What are you looking for?

Ej: Medical degree, admissions, grants...

Admissions:+34 911128850
Students:+34 914146611

Private Master's Degree in Communication and Sports Journalism Madrid

A unique programme where you will learn from renowned professionals and work closely with Real Madrid C.F. communications department.

Select your program

-30% Discount of 30% on the reservation of a place for the course 24/25. Only until 31st May!

Masters in Sports Journalism

The master in Sports Journalism and Communication is a 9-month programme designed to equip you with the skills and knowledge to work in any area of sports media. The sports communication masters covers areas such as print journalism, TV, radio, and digital media.

As part of this masters in sports journalism, you will have the opportunity to gain valuable experience working with Real Madrid TV or within the communications department at Real Madrid, gaining an insight into how the very best in the business design and manage their communication campaigns.

View the spanish version of the Master: Máster Universitario en Comunicación y Periodismo Deportivo

Villaviciosa de Odón 60 ECTS
Start: 21 oct. 2024 Title issued by Universidad Europea de Madrid
9 months School of Sports Sciences
Private degree Escuela Universitaria Real Madrid Universidad Europea

Why study a Master in Sports Journalism and Communications?

Seize the chance to study an international programme that enables you to develop all-round communication and journalism skills to get ahead in the sports media world—no matter what area you choose to go into.

The study plan has been developed alongside the Real Madrid communications department and other leading professionals from the sports journalism world.

You'll have the chance to carry out an internship at Real Madrid C.F. You’ll take part in activities at the club’s media department including Real Madrid TV, press offices, the digital department, the communications department or the Real Madrid Foundation.

Professors are skilled professionals, correspondents and TV and radio broadcasters at clubs, news agencies, social networks, digital media and more, and share their extensive experience with students. More than 10 professors work for Real Madrid C.F.

During the program you’ll have the chance to learn directly from active professionals leading the sports communications, professors and collaborators come from all over the world from the most renowned sport insitutions. This Will allow you to develop your international profesional network which result in a high level of employability in a profesional ambiance where network is key for succeed.

Enjoy exclusive experiences with Real Madrid C.F., the White Week, professional visits, live sport events, networking eventos and a unique international trip to Switzerland where you will visit some of the most renowned sports entities and meet their executives.

Discover our journalism classroom with an agency service, television studios with a set, production control, virtual set and video editing booths with AVID and Final Cut systems, three radio studios complete with digital mixers and a content management system for current broadcasting, video cameras, photographic cameras and accessories for news coverage of different sports events.

The school’s academic quality is certified by its 17-year history and 15,000 graduates, most of whom are now successful international professionals in the sports industry.

During the programme you’ll have the chance to share the campus with students from more than 80 nationalities as 80% of the school’s Students come from other countries out of Spain which Will enrich your experience and learning.

International experiences

The international vocation of the school allows it to offer the student a unique and exclusive offer of international field trip that will allow you to discover the most renowned sport entities and facilities worldwide, during these experiences you’ll have the chance to learn hand to hand with their professionals the most successful strategies and models in the Sports Industry. For the health and sports program, the school offers a specially designed experience in Rome.


Areas covered

This master’s offers you a multimedia view of sports journalism and communications, everything from print, TV and radio to digital journalism and social networks.


More than 20 internships

At Real Madrid live sport events for you to work closely with Real Madrid communications department


Of students

Enjoy profesional experiences at Live sport Events with active professionals.


Laboratorio de fotografía e imagen digital

Campus of Villaviciosa de Odón

Photograph and Digital Images Laboratory

Photography developing and digital processing laboratory.

Sala de montaje

Campus of Villaviciosa de Odón

Montage room

Montage room Avid, Final Cut, Premiere, DaVinci and Protools

Control de realización y plató de TV

Campus of Villaviciosa de Odón

TV production control and set


Campus of Villaviciosa de Odón


Sound booth/Radio studio.

Estadio Santiago Bernabéu

Campus of Alcobendas

Santiago Bernabéu Stadium

Santiago Bernabeu Stadium, a Football History Monument

Ciudad deportiva Real Madrid

Campus of Alcobendas

Real Madrid City

The best Training Ground in the world

Testimonials from graduates of the MA Sports Journalism

ComillasThe Escuela Universitaria Real Madrid Universidad Europea gave me the opportunity to grow and build a career in the sports industry also thanks to the partnership and internship program with Real Madrid.

Daphne Seberich

Communications Team of ServusTV, Red Bull Media House

ComillasWhat makes this programme special is that it offers students the opportunity to rub shoulders with Universidad Europea’s high-calibre, specialist lecturers, as well as allowing them to experience a world-class sports club, Real Madrid, its Real Madrid City training complex, stadium, executives and players.

Luis Villarejo

Head of Sports at Agencia EFE.

ComillasThis programme is a live experience where top communications professionals of the sports world shall share their knowledge and guide students along their journey to the top of the sports journalism world.

