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Private Master's Degree in Sports Marketing & eSports Management Online

Specialise in Sports Marketing and Sports and learn from the very best: Real Madrid. You will become familiar with how to apply marketing strategies that need an in-depth understanding of the right content and tools to achieve your objectives in the sports sector.

Select your program:

Online

Online Sports Marketing Master's Degree

The Master in Sports Marketing online is a 9-month university programme that provides you with a sports marketing specialisation and allows you to build a very specific profile within the field of marketing and communication in the sports industry.

You will learn about the Esports industry as a new sector, as the gaming industry is increasing in profile and importance worldwide, providing excellent career opportunities.

If you’re looking for flexibility, our online methodology offers you what you need. The online classes are taught live and recorded through the virtual campus. You can access them whenever is most convenient for you or watch them again to review concepts.

Live your Real Madrid experience and enjoy unique face-to-face experiences in Madrid, New York or London. This will provide you with a global vision of the different existing sports management models from professionals and executives of international sports institutions in addition to expanding your network of contacts.

Online with live classes English , Spanish
Start: 28 oct. 2024 60 ECTS
Title issued by Universidad Europea de Madrid 9 months Private degree Escuela Universitaria Real Madrid Universidad Europea School of Sports Sciences

Why study this online master's in sports marketing?

The Master in Sports Marketing and Sports Management Online will explore the range of sport marketing tools and technologies used in the industry today, through a modern, hands-on and innovative approach. Throughout the programme, you will enhance your skills and competencies with a practical and project-based methodology. This will help you develop a more attractive and competitive profile.

Enhance your professional profile in the marketing area by increasing your knowledge of the latest contents, tools and strategies. These include:

  • Digital Marketing.

  • Fan Engagement.

  • Digital Transformation.

  • Artificial intelligence applied to sports: big data and business intelligence.

You’ll learn about this new and growing sector that provides many opportunities both internal (gaming companies) and external (brands using Esports).

The Esports industry is increasing in importance worldwide in an exponential way providing excellent career opportunities can be addressed both ways:

  • As a great industry that generates revenues and employment itself.

  • As a great connection for sport institutions and brands to achieve marketing objectives and attract and engage younger audiences.

94%

Employability

We train excellent professionals who develop their careers in the sports sector, with 94% of our students being employed.

80%

International students

Enjoy a multifunctional environment with more than 80 nationalities, allowing you to develop your international professional network.

17

Pioneering graduate school in sports

The academic rigor provided by the school over these 17 years, along with more than 15,000 graduates, most of whom work professionally in the industry, has significantly contributed to the professionalization of the industry on a global level.

Career opportunities for the Master in eSports Marketing and Sports Management Online

With this sports marketing master’s, you can develop your career in any marketing or communication position within the sports sector, including at:

  • Sports clubs.
  • Federations and official bodies.
  • Sporting events on both an amateur and professional scale.
  • Sport marketing agencies.
  • Sport communication and athlete representation agencies.
  • Sport tourism projects.
  • Sports companies of any kind including gyms, technology-related and more.
  • Other sport-related projects.

Escuela Universitaria Real Madrid Universidad Europea

Certified Programmes

Gain new skills and boost your career by studying one of our specialisation and innovation courses once you have completed your MBA.

Choose the area of specialisation that interests you the most, such as: Artificial Intelligence, Big Data, Digital Transformation or Sports Coaching.

Lead the digitisation of the sports sector and learn from the very best at Real Madrid F.C. Enjoy online training, in which you will have the opportunity to attend live masterclass with industry experts.

Study plan

The 100% online Master in Sports Marketing and Esports Management comprises 10 modules, each with 6 ECTS. At the end of the programme, the student will receive the Private Master`s Degree in Sports Marketing and Esports Management Online, granted by the Universidad Europea de Madrid.

  • Marketing 360º review. Updating contents, strategies and tools.
  • The sports industry: stakeholders, factors and trends.
  • Introduction to sports marketing; history and evolution.
  • Sports marketing: a new field for specialization?

6 ECTS. 1st Trimester.

  • Introduction to market research.
  • Quantitative research.
  • Qualitative research.
  • Research mindset and sources.
  • The digital approach: big data and business intelligence for sports.

6 ECTS. 1st Trimester.

  • Digital transformation in sport organizations.
  • Digital marketing strategies for sports.
  • Digital toolbox: how to use for sports.
  • Social media management for sports.
  • Monetization in the digital era.

