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Degree in Business and Marketing

The Degree in Business and Marketing at Universidad Europea in Valencia is a five-year programme that aims to shape you into an executive or manager with the necessary skills to efficiently meet new business challenges with an international perspective.

Businesses across the world are changing at a rapid pace and there is a need for professionals who can lead, are critical thinkers, and can put a plan into action – whether that is in a large organisation or a start-up or more entrepreneurial setting. This degree, designed and taught by experienced experts in their field, covers in depth areas of both business administration and marketing. As a result, students who choose this dual degree in business administration and marketing will open doors to a varied and international career.

With a focus on experiential learning, throughout the degree, you will take part in internships and work placements at different organisations, developing not only the skills needed to succeed in the workplace today, but also building up your network of contacts.

Campus-based	English , Spanish
Valencia	318 ECTS
Start: 16 sep. 2024	Title issued by Universidad Europea de Valencia
5 years	School of Social Sciences and Communication
Official degree

Why study the Global Bachelor's Double Degree in Business Management and Entrepreneurship and Marketing?

Comprehensive training and specialisation

Digital marketing, social media, big data, business analytics, and online reputation management will round off your professional profile and boost your employability. With various optional subjects on offer, students will be able to specialise in different areas. They can choose subjects such as creation of online stores, mobile marketing and geolocation, community management + online crisis management, consumer marketing, services marketing and experiential marketing.

Project-based immersion

Collaborate on real-life projects involving prestigious firms in your first and second years of study.

Entrepreneurship

The Dual Degree in Business Administration and Marketing in Valencia shapes you into an entrepreneurial professional with extensive theoretical and practical training and the necessary skills to add value to any company from day one.

Experts in the classroom

The integration of working professionals into the teaching team is coupled with the periodic participation of expert professionals from the business world.

International Marketing Week

Discover the International Marketing Week, an international challenge that brings together in Valencia international students from 14 European universities, all of them from courses and degrees related to economics, business and marketing. Organized in multicultural teams, they solve the challenge of creating an internationalization and marketing plan for a local company. Live this and other experiences with the business area degrees and go beyond.

Mobility offer

We have agreements with many universities in different continents so that you can choose the one that best suits your training.

View map of international destinations

Study plan

Syllabus

First course

Subject	Type	ECTS
Introduction to Economics	OB	6
Social and Economic Thought	OB	3
Consumer and Corporate Behaviour	OB	6
Finance I	OB	6
Financial Accounting I	OB	6
Business Mathematics	OB	6
Marketing Fndamentals	OB	6
Business Law	OB	6
Business Fundamentals	OB	6
Personal and Professional and Efficiency	OB	6
Strategic Management I	OB	6

Second course

Subject	Type	ECTS
Taxation Sales Techniques Management	OB	6
Macroeconomics	OB	6
Management Technologies	OB	3
Finance II	OB	6
Statistics	OB	6
Financial Accounting II	OB	6
Tax Systems	OB	6
Business Administration	OB	6
Foreing Language	OB	6
personal impact and influence	OB	6
Social Media	OB	6
Market Research I	OB	6

Third course

Subject	Type	ECTS
Strategic Management II	OB	6
Production and Operations	OB	6
Taxtation	OB	6
Econometrics: Planning and Decision Making	OB	6
Cost Accounting	OB	6
Financial Management	OB	6
Sales Techniques Management	OB	6
Human Resources Management	OB	3
Entrepreneurial Leadeship	OB	6
Creativity and Innovation	OB	3
Professional Internship I	OB	6
Statistics & Big Data II	OB	6

Fourth course

Subject	Type	ECTS
Professional Internship II	OB	6
Professional Internship III	OB	6
Final Project (Global)	OB	12
Strategic marketing	OB	6
Marketing Planning	OB	6
Product and Brand Policy	OB	6
Commercial Simulation	OB	6
Digital Marketing I	OB	6
Event Design and PR	OB	6

Fifth course

Subject	Type	ECTS
Market Research II	OB	6
Business Intelligence	OB	6
Web Content Development	OB	6
Digital Marketing II: Recruitment and Analytics	OB	6
Online Reputation Management	OB	6
Business Analytics	OB	6
Advertising and Multimedia	OB	6
Commercial Planning and Positioning	OB	6
Web Analytics and Audience Analysis	OB	6
Final Project (MK)	OB	6

Colaborating entities

Cámara de Valencia, colaboradora del Grado en ADE yel máster MBA

Maphre Empresa colaboradora Grado en ADE

Hoteles Only You Colaborador de la Universidad Europea de valencia

Employability

With a Global Bachelor's Double Degree in Business Management and Entrepreneurship and Marketing from the Universidad Europea, you’ll have the opportunity to work in any industry. All companies need professionals capable of analysing the market and determining what the consumer wants.

Career opportunities

Marketing manager.
Product manager.
Category manager.
Business developer.
Account manager in the advertising industry.
Market analyst.
Business analyst.
Start-ups.

Admissions

Start your future at Universidad Europea

You can become a student at Universidad Europea in three easy steps.

Admission exams

Start your admission process by calling +34 961043883 or request information and our advisors will contact you.

Place reservation

Once you have been admitted, secure your place by paying the reservation fee.

Enrolment

Submit the required documents to formalise your enrolment.

Scholarships and grants

We want to help you. If you choose to study at Universidad Europea, you will have the opportunity to apply for a wide range of UE and official scholarships.

