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Global Sports Management Degree Madrid

Studying this degree, we want you to have the profile that managers in the sports industry are looking for: a high-quality university education, a broad business vision, versatility and an international vision.

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If sport has more relevance every day and is attracting the interest of more and more people all over the world.

On a global level, the Sports Management industry generates around $700 billion every year – around 1% of the world’s GDP. This industry offers enormous employment possibilities both in Europe and the United States.

Villaviciosa de Odón 240 ECTS
Start: 19 sep. 2022 Title issued by Universidad Europea de Madrid
4 years School of Sports Sciences
Official degree

In a global environment, it's time to rethink everything. Are you ready?

100% International experiencie

From the first year, you will participate in international professional experiences and events, in some of the world’s most exciting sports destinations:

  • 1st year: Corporate sports experience in Madrid.
  • 2nd year: Immersive experience inside the sports industry, in a Spanish city.
  • 3rd year: Learn about the management of world-class events in a corporate trip to New York.
  • 4th year: Experience a full year in the United States, study in one of the top universities, and undertake an internship.
High-quality facilities

In order for you to get the most out of our innovative academic model, Universidad Europea offers a range of labs equipped with the most advanced and innovative technologies.

Universidad Europea - Real Madrid Graduate School

You will have access to content and events at the Universidad Europea - Real Madrid Graduate School, which runs some of the best postgraduate sport courses in the world.

The latest technology

You’ll have access to the latest technology in Big Data, allowing you to make key decisions based on reliable information.

In touch with professional world with strategic partners

Internships at some of the biggest sporting institutions in Spain such as the Spanish Olympic Committee, the Sports Council, Mutua Madrid Open, the Spanish Tennis Federation, etc.

Comillas The Bachelor's Degree perfectly combines knowledge of business administration and the sports industry.

Luis Eduardo de la Riva

Bachelor's Student in Sports Management

Study Plan

A study plan designed based on the needs of the professional sector. Students receive a multidisciplinary training, in which we are pioneers and which coexists with sports practice and physical activity. This training includes management of sports facilities and their unique features: fitness centres, golf courses and large sporting events. In addition, you will learn everything concerning technical aspects of the business world and will acquire the skills needed to become an excellent director or manager. During the first years of the bachelor's degree, you will acquire general knowledge to discover the area where you would like to develop professionally, all with the guidance of your professors. At the end of this program, the student will receive the official degree of Global Degree in Sports Management issued by Universidad Europea de Madrid.

In the first academic year of the programme, students will learn the fundamental aspects of the industry. Students will explore the historical evolution of sports up until the present day, as well as develop an understanding of the role sociology plays within this ecosystem. All this will be analysed from an economic and financial point of view, giving students the necessary communication skills and always placing the consumer as the central figure. In addition, this first academic year will enable students to develop the necessary knowledge in order to understand the dynamics of team sports and water sports.

  • Theory and history of contemporary sports BA 6
  • Sociology and deontology of sports BA 6
  • Communication skills BA 6
  • Business economics BA 6
  • Consumer behavior BA 6
  • Financial accounting I RE 6
  • Financial accounting II RE 6
  • Analysis of economic-sports environments RE 6
  • Basic foundations of sports teams RE 6
  • Basic foundations of aquatic activities RE 6

In the second year, students will delve into specific aspects of the sports industry and acquire the communication skills necessary for optimal management. They will achieve a greater level of expertise in statistical and economic analysis skills, specifically regarding financial operations and accounting. Students will learn about sports law and the legal bases which govern the design and planning of sports facilities. In addition, this second year will help students develop an essential understanding of individual sports and activities in the natural environment.

  • Sports law BA 6
  • Managerial skills for the sports business BA 6
  • Design and planning of sport areas RE 6
  • Statistics BA 6
  • Analysis of financial operations BA 6
  • The industry of sport RE 6
  • Modern Language BA 6
  • Cost accounting RE 6
  • Basic foundations of individual sports RE 6
  • Basic foundations of outdoor activities RE 6

In the third year of the course, students will deepen their skills regarding the management of human resources, people management and technical management. They will expand their legal knowledge in business law and sports policies. They will learn about taxation and accounting, and finally, will learn the skills required for management of three of the most complex sports facilities: golf courses, swimming facilities and fitness/wellness centres. In addition, students will have their first contact with practical research and/or the professional environment in the 1st Internship subject.

  • Human resource management RE 6
  • Sports policy RE 6
  • Management of aquatic facilities RE 6
  • Analysis of accounting statements RE 6
  • Golf course management RE 6
  • Taxation RE 6
  • Fitness and wellness: sport for health RE 6
  • Technical management in sports entities RE 6
  • Business law RE 6
  • Internship I * OPT 6
  • University activities OPT 6

In the last academic year of the degree, students will focus their efforts on strategic business management and the field of marketing and sports media, highlighting sports sponsorship, marketing mix and digital strategies. They will expand their knowledge of sales techniques and customer service. The study of economics will cover the financial management of sports associations and accounting in small and medium-sized enterprises in the sector. Finally, large sporting events and management of unconventional facilities will be addressed. It should be noted that in this academic year, students will carry out professional internships in the sport sector, and the final project for the degree will be carried out as a compendium of all the knowledge and skills acquired throughout the course.

  • Internship II RE 12
  • Final project: business plan RE 6
  • Sales management and techniques RE 4
  • Corporate finance RE 4
  • SME accounting RE 4
  • Quality control and customer service in the field of sports RE 6
  • Strategic management RE 6
  • Commercialization and marketing for sport and leisure RE 6
  • Large event and sporting venue management RE 6
  • Leisure and non-conventional venue management RE 6

External internship regulations

Internships are a key element in your education. Acquiring experience after what you have learned in your degree is the best way to enter the labor market. There are two types of internships, curricular (included in your program) and extracurricular (which you can do voluntarily).

