members of their team.
  • Initiative: The student should be able to respond proactively to situations that emerge, proposing solutions or alternatives.
  • Planning: Students should be able to effectively set their goals and priorities, defining the actions, time frames and optimum resources required to achieve these goals.
  • Innovation-Creativity: Students should be able to come up with new and different solutions to problems that add value to problems posed.

Specific competencies

  • Having an integrated vision of all of the dimensions of the company in the sports sector -external, internal and organisational-, as well as of the people and human capital that comprise it, to be able to analyse issues and to look for solutions in teams that help to achieve its strategic objectives. As such, students will partake in autonomous and collective learning, helping them to make decisions and to assess the corresponding economic and social impact.
  • Controlling the key aspects of the most significant areas of the sporting world, transforming them into competitive advantages for the company's growth within its sector.
  • Analysing the economic, legal and technological environment of a sector, as well as assessing and creating a medium- to long-term strategic plan, using current reference tools.
  • Controlling the new business trends and practices of corporate social responsibility policies that affect the sports sector, while being able to establish an individual corporate social responsibility policy for each business.
  • Taking on the skills of an executive: leadership, emotional intelligence, communication skills, team management, teamwork, planning, conflict resolution, negotiating and results-orientated skills, always with a responsible approach and a multicultural perspective, showing respect for diversity.
  • Controlling the benchmark strategic concepts and tools regarding the organisational sizing of a company in the sports industry and being able to choose the best strategic alternative to apply in each market and company.
  • Learning the tools used in managing the operations of a company and the benchmark business practices in the sports industry, which ensure the efficiency of activity and the fulfilment of set objectives.
  • Designing the plans in the different areas (marketing, communication and sales, finance, production, human resources), using coordination criteria among them and aligning them with the company's general strategy.
  • Controlling the key benchmark concepts regarding the sizing of new organisational structures and being capable of implementing plans that entail change and adaptation with criteria relating to resource optimisation and knowledge management.
  • Applying and putting into action the knowledge acquired in one of the decision-making areas of the company by means of professional internships. Students may undertake internships through university agreements made with companies in the sports sector or industry, particularly in the area that most interests them in view of their future career development (management, marketing and communication, operations, finance), while also demonstrating their skills for successful integration into a business team.

Programme implementation

Academic Course 2011-2012

Academic calendar

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Schedules

Interships

External internship regulations

‘Internships are a key component of your training. Acquiring experience after what you have learnt in your degree is the best way to enter the employment market. There are two types of internships: curricular—which are included in your study plan—and extracurricular—which you can do on a voluntary basis.

In order to complete your curricular internships, you need to have passed 50% of the programme credits and have enrolled in the subject before starting your internship. These internships are monitored by the company and the internship coordinator, and interim and final reports are prepared for evaluation.

If you want to take your work experience to the next level before finishing your university education, you can pursue an extracurricular internship. It’s possible to do internships in any academic year, but keep in mind that they are a complement to your studies; therefore, the more knowledge you acquire throughout your studies, the more you shall benefit from the internship.’

Collaborating entities

  • AC London F.C.
  • Adidas International Generation
  • ASSA SPORT
  • Athletes Global Management Sports S.L. (AGM Sports)
  • Club Baloncesto Málaga SAD (Unicaja Baloncesto)
  • Basic Fit
  • Escuela de Fútbol Ciudad de Getafe Campus Experience
  • Celta de Vigo
  • Chelsea Football Club
  • Club de Fútbol Atlético De Madrid SAD
  • COTIF CUP
  • Decathlon
  • Club de Fútbol Deportivo Alavés SAD
  • DREAMFIT
  • Dubai Sports City
  • Soccer School S.L. (Campus Chelsea F.C. Foundation)
  • Federación de Tenis de Madrid
  • Federación Española de Baloncesto
  • Federación Española de Pádel
  • Federación Española de Rugby
  • Federación Madrileña de Fútbol Sala
  • Fulham Football Club
  • Fundación Rafa Nadal
  • Fundación Real Madrid
  • Garrigues Despacho de Abogados
  • Go Fit
  • Hércules de Alicante Club de Fútbol
  • IMG
  • Comité Paralímpico Internacional
  • Liga Española de Fútbol Sala
  • Málaga SAD Club de Fútbol
  • Millwall Football Club
  • Club Movistar Inter Fútbol Sala
  • Mutua Madrid Open
  • New York Cosmos
  • Ogilvy
  • Ottanta Football Club
  • Patrocina un Deportista, S.L.
  • Real Ávila Club de Fútbol
  • Real Madrid Club de Fútbol
  • Red Bull Arena
  • Baskonia TD Systems (Euroleague)
  • Spartan Race
  • Timpik
  • Unión Internacional de Triatlón
  • Unipublic (Vuelta a España)
  • Wembley
  • World Football Summit

The faculty on this degree has 70% of doctors.