Javier Tola

CEO at Simply Sports Director of the Master’s in Sports Journalism and Communications

Study plan

  • Featuring a series of lectures and opportunities for students to create their own radio and television programmes and blogs, take photographs, edit videos, cover sports events and make video reports.
  • Students shall hold open discussions with sports personalities and prominent media professionals. Thanks to role-play exercises, students shall be exposed to real-life experiences faced by professionals in sports reporting: press conferences, interviews, communication strategies in the event of crisis and more.
  • This programme has a cross-platform approach, training students in journalistic work covering areas such as:
  • Print journalism. Key aspects of print and digital sports media production, showing students the techniques and challenges needed to write engaging chronicles and articles, always acting in accordance with the code of ethics of the journalism profession.
  • Television and sport. Methods and specific techniques in the broadcasting of sporting events, including interviews, anchoring, editing and production of specialised content for audiovisual platforms.
  • Sports radio. The creation of a weekly radio programme shall guide students through programme production, technical basics, presentation, interviews and radio commentary of sporting events.
  • Digital journalism and social networks. New technology applications in sports journalism are transforming the industry and opening up new business opportunities. A multiplatform approach is a must in the business, and this is reflected throughout our programme.
  • Communication management in sports organisations. Students are taught how to master the key aspects of managing the press and communication department of a sports organisation (club, federation, agency, etc.). They’ll understand the fundamental aspects of its communication and decision-making strategies, considering the implication of any approach when working with sports personalities and the media. Students shall constantly reflect on the sports environment—a vital element when deciding communication policies.
  • Social aspects associated with sport.
  • New trends and current status of the sports market.
  • Legal bases of sports.
  • Economic bases of sports.

  • News genres in sports journalism.
  • Print and digital sports newspapers. Information on football and other sports.
  • Sports writing in the general media.
  • Regional editions. Specialist magazines. Multimedia environments.
  • Agency sports journalism. Internet and combined editing.
  • Photography in sports newspapers. Digital design and layout.
  • Reporters and special correspondents. Coverage of major sports events.
  • Columnist. Evolution and style of sports columns.
  • Investigative and data journalism in sport.
  • The transfer market in the world of football.

  • History of sport on the radio in Spain.
  • Sport of the radio today.
  • Technological world of today’s radio. Digital content management system and mixer.
  • Multi-connection programmes. Sports Carousel.
  • Sports radio production.
  • Daily sports programmes.
  • Radio sports commentating.
  • Radio sports interviews.
  • Sports and their association with the radio.
  • Sports radio and advertising.
  • The voice as a communicative tool.
  • Current television industry.
  • Television audience indicators and workflows.
  • Broadcasting rights and relaying of sports events.
  • Use of digital camera and lighting equipment.
  • Video editing and post-production in television. Editing in Avid.
  • Production of sports television formats.
  • Production of sports events.
  • Creation and development of sports television programmes.
  • Preparation of television reports.
  • Television presenting. Auto-cue and body language.
  • Television sports commentating.
  • Television sports information. Sports information models, debate, opinion, interviews and correspondents.
  • Online media world.
  • Social networks and new trends.
  • The world of sports blogs. Activities and case studies.
  • Technological applications in sports journalism.
  • Sports website structure.
  • SEO positioning in sports journalism.
  • Control tools in the use of social networks.
  • Social network strategic analysis.
  • Community manager sports media.
  • Digital marketing on social networks.
  • Personal branding and online reputation.
  • Advertising strategy in digital media.
  • Big Data and viewing data in the world of sport.
  • Analytics, assessment and metrics.
  • Organisational chart and task distribution in a sports club (publications and communication).
  • Sports marketing.
  • Communication and managerial skills (leadership, decision making, negotiation and crisis management).
  • Professions and sports professionals (writing for the radio, the web, press agencies, Real Madrid City training complex and Real Madrid C.F. football and basketball press departments).
  • Carrying out press conferences. Relations with sports personalities.
  • Sports protocol.

Internships are a key part of your education, that’s why in this programme 100% of students have the opportunity to carry out internships in collaboration with the Real Madrid Communications Department, working together in all Sports Live Events of the Club’ teams, beside this you’ll may access to many other sports media companies.

Acquiring experience and putting into practice what you have learnt during your degree is the best way to enter the employment market. There are two types of internship: curricular (which are included as part of your programme) and extracurricular (which you can do on a voluntary basis).

If you want to gain extra work experience before finalising your university studies, you are welcome to carry out extracurricular internships. You can do an internship in whichever year of your studies you choose, but we would like to remind you that they are formative and should complement your studies. The more theoretical knowledge you acquire throughout your degree, the more you will benefit from an internship.

Our partners


Sports Journalism masters: Professional opportunities

Sports journalism and communications graduates are well-placed to take on exciting roles in the media and communications world. Thanks to our close ties with Real Madrid C.F. and other renowned professionals from the sporting industry, our faculty members ensure students receive a comprehensive and fully updated education that enables them to join the professional world as experienced professionals.

Graduates take on roles in the sports industry at entities such as clubs, federations, agencies and more.

  • Print press

  • Digital media

  • Freelance journalist

  • Press and communications departments

  • TV

  • Press agencies

  • Marketing agencies

  • PR agencies

  • Media consultant

  • Personal brand consultant

The next steps to take

Start your future at Universidad Europea
Choosing what to study is one of the most important decisions, so we have a process and an advisory team that will help guide you on this path.