To complete the curricular internships, you’ll need to have 50% of the credits approved and enroll on the subject before starting your internship. Time spent at sports companies and organizations is monitored by the company and the internship leader, as well as the preparation of interim and final reports for evaluation.

If you want to improve your professional experience before completing your university education, you can do extracurricular internships. You can do them in any academic year but we remind you that they need to complement to your studies. The more knowledge you have acquired throughout the program, the more you will get out of the experience.

The student completes a total of 18 ECTS (450 hours) of internships throughout the program at companies linked to the field of business in sports, physical activity and leisure. Some of the entities are:

  • Spanish Olympic Committee
  • Madrid Town Hall
  • Spanish Tennis Federation
  • Madrid Trophy Promotion (Caja Mágica)
  • Jim Mclean (Golf Banco de Santander)
  • Metropolitan
  • Virgin Active
  • Manolo Santana Sports Club

Students carry out internships throughout the degree at companies and organizations linked to the field of business in sports, physical activity and leisure. Among them, we can highlight the following:

Public administration and indirect management of sports facilities:

  • Spanish Olympic Committe
  • Municipal Sport Centre - Alcobendas
  • Municipal Sport Centre - Alcorcón
  • Madrid Town Hall
  • Assa Sport
  • Club de Campo de Madrid

Sport federations:

  • Spanish Tennis Federation
  • Spanish Golf Federation
  • Spanish Badminton Federation
  • Spanish Padel Federation

Events and sponsorship:

  • Madrid Trophy Promotion (Caja Mágica)
  • Golf Layos
  • Jim Mclean (Golf Banco de Santander)
  • Club Golf Córdoba


  • Metropolitan
  • Duet Sport
  • Hispaocio
  • Holmes Place
  • Virgin Active
  • Manolo Santana Sports Club
  • Republic Space

Adventure and tourism:

  • Centro Deportivo Sociocultural Militar del Ejercito de Tierra "La Dehesa"
  • Gabarascal, SL (Centro deportivo Brunete Sport Club)
  • A todo plan
  • RACE
  • Grupo Tucán


  • Valgo
  • Radsport
  • Olympic Servicios Deportivo

Career opportunities

Degree in Sports Management. An increasingly internationally recognised sector, the Sports Management industry generates $700 billion each year, worldwide. That amounts to 1% of global GDP - offering enormous employment opportunities in both Europe and the US.

  • Facilities Manager.
  • Director.
  • Chief of Administration.
  • Innovation/Product Director.
  • General Manager.

General Manager.

  • General Manager.
  • Technical Director.
  • Coordinator.
  • Director of Sports Facilities, Technical Management, Coordination.
  • Section Director
  • Service/Area Director.


  • General Manager.
  • Sports Manager.
  • Agent/Consultant.
  • Expert in Sport Technology:
  • Technological Analysis.
  • Sports Engineering.
  • Online Consulting.

Talent is rewarded

Carry out your professional internships in leading institutions such as the Spanish Olympic Committee, the High Council for Sports, Mutua Madrid Open, the Spanish Tennis Federation, Holmes Place, Sanitas, Go Fit or the AFE (Association of Spanish Footballers), or with FAGDE.

In addition, from the first year, you are connected with the professional sector as a partner of the Circle of Sports Managers of Madrid.


Start your future at Universidad Europea

Choosing what to study is one of the most important decisions you will make. That is why we have an advisory team who will guide you every step of the way. You can become a student at Universidad Europea in three easy steps.


Admission exams

Start your admissions process by calling +34 91 740 72 72 or completing the admissions form via the link below.


Place reservation

Once you have been admitted, secure your place by paying the reservation fee.



Submit the required documents to formalise your enrolment.


Admissions application

Start your admissions process here.


69% of our professors are doctors with great prestige in the educational field.

  • Javier Sánchez Sánchez
    The Sport Industry.
  • José Luis Felipe Herández
    Management of leisure and unconventional facilities.
  • Nicolás de la Plata Caballero
    Sport Policies
  • Tiziana Priede Bergamini
    Business Economics.
  • José Ramón Bonal
    The Sport Industry.
  • Valerie Foldvary
    Consumer Behavior.
    Quality and Customer Service.
    Management and Sales Techniques.
  • Álvaro Fernández Luna
    Swimming Facilities Management.
    Sport and Leisure Sales and Marketing.

Quality Guarantee

The Universidad Europea is renowned for its academic excellence and has been recognized worldwide with awards as prestigious as the European Seal of Excellence 500+, Qualicert certification, and the Madrid Excellence award.

In the international accreditation rating QS Stars, the Universidad Europea has obtained a total of four stars out of five. This external accreditation system determines the level of excellence achieved by universities in several areas. The Universidad Europea has achieved the maximum score of five stars in Employability, Teaching, Facilities and Social Responsibility.


Institutional Accreditation SISCAL madri + d

In 2020, the Faculty of Physical Activity and Sports Sciences was certified after the successful implementation of SGIC (quality guarantee) under the SISCAL model, with institutional accreditation awarded for this same center.

Internal Quality Control System

Universidad Europea has designed its Internal Quality Control System in accordance with the directives of the Fundación para el Conocimiento Madri+d, Regional Agency for the Evaluation of the Quality of Universities, as a structural basis to guarantee the quality of new degrees in accordance with the quality directives of the European Higher Education Area (EHEA) and Organic Law 4/2007 of the 12th of April, which modifies Organic Law 6/2001 of the 21st of December, on Universities.

University Regulations
System of complaints, claims, and suggestions

Universidad Europea makes available to you the Students portal to resolve any questions, queries or complaints.

Process results

Main degree results