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Masters Degree in Sports Management - MBA

Masters Degree in Sports Management - MBA Madrid

A top-ranked programme for management professionals in the world of sports. Worldwide TOP10 at SportBusiness Postgraduate Ranking 2020 for Sports Management MBAs, TOP3 in Europe and Spain's number 1.

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A unique programme that provides you the broadest possible view of the most successful business models in the sports industry worldwide. Led by internationally renowned professionals to give you first-hand experience.

  • Face to face
  • Start: 10 may. 2020
  • 9 months
  • 60 ECTS
  • Escuela Universitaria Real Madrid - Universidad Europea - Madrid
  • Title issued by Universidad Europea de Madrid
  • Exercise and Sports Sciences Faculty
  • Alcobendas

Get a 50% discount on the reservation fee if you register before January 31st.

See terms and conditions

Why study this Master in Sports Management?

Take advantage of the opportunity to study a programme with a clear professional and international focus that shall allow you to acquire all the knowledge and tools necessary to succeed in the sports industry.

A pioneering programme in Spain with a study plan developed by leading professionals, experts from Universidad Europea and professionals from Real Madrid C.F. This programme will give you the broadest possible view of successful business models in the sports industry worldwide, with a special focus on Real Madrid C.F.

This programme offers constant and direct contact with the sports industry and its entities, an international teaching staff, guest lecturers and a variety of networking possibilities—with more than 50 nationalities represented—all designed to enhance your professional development. Besides this you shall also have the chance to complete professional internships in top sports organisations worldwide, including Real Madrid C.F.

Learn from a unique teaching staff made up of more than 50 professionals from leading sports organisations from around the world. Each staff member is internationally renowned in their field and willing to share their experience and knowledge.

Enjoy exclusive experiences such as visits with Real Madrid C.F., the White Week event, guest speakers, live sporting events, networking events and more. You shall have the chance to participate in the organisation of international sporting events like ATP-WTA Madrid Open or the World Football Summit.

Participate in two international trips: New York City and London, where you shall visit the main sports entities and meet their executives, learning first-hand from the leading professionals in the sports industry.

The School’s academic quality is certified by its 14-year history and 11,000 graduates, most of whom are now successful international professionals in the sports industry.

Florentino Pérez, Real Madrid C.F. President

‘Talent, sacrifice and commitment are the basis for success.’


Ranked top ten worldwide by SportBusiness Postgraduate Rankings 2020

This world-renowned programme, featured in the top ten by SportBusiness Postgraduate Rankings among Sports MBAS, ranked top three in Europe and number one in Spain.


International students

Learn from your classmates and professors from more than 50 different countries.


International trips

Enjoy two unique experiences in New York City and London, where you’ll have the chance to meet executives working at the most relevant sports industry entities.


Discover an innovative, flexible and personalized academic model that integrates face-to-face and virtual training with cutting-edge technology.


  • A hands-on experience set in fully-equipped facilities that recreate today’s working environments. A vast faculty made up of real-world professionals will lead classes that are directly related to their career experience, guaranteeing you will constantly apply your learning to real-world contexts right from day one.


  • In the extended classroom, you’ll be able to attend classes in person on campus or connect remotely through the digital classrooms. You’ll interact in real time from wherever you are with cameras, 360° microphones and smart boards. What’s more, you’ll have access to hands-on virtual activities in the form of simulations, gamification and virtual labs, with no limit to the number of practical classes you can take.


  • Personalise your education by exploring the digital content, and exclusive elements available to you, such as introductory courses, workshops, masterclasses and webinars with prestigious experts, as well as virtual simulations that leverage interactive virtual reality and gamification, allowing you to practice your skills at your own speed.



Much more than a campus. Our academic model has been developed to allow you to enhance your skills. You shall be trained in one of the biggest entrepreneurial hubs in Madrid, and Spain. What’s more, top professionals will mentor and advise you on your entrepreneurial adventure at our startup incubator: ENTREPRENEURSHIP HUB

This MBA, with its collaboration with Real Madrid, stands out thanks to its academic quality and highly experienced teaching staff.

