Masters Degree in Sports Marketing Madrid

Master’s in Sports Marketing - Methodology

• The Master's in Sports Marketing offered by the Universidad Europea - Real Madrid Graduate School is a pioneering international programme in the field of sports marketing. It is designed to give international or Spanish students with a global and multicultural outlook the training they need to take advantage of professional opportunities in the combined fields of marketing and sports.
• The programme combines a theoretical approach with hands-on experience at some of the biggest sports brands in Spain and internationally.
• Right from day one, students shall be challenged to work like professionals delivering real projects for real clients—such as leading sports organisations and brands—responding to and meeting their needs.
• Our innovative methodology combines online resources, case studies and real scenarios based on the professional world of sports.
• After completing the programme, students shall graduate with a Master's in Sports Marketing from Universidad Europea de Madrid.
• Unique programme in Spain providing access to an official PhD. programme according to the regulations of the European Higher Education Area.
• The programme finishes with professional internships in the marketing and communications departments of sports-related companies and institutions, including none other than Real Madrid C.F. as well as other teams, sports marketing agencies and large companies which deploy marketing and communication strategies in the sports world.

Academic calendar

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• D. David Torres
  Adidas Spain Marketing Director.
• D. Juan Pablo Molinero
  Movistar Cycling Team Marketing and Communication Director.
• Ricardo Alonso
  Marketing Director, Real Madrid C.F.
• D. Antonio Bolaños
  Volvo Ocean Race former General Manager. Sports consultant.
• Juan Antonio Frutos
  Head of Relationship Marketing, Real Madrid C.F.
• David Moracho
  Director of Marketing Services, Real Madrid C.F.
• Celia Morales
  VIP Area - Corporate Hospitality Director, Real Madrid C.F.
• Joan Sardá
  Former Sponsorship Director for Grupo Mahou San Miguel, marketing consultant.
• Ramiro Lahera
  Tactika Trail CEO, Madrid Triathlon Federation President.
• Roberto García
  Running Sales Specialist, Adidas.
• José Moya
  La Liga Business School General Manager.
• Maurici Segú
  CEO at Innovarout, Former Marketing Manager, Hotusa.
• Edouard Legendre
  Geometry Global Sponsorship Director.
• José Miguel García
  Chief Operations Officer at the Tennis Madrid Mutua Open.
• Pablo García
  CEO at Bewolfish.
• Oscar Ugaz
  Sports Digital Business Manager and Speaker.
• Andrés Tortarolo
  CEO of Let's Vanquish agency.
• Maja Milutinovic
  Sponsorship Manager at TLC Consulting.
• Sergio Nieto
  Former CEO for Under Armour Spain, CEO at Panasport LTD.
• David Hopkinson
  Global Head of Partnerships at Real Madrid C.F.
• Michael Sutherland
  Chief Transformation Officer in Real Madrid C.F.
• Pablo Carrizosa
  Partnerships department in Real Madrid C.F.
• Elisabeth Op de Beck
  Corporate Hospitality Director at the Davis Cup Finals.
• David Rumbao
  Marketing Director at Mapoma (Madrid Popular Marathon).
• Simon Chadwick
  Director of the Centre for Sports Business at Salford University in Manchester.

Employability and Internships

Internships are a key part of your education. Acquiring experience and putting into practice what you have learned during your degree is the best way to enter the employment market. There are two types of internship: curricular (which are included as part of your programme) and extracurricular (which you can do on a voluntary basis).

The Master’s in Sports Marketing offers you the chance to complete internships at some of the most renowned sports brands, organisations and marketing agencies. In addition, selected students can undertake internships at the Real Madrid Marketing Department.

In order to carry out an internship in a company, you’ll need to have passed 50% of your credits and have registered before you start the internship. Both the company and a professor on your course shall monitor your progress on the internship and shall provide you with an evaluation at the half-way mark and upon completion.

If you want to gain extra work experience before completing your university studies, you are welcome to carry out extracurricular internships. You can carry out an internship in whichever year of your studies you choose, but we would like to remind you that they are formative and should complement your studies. The more theoretical knowledge you have acquired throughout your degree, the more you shall benefit from an internship.

PROFESSIONAL OPPORTUNITIES

The internship period shall take place during or after the programme in collaborating companies. At the end of this period, students shall write a report summarising their activities. Companies shall select students after evaluating their C.V.s and the skills they have developed on the course. The best students shall have the option of interning at the Real Madrid marketing department. Take your first leap into sports marketing.

ADMISSIONS PROCESS

Admissions to the Real Madrid Graduate School at Universidad Europea are open year-round, although enrolment is subject to the number of spaces available.

If you would like to receive personalised advice from the Graduate Admissions team, you can visit us at one of our two campuses (Alcobendas or Villaviciosa de Odón) or contact us via:

Phone: +34 911 128 850

E-mail: escuelauniversitariarealmadrid@universidadeuropea.es

Social media: @realmadridUE

Profile for prospective students and how to access this degree

The programme is designed for marketing, business, communication and sports sciences graduates with a passion for marketing and sports. It is also aimed at those working in the sports sector looking to deepen their knowledge and boost their careers.

Admissions requirements

Students with a high level of English, with first degrees in: Sports Science; Business Administration or Business Management and Entrepreneurship; Marketing; and any other holder of a higher education qualification who wants a career in sports marketing.

Admissions process

Admissions are rolling throughout the year for the Universidad Europea - Real Madrid Graduate School programmes according to the availability of places.

For personalised advice, you can go to either of our university campuses (Alcobendas or Villaviciosa de Odón, in Madrid) or contact us by phone: (+34)91 112 88 50 or e-mail: escuelauniversitariarealmadrid@universidadeuropea.es to receive advice from the Graduate Admissions staff.

Once candidates have received advice and have provided the necessary documentation, the Graduate Admissions staff shall set a date for a personal interview with the Programme Director or a member of the Admissions Committee.

The admissions process is both cost-free and commitment-free for candidates until their place has formally been reserved.

The Universidad Europea - Real Madrid Graduate School reserves the right to cancel or delay the start of a graduate programme if the required minimum number of enrolled students is not met. The University also reserves the right to make any necessary changes to timetables, faculty assignments, locations and campus for any programme. For more information, please check the Graduate School Regulations.

Admissions Committee

C/ Tajo s/n 28670, Villaviciosa de Odón, Madrid

+34 91 211 53 65

postgrado@uem.es

Credit recognition and centre transfers

If you would like to receive a personalised credit recognition plan quickly, free and without any commitment, you can do so here.

Regulations for credit transfer and recognition

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Academic Quality

Universidad Europea has received recognition from various bodies which support its academic quality. In particular, it has received the following prestigious awards: the European 500+, the QualiCert and the Madrid Excelente Quality Seal.

In the international QS Stars accreditation rating, Universidad Europea has obtained a total of four out of five stars. This external accreditation system determines the level of excellence achieved by universities in several areas. Universidad Europea has achieved the highest score of five stars in employability, teaching, facilities and social responsibility.

*These awards have been awarded to Universidad Europea de Madrid.

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System of Internal Assurance Quality

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University's regulations

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Link to the complaints and suggestions system

You can leave your suggestions, complaints and/or complaints through an online instance by clicking here.

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