Master’s Degree in Business Administration Madrid

During this master’s, you will learn to lead different areas of a company and understand how to manage a business from a global perspective with real case studies from top-tier multinationals. You’ll discover how to use the management and planning tools used by world-leading companies today. A range of masterclasses, simulations and role plays will prepare you to become an impactful global leader.

Official Degree

Upon completion of this programme, students receive an official Master’s in Business Administration degree issued by Universidad Europea de Madrid.

Offered in the current academic course

The Master’s in Business Administration offers students the opportunity to become specialised in specific sectors, such as: health and wellness, retail and e-commerce, and digital technologies. Students can choose one of these specialties by completing two specific modules: environmental analysis and strategy, and management of operations.

Basic competencies

• BS1: Students possess the required knowledge and understanding that provides a basis or springboard for originality in the development and/or application of ideas, often in a research context.
• BS2: Students can apply the knowledge they have acquired and are able to solve problems in any new or unfamiliar situation which may arise within a broader or multidisciplinary context relating to their area of study.
• BS3: When faced with the difficulty of making tough decisions, students can apply what they know, and, when information is limited, they can take into account and apply the social and ethical responsibilities associated to the situation.
• BS4: Students can communicate their conclusions—and the knowledge and rationale behind them—to both specialised and non-specialised audiences in a clear and unambiguous manner.
• BS5: Students possess learning skills that allow them to continue studying in a way that is largely self-led or independent.

Cross-disciplinary competencies

• TS01. Ethical values: Ability to think and act according to universal principles and apply these to personal and professional development, entailing a commitment to certain social values.
• TS02. Independent learning: Students are able to select, search, analyse, evaluate and manage information from various sources. In addition, they can independently put into practice what they have learned.
• TS03. Teamwork: Students are able to integrate into a team and collaborate actively with other people, disciplines and/or organisations in order to attain common goals.
• TS04. Written/Verbal Communication: Students are able to transmit and receive data, ideas, opinions and attitudes and attain an action. Verbal communication being communication through words and gestures, and written communication being information that is written and/or visually conveyed.
• TS05. Analysis and problem-solving: Students are able to critically evaluate information, break down complex situations into their working parts, and recognise patterns and consider other alternatives, approaches, and perspectives to find optimal solutions and conduct efficient negotiations.
• TS06. Students are able to adapt to change: they can accept, value and integrate different positions, adapting their own view as required, as well as working effectively in ambiguous situations.
• TS07. Leadership: Students are able to lead, motivate and guide others—recognising their capabilities and strengths—to efficiently manage their development and common interests.
• TS08. Entrepreneurial spirit: Students can take on and carry out activities which create new opportunities, anticipate problems or lead to improvements.
• TS09. Global outlook: Students are able to show interest and understand other standards and cultures, recognise one’s own inclinations and work effectively in a global community.

Specific competencies

• SS1: The capacity to make decisions taking into account different aspects of the company, considering both external and internal factors.
• SS2: The capacity to analyse problems and find solutions as a team to reach certain business objectives.
• SS3: To lead, from an integral ethical perspective, projects and teams valuing the impact of their decisions on the benefits, the market, people and society.
• SS4: To possess an in-depth understanding of large global economic areas and ability to turn them into competitive advantages for the growth of the company within its sector.
• SS5: To undertake sector-specific analysis to establish strategies in the medium and long term and in a specific sector, using different analytical instruments and reflection strategies.
• SS6: The capacity to design a corporate social responsibility (CSR) policy for each business in accordance with new trends and business practices.
• SS7: The capacity to define objectives, organise resources and apply negotiation techniques from a responsible viewpoint and under a multicultural perspective respecting diversity.
• SS8: Dominate the concepts and strategic tools for the organisational dimension of the company and be able to select the best strategic alternative for each market and company.
• SS9 The capacity to dominate the management tools for the operations of a company, as well as the business practices of reference to ensure the efficiency of the activity in question and the fulfillment of the objectives set.
• SS10 To design plans in different areas (marketing, communications, sales, finance, production, human resources) using coordination criteria in accordance with general company strategy.
• SS11 To master key leading concepts for defining new organisational structures and to be able to implement plans for change or adapt in order to optimise resource and knowledge management.
• SS12 To apply and convert into an action everything learned in one of the decision-making areas of a company with professional internships, demonstrating the skills acquired in order to successfully integrate into a business team.