David Belenguer

Former LaLiga player - Real Betis B and Getafe C.F. President of C.D. Tondela at Liga Nos in Portugal.

Our MBA professors brought us closer to the industry and to their professional network so that we could have the tools needed to autonomously break into the industry. Additionally, the academic trip to New York was simply amazing.

Joel Santos

MBA in Sports alumni and class representative


Discover the experiences of other international students

The School has more than 70% of International students coming from over 50 different countries worldwide.

You are about to have a life-changing experience

Your new city


Scholarships and Grants

We want to help you on your way. If you choose to study at Universidad Europea, you shall have the opportunity to apply for a wide range of UE and official scholarships.

Master in Sports Management

The international character of this programme allows students and professionals in the sports industry to acquire a broad perspective of all existing models of sports management, even beyond the Spanish borders, thanks to the participation of top international professionals. This educational commitment exponentially strengthens the sphere of influence and the professional possibilities of our students.

This MBA consists of ten business management modules, followed by an interdisciplinary module on management skills. The programme contains a specialised sports segment and focuses on the marketing, direction and management of sports facilities.

Students shall be familiarised with the places in the city where Real Madrid is present—facilities, sports venues, organisation and management institutions, etc.—as well as the Real Madrid Foundation. They shall also have first-hand experience with the other facilities and management models via visits to: Santiago Bernabéu Stadium, Ciudad Deportiva del Real Madrid—Real Madrid’s training facilities—Ciudad del Fútbol de la RFEF, Caja Mágica—Madrid Open’s tennis facilities—and other leisure and entertainment spaces ran by public and private entities.

Students shall have the chance to travel to New York with other students from the Real Madrid Graduate School. This trip includes visits to major league organisations such as the NBA, MLS and NHL, major sports venues such as Metlife Stadium and marketing companies such as Octagon. This is one of the best experiences a student studying Sports Management can have, from both a management and operational point of view, as this form of practical learning allows them to put learning into practice.

Study plan

  • Economic Analysis of the Sports Industry
  • Strategic Planning. Analysis of Sports Environments and Competition
  • Business Management Models and Economic Aspects
  • Annual Accounts for Sports Clubs and Organisations
  • Planning and Control in Sports Organisation Management
  • Financial Management
  • Infrastructure Management within a Sports Organisation
  • Production of Sporting Events
  • Quality and Incident Management
  • Strategic and Operational Marketing
  • Sponsorship in Sports
  • Audiovisual Rights
  • Sports and Society
  • Sports and the Media
  • People Management and Teamwork
  • Coaching Applied to Sports
  • Motivational Leadership of Teams
  • Communication: Public Speaking in Professional Environments
  • Emotional Intelligence in Sports Organisations
  • Strategies for Starting a Sports Business
  • The Business Plan and Financing
  • International Organisations in Sports for Development
  • Corporate Social Responsibility and Sports
  • Social Entrepreneurship in Sports
  • Keys to Success and Failure
  • The Media
  • Advertising Agencies
  • Official Organisations
  • Sports Rights
  • Sporting Events and Brand Profitability
  • Sports Clubs
  • Sponsorship
  • Brand and Identity Management
  • Practical Application of a Communication Plan
  • Social Networks and the Community Manager
  • Sports Content in the New Digital World

  • Management of Sports Facility Operations
  • Security and Technology at Sports Facilities
  • Municipal Operations and Management
  • The Fitness and Wellness Market
  • Large Parks
  • Golf Course Management
  • Organisation of Sporting Events
  • Management of Leisure and Non-Conventional Spaces
  • Internship

Final Master’s Project

(*) Of the four specialisations, the student has to choose three. The Module VI Specialisation Branch D – Sports Law is available on campus in the afternoon in Spanish.

