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Master in Sports Marketing and Esports Management Online

Specialise in Sports Marketing and Esports and learn from the very best: Real Madrid. You will become familiar with how to apply marketing strategies that need an in-depth understanding of the right content and tools to achieve your objectives in the sports sector.

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Highlights

The Master in Sports Marketing and Esports Management Online provides you with a sports marketing specialisation that allows you to build a very specific profile within the field of marketing and communication in the sports industry.

You will learn about the Esports industry as a new sector, as the gaming industry is increasing in profile and importance worldwide, providing excellent career opportunities.

This international online master focuses on the field of sports marketing, designed to give you a global and multicultural outlook and the training you need to take advantage of professional opportunities in the combined fields of marketing and sports.

There is a connection with Real Madrid during the whole programme, including professors who are also experienced professionals at the club, and access to special events such as White Week, a conference where Real Madrid C. F. and sports personalities share and interact with the students.

Online English
Start: 15 nov. 2022 48 ECTS
Title issued by Universidad Europea de Madrid 9 months Private degree Real Madrid Graduate School - Universidad Europea School of Sports Sciences

Universidad Europea - Real Madrid Graduate School

The School has been educating professionals in all areas of sports for more than 14 years, leading the training and digital transformation in sport. More than 11,000 graduates today carry out their professional activity in the sports industry.

The Real Madrid Experience

To understand the Real Madrid business model, a successful story where sports, management and marketing have been combined to pursue excellence in every field.

Networking opportunities

You will have the opportunity to attend virtual events, online experiences, special access to premium content, where you can interact with the best professionals and executives in the sports industry.

Prestigious faculty

An updated and innovative faculty formed by professionals sports marketing experts that are fully connected with the latest trends and innovations in sports marketing.

Why study this master´s in sports marketing?

The program will explore, with a modern, hands-on and innovative approach, the different sport marketing contents and tools. You will enhance your skills and competences to achieve a more attractive and competitive profile through a practical and project-based approach during the whole master.

Enhance your professional profile in the marketing area by increasing your knowledge of the latest contents, tools and strategies. These include:

  • Digital Marketing.

  • Fan Engagement.

  • Digital Transformation.

  • Artificial intelligence applied to sports: big data and business intelligence.

You’ll learn about this new and growing sector that provides many opportunities both internal (gaming companies) and external (brands using Esports).

The Esports industry is increasing in importance worldwide in an exponential way providing excellent career opportunities can be addressed both ways:

  • As a great industry that generates revenues and employment itself.

  • As a great connection for sport institutions and brands to achieve marketing objectives and attract and engage younger audiences.

Your professional future

With this programme you can develop your career in any marketing or communication position within the sports sector, including at:

  • Sport clubs of the different sports.
  • Federations and official bodies.
  • Sport events both in the amateur and professional sports.
  • Sport marketing agencies.
  • Sport communication and athlete´s representation agencies.
  • Sport companies of any kind: gyms, technology related, others.
  • Sport tourism projects from the different areas.
  • Other sport related projects.

Specialist courses

Gain new skills and boost your career by studying one of our specialisation and innovation courses once you have completed your MBA.

Choose the area of specialisation that interests you the most, such as: Artificial Intelligence, Big Data, Digital Transformation or Sports Coaching.

Lead the digitisation of the sports sector and learn from the very best at Real Madrid F.C. Enjoy online training, in which you will have the opportunity to attend live masterclass with industry experts.

Methodology

Flexibility

Live virtual classes that will be recorded in case you cannot attend or want to see them again.

Support

You will have the support of our expert professors who will facilitate your learning, as well as an accompanying tutor who will guide you and help you achieve your goals.

Experiential Learning

Receive comprehensive training based on real-life cases combined with theoretical and practical learning.

Study plan

The 100% online Master in Sports Marketing and Esports Management comprises 8 modules, each with 6 ECTS. At the end of the programme, the student will receive the Master in Sports Marketing and Esports Management – Online, granted by the Universidad Europea de Madrid.

  • Marketing 360º review. Updating contents, strategies and tools.
  • The sports industry: stakeholders, factors and trends.
  • Introduction to sports marketing; history and evolution.
  • Sports marketing: a new field for specialization?

6 ECTS. 1st Trimester.

  • Introduction to market research.
  • Quantitative research.
  • Qualitative research.
  • Research mindset and sources.
  • The digital approach: big data and business intelligence for sports.

6 ECTS. 1st Trimester.

  • Digital transformation in sport organizations.
  • Digital marketing strategies for sports.
  • Digital toolbox: how to use for sports.
  • Social media management for sports.
  • Monetization in the digital era.

6 ECTS. 2nd Trimester.

  • Introduction to the communication process.
  • Creativity and innovation for sports.
  • Advertising management for sports.
  • Fan engagement: the next challenge.
  • Sports communication scenario: platforms, apparel, stakeholders.
  • The sports industry marketing and communication trends.