The Master’s in Business Administration* is especially aimed at professionals who wish to complement their training with a comprehensive and highly practical understanding of the different areas that make up a company.

This programme is specifically aimed at university graduates of varied fields who are interested in developing a role in business management. It is also aimed at those professionals who are interested in taking on innovation challenges and continuing their professional development throughout their careers.

Our students possess a range of university degrees in areas such as: engineering, law, healthcare sciences, business management, economics, and more. All of our students are eager to complete their training and acquire the professional experience needed to develop a global, integrated and strategic understanding of business.

Official Spanish university degree or other degree issued by a higher education centre belonging to another country in the European Higher Education Area.

Degrees issued in accordance with educational systems outside the European Higher Education Area do not need to be officially recognised, as long as the University can ascertain that the level of study is equivalent to the corresponding official university degree in Spain and allows access in the home country to postgraduate studies. Access through this channel is not, in any case, an official recognition of the previous university degree in Spain nor is it recognising anything other than access to this master’s degree.

Students must have English level B2 CEFR or equivalent.

• Dr. Lisardo by Pedro Navarro
  Professor of the Marketing and Communication module and master’s thesis. Doctor in Social and Legal Sciences. Degree in Business Management and Marketing, Bachelor’s in business administration from the University of Humberside, Master’s in financial management and official master’s in business management and Marketing.
  Twenty years of experience in marketing departments, in FMCG companies; Colgate, - as manager for the NB brands, Colgate brushes and Plax rinse, Ediciones SM, Grupo SOS. His last position being International Marketing Manager at Deoleo. He has been responsible for both strategic decisions and the variables of the marketing mix of the products for which he is responsible in brands such as Cuétara, Arroz SOS, Carbonell, Koipe, Barco de Vapor. Preparation and implementation of annual marketing plans, both national and international.
• Dr. Isidro Sánchez-Crespo
  PhD in Marketing. Bachelor’s in Business Administration, Staffordshire University (United Kingdom) and Higher Degree in Marketing and Public Relations. MBA-Master of Business Administration and Official master’s in marketing. Professor for the Analysis of the Environment and Strategy, Commercial Management, and master’s thesis modules. Since 2009 he has been CEO of The Sensory Lab, a company that has been dedicated to Customer Experience and Sensory Marketing for more than 50 years, with a presence in more than 77 countries. He has been Commercial Director of Multipark Madrid and Marketing and Commercial Director of Telemadrid and Onda Madrid. In addition, he has held the position of Product Manager and Head of External Relations of the sports newspaper Marca, the financial newspaper Expansión, and the magazine Telva, all of which form part of the Recoletos Communication Group.
• Dr. Antonio de la Torre
  DhP in Economic and Business Sciences from Universidad Complutense de Madrid. He has a degree in Psychology and has taken courses in Advanced Logistics and Management of International Programs in the United States. He has extensive experience in operational matters, working as head of international programs at the Embassy of Spain in the United States, Logistics Officer at the United Nations and as Deputy Director of Production at Lucent Technologies Microelectronics. He currently has an export company, advises various organisations on operational issues and teaches postgraduate courses at several business schools.
• Paola Olmedo
  More than 25 years of experience in human resources, people and talent management, communication, personal development, in the fields of business, consulting, as well as in executive coaching and social and ontological coaching. She has been a speaker at forums and talks at Universities and International Business Schools in the United Kingdom, the United States and Spain, in search of global talent. She speaks Spanish, English and German. Her career has seen her take on different roles including: Director of Human Resources and Communication, Director of Talent, Director of Selection and Director of Management at IBEX 35 companies, among others. She is currently an expert coach in accompanying executives and directors in multinational companies, as well as a Professor at Universidad Europea for postgraduate students in the subject of general management of the master’s in business administration for the English and Spanish editions.