Academic calendar



External internship regulations

‘Internships are a key component of your training. Acquiring experience after what you have learnt in your degree is the best way to enter the employment market. There are two types of internships: curricular—which are included in your study plan—and extracurricular—which you can do on a voluntary basis.

In order to complete your curricular internships, you need to have passed 50% of the programme credits and have enrolled in the subject before starting your internship. These internships are monitored by the company and the internship coordinator, and interim and final reports are prepared for evaluation.

If you want to take your work experience to the next level before finishing your university education, you can pursue an extracurricular internship. It’s possible to do internships in any academic year, but keep in mind that they are a complement to your studies; therefore, the more knowledge you acquire throughout your studies, the more you shall benefit from the internship.’

Collaborating entities

  • AC London F.C.
  • Adidas International Generation
  • Athletes Global Management Sports S.L. (AGM Sports)
  • Club Baloncesto Málaga SAD (Unicaja Baloncesto)
  • Basic Fit
  • Escuela de Fútbol Ciudad de Getafe Campus Experience
  • Celta de Vigo
  • Chelsea Football Club
  • Club de Fútbol Atlético De Madrid SAD
  • Decathlon
  • Club de Fútbol Deportivo Alavés SAD
  • Dubai Sports City
  • Soccer School S.L. (Campus Chelsea F.C. Foundation)
  • Federación de Tenis de Madrid
  • Federación Española de Baloncesto
  • Federación Española de Pádel
  • Federación Española de Rugby
  • Federación Madrileña de Fútbol Sala
  • Fulham Football Club
  • Fundación Rafa Nadal
  • Fundación Real Madrid
  • Garrigues Despacho de Abogados
  • Go Fit
  • Hércules de Alicante Club de Fútbol
  • IMG
  • Comité Paralímpico Internacional
  • Liga Española de Fútbol Sala
  • Málaga SAD Club de Fútbol
  • Millwall Football Club
  • Club Movistar Inter Fútbol Sala
  • Mutua Madrid Open
  • New York Cosmos
  • Ogilvy
  • Ottanta Football Club
  • Patrocina un Deportista, S.L.
  • Real Ávila Club de Fútbol
  • Real Madrid Club de Fútbol
  • Red Bull Arena
  • Baskonia TD Systems (Euroleague)
  • Spartan Race
  • Timpik
  • Unión Internacional de Triatlón
  • Unipublic (Vuelta a España)
  • Wembley
  • World Football Summit

