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Global Sports Management Degree Madrid

Studying this degree, we want you to have the profile that managers in the sports industry are looking for: a high-quality university education, a broad business vision, versatility and an international vision.

Select your program


If sport has more relevance every day and is attracting the interest of more and more people all over the world.

On a global level, the Sports Management industry generates around $700 billion every year – around 1% of the world’s GDP. This industry offers enormous employment possibilities both in Europe and the United States.

  • Face to face
  • Start: 23 sep. 2021
  • 4 years
  • 240 ECTS
  • Official degree
  • Title issued by Universidad Europea de Madrid
  • School of Sports Sciences
  • Villaviciosa de Odón

Get a 30% discount on the reservation fee if you register before April 30th.

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Get ahead of the game and gain the management skills needed to succeed within any organisation in the sports sector. Your studies will focus on the skills required in the sports industry and you’ll also study modules on sports practice and physical activity.

You will have the chance to look at the economic impact of key sporting events, such as the Madrid Mutua Tennis Open or the Longines Global Champion Tour, as well as analyse a sports sponsorship deal and its return.

You will receive a multidisciplinary education - in which we are pioneers - and where the development of sports practice and physical activity coexist. You’ll develop a deep understanding of sport facility management via projects within fitness centres, golf courses or large sporting events.

Your rigorous and global training program will be:

  • 1st year > EASM Summer School.
  • 2nd year > An immersion week in England within the sports industry.
  • 3rd year > An immersion week in the United States within the sports industry.
  • 4th year > A year-long international experience including an internship.


You will have access to content and events at the UE Real Madrid Graduate School, which runs some of the best postgraduate sport courses in the world.


You’ll have access to the latest technology in Big Data, allowing you to make key decisions based on reliable information.


Internships at some of the biggest sporting institutions in Spain such as the Spanish Olympic Committee, the Sports Council, Mutua Madrid Open, the Spanish Tennis Federation, etc.


International partnership with top universities in the world of sport management - in Australia, United States, Canada and United Kingdom, etc.



92% of our graduates find work within the first year of finishing their degree.


Metres squared

Top-notch sports facilities with everything you need.


Best Private Centre

Best Private Centre to Study Physical Activity and Sport (World Ranking).

What is our methodology?

The Hyflex experiential learning model responds to the digitalisation of higher education with a new educational ecosystem that combines in-person teaching with a virtual classroom in a flexible and frictionless way. In this model, all subjects feature a practical component, an extended classroom and a digital block. Experiential learning forms the basis of this model, in which our students will learn by “doing” and “being.” This integrated and multidisciplinary approach prepares students for a diverse and international world. Experiential learning allows you to acquire the knowledge, competencies and skills needed to thrive in your future profession and tackle any obstacles to social and digital transformation.

How will you learn?

Integrated Learning:

Beginning in your first academic year, we break down subjects’ structural barriers, interrelating several areas of competence so you acquire a holistic understanding of the profession. One example of this is the HASEN project - the Healthy Habits in Exercise and Nutrition project - in which students studying a Joint Honours Bachelor's in CAFYD (Physical Activity and Sports Sciences) work alongside physiotherapy students and medical service staff to design, execute and supervise a physical exercise program for employees of the Universidad Europea de Madrid. The Faculty, as a pioneer in Spain for research on Physical Activity and Exercise applied to health, shares its knowledge in the classrooms, cultivating a passion for research in our students.

Simulated environments and hands-on training:

Through methodologies such as Challenge-Based Learning, students face real-world situations where they can employ integrated and interdisciplinary learning. Thanks to the well-outfitted sports facilities and the Human Performance Research Lab, equipped with the most advanced technology in the field, students learn everything they will need to succeed in the professional world. They will learn to study movement in 3D in real time; monitor outdoor/indoor sports activities; analyse brain electrical activity while athletes practice different sports; conduct stress or sports performance tests, and much more.

Technology is transforming the professions linked to the world of Sport, and our teaching model provides students with comprehensive technological training. Students will also complete hands-on training in simulated environments, with professional internships in prestigious institutions in the world of Sport.

Inter-professional Education:

Inter-professional education allows students from different disciplines to learn together and learn from each other in a collaborative manner. The aim is to allow students to develop task-assignment skills, as well as skills in authority and communication - all of which are necessary for students’ future professional development.