More information on scholarships

Faculty

Our teaching staff

Dr Guadalupe Bohorques Marchori
PhD in Communication from the Universidad Europea de Madrid, Master’s Degree in Commercial and Corporate Law from the University of London’s Institute of Advanced Legal Studies, and a Bachelor's Degree in Law from the Universidad de Valencia. She has been working as a lecturer at the UEV since 2007, primarily teaching constitutional law and ethics. Dr Bohorques Marchori has done international teaching periods at the Catholic University of Lille, the Catholic University of Rome, the Fachhochschule Trier and the University of Applied Sciences in Vienna. She has published various works in the field of ethics, as well as multiple books on creative writing. Her main line of research focuses on the United Nations’ Sustainable Development Goals (SDGs) and social responsibility. In the 2018-2019 academic year, she received a special mention for producing the best teaching work in the field of social sciences.
Dr Bruno Broseta Dupré
PhD in Economics from the University of California (San Diego, 1994). His body of work includes articles published in journals such as the American Economic Review (1998) and Econometrica (2000), and his current line of research focuses on the impact of the digital revolution on business models. He has served as General Director of the Network of Technological Institutes (REDIT, 2002-2007) and as General Director and Vice-Counsellor in the Departments of Industry, Commerce and Innovation and Finance at the Generalitat Valenciana (2007-2014). He currently works as Senior Advisor for Digital Transformation at NUNSYS, S.L. He has been a lecturer at the UEV since 2015, running the Executive MBA course between 2015 and 2017. He is accredited as a private university professor by the Valencian Agency of Evaluation and Foresight (AVAP, 2021) and currently heads the Departments of Enterprise and STEAM.
Dr Roberto Gómez Calvet
PhD in Industrial Engineering and a Bachelor’s Degree in Economics and Business Sciences. University lecturer with more than 20 years of experience at the Universidad Europea de Valencia, the Estema Foundation and the Universidad de Valencia. Qualified private university lecturer and professor. Lecturer in the subjects of Finance, Business Mathematics and Financial Mathematics at both undergraduate and post-graduate level. Furthermore, he has been working in the fields of management and business administration for more than 25 years, combining these activities with teaching. His current research activity is centred on sustainability, eco-efficiency and non-parametric models for measuring efficiency. He is a visiting researcher at De Montfort University (UK) and has undertaken several international research visits as well as having published various articles and book chapters related to his lines of research. He is a reviewer for nine indexed journals. Coordinator for the BAM Bachelor's Degree.
Dr Javier Muñoz de Prat
PhD in Economics from the Universidad Católica de Valencia, Bachelor’s Degree in Law (specialising in Business) from the Universidad de Valencia, MBA from the IE Business Institute and a Master’s Degree in Foreign Trade from the ADEIT and the Valencia Chamber of Commerce. He collaborates as a consultant on the internationalisation of companies, particularly in the Middle East and North Africa (MENA) region. His main areas of research are foreign trade and the internationalisation of companies. Dr Muñoz de Prat is coordinator on the ADE-Global and Marketing Bachelor's Degrees and is Director of Entrepreneurship at the Universidad Europea de Valencia.
Dra. Leticia Pool Derqui
PhD Cum Laude in Economics and Business Administration (2003) from the Universidad Autónoma de Madrid. D. in Political Economy and Public Finance, specialising in International Taxation. He started as an assistant lecturer at the Faculty of Economics and Business Studies of the University of Navarra (1997-2002) where he took some PhD courses and taught subjects in the area of accounting and public finance. In 2003, after reading his doctoral thesis, he joined the European University of Madrid. In 2010 he started working in Valencia at the same University, nowadays Universidad Europea de Valencia. His area of research is Spanish and international public finance.
Dra. Mar Riera Spiegehalder
Professor at the European University of Valencia with teaching in the fields of macroeconomics, microeconomics and business administration. She is currently a researcher at the ENT, Environment and Management consultancy and an external collaborating researcher for the LocSus group of the Institute for Local Development of the University (IIDL) of the University of Valencia, where she teaches classes in the Master's Degree in Policy Management for Territorial Development . She has a degree in Economics and a Master's in Management and Promotion of Local Development. She has relevant experience as a research project manager. With regard to projects at the European level, it is involved in the SCORE project: Smart Control of the Climate Resilience of European coastal cities, of the H2020 program. Recently he has also participated in two projects of the ESPON call: URRUC (Urban Rural Connectivity of non metropolitan regions) and ESCAPE: European Shrinking Rural Areas Challenges. At the local level, the most relevant institutions with which he has worked are the Town Halls of Cullera, Tavernes de la Valldinga, Càrcer or Valencia at the local level; at the regional level with the Montsià Regional Council and at the European level, managing projects in programs such as LifeLong Learning, ESPON or Creative Europe.

Academic quality

As part of its strategy, the University has an internal quality plan whose objective is to promote a culture of quality and continuous improvement, and which allows it to face future challenges with the maximum guarantee of success. In this way, it is committed to promoting the achievement of external recognitions and accreditations, both nationally and internationally; the measurement and analysis of results; simplification in management; and the relationship with the external regulator.

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Internal Quality Assurance System (IQAS)

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Regulations

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Students services

Global Bachelor's Double Degree in Business Management and Entrepreneurship and Marketing Valencia

Degree in Business and Marketing

Why study the Global Bachelor's Double Degree in Business Management and Entrepreneurship and Marketing?

International Marketing Week

Mobility offer

Study plan

Syllabus

Colaborating entities

Employability

Career opportunities

Admissions

Admission exams

Place reservation

Enrolment

Scholarships and grants

Faculty

Our teaching staff

Academic quality

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