Emilio Butragueño

General Manager, Real Madrid Graduate School

Paulo Dinis de Britos

Co-Director, MBA in Sports Management

  • Olivier Bara
    Venue Management Director, Real Madrid C.F.
  • Elena Naranjo
    Deputy Director of Legal Services, Real Madrid C.F.
  • María Gil-Fournier
    Head of Human Resources and Equity, Real Madrid C.F.
  • Enrique Uriel
    Technology Director and CIO, Real Madrid C.F.
  • Jose María García Tomás
    Director of the Real Madrid Foundation
  • Celia Morales
    Head of Operations VIP Area, Real Madrid C.F.
  • Julio González Ronco
    Director of the Real Madrid Foundation
  • Rafael de Los Santos
    Director of New Media
  • Jaime Colás
    Chief Commercial Officer, F.C. Internazionale Milano
  • Miguel García Caba
    Vice-secretary, Real Federación Española de Fútbol (RFEF). Board Member of Control, Ethics and Disciplinary Organisation, UEFA
  • Ángel Sanz
    General Manager and Founder, The Crow Legacy Company
  • Javier Tola
    Managing Director, Simply Sport
  • Edouard Legendre
    Strategic Planning Director, Geometry Global
  • Scott Minto
    Sports MBA Director, San Diego State University
  • Steve Gera
    Chief Executive Gains Group. Head Scout Hickory
  • Nick Pye
    Head of School of Sport at University of Gibraltar
  • Carlos Cantó
    CEO, SPSG. Consulting and Board Member, Spanish Marketing Association
  • Hugo Berenguer
    Head of Design, Rafael de La Hoz Arquitectos
  • Mikel Bárcena
    Associate General Manager, Business Area. Baskonia-Alavés Group
  • Antonio Fernández Arimany
    General Manager, International Triathlon Union
  • Ramiro Lahera
    President, Madrid Triathlon Federation. Managing Director and Founder, Tactika Sports Culture
  • Juan Carlos Fociños
    Sponsorship Manager, FBM Spanish Basket Federation of Madrid. General Manager, Torrelodones Basketball Club
  • Fernando Pons Ortega
    Partner responsible for Risk Advisory and Risk Management, Deloitte - Tourism, Transport, Sport, Leisure and Gaming sectors
  • Óscar Ugaz
    Strategy Director, Atomikal Marketing Digital
  • Javier Bosh
    CEO, Nagi Smartpool. Founder and CEO, NBN23
  • Gonzalo Corrales
    Co-founder and CEO, Mooxye. Founder and Managing Director, AGM Sports
  • Maikel Oettle
    Vice-President Strategic Partnerships, Euroleague Basketball, IMG Events
  • Luke Sassano
    Technical Director, NY Cosmos
  • Joseph Stetson
    Vice-President Marketing and Communications, NY Red Bulls
  • Amy Scheer
    Chief Commercial Officer, NY Red Bulls
  • Marco Matute
    Event Marketing Coordinator, NY Red Bulls
  • Dan Donigan
    Head Coach - Men’s Soccer, Rutgers University
  • Michael Minchella
    Ticket Sales Manager, New York City F.C.
  • Adan Catovic
    Account Executive, New York City F.C.
  • Brendan Long
    Director of New Business, MSG
  • Cara Chernow
    Ticketing and Sales Manager, MSG
  • Nicole Rosamilia
    Coordinator Special Events, Metlife Stadium
  • Geoffrey Pope
    Former football player, New York Giants
  • Brian Friedman
    Chief Financial Officer, New York Jets
  • George Moreira
    Professional Tournaments Manager, U.S. Open and U.S. Open Series
  • Chris Clunie
    Director of International Operations, NBA
  • Troy Justice
    International Basketball Operations, NBA
  • Emilio García Duarte
    Latin America Marketing, NBA
  • Adolfo Bara
    General Marketing and Sales Manager, La Liga
  • Jose Luis Los Arcos
    Director of Sports Partner Solutions, Univision
  • Alfonso Mondelo
    Technical Director Competitions, MLS
  • Joseph Tacopina
    President, Venezia F.C.
  • Nicole Allison
    Director Partnership Marketing, NHL

Employability and Internships

Internships are a key part of your education. Acquiring experience and putting into practice what you have learnt during your degree is the best way to enter the employment market. There are two types of internships: curricular—which are included in your study plan—and extracurricular—which you can do on a voluntary basis.

The Master in Sports Management offers you unique and exclusive professional opportunities thanks to its direct contact with the sports industry. You shall have the chance to network internationally, participate in the organisation of international sporting events and learn from guest lecturers. What’s more, you’ll have the chance to complete a professional internship in a leading sports organisation, including Real Madrid C.F.

In order to carry out an internship in a company, you shall need to have passed 50% of your credits and have registered before you begin your internship. Both the company and a professor from the course will monitor your progress during the internship and provide you with an evaluation at the half-way mark and upon completion.

If you want to gain extra work experience before finalising your university studies, you’re welcome to carry out extracurricular internships. You can carry them out in whichever year of your studies you choose, but we would like to remind you that internships are formative and should complement your studies. The more theoretical knowledge you acquire throughout your degree, the more you shall benefit from the internships.


