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Course in Big Data and AI in Sports Management Online

Enroll now to learn artificial intelligence principles in sports, studying our Course in Big Data and AI from Real Madrid Graduate School.

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Specialise in artificial intelligence with Real Madrid Graduate School. With the online course you will learn the fundamentals of artificial intelligence focused on sports management. You will revolutionise and improve the performance of your institution through data analysis, with the most pioneering technologies in the sector.

  • Start: 14 jun. 2021
  • 10 months
  • 6 ECTS
  • Non official degree
  • Real Madrid Graduate School - Universidad Europea - Madrid
  • English Spanish
  • Title issued by Universidad Europea de Madrid
  • School of Sports Sciences

Why study the Course in Big Data and AI in Sports Management?


Has been training professionals for 14 years and more than 10,000 graduates today carry out their work in the sports sector.

Lead the digital transformation of the sports sector

Acquire the necessary skills for the development of projects and implementation of artificial intelligence systems in your sports institution.


Every 15 days you will have the opportunity to attend masterclasses with expert AI in sports.


All the material will be available from the beginning of the course so that you can access it when and how you want.


UE - Real Madrid Graduate School is the world's leading graduate school in sport that offers a unique academic model.

More than 10,000 graduates have been trained at the school, most of whom carry out their professional activity in the Sports Industry, having clearly contributed to the professionalization of the Industry at a Global level.

Become an expert in big data within the sports sector

From Zero to Hero

  • You will know the fundamentals on which artificial intelligence, Machine Learning and Deep Learning are based, as well as their main areas of application.

Just do it

  • You will learn to develop artificial intelligence systems in a practical way and without the need for programming.

Join the revolution

  • It revolutionises the sports industry with a global and transversal vision of data applied to sport, an area in which an organistion such as Real Madrid C.F. is embarking.

Climb the AI ladder

  • You will lead the digital transformation of your organisation, applying artificial intelligence in sports management.

Specialise in Artificial Intelligence in sports with Real Madrid

You will use analytical tools such as:

  • Teachable machines: It provides a first contact with the development of an artificial intelligence system in a simple, interactive and visual way.

  • Tensorflow playground: Illustrates the inner workings of artificial intelligence models graphically and intuitively.

  • Azure Machine Learning: It allows to develop artificial intelligence system in depth in a practical way through a graphical interface, without the need for programming.

  • TCT-Scout: Uses artificial intelligence to assist soccer club squad planning.

5 Masterclass with expert AI in sports

  • Masterclass I. Tracking in tennis using computer vision models.

  • Masterclass II. Digital Asset Platforms for the Global Sports and Entertainment Industries.

  • Masterclass III. Grouping players based on their style of play.

  • Masterclass IV. Digital transformation at Real Madrid.

  • Masterclass V. Management and optimisation of football teams using AI.


The study plan for the Course in Big Data and AI in Sports Management is made up of four modules that will provide you with practical, multidisciplinary and up-to-date education. All the material will be available on the virtual campus and you will also have access to five live masterclasses with experts from the sector. The content included on the course includes:

Module 1. Introduction to Artificial Intelligence

Artificial intelligence: The new electricity. From data to knowledge. Tutorial: Classification of logos in images.

Module 2. How do machines learn?

Introduction to Machine Learning Learning. An iterative process Estimated market value of players

Module 3. Areas of application of artificial intelligence

Computer vision and natural language processing. Other application areas Tutorial: Grouping Teams by Play Style.

Module 4. How to integrate artificial intelligence in your organisation

Digital transformation. How to implement an artificial intelligence project. Tutorial: Scouting of players in football.

Course Format

The course is designed to offer quality and specialised training in an flexible and accommodating way allowing you to combine your studies with your personal and professional commitments.

Course Material

  • Downloadable material.

  • Explanatory video.

  • All content will be available from the beginning of the course and you will have 3 months to complete the course at your own pace.


  • No final exam.

  • Masterclass every two weeks with experts from the sector, where real cases within the sports industry will be closely examined.

Student Profile

  • This online course is aimed at sports management professionals who want to learn the basics of artificial intelligence to grow professionally.

  • It is also aimed at all those graduates who, although they do not have specific training in mathematics and computing, wish to incorporate disruptive technologies based on the practical application of artificial intelligence to their training, to improve and redirect their professional development.

Admission Process

The admission process to study an online degree or postgraduate programme at Universidad Europea can be carried out throughout the year, although enrolment in any of our programmes is subject to the availability of places. To complete the process you must follow these simple steps:



Option 1

Personalised advice: call us at (+34) 918 340 192, or write to us by email UEONLINE@UNIVERSIDADEUROPEA.ES, and you will receive all the information you need about admission to the course from our specialised advisors.


Option 2

Formalisation of reservation and enrolment: You can download the admission application here. You must send it completed along with a photocopy of your ID to the email UEONLINE@UNIVERSIDADEUROPEA.ES

The admission process does not involve any cost for the candidate or any commitment until the reservation is confirmed.