Master's Degree in Sports Marketing Madrid

Study Plan

The programme is structured into theoretical and practical modules covering all aspects of sports marketing. After the theoretical programme, students shall take a final module during which they shall complete their final thesis, as well as a practical module in a company.

Programme implementation

The Master's Degree in Sports Marketing, by the European University of Madrid was implemented in the 2012-13 academic year.

Academic calendar

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Schedules

• General schedule
• Personal schedule

Programme mobility offer

The sports marketing master doesn´t offer a specific exchange offer but the program includes several international activities that the students will enjoy during the course.

Internships

Internships are a key part of your education. Acquiring experience and putting into practice what you have learned during your degree is the best way to enter the employment market. There are two types of internship: curricular (which are included as part of your programme) and extracurricular (which you can do on a voluntary basis).

The Master’s in Sports Marketing offers you the chance to complete internships at some of the most renowned sports brands, organisations and marketing agencies. In addition, selected students can undertake internships at the Real Madrid Marketing Department.

In order to carry out an internship in a company, you’ll need to have passed 50% of your credits and have registered before you start the internship. Both the company and a professor on your course shall monitor your progress on the internship and shall provide you with an evaluation at the half-way mark and upon completion.

If you want to gain extra work experience before completing your university studies, you are welcome to carry out extracurricular internships. You can carry out an internship in whichever year of your studies you choose, but we would like to remind you that they are formative and should complement your studies. The more theoretical knowledge you have acquired throughout your degree, the more you shall benefit from an internship.

• Celia Morales, Hospitality and VIP área director in Real Madrid C.F.
• David Moracho, Marketing services manager in Real Madrid C.F.
• Álvaro Vitores, Partnerships department in Real Madrid C.F.
• Michael Sutherland, Chief Transformation Officer in Real Madrid
• Pablo Carrizosa, Partnership Department in Real Madrid
• Juan Antonio Frutos, Loyalty programs director in Real Madrid C.F.
• Rubén Rueda, Santiago Bernabéu tour and museum manager in Real Madrid C.F.
• Julian Mellini, Head of Insights, Data and Business Intelligence in Real Madrid C.F.
• Sergio Nieto, General Manager Retail for Real Madrid in Legends
• Ramiro Lahera, President of the Madrid Triathlon Federation
• Edouard Legendre, CEO for Longrun, Ogilvy permanent consultant
• José Moya, General Manager for La Liga University
• José Miguel García, Operations manager in Mutua Madrid Open
• Pedro Díaz Ridao, Universidad Europea Professor in the Sports Science School
• Álvaro Fernández - Luna, Universidad Europea Professor in the Sports Science School
• David Torres, Spain and Portugal Adidas marketing manager
• Roberto García, Key Account Manager in Adidas Spain
• Daniel Moreno, Sports manager in Puma Spain
• Francisco Fernández, Atlético de Madrid Human Resources Manager
• Andrés Tortarolo, CEO for the sports agency Let´s Vanquish
• Óscar Ugaz, Digital marketing consultant, CEO for Atomikal
• Juan Pablo Molinero, CMO for the Movistar Cycling Team
• Antonio Bolaños, General Manager in the Volvo Ocean Race
• David Rumbao, Marketing manager in Elipse and Mapoma (Maratón popular de Madrid)
• Will Symon, Global Partnerships in Fórmula 1
• Simon Chadwick, International sports industry consultant
• Joan Sardá, International sponsorship consultant and customer strategist
• Pablo Vega, CrossDNA General Manager
• Maja Milutinovic, Sports Business Development Manager

Employability

Internships in companies are a key element in your training. Gaining experience after what you have learned in your degree is the best way to enter the job market. There are two types of internships, curricular (included in your study plan) and extracurricular (which you can do voluntarily).

In the case of the University Master's Degree in Sports Marketing, in addition to the mandatory professional internships that students must carry out and which are carried out in entities, brands or sports properties and top-level marketing agencies, students will have the opportunity to take immersions in the organization of top international sporting events (Davis Cup of Tennis, World Padel Tour Finals ...) and even participate in the organization of them (ATP-WTA Finals Masters 1000 Madrid Mutua, World Football Summit ...).

Additionally, and from the first week, students constantly develop real projects with real companies that become clients of their agencies, having to respond to the needs that the client exposes, working under pressure, with demanding delivery dates and real clients that demand of the student. professional projects. A unique apprenticeship to become an experienced professional before even joining the job market.

To carry out the curricular internships in companies, you will need to have 50% of the credits approved and enroll in the subject before starting your internship. These practices are monitored by the company and the internship teacher, as well as the preparation of intermediate and final reports for their evaluation.

If you want to improve your work experience before completing your university education, you can do extracurricular internships. You can do them in any course but we remind you that the practices are a formative complement to your studies; therefore, the more knowledge you have acquired throughout your degree, the more you will benefit from the internship experience.

