Master in Marketing

Is it possible to do marketing using agile, flexible and competitive methodologies? The answer is yes, and it’s called growth marketing. This is an approach based on practices adapted to the business models and the fast pace of the new digital economy.

Today, markets are in a constant state of flux. The accelerated development of the internet and digital media has created new professional profiles that, at the speed of a click, are giving an enormous boost to business operations in companies across all sectors.

As a result, there is a need for professionals with advanced knowledge of how to use tools that facilitate analysis. The necessary knowledge and skills can be obtained by studying for a Master in Marketing that’s aimed at professionals in the fields of marketing, communications, advertising, as well the social sciences such as psychology and sociology, the latter helping to understand the behaviour of the new consumer of today.

The Master in Marketing includes a number of subjects dedicated to digital marketing, communication, strategy, branding, e-commerce and social media. In this way, every student will gain the competencies required to manage a company's website and social media, to improve brand positioning and to respond to the consumer at each of the contact points on the customer journey map. In short, the programme will provide a useful knowledge base for working in any profession, and in any company.

With a Master in Marketing, you'll learn to how to recognise a brand's strengths and weaknesses, how it's perceived by customers and how to apply mechanisms that enhance, reduce and build on them as planned within the strategy. This is achieved by collecting, measuring, analysing, visualising and interpreting digital data that illustrate user behaviour on websites and mobile apps.

Thanks to your Master in Marketing, you’ll be able to master and control the product or service, price, placement, shop or premises, and the distribution of the products, services or platform being marketed.

The primary aim of a Master’s in Marketing is to ensure that students acquire the confidence, concepts, tools and ideas that will enable them to take responsibility in the area of marketing, allowing them to make informed decisions that will have a positive impact on the company.

The programme brings together people who have had successes and failures in their professional and business lives, drawing on their experiences so that students learn how to avoid the most common pitfalls, and to make the kind of decisions that have generally led to success.

In addition to all of the above, it will help you in the following ways:

• As you'll have received specialised training in marketing, an increased number of job opportunities will be open to you, and you'll be able to work in the marketing departments of different companies, or at marketing, advertising and market research agencies.
• It will enable you to learn digital marketing strategies and techniques that will allow you to improve your skills, get to know the different offline/online tools available and be able to analyse and understand audiences, potential customers and communication spaces.
• Retraining: many professionals in the advertising, marketing, economics and sales sector require this type of advanced training to keep up to date and to understand the new trends that facilitate both on- and offline economic development of companies.

Which means that it will help you to improve your CV by providing you with a higher education qualification, a Master's Degree in Marketing.

When choosing a Master's Degree in Marketing, there are several factors to take into account:

• The teaching staff: the choice of master’s degree is often influenced by the professional experience of the professors teaching the different subjects, as this provides an excellent opportunity to learn from the most knowledgeable people in the field.
• The curriculum: the course syllabus for the master’s programme might include a particular specialisation of interest to the candidate, and this is another factor that should be taken into account.
• Does it include an internship? There are master's curricula that include paid or unpaid internships in companies, while others have a job bank, although internships are not included.
• The prestige of the institution: in many cases, you choose to do postgraduate studies so that your profile will be more widely recognised, and so are looking for the best universities.
• Lastly, your Final Master's Project in marketing should be applicable to the real world, and should address a real need, which means it should improve a company or market segment's current situation.

The aim is to present a proposal that is backed up by data which will make life easier for managers, employees, customers, suppliers and the general public, or that makes an enriching contribution to the company or to the community.

As you can see, marketing is an exciting area of specialisation, and one that offers a multitude of employment opportunities in today's world. It also offers a great opportunity for entrepreneurs who want to create their own online business and who want to learn the most important marketing strategies and techniques for selling on the internet.

It would be difficult to find a field of study in the area of marketing, advertising, communication and market research that's experiencing such an exciting time as the present.

If you are passionate about marketing and advertising, if you want to create your own Internet-based business, or if you’d like to dedicate yourself to digital marketing and work in the marketing department of a large company, the Universidad Europea offers you the opportunity to access a prestigious training programme that can help you achieve your goals.