Emilio Butragueño

General Manager, Real Madrid Graduate School

Paulo Dinis de Britos

Co-Director, MBA in Sports Management

  • Celia Morales
    Responsible for Area VIP - Corporate Hospitality.
    Works for Real Madrid C.F.
  • Juan Pedro Martinez
    Responsible for Retail
    Works for Real Madrid C.F.
  • Pedro Corrales
    Responsible for Partnership Creation
    Works for Real Madrid C.F.
  • Carlos Perez
    Responsible for Partnership Creation
    Works for Real Madrid C.F.
  • Álvaro Vitores
    Responsible for Partnership Activation
    Works for Real Madrid C.F.
  • Kendall Crean
    Responsible for Partnership Strategy
    Works for Real Madrid C.F.
  • José María García Tomás
    Human Resources Director
    Works for Real Madrid C.F.
  • Michael Sutherland
    Chief Transformation Officer
    Works for Real Madrid C.F.
  • Julio González Ronco
    Fundación Real Madrid Director
    Works for Real Madrid C.F.
  • Carlos Cantó
    CEO at SPSG Consulting and Board of ‘Asociación de Marketing de España’.
  • Edouard Legendre
    Strategic Planning Director Geometry Global.
  • Tomás Gutierrez
    Finance Profesor
  • Alberto Talavera
    Director at ‘Asociación Española de Gerentes de Golf’
  • Ramiro Lahera
    President at Federación de Triatlón de Madrid. Managing Director and Founder Tactika Sports Culture.
  • Oscar Sanchez
    Sport Management Consultant
  • Javier Doña
    Founder at MKG Arena
  • Alfonso Roberes
    Founder and CEO at Arowana Sports
  • Pablo Vega
    VP at Federación Madrileña de Triatlón
  • Miguel García Caba
    Legal Director at Spanish Football Federation
  • Ángel Sanz
    Managing Director at Spartan Race Spain.
  • Juan Carlos Fociños
    Sponsorship Manager at FBM (Federación Baloncesto Madrid). General Manager Club Baloncesto Torrelodones.
  • Óscar Ugaz
    Strategy Director Atomikal Marketing Digital.
  • José Bonal Sanchez
    Sports Management Professor
  • Óscar Yáñez
    Director at Grant Thornton Spain
  • Iñigo Escrivá
    Managing Director at CSM Sport & Entertainment
  • Juan Cantero
    Founder and Managing Director at Meta Final
  • Ornella Bellia
    Head of Professional Football at FIFA
  • Javier Tola
    Director at Simply Sport
  • Héctor Peris
    CEO at Leaderbrock Sports
  • Nuno Alves
    Director at Wink
  • José Moya
    Director at LaLiga

Special guest speakers at Masterclasses, Visits and Trips

  • Joseph Stetson
    Vice-President Marketing and Communications, NY Red Bulls
  • Marco Matute
    Event Marketing Coordinator, NY Red Bulls
  • Dan Donigan
    Head Coach - Men’s Soccer, Rutgers University
  • Michael Minchella
    Ticket Sales Manager, New York City F.C.
  • Adan Catovic
    Account Executive, New York City F.C.
  • Brendan Long
    Director of New Business, MSG
  • Cara Chernow
    Ticketing and Sales Manager, MSG
  • Nicole Rosamilia
    Coordinator Special Events, Metlife Stadium
  • George Moreira
    Professional Tournaments Manager, U.S. Open and U.S. Open Series
  • Chris Clunie
    Director of International Operations, NBA
  • Troy Justice
    International Basketball Operations, NBA
  • Emilio García Duarte
    Latin America Marketing, NBA
  • Adolfo Bara
    General Marketing and Sales Manager, La Liga
  • Jose Luis Los Arcos
    Director of Sports Partner Solutions, Univision
  • Alfonso Mondelo
    Technical Director Competitions, MLS
  • Nicole Allison
    Director Partnership Marketing, NHL

Employability

Career Opportunities

All our students benefit from unique opportunities including the completion of a training period by way of a professional internship at a top level sports entity. In addition, our students collaborate in the organisation of live sporting events throughout the master, from the internationally known Madrid Mutua Open (ATP-WTA) to regional events such as triathlons and other sports.

Through this master’s you shall learn through a practical methodology by working on real projects and being in direct contact with the sports industry. Thus, you shall acquire all the skills and tools necessary to succeed professionally. Some of the most relevant opportunities for your sports management career:

  • Clubs
  • Federations.
  • Athlete representation.
  • Sports entertainment.
  • Multi-sport events.
  • Innternational sports business development
  • Sports and exercise services (sport for all).
  • Sports academies.
  • Fitness/wellness chains.
  • Sports equipment multinationals.
  • Sports infrastructure multinationals.
  • Multinationals which invest in sports sponsorship.

Admissions Process

The admissions process for the Graduate programmes can take place at any time during the year, although enrolment on any graduate programme shall depend on the availability of places.