6 ECTS. 2nd Trimester.

  • Introduction to the communication process.
  • Creativity and innovation for sports.
  • Advertising management for sports.
  • Fan engagement: the next challenge.
  • Sports communication scenario: platforms, apparel, stakeholders.
  • The sports industry marketing and communication trends.

6 ECTS. 2nd Trimester.

  • Sponsorship overview: the sports approach
  • Sponsorship strategies for sport organizations: theory and trends.
  • Sponsorship activations and service to sponsors.
  • Sponsorship case studies.

6 ECTS. 2nd Trimester.

  • Sport events: definition, typology, stakeholders.
  • How to manage and operate sport events.
  • Marketing and communication for sport events.
  • International sport events case studies.
  • City marketing through sports

6 ECTS. 3rd Trimester.

  • The Esports industry after COVID: facts and figures.
  • Esports management for sport properties.
  • Esports: the corporate side.
  • Gaming trends and future developments for Esports. Case studies

6 ECTS. 3rd Trimester.

  • Welcome to the sportainment era
  • Sports and tourism: the unbeatable duo
  • Sports and health: connecting the future
  • Women´s sports: towards professionalization
  • What to expect for the 2050 sports industry: are you ready?

6 ECTS. 3rd Trimester.

6 ECTS.

6 ECTS.

Universidad Europea online: leaders in innovation and quality education

Flexible and tailored to your needs
Universidad Europea’s online methodology allows you to adapt your training to your circumstances.

Experiential
Learning based on continuous practice and real cases in simulated environments that will prepare you to face the challenges of the professional world.

Constant communication
With the latest technologies, you will be in direct contact with the university, your teachers and your classmates.

Continuous support
Your lecturers and tutor will answer your questions and accompany you throughout your learning journey.

Metodologia del Máster en Psicología General Sanitaria

Admissions

The Masters is ameined for students coming from different areas as business administration, sport management, marketing, communication, advertising, sport science or related.

The Master in Sports Marketing is an excellent choice for sports, marketing and communication professionals in business that want to develop their careers in the sports industry and use the program to update their profile.

For access to the Accredited Private Master`s Degree Master in Sports Marketing and Esports Management online it is necessary to fulfill one of the following REQUIREMENTS:

  • To be in possession of a University Degree. In the case of being a graduate from a university outside of Spain, it is not necessary to have had the degree officially recognised by the Spanish Education Ministry.
  • To have accredited professional experience related to the programme of interest. This guarantees the achievement of the abilities specified in the Profile for prospective students section. Some of the programmes offered at Universidad Europea do not allow access through professional experience. See the full list here.
  • Higher Vocational Training Graduates who can accredit professional experience after completion of the internship.

In all cases, the University may limit access to certain degrees if a specific university degree has not been previously completed.

Admissions process

The admission process to pursue an online undergraduate or postgraduate certificate at Universidad Europea can be carried out throughout the year, although enrolment on any of our programmes is subject to availability. In order to complete the process, follow these simple steps:

1

Documentation

You will need to send the specific documentation to your personal advisor

  • Admissions form.
  • Legal document required for accessing the programme
  • Photocopy of your ID.
  • Curriculum vitae.

2

Admissions test

Once your documentation has been reviewed, your personal advisor will contact you.

  • Competency assessment test.
  • Personal interview.
  • Language assessment test (if applicable).

3

Reserving a place

Formalising the reservation of a place through our different methods of payment

  • Direct debit.
  • Credit card.
  • Online payment.

Faculty

Erik Medina

Program Director. MBA in Sports Management.

Ricardo Alonso

Master Co-director. Head of Marketing Department at Real Madrid C.F.