Digital transformation in the classroom

The Universidad Europea has invested in the digital transformation of classrooms in several different ways, allowing its students to reach their goals and enriching their training:

The extended classroom: The pandemic has transformed the way we teach. For this reason, technology (including cameras, 360 microphones and interactive whiteboards) is present in all of our classrooms. This allows us to integrate face-to-face teaching with virtual classrooms, creating a new learning environment that facilitates interactions between in-person and remote students and their professors. This creates an immersive experience where students can fully participate in classes and interact with professors and peers, enriching the learning process.

Virtualisation of hands-on learning: Thanks to the existence of simulated environments, gamification and virtual laboratories, the virtualisation of hands-on learning has allowed us to achieve things which would not be possible in the real world. For example, this includes performing stress tests on a group of virtual athletes in a safe and controlled environment, or analysing the values of oxygen consumption, lactate levels and muscle activity, and much more. Simulation software also allows Sports Management students to face situations similar to those encountered in real life, and solve business challenges in their professional field.

The Digital Block: This is a digital space where our students can access additional and complementary training. It provides exclusive digital content to continue furnishing students with valuable workshops, webinars and interactive resources with recognised professionals from the world of Sport. This includes the physical trainer for the Spanish alpine ski team, the iKasa BM Madrid Honor Division coach, and the Director of Marketing at the ACB.

Examples of work by previous students

Real Madrid Foundation Charity Run

Students studying a Bachelor’s Degree in Physiotherapy, in CAFYD (Physical Activity and Sports Sciences) and in Sports Management all participate in this event. It is a clear example of the interdisciplinary learning present in the Hyflex experiential learning model. In a real-world setting, students apply the skills learned in their respective fields of knowledge.

You can view it here.

See the story here.

Study of the economic impact of the Mutua Open Tournament in Madrid

A total of 52 students and 6 teachers from the Sport department participate every year in this study, which analyses the economic and social impact of the Mutua Madrid Open tournament in the Spanish capital. This activity, forming part of the CAFYD (Physical Activity and Sports Sciences) and Management courses, represents a real experiential learning environment, putting students in direct contact with the professional world and providing an interdisciplinary 360o approach to studying.

See the story here.


In order for you to get the most out of our innovative academic model, Universidad Europea offers a range of labs equipped with the most advanced and innovative technologies.

Residencia Universitaria Universidad Europea de Madrid

Campus of Villaviciosa de Odón

University accommodation in Madrid

Spacious and comfortable rooms, proximity to the university, security, student community, good food and great service.

HPR Lab Madrid

Campus of Villaviciosa de Odón

Human Performance Research Lab (HPRLab)

A state-of-the-art space for learning and research.

Instalaciones Club Deportivo Universidad Europea de Madrid

Campus of Villaviciosa de Odón

Sports Centre

The best and most complete sports facilities and with an experienced team of qualified professionals.


Admissions application

Start your admission process here


Discover all the opportunities within your reach

Learn about our clubs, sports teams, volunteer opportunities, student discounts and how to become a delegate. Join the UE Experience Community today!

Student clubs and societies

Extracurricular initiatives organised by students, for students.

With more than 40 clubs, you’ll find the ideal spaces to practice and share your favourite hobbies with your peers.

The Bachelor's Degree perfectly combines knowledge of business administration and the sports industry.

Luis Eduardo de la Riva


I’m now part of community that is passionate about helping each other begin a career in the field of their dreams.

Michael Tait



We know that now is an important moment to progress in your professional future. That is why we open our virtual doors to you and invite you to join us. We want you to meet the director of your programme and solve all possible doubts you have. You’ll also discover what makes our students and our online methodology unique.


19 April

Jornada de puertas abiertas | Universidad Europea


A study plan designed based on the needs of the professional sector. Students receive a multidisciplinary training, in which we are pioneers and which coexists with sports practice and physical activity. This training includes management of sports facilities and their unique features: fitness centres, golf courses and large sporting events. In addition, you will learn everything concerning technical aspects of the business world and will acquire the skills needed to become an excellent director or manager. During the first years of the bachelor's degree, you will acquire general knowledge to discover the area where you would like to develop professionally, all with the guidance of your professors.

In the first academic year of the programme, students will learn the fundamental aspects of the industry. Students will explore the historical evolution of sports up until the present day, as well as develop an understanding of the role sociology plays within this ecosystem. All this will be analysed from an economic and financial point of view, giving students the necessary communication skills and always placing the consumer as the central figure. In addition, this first academic year will enable students to develop the necessary knowledge in order to understand the dynamics of team sports and water sports.

In the second year, students will delve into specific aspects of the sports industry and acquire the communication skills necessary for optimal management. They will achieve a greater level of expertise in statistical and economic analysis skills, specifically regarding financial operations and accounting. Students will learn about sports law and the legal bases which govern the design and planning of sports facilities. In addition, this second year will help students develop an essential understanding of individual sports and activities in the natural environment.