Career Opportunities

The internship period shall take place during or after the programme in collaborating companies. At the end of this period, students shall write a report summarising their activities. Companies shall select students after evaluating their C.V.s and the skills they have developed on the course. The best students shall have the option of interning at the Real Madrid marketing department. Take your first leap into sports marketing.

Some of the top companies and sports entities in which you can enjoy professional internships:

• Real Madrid FC
• Atlético de Madrid FC SAD
• Mutua Madrid Open
• Adidas International Generation
• Kappa Sport Finance
• Octagon
• Valencia FC
• Real Sociedad FC
• Getafe FC
• ADA Alcorcón
• Estudiantes Baloncesto
• Baloncesto Fuenlabrada
• Spanish Olympic Committee
• Basketball Spanish Federation
• Spanish Royal Football Federation
• Mediapro
• LaLiga
• Asociación de Clubs de Baloncesto (ACB)
• You First Sports
• Olympic Channel
• World Football Summit
• Mahou San Miguel
• Microsoft Global Sport Innovation Center (GSIC)
• Beiersdorf (Nivea)
• LVN Sports
• Puma
• Sport Madness
• Let´s Vanquish
• Real Madrid Campus Experience
• Madrid C.F.F
• Sponsors United
• Davis Cup (Kosmos)
• Centro Nacional del Golf
• Sports Innovation Alliance

Admissions process

The admissions process for the Real Madrid Graduate School programmes can take place at any time during the year, although enrolment on any graduate programme shall depend on the availability of places.

If you would like to receive personalised advice from the Graduate Admissions team, you can visit us at one of our two campuses (Alcobendas or Villaviciosa de Odón) or contact us via:

Phone: +34 911 128 850

E-mail: escuelauniversitariarealmadrid@universidadeuropea.es

Social media: @realmadridUE

Once candidates have received advice and have provided the necessary documentation, the Graduate Admissions staff shall set a date for the entrance exams corresponding to the programme they are interested in, and for a personal interview with the Programme Director or a member of the Admissions Committee.

The admissions process is both cost-free and commitment-free for candidates until their place has been formally reserved.

The admissions process consists of the following stages:

• Personalised advice
• Submission of application and documentation for assessment of the candidate's profile
• Profile assessment and interview
• Confirmation of admission
• Formal reservation and enrolment

Once the candidate has been contacted and has provided the required documentation, the Postgraduate Admissions team shall arrange for the applicant to take the entrance exams corresponding to the programme of interest as well as a personal interview with the Programme Director or a member of the Admissions Committee.

The admissions process is both cost-free and commitment-free for candidates until their place has been formally reserved.

Once the requirements have been met, the student shall be admitted to the master’s after their suitability has been evaluated, taking into account their previous academic record, professional experience in the relevant field, language skills (accredited by official bodies), specific complementary training, as well as any other merits that are assessed at the discretion of the Programme Management.

The Universidad Europea - Real Madrid Graduate School reserves the right to cancel any postgraduate degree, delay its start date if the minimum number of students is not reached, or to change the schedules and/or faculty if necessary. It also reserves the right to change the location or campus where it is taught.

Profile for prospective students and how to access this degree

The programme is designed for marketing, business, communication and sports sciences graduates with a passion for marketing and sports. It is also aimed at those working in the sports sector looking to deepen their knowledge and boost their careers.

Admissions requirements

Students with a high level of English, with first degrees in: Sports Science; Business Administration or Business Management and Entrepreneurship; Marketing; and any other holder of a higher education qualification who wants a career in sports marketing.

Places for incoming students

60 places

Credit recognition and centre transfers

If you would like to receive a personalised credit recognition plan quickly, free and without any commitment, you can do so here.

Regulations for credit transfer and recognition

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Academic Quality

As part of its strategy, the University has an internal quality plan whose objective is to promote a culture of quality and continuous improvement, and which allows it to face future challenges with the maximum guarantee of success. In this way, it is committed to promoting the achievement of external recognitions and accreditations, both nationally and internationally; the measurement and analysis of results; simplification in management; and the relationship with the external regulator.

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Internal Quality Assurance System (SGIC)

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University regulations

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Suggestion, complaints and claims mailbox

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Members of the Degree Quality Comitee (CCT)

• Postgraduate Director
• Postgraduate Programme Director
• Students
• Faculty (Postgraduate Final Project Coordinator and Internship Coordinator)
• Quality Partner (Quality and Compliance)
• Academic Director

Key Degree improvements

• Extension of internships with international companies and institutions
• Content improvement with the expansion of bibliographic resources and readings recommended by the professors of the degree
• Improvement in the coordination of contents and subjects through meetings per module and between the different modules

Evaluation process results

• Verification Report
• Follow-Up Report
• Renewal of the Accreditation Report

Student Services

Management Systems

Guidance Services

Information Services

Complementary Services Offered