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Master’s Degree in Marketing Madrid

A practical master degree where you'll use agile methodologies and work with the new digital marketing tools.

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Master in Marketing

The Master in Marketing is a practical course where you'll learn to use agile methodologies and work with the new digital marketing tools. Students will gain the knowledge they need to be able to identify business opportunities, making them an efficient and profitable reality, create strong brands through effective communication campaigns, and develop strategies for differentiation, innovation, development and growth.

The Marketing MA incorporates new digital content along with training in the more advanced skills that companies demand when hiring professionals and experts for their sales departments and marketing and communication areas.

Alcobendas 60 ECTS
Start: 20 oct. 2023 Title issued by Universidad Europea de Madrid
9 months School of Social Sciences and Communication.
Official degree
15% discount on place reservation for 23/24 intake until 31st october! Check the legal terms

Why study the Master’s Degree in Marketing?

Experiential learning

You'll learn to put forward solutions to problems raised by companies. In the classroom, you’ll work in groups with agile methodologies including Design Thinking.

Analysis and creativity

You'll become the kind of professional that companies are looking for, because you'll be able to create strategies within a 360° marketing plan, combining creative and analytical thinking. You’ll also be well-prepared to take on a sales manager role, ensuring that the company's objectives are achieved.

Business & Tech

You'll learn to conduct market research to identify business opportunities, using complex analytical tools to predict, optimise and test results: market segmentation techniques, product positioning, CRM, Google Analytics, etc.

Professional Internships

The Master's Degree in Marketing gives you the opportunity to do your internship in a consultancy firm or agency, or in the marketing department at a major company.

Learn from the best

Your professors have more than 10 years of experience in the marketing field, and work in companies such as BBVA, Altadis, DIA and Iberdrola.


You'll take part in exclusive events and masterclasses that will put you in touch with the realities of the sector.

Study plan


MateriaECTSTipoIdioma de impartición
Module I. Strategic Marketing6OBLIGATORYEnglish (en)
Module II. Neuromarketing and consumer behaviour (6 ECTS credits)6OBLIGATORYEnglish (en)
Module III. Marketing Plan6OBLIGATORYEnglish (en)
Module IV. Sales Management and Sales Techniques6OBLIGATORYEnglish (en)
Module V. Operational Marketing6OBLIGATORYEnglish (en)
Module VI. Digital Marketing and E-Commerce6OBLIGATORYEnglish (en)
Module VII. Integrated Communication I6OBLIGATORYEnglish (en)
Module VIII. Integrated Communication II6OBLIGATORYEnglish (en)
Module IX. Professional Internships6OBLIGATORYEnglish (en)
Module X. Final Master’s Project6OBLIGATORYEnglish (en)


Agreements are in place with companies where marketing and advertising are the main focus, for example advertising agencies, marketing agencies and media companies, as well as firms in all kinds of sectors: banking, telecommunications, fashion, the automotive industry, energy and consumer goods, in order to be able to offer internship opportunities in their marketing departments.

Professional Internships

External internship regulations

Internships are a key element of your training. Gaining experience after learning skills during your degree is the best way to enter the job market. There are two types of internships: curricular (included in your curriculum) and extracurricular (which you can do on a voluntary basis).

To take part in curricular internships in companies, you must have passed 50% of the credits and enrolled for the subject before starting the internship. These internships are conducted with monitoring by the company and by the internship professor, as well as intermediate and final assessment reports.

If you want to gain more work experience before finishing your university training, you can complete extracurricular internships. You may complete an extracurricular internship during any academic year, but remember that internships are complementary to your studies, so the more knowledge you have acquired over the course of your degree programme, the better you will be able to benefit from your internship experience.

If you're passionate about the marketing of today and the new techniques for attracting business, this is the master's programme for you.

This master’s degree is for you if you are:

A graduate in business, marketing, tourism or communication, or in other social science subjects such as sociology or psychology, but graduates in other areas with a professional interest in business and communication may also apply. Marketing professionals with at least one year’s experience.


Predictions for the most promising careers in 2022. In light of today's changing trends and booming industries, these will be the most in-demand jobs in 2022:

Did you know that according to Infoempleo and Adecco, 42.3% of job openings in Spain are in the digital sector? And that's not all. The May-August 2022 data from Fundación Telefónica's Employment Map revealed that digital marketing specialist is one of the 10 job roles with the highest number of vacancies available on Infojobs.

On completion of your master's degree, you'll be ready to respond to employer needs and take on the following positions:

  • Marketing Director
  • Brand Marketing Manager
  • Product Manager
  • Trade Marketing Specialist
  • Advertising Director
  • Sales Strategy Manager
  • Consultant in a business or strategy consulting firm
  • Account Manager/Executive in a marketing agency or consultancy
  • Marketing departments at public and private companies and corporations.