  • Sergio Cervantes
    Head of Loyalty Programs at Real Madrid C.F.
    Professor of module 1: Intro to Sports Marketing.
  • Ramiro Lahera
    Managing Director at Ramla Sport.
    President of Madrid Triathlon Federation.
    Professor of module 1: Intro to Sports Marketing.
  • Alex Zusammen
    Foaunder at Impulsyn.
    Hed of Marketing & Business at Los Sauces.
    Professor of module 1: Intro to Sports Marketing.
  • Fiorella Cavalli
    Market Manager for Spain in European Football, Women's Football and Player's Endorsements.
    Professor of module 1: Introduction to Sports Marketing.
    Professor of module 2: Market Research and Data Intelligence Applied to Sports.
    Professor of module 3: Digital Marketing and Digital Transformation for Sports.
  • Antonio Bolaños
    Former Managing Director at Volvo Ocean Race.
    Professor of module 1: Introduction to Sports Marketing.
    Professor of module 2: Market Research and Data Intelligence Applied to Sports.
    Professor of module 6: Sport Events Organization.
  • Pablo Vega
    Vicepresident Madrid Triathlon Federation.
    Professor of module 2: Market Research and Data Intelligence Applied to Sports.
  • Sarita Saffon
    Senior UX Research Consultant.
    Professor of module 2: Market Research and Data Intelligence Applied to Sports.
  • Andres Mercader
    Co-Founder Xeerpa.
    Professor of module 2: Market Research and Data Intelligence Applied to Sports.
  • Ignacio Mochales
    Director of Waterpolo League at the Spanish Swimming Federation.
    Former Senior Project Manager at FIFA.
    Professor of module 2: Market Research and Data Intelligence Applied to Sports.
    Professor of module 8: The Future of Sports.
  • Oscar Ugaz
    Strategic Director at Atomikal
    Former Digital Business Manager at Real Madrid C.F.
    Professor of module 3: Digital Marketing and Digital Transformation for Sports.
  • Manuel Dominguez
    Partnership Associate at Double Tap.
    Professor of module 3: Digital Marketing and Digital Transformation for Sports.
  • Fernando Ortiz
    Social Media Executive at Real Madrid C.F.
    Professor of module 3: Digital Marketing and Digital Transformation for Sports.
  • Zarif Rasul
    Social Media Executive at Real Madrid C.F.
    Professor of module 3: Digital Marketing and Digital Transformation for Sports.
  • Gonzalo Sobrini
    Head of Social Media at Real Madrid C.F.
    Professor of module 4: Marketing and Communications Strategies for Sports.
  • Jaime Dominguez
    Chief Marketing Officer at World Football Summit.
    Professor of module 4: Communication Strategies for Sports.
    Professor of module 5: Sponsorship Management.
    Professor of module 6: Sport Event Organization.
  • Kelly Cuesta
    Brand Marketing and Communication Strategist.
    Professor of module 4: Communication Strategies for Sports.
    Professor of module 5: Sponsorship Management.
    Professor of module 6: Sport Event Organization.
  • Felipe Mora
    Senior Partnerships Executive at Socios.
    Former Operations Executive at Real Madrid C.F.
    Professor of module 4: Communication Strategies for Sports.
    Professor of module 5: Sponsorship Management.
    Professor of module 6: Sport Event Organization.
    Professor of module 7: eSports Management.
    Professor of module 8: The Future of Sports.
    Professor of module 9: Impacting Sports Technology in Marketing.

Institutional Accreditation SISCAL madri + d

In 2020, the Faculty of Physical Activity and Sports Sciences was certified after the successful implementation of SGIC (quality guarantee) under the SISCAL model, with institutional accreditation awarded for this same centre.

Quality Guarantee

Universidad Europea is renowned for its academic excellence and has been recognised worldwide with awards as prestigious as the European Seal of Excellence 500+, QualiCert certification, and the Madrid Excellence award.

In the international accreditation rating, QS Stars, Universidad Europea has obtained a total of four stars out of five. This external accreditation system determines the level of excellence achieved by universities in several areas. Universidad Europea has achieved the maximum score of five stars in employability, teaching, facilities and social responsibility.

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Internal Quality Control System

Universidad Europea has established an internal quality control system in accordance with the directives of the Fundación para el Conocimiento Madri+d, Regional Agency for the Evaluation of the Quality of Universities, as a structure for guaranteeing the quality of new degrees in accordance with the quality directives of the European Higher Education Area (EHEA) and Organic Law 4/2007 of 12 April modifying Organic Law 6/2001 of 21 December on Universities.

SGIC QUALITY ASSURANCE SYSTEM

Regulations of the university
System of complaints, claims, and suggestions

Universidad Europea has made the “General Online Application” available to resolve any questions, queries or complaints.

Members of the CCT
  • Pablo Burillo - Director of the MBA Online
  • Mrs. Marisa Sáenz - Director of the MBA In-person
  • Mrs. Raquel Esteban - Academic Director Real Madrid Graduate School
  • Mrs. Silvia Fernández - Postgraduate Deputy Dean
  • Mrs. Veronica Gabaldón - Academic Coordinator
  • Student delegate
  • Gianfranco Ferrari - Responsible for quality at UEM
Process results