• Dr. Jorge López Cifre
  PhD of Economics (2016), with more than 25 years of experience in the private sector. He has held management positions for five years, worked as a consultant for six years, and in management positions for eight years, becoming the General Director of a company specialising in hydrocolloids. He created a commercial network that covers the five continents, through alliances and strategic agreements. Native English-Spanish bilingual, he has a passion for marketing, he is focused on creating a new type of education that is more useful for the 21st century, where the student moves from his traditionally passive role to a 100% active one. Under the principle of "learning by doing" he teaches in a very intuitive and simple way what at first glance might seem complex and incomprehensible.
• Dra. Patricia Soriano
  PhD in Economic and Business Sciences. She has more than 15 years of teaching experience in undergraduate, postgraduate and internal company training. She has a degree in business administration and management. She expanded her studies with a research master's degree in economics and business. In the university field, she combines undergraduate and postgraduate teaching with the coordination and management of various postgraduate programs, coordination of subjects, and oversees students writing their thesis. Subjects taught include auditing, introduction to accounting, financial accounting, consolidation of financial statements, and accounting regulations for annual accounts in Spain. Her research areas are: Big Data applied to the world of transactions and financial analysis of annual accounts; impact of the use of analytics, social media in the financial statements; auditing and limits of creative accounting; retail food distribution sector. In the professional field, she began her career as an auditor at Deloitte (Madrid) where she carried out the financial audit of national and international clients. She participated in management and environmental audits. She currently works in the Transaction Advisory Services department of EY TAS Madrid where she is dedicated, among other tasks, to project origination management, financial control/monitoring, coordination with other lines of the firm, as well as productivity analysis and client sector allocation, CRM management, and corporate database control.
• Dr. Ángel Andreu
  PhD of Industrial Engineering and MIB by INSEAD / EOI, he is currently a consultant in industrial and manufacturing companies (INHISA group) and leads companies advising, implementing, and launching technological projects and market development (A2A Solutions). He has been a manager in the public sector (INI National Institute of Industry, European Commission-DG XXIII, Inespal group, Foarsa, Sodican) and private sector, both in national and international or corporate positions (PwC SCG, Lucas Varity Corp, Yves Rocher, Office Depo...). He has more than 20 years of teaching experience and as director of programs and professor in international universities and business schools: he currently collaborates with Universidad Europea Madrid as a professor in areas of operations and finances.
• Dr. Alejandro de Pablo Cabrera
  PhD cum laude in Business Economics from the Rey Juan Carlos University, and Bachelor of Business Administration from the Autonomous University of Madrid. He teaches undergraduate and postgraduate courses in the area of marketing and business at different universities and business schools. He is currently a mentor and advisor for entrepreneurs. He has more than 25 years of professional experience working in national and multinational companies, mainly in the areas of Marketing, Sales and Business Development. The various sectors in which he has worked include beverages (Coca-Cola), entertainment (Disney), media (Grupo Prisa, Antena3, Fox and National Geographic), and education (Ideal Education Group). He additionally has a great digital experience, having developed two start-ups and selling digital content within Spain and Latin America.
• Dra. María del Socorro Aparicio Sánchez
  PhD in Economic and Business Sciences. She has extensive experience in the implementation of the European Higher Education Area (She has taught subjects on degrees at UC3M, at UCM and at UEM). Experience in e-learning, with platforms such as Moodle or Blackboard. Experience in teaching at university level. More than 10 years of experience in advising and training companies in the areas of finance and marketing.