6 ECTS. 2nd Trimester.

  • Sponsorship overview: the sports approach
  • Sponsorship strategies for sport organizations: theory and trends.
  • Sponsorship activations and service to sponsors.
  • Sponsorship case studies.

6 ECTS. 2nd Trimester.

  • Sport events: definition, typology, stakeholders.
  • How to manage and operate sport events.
  • Marketing and communication for sport events.
  • International sport events case studies.
  • City marketing through sports

6 ECTS. 3rd Trimester.

  • The Esports industry after COVID: facts and figures.
  • Esports management for sport properties.
  • Esports: the corporate side.
  • Gaming trends and future developments for Esports. Case studies

6 ECTS. 3rd Trimester.

  • Welcome to the sportainment era
  • Sports and tourism: the unbeatable duo
  • Sports and health: connecting the future
  • Women´s sports: towards professionalization
  • What to expect for the 2050 sports industry: are you ready?

6 ECTS. 3rd Trimester.

Flexibility

  • Complete planning: you will have the entire organisation of your studies at your disposal from the beginning.

  • Live virtual classes, adapted to working hours. They'll be recorded in case you cannot attend, or you want to watch them again.

  • Intuitive and dynamic online learning platform, accessible from any device.

Support

  • Teacher with expertise in each subject, related to the professional field. The teacher will deliver the classes, guide you through the course and evaluate your learning experience.

  • Support tutor: this is the person who will accompany you throughout your programme. They will help you organise your time, guide you and help you achieve your goals.

  • Student Services Centre: available 24 hours a day via chat and phone to resolve any technical issues with the platform.

EXPERIENTIAL LEARNING

All our educational activities are aimed at making it easier for you to acquire professional knowledge, skills, abilities and expertise.

Faculty

D. Ricardo Garcia-Viana Brookes

Program Director. Former professional futsal player.

Admissions

The Masters is ameined for students coming from different areas as business administration, sport management, marketing, communication, advertising, sport science or related.

The Master in Sports Marketing is an excellent choice for sports, marketing and communication professionals in business that want to develop their careers in the sports industry and use the program to update their profile.

For admission to the Master in Sports Marketing and Esports Management , the following is required:

  • The candidate must have training in business administration, sport management, marketing, communication, advertising, sport science or related.
  • Candidates without previous training in this field will be reviewed and their previous demonstrable experience in this field.

Admissions Process

The admission process to pursue an online undergraduate or postgraduate certificate at Universidad Europea can be carried out throughout the year, although enrolment on any of our programmes is subject to availability. In order to complete the process, follow these simple steps:

1

Documentation

You will need to send the specific documentation to your personal advisor

  • Admissions form.
  • Legal document required for accessing the programme
  • Photocopy of your ID.
  • Curriculum vitae.

2

Admissions test

Once your documentation has been reviewed, your personal advisor will contact you.

  • Competency assessment test.
  • Personal interview.
  • Language assessment test (if applicable).

3

Reserving a place

Formalising the reservation of a place through our different methods of payment

  • Direct debit.
  • Credit card.
  • Online payment.

ADMISSIONS APPLICATION

Candidates shall not be charged, and their place shall not be guaranteed, until the reservation has been formalised. Get in touch with us!

Institutional Accreditation SISCAL madri + d

In 2020, the Faculty of Physical Activity and Sports Sciences was certified after the successful implementation of SGIC (quality guarantee) under the SISCAL model, with institutional accreditation awarded for this same centre.

Quality Guarantee

Universidad Europea is renowned for its academic excellence and has been recognised worldwide with awards as prestigious as the European Seal of Excellence 500+, QualiCert certification, and the Madrid Excellence award.

In the international accreditation rating, QS Stars, Universidad Europea has obtained a total of four stars out of five. This external accreditation system determines the level of excellence achieved by universities in several areas. Universidad Europea has achieved the maximum score of five stars in employability, teaching, facilities and social responsibility.

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Internal Quality Control System

Universidad Europea has established an internal quality control system in accordance with the directives of the Fundación para el Conocimiento Madri+d, Regional Agency for the Evaluation of the Quality of Universities, as a structure for guaranteeing the quality of new degrees in accordance with the quality directives of the European Higher Education Area (EHEA) and Organic Law 4/2007 of 12 April modifying Organic Law 6/2001 of 21 December on Universities.

SGIC QUALITY ASSURANCE SYSTEM

Regulations of the university

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System of complaints, claims, and suggestions

Universidad Europea has made the “General Online Application” available to resolve any questions, queries or complaints.

Members of the CCT

  • Pablo Burillo - Director of the MBA Online
  • Mrs. Marisa Sáenz - Director of the MBA In-person
  • Mrs. Raquel Esteban - Academic Director Real Madrid Graduate School
  • Mrs. Silvia Fernández - Postgraduate Deputy Dean
  • Mrs. Veronica Gabaldón - Academic Coordinator
  • Student delegate
  • Gianfranco Ferrari - Responsible for quality at UEM

Process results

Main degree results

Student Services

Management services

Guidance services

Student information services

Complementary services offered