In the third year of the course, students will deepen their skills regarding the management of human resources, people management and technical management. They will expand their legal knowledge in business law and sports policies. They will learn about taxation and accounting, and finally, will learn the skills required for management of three of the most complex sports facilities: golf courses, swimming facilities and fitness/wellness centres. In addition, students will have their first contact with practical research and/or the professional environment in the 1st Internship subject.

In the last academic year of the degree, students will focus their efforts on strategic business management and the field of marketing and sports media, highlighting sports sponsorship, marketing mix and digital strategies. They will expand their knowledge of sales techniques and customer service. The study of economics will cover the financial management of sports associations and accounting in small and medium-sized enterprises in the sector. Finally, large sporting events and management of unconventional facilities will be addressed. It should be noted that in this academic year, students will carry out professional internships in the sport sector, and the final project for the degree will be carried out as a compendium of all the knowledge and skills acquired throughout the course.

Official degree

At the end of this program, the student will receive the official degree of Global Degree in Sports Management issued by Universidad Europea de Madrid.

  • Theory and history of contemporary sports BA 6
  • Sociology and deontology of sports BA 6
  • Communication skills BA 6
  • Business economics BA 6
  • Consumer behavior BA 6
  • Financial accounting I RE 6
  • Financial accounting II RE 6
  • Analysis of economic-sports environments RE 6
  • Basic foundations of sports teams RE 6
  • Basic foundations of aquatic activities RE 6
  • Sports law BA 6
  • Managerial skills for the sports business BA 6
  • Design and planning of sport areas RE 6
  • Statistics BA 6
  • Analysis of financial operations BA 6
  • The industry of sport RE 6
  • Modern Language BA 6
  • Cost accounting RE 6
  • Basic foundations of individual sports RE 6
  • Basic foundations of outdoor activities RE 6
  • Human resource management RE 6
  • Sports policy RE 6
  • Management of aquatic facilities RE 6
  • Analysis of accounting statements RE 6
  • Golf course management RE 6
  • Taxation RE 6
  • Fitness and wellness: sport for health RE 6
  • Technical management in sports entities RE 6
  • Business law RE 6
  • Internship I * OPT 6
  • University activities OPT 6
  • Internship II RE 12
  • Final project: business plan RE 6
  • Sales management and techniques RE 4
  • Corporate finance RE 4
  • SME accounting RE 4
  • Quality control and customer service in the field of sports RE 6
  • Strategic management RE 6
  • Commercialization and marketing for sport and leisure RE 6
  • Large event and sporting venue management RE 6
  • Leisure and non-conventional venue management RE 6

Academic calendar



External internship regulations

Internships are a key element in your education. Acquiring experience after what you have learned in your degree is the best way to enter the labor market. There are two types of internships, curricular (included in your program) and extracurricular (which you can do voluntarily).

To complete the curricular internships, you’ll need to have 50% of the credits approved and enroll on the subject before starting your internship. Time spent at sports companies and organizations is monitored by the company and the internship leader, as well as the preparation of interim and final reports for evaluation.

If you want to improve your professional experience before completing your university education, you can do extracurricular internships. You can do them in any academic year but we remind you that they need to complement to your studies. The more knowledge you have acquired throughout the program, the more you will get out of the experience.

The student completes a total of 18 ECTS (450 hours) of internships throughout the program at companies linked to the field of business in sports, physical activity and leisure. Some of the entities are:

  • Spanish Olympic Committee
  • Madrid Town Hall
  • Spanish Tennis Federation
  • Madrid Trophy Promotion (Caja Mágica)
  • Jim Mclean (Golf Banco de Santander)
  • Metropolitan
  • Virgin Active
  • Manolo Santana Sports Club

Our partners

Students carry out internships throughout the degree at companies and organizations linked to the field of business in sports, physical activity and leisure. Among them, we can highlight the following:

Public administration and indirect management of sports facilities:

  • Spanish Olympic Committe
  • Municipal Sport Centre - Alcobendas
  • Municipal Sport Centre - Alcorcón
  • Madrid Town Hall
  • Assa Sport
  • Club de Campo de Madrid

Sport federations:

  • Spanish Tennis Federation
  • Spanish Golf Federation
  • Spanish Badminton Federation
  • Spanish Padel Federation

Events and sponsorship:

  • Madrid Trophy Promotion (Caja Mágica)
  • Golf Layos
  • Jim Mclean (Golf Banco de Santander)
  • Club Golf Córdoba


  • Metropolitan
  • Duet Sport
  • Hispaocio
  • Holmes Place
  • Virgin Active
  • Manolo Santana Sports Club
  • Republic Space

Adventure and tourism:

  • Centro Deportivo Sociocultural Militar del Ejercito de Tierra "La Dehesa"
  • Gabarascal, SL (Centro deportivo Brunete Sport Club)
  • A todo plan
  • RACE
  • Grupo Tucán


  • Valgo
  • Radsport
  • Olympic Servicios Deportivo




Our professors combine teaching with work at companies and institutions, bringing their wealth of experience to teaching.