All our students benefit from unique opportunities including the completion of a training period by way of a professional internship at a top level sports entity. In addition, our students collaborate in the organisation of live sporting events throughout the master, from the internationally known Madrid Mutua Open (ATP-WTA) to regional events such as triathlons and other sports.

Through this master’s you shall learn through a practical methodology by working on real projects and being in direct contact with the sports industry. Thus, you shall acquire all the skills and tools necessary to succeed professionally. Some of the most relevant opportunities for your sports management career:

  • Clubs
  • Federations.
  • Athlete representation.
  • Sports entertainment.
  • Multi-sport events.
  • Innternational sports business development
  • Sports and exercise services (sport for all).
  • Sports academies.
  • Fitness/wellness chains.
  • Sports equipment multinationals.
  • Sports infrastructure multinationals.
  • Multinationals which invest in sports sponsorship.

Admissions Process

Admissions to the Real Madrid Graduate School are open year-round, although enrolment is subject to the number of places available.

If you would like to receive personalised advice from the Graduate Admissions team, you can visit us at one of our two campuses (Alcobendas or Villaviciosa de Odón) or contact us via:

Phone: +34 911 128 850

Email: escuelauniversitariarealmadrid@universidadeuropea.es

Social Media: @realmadridUE

Fees and funding



  • Monthly payment: 2.989€ x 9 months
  • Place reservation: 1500€
  • Payment flexibility
  • Universidad Europea Discounts
  • Official Scholarships


Start the admissions process for your master’s degree at Universidad Europea now! We shall guide you through all stages of the process from start to finish, You don’t have to worry about anything!






Personal Interview with Master’s Director







Candidates shall not be charged, and their place shall not be guaranteed, until the reservation has been formalised. Get in touch with us!

Profile for prospective students and how to access this degree

Graduates who wish to focus their professional career on sports management, professionals from the sports industry who want to update their knowledge, professionals from other fields who would like to enter the world of sport or professional athletes who aspire to continue in the sector as managers, post athletic retirement.

Admissions process

Admissions to the Universidad Europea - Real Madrid Graduate School are open year-round, although enrolment is subject to the number of places available.

For personalised advice, visit one of our University campuses, Alcobendas or Villaviciosa de Odón or contact us by phone at +91 112 88 50 or by email: escuelauniversitariarealmadrid@universidadeuropea.es, where you shall hear back from the postgraduate Admissions team.

Once the candidate has had a consultation and has provided the required documentation, the postgraduate Admissions Team shall request they take the corresponding entrance exams, as well as have a personal interview with the director of the programme or with a member of the Admissions Committee.

Candidates shall not be charged, and their place shall not be guaranteed, until the reservation has been formalised.

Universidad Europea - Real Madrid Graduate School reserves the right not to hold a programme, or to postpone its start date, if the minimum number of students required for the programme is not reached. The School may also change the timetable, the teaching staff, the location and/or the campus where the programme is taught if necessary. For more information, consult the University Regulations.

Credit recognition and centre transfers

If you would like a personalised credit recognition plan quickly, free of charge and without any obligation, you can request it here.

Regulations for credit transfer and recognition


Academic quality

Universidad Europea boasts a wide range of awards that guarantee its academic quality. For example, it has been awarded the following prestigious awards: the European Seal of Excellence 500+, Quali-cert and Madrid Excelente. In the international QS Stars accreditation rating, Universidad Europea has obtained a total of four out of five stars. This external accreditation system determines the level of excellence achieved by universities in different areas. Universidad Europea has achieved the maximum score of five stars in Employability, Teaching, Facilities and Social Responsibility.


Internal quality assurance system

Access the Quality Assurance System documentation here:


University’s regulations


Link to the complaints, claims and suggestions system

Through the ‘Online General Enquiries’ service offered by Universidad Europea, students can send in any questions, requests or complaints.

Process results

Main degree results


Student Services

Management services

Advisory services

Student information services

Complementary services offered

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