Digital marketing specialist

Businesses have had to make the transition to the digital realm, and physical shops have been transformed into e-commerce platforms. As a result, more digital marketers are needed.

Digital marketers are similar to marketing professionals, except that their area of specialisation lies in online platforms such as social media. As a specialist in digital marketing, your job description will include anything from SEO and SEM to social media and Google Analytics.

Marketing consultant

Businesses are looking to fully recover after the pandemic, which is why marketing consultant will be one of the most in-demand jobs in the coming years. In this role, you'll primarily help organisations navigate marketing in the post-Covid era. You'll be responsible for creating marketing strategies, identifying the best creative concepts and translating ideas into action.

One of the great advantages of being a consultant is that you can work for a multinational, a media or advertising agency, or start your own business. Organisations tend to look for marketing consultants with a minimum of three to five years of experience.

The third edition of LinkedIn's annual Emerging Jobs Report for Spain, which is based on data from LinkedIn Premium, identifies 15 professional roles that have emerged over the last five years, indicating the specific skills that are required.

Emerging Jobs and Skills in Spain 2022 reflects a change in organisational structures and offers clues as to the direction societies are moving in, and which professionals are being called upon to lead social change. A new paradigm that requires a fresh vision on the part of companies that want to adapt to the vertiginous changes facing the world of work, taking into account customers' demands, but without forgetting the organisation's mission and vision.

In Spain, the industries where emerging jobs are in demand are those related to information services and technologies, financial services and management consulting. Furthermore, the areas of marketing, advertising and research also offer a high number of the predominant professional roles in 2022. These are mostly in industries that require data processing and management, and the application of digital technologies in order to implement management programmes and new services that will enable them to be more agile, competitive and smart in their decision making.

Upon completion of the Master's degree, you'll be prepared to take on one of the following positions within a company:

  • Marketing departments at public and private companies and corporations.
  • Positions in research, planning, implementation and control of sales and marketing strategy. For example:
  • Launching your own startup.
  • Customer Success Specialist.
  • Digital Ad Trafficker.
  • E-commerce Manager.
  • Head of digital media strategy and advertising planning.
  • Marketing Director.
  • Manager at a company where global and strategic management is linked to the digital environment.
  • Brand Marketing Manager.
  • Product Marketing Manager.
  • Community Manager and Social Media Manager
  • Trade Marketing.
  • Advertising Director.
  • Sales Strategy Manager.
  • Marketing Consultant and Advisor.

Employability in Marketing

  • Marketing is one of the fastest growing areas in business today. The rise of the Internet and of new technologies, as well as e-commerce and new online businesses, has made marketing one of the central disciplines in organisations, and the one that offers the greatest number of career opportunities.

    Acquiring knowledge and experience in the field of marketing and online business is extremely important for future managers and entrepreneurs. This is why on the Universidad Europea's Master's Degree in Marketing we support those who want to specialise in an area where future career prospects are among the most promising in the world.

High employability

  • Students who complete the master's degree exponentially increase their employment prospects.

    Deloitte and Infoempleo conducted a study entitled “Jobs in IT: 17 Professions with a Future”, which shows that a high percentage of new hires in the future will be roles related to IT.

    The so-called Fourth Industrial Revolution is changing the labour market at lightning speed, and to break into it, the only option is to train or to retrain. And the thing is, according to the EU’s Digital Agenda for Europe, the demand for skills linked to new technologies is set to increase significantly, all across the globe. Given this rapid growth, the main challenge facing the sector is the shortage of skilled professionals in the field; the number of digital marketing professionals is not rising in proportion to demand.

    The labour market is reaching a level of competitiveness and saturation that is leading recruitment agencies to give preference to candidates whose CVs show the greatest strengths in the areas of marketing and online business.

    Bringing about a disruptive change in your professional career is our goal. And we are committed to doing all that we can to make it happen.


Partners who are Leaders in Technology

Agreements are in place for internships in companies linked to the fields of marketing and advertising, such as advertising agencies, marketing agencies and media companies, as well as firms in all kinds of sectors: banking, telecommunications, fashion, the automotive industry, energy and consumer goods.


Start your future at Universidad Europea

You can become a student at Universidad Europea in three easy steps.


Admission exams

Start your admission process by calling +34 917407272 or request information and our advisors will contact you.


Place reservation

Once you have been admitted, secure your place by paying the reservation fee.



Submit the required documents to formalise your enrolment.