69% of our professors are doctors with great prestige in the educational field.



This motivates students and helps them reach their full potential.

Javier Sánchez Sánchez

The Sport Industry

José Luis Felipe Hernández

Management of leisure and unconventional facilities

Nicolás de la Plata Caballero

Sport Policies

  • Tiziana Priede Bergamini
    Business Economics.
  • José Ramón Bonal
    The Sport Industry.
  • Valerie Foldvary
    Consumer Behavior.
    Quality and Customer Service.
    Management and Sales Techniques.
  • Álvaro Fernández Luna
    Swimming Facilities Management.
    Sport and Leisure Sales and Marketing.

Career opportunities

Degree in Sports Management. An increasingly internationally recognised sector, the Sports Management industry generates $700 billion each year, worldwide. That amounts to 1% of global GDP - offering enormous employment opportunities in both Europe and the US.

  • Facilities Manager.
  • Director.
  • Chief of Administration.
  • Innovation/Product Director.
  • General Manager.

General Manager.

  • General Manager.
  • Technical Director.
  • Coordinator.
  • Director of Sports Facilities, Technical Management, Coordination.
  • Section Director
  • Service/Area Director.


  • General Manager.
  • Sports Manager.
  • Agent/Consultant.
  • Expert in Sport Technology:
  • Technological Analysis.
  • Sports Engineering.
  • Online Consulting.

PDF Professional Sports Management Opportunities

pdf, 319 KB Download

Talent is rewarded

Carry out your professional internships in leading institutions such as the Spanish Olympic Committee, the High Council for Sports, Mutua Madrid Open, the Spanish Tennis Federation, Holmes Place, Sanitas, Go Fit or the AFE (Association of Spanish Footballers), or with FAGDE.

In addition, from the first year, you are connected with the professional sector as a partner of the Circle of Sports Managers of Madrid.

Admissions Process in Madrid

Choosing what to study is one of the most important decisions you will make. That is why we have an advisory team who will guide you every step of the way.

Start your future at Universidad Europea

You can become a student at Universidad Europea in three easy steps.


Admission exams

Start your admissions process by calling 91 740 72 72 or completing the admissions form via the link below.


Place reservation

Once you have been admitted, secure your place by paying the reservation fee.



Submit the required documents to formalise your enrolment.

Credit recognition and transfers

You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers. Request your online credit recognition review free of charge, transfer your academic file and start studying at Universidad Europea.


Admissions application

Start your admissions process here.

Credit transfer and recognition rules


Institutional Accreditation SISCAL madri + d

In 2020, the Faculty of Physical Activity and Sports Sciences was certified after the successful implementation of SGIC (quality guarantee) under the SISCAL model, with institutional accreditation awarded for this same center.

Quality Guarantee

The Universidad Europea is renowned for its academic excellence and has been recognized worldwide with awards as prestigious as the European Seal of Excellence 500+, Qualicert certification, and the Madrid Excellence award.

In the international accreditation rating QS Stars, the Universidad Europea has obtained a total of four stars out of five. This external accreditation system determines the level of excellence achieved by universities in several areas. The Universidad Europea has achieved the maximum score of five stars in Employability, Teaching, Facilities and Social Responsibility.


Internal Quality Control System

Universidad Europea has designed its Internal Quality Control System in accordance with the directives of the Fundación para el Conocimiento Madri+d, Regional Agency for the Evaluation of the Quality of Universities, as a structural basis to guarantee the quality of new degrees in accordance with the quality directives of the European Higher Education Area (EHEA) and Organic Law 4/2007 of the 12th of April, which modifies Organic Law 6/2001 of the 21st of December, on Universities.

University Regulations


System of complaints, claims, and suggestions

Universidad Europea makes available to you the Students portal to resolve any questions, queries or complaints.

Process results

Main degree results


Student Services

Management services

Guidance services

Student information services

Complementary services offered