For personalised advice, you can go to either of our university campuses (Alcobendas or Villaviciosa de Odón) or contact us by phone: 91 112 88 50 or e-mail: escuelauniversitariarealmadrid@universidadeuropea.es to receive advice from the Graduate Admissions staff.

Once candidates have received advice and have provided the necessary documentation, the Graduate Admissions staff shall set a date for the entrance exams corresponding to the programme they are interested in, and for a personal interview with the Programme Director or a member of the Admissions Committee.

The admissions process is both cost-free and commitment-free for candidates until their place has been formally reserved.

The admissions process consists of the following stages:

  • Personalised advice
  • Submission of application and documentation for assessment of the candidate's profile
  • Profile assessment and interview
  • Confirmation of admission
  • Formal reservation and enrolment

Once the candidate has been contacted and has provided the required documentation, the Postgraduate Admissions team shall arrange for the applicant to take the entrance exams corresponding to the programme of interest as well as a personal interview with the Programme Director or a member of the Admissions Committee.

The admissions process is both cost-free and commitment-free for candidates until their place has been formally reserved.

Once the requirements have been met, the student shall be admitted to the master’s after their suitability has been evaluated, taking into account their previous academic record, professional experience in the relevant field, language skills (accredited by official bodies), specific complementary training, as well as any other merits that are assessed at the discretion of the Programme Management.

The Universidad Europea reserves the right to cancel any postgraduate degree, delay its start date if the minimum number of students is not reached, or to change the schedules and/or faculty if necessary. It also reserves the right to change the location or campus where it is taught.

More information about the process

NEXT STEPS

Start the admissions process for your master’s degree at Universidad Europea now! We shall guide you through all stages of the process from start to finish, You don’t have to worry about anything!

1

PERSONALISED ADVICE

2

SEND APPLICATION AND DOCUMENTATION

3

Personal Interview with Master’s Director

4

CONFIRMATION OF ADMISSION

5

OFFICIAL CONFIRMATION OF RESERVATION ENROLMENT

Profile for prospective students and how to access this degree

Graduates who wish to focus their professional career on sports management, professionals from the sports industry who want to update their knowledge, professionals from other fields who would like to enter the world of sport or professional athletes who aspire to continue in the sector as managers, post athletic retirement.

Admissions requirements

For the application to the Master, the student is required by law in accordance with the provisions of R.D. 861/2010:

  • Be in possession of an official Spanish university degree or another issued by an institution of higher education belonging to another state that is part of the European Higher Education Area that authorizes access to Master's degrees.
  • Be in possession of a degree in accordance with educational systems outside the European Higher Education Area without the need for the homologation of their degrees, after verification by the University that they accredit a level of training equivalent to the corresponding official Spanish university degrees and that empower in the country issuing the degree for access to postgraduate education. Access by this means will not imply, in any case, the homologation of the previous degree that the interested party is in possession, nor its recognition for other purposes than that of taking the Master's degree courses.

Places for incoming students

205 places

beca

Admissions application

Candidates shall not be charged, and their place shall not be guaranteed, until the reservation has been formalised. Get in touch with us!

Credit recognition and centre transfers

If you would like a personalised credit recognition plan quickly, free of charge and without any obligation, you can request it here.

Regulations for credit transfer and recognition

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Academic quality

As part of its strategy, the University has an internal quality plan whose objective is to promote a culture of quality and continuous improvement, and which allows it to face future challenges with the maximum guarantee of success. In this way, it is committed to promoting the achievement of external recognitions and accreditations, both nationally and internationally; the measurement and analysis of results; simplification in management; and the relationship with the external regulator.

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Internal Quality Assurance System (SGIC)

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University’s regulations

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Suggestions, complaints and claims mailbox

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Members of the Degree Quality Comitee (CCT)

  • Postgraduate Director
  • Postgraduate Programme Director
  • Students
  • Faculty (Postgraduate Final Project Coordinator and Internship Coordinator)
  • Quality Partner (Quality and Compliance)
  • Academic Director

Key Degree Improvements

  • Changes in the schedule following the recommendations of students and teachers that goes to four hours in four days.
  • Final master's project with greater follow-up and three evaluable intermediate deliveries (marketing and financial).
  • Voluntary pre-course on the use of Excel for the financial module.
  • Orientation session on efficient communication and presentations. Monitoring of the entire master's degree with recording of the four presentations of the major cases and further monitoring of the performance and evolution of the student.
  • Master classes per module on current issues with very relevant national and international speakers (introduction to the sector, sports and technology, big data, sports, sports and women, among others).
  • Specific sessions oriented to employment on interviews, CV, digital profile and head hunters.
  • Improved employability through increasing contact with companies

Evaluation process results

Verification Report

Follow-Up Report

Favorable Modification Report 2012

Modification Report 2020

Student Services

Management services

Advisory services

Student information services

Complementary services offered