Scholarships and Grants

We want to help you. If you choose to study at Universidad Europea, you will have the opportunity to apply for a wide range of UE and official scholarships.

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Academic quality

As part of its strategy, the University has an internal quality plan whose objective is to promote a culture of quality and continuous improvement, and which allows it to face future challenges with the maximum guarantee of success. In this way, it is committed to promoting the achievement of external recognitions and accreditations, both nationally and internationally; the measurement and analysis of results; simplification in management; and the relationship with the external regulator.


Frequently Asked Questions

Is it possible to do marketing using agile, flexible and competitive methodologies? The answer is yes, and it’s called growth marketing. This is an approach based on practices adapted to the business models and the fast pace of the new digital economy.

Today, markets are in a constant state of flux. The accelerated development of the internet and digital media has created new professional profiles that, at the speed of a click, are giving an enormous boost to business operations in companies across all sectors.

As a result, there is a need for professionals with advanced knowledge of how to use tools that facilitate analysis. The necessary knowledge and skills can be obtained by studying for a Master in Marketing that’s aimed at professionals in the fields of marketing, communications, advertising, as well the social sciences such as psychology and sociology, the latter helping to understand the behaviour of the new consumer of today.

The Master in Marketing includes a number of subjects dedicated to digital marketing, communication, strategy, branding, e-commerce and social media. In this way, every student will gain the competencies required to manage a company's website and social media, to improve brand positioning and to respond to the consumer at each of the contact points on the customer journey map. In short, the programme will provide a useful knowledge base for working in any profession, and in any company.

With a Master in Marketing, you'll learn to how to recognise a brand's strengths and weaknesses, how it's perceived by customers and how to apply mechanisms that enhance, reduce and build on them as planned within the strategy. This is achieved by collecting, measuring, analysing, visualising and interpreting digital data that illustrate user behaviour on websites and mobile apps.

Thanks to your Master in Marketing, you’ll be able to master and control the product or service, price, placement, shop or premises, and the distribution of the products, services or platform being marketed.

The primary aim of a Master’s in Marketing is to ensure that students acquire the confidence, concepts, tools and ideas that will enable them to take responsibility in the area of marketing, allowing them to make informed decisions that will have a positive impact on the company.

The programme brings together people who have had successes and failures in their professional and business lives, drawing on their experiences so that students learn how to avoid the most common pitfalls, and to make the kind of decisions that have generally led to success.

In addition to all of the above, it will help you in the following ways:

  • As you'll have received specialised training in marketing, an increased number of job opportunities will be open to you, and you'll be able to work in the marketing departments of different companies, or at marketing, advertising and market research agencies.
  • It will enable you to learn digital marketing strategies and techniques that will allow you to improve your skills, get to know the different offline/online tools available and be able to analyse and understand audiences, potential customers and communication spaces.
  • Retraining: many professionals in the advertising, marketing, economics and sales sector require this type of advanced training to keep up to date and to understand the new trends that facilitate both on- and offline economic development of companies.

Which means that it will help you to improve your CV by providing you with a higher education qualification, a Master's Degree in Marketing.

When choosing a Master's Degree in Marketing, there are several factors to take into account:

  • The teaching staff: the choice of master’s degree is often influenced by the professional experience of the professors teaching the different subjects, as this provides an excellent opportunity to learn from the most knowledgeable people in the field.
  • The curriculum: the course syllabus for the master’s programme might include a particular specialisation of interest to the candidate, and this is another factor that should be taken into account.
  • Does it include an internship? There are master's curricula that include paid or unpaid internships in companies, while others have a job bank, although internships are not included.
  • The prestige of the institution: in many cases, you choose to do postgraduate studies so that your profile will be more widely recognised, and so are looking for the best universities.
  • Lastly, your Final Master's Project in marketing should be applicable to the real world, and should address a real need, which means it should improve a company or market segment's current situation.

The aim is to present a proposal that is backed up by data which will make life easier for managers, employees, customers, suppliers and the general public, or that makes an enriching contribution to the company or to the community.

As you can see, marketing is an exciting area of specialisation, and one that offers a multitude of employment opportunities in today's world. It also offers a great opportunity for entrepreneurs who want to create their own online business and who want to learn the most important marketing strategies and techniques for selling on the internet.

It would be difficult to find a field of study in the area of marketing, advertising, communication and market research that's experiencing such an exciting time as the present.

If you are passionate about marketing and advertising, if you want to create your own Internet-based business, or if you’d like to dedicate yourself to digital marketing and work in the marketing department of a large company, the Universidad Europea offers you the opportunity to access a prestigious training programme that can help you achieve your goals.