Access test

Start your process by calling +34 911 128 850 or request information and our advisors will contact you.


Place reservation

Once admitted you can pay your reservation to guarantee it.



Bring the necessary documentation to formalize your registration.

The Master’s in Sports Journalism and Communications is an opportunity for Journalism, Social or Audiovisual Communication graduates to specialise in the sports industry. It is also an interesting option for students from economics, social studies or sports studies backgrounds seeking to form associations with sports journalism and become leaders in the new working environments required by television, radio, digital environments and sports newspapers.

This is an ideal opportunity for graduates seeking a solid specialisation as part of a postgraduate qualification that offers greatly enhanced employment prospects.

The admissions process for Universidad Europea - Real Madrid Graduate School programmes runs throughout the year, although enrolment depends on the availability of places.

For personalised guidance, you can go to either of our university campuses (Alcobendas or Villaviciosa de Odón) or contact us via phone: (+34) 91 112 88 50 or e-mail: escuelauniversitariarealmadrid@universidadeuropea.es to receive advice from the Graduate Degree Admissions staff.

Once candidates have received guidance and have provided the necessary documentation, the Graduate Degree Admissions staff shall send them a date for taking the entrance exams for the programme they are interested in, and for a personal interview with the Master's Programme Director or a member of the Admissions Committee.

The admissions process does not involve any costs or commitment for candidates, until their place has been formally reserved.

The Universidad Europea - Real Madrid Graduate School reserves the right to cancel or delay the start of a graduate programme if the required minimum number of enrolled students is not met. The University also reserves the right to make any necessary changes in timetables, faculty assignments, locations and campus for any programme. For more information, please check the Graduate School Regulations.


To begin the admissions process, please first book your appointment online or by calling 34 91 112 88 50.

  • Proof you passed the entrance exam
  • Two photocopies of your ID
  • Administrative student file transfer
  • Proof of payment of the Admission fee before or on the date of appointment

2.What does the entrance exam consist of?

  • Skills and abilities test
  • General knowledge test
  • Language assessment test
  • Personal interview

When do you find out whether you have been accepted?

You’ll find out the result of the entrance exam via an admissions letter that you’ll receive by email. If you have any doubts or queries, you can contact our Admissions Department for New Students at escuelauniversitariarealmadrid@universidadeuropea.es

3.Reserve your spot

Along with the admissions letter, you shall receive an envelope with information about official registration. In order to reserve your place, we recommend responding within seven days of receiving the letter.


All degree programme students attending Universidad Europea for the first time must start a university file prior to registration. The New Students Admissions Department shall provide candidates with all the documentation and forms to complete their registration.

Price is not a problem

Check our special financing terms & conditions.


Antonio Galeano

Programme director - Director of Communication at Real Madrid C.F. Previously Director of Sports of La Sexta and editor at the PRISA Group with responsibilities in radio and television (Cadena SER and Localia TV). Collaborator at Radio Marca, TVE, Real Madrid TV and Diario Público.

Javier Tola

Programme director - Managing Director at Simply Sport

David Mendoza

Programme director - Publications Director, Real Madrid C.F.

  • Juan Camilo Andrade
    First Team Press Officer, Real Madrid C.F.
  • Jorge Pérez
    DIRCOM, Real Madrid Basketball
  • Marta Santisteban
    Head of Press, Real Madrid C.F.
  • Jose Manuel Maza
    Legal Consultancy, Real Madrid C.F.
  • Eric McKee
    Staff Writer, Real Madrid TV
  • Marcel Montealegre
    Video Editor, Endemol Shine Group
  • Alex Kirkland
    Journalist, Real Madrid TV, Producer of TheSpanish Football Podcast.
  • Marcos López
    Journalist and news anchorman, TVE
  • Luis Villarejo
    Sports Director, Agencia EFE
  • Juan Antonio Jiménez
    Editor-in-Chief, OK Daily
  • Nacho Martín
    Journalist and Cameraman, Agencia EFE
  • Beatriz Arias
    Senior Partnership Manager Entertainment & News, Twitter Spain
  • Pablo Burillo
    Director of the Executive MBA in Sports Management EURM-UE Match Day Director at La Liga
  • Kendall Crean
    Partnership Strategy Manager - Global Partnerships at Real Madrid C. F.
  • Piti Hurtado
    Journalist at DAZN
    Professional Basketball Coach
  • Cristina Delgado Estepa
    Partner Manager, YouTube Sports & News
  • Ángel Martínez
    Photographer at Getty Images

Academic Quality

Universidad Europea has received recognition from various bodies that supports its academic quality. In particular, it has received the following prestigious awards: the European 500+, the QualiCert and the Madrid Excelente Quality Seal.

In the international QS Stars accreditation rating, Universidad Europea has obtained a total of four out of five stars. This external accreditation system determines the level of excellence achieved by universities in several areas. Universidad Europea has achieved the highest score of five stars in employability, teaching, facilities and social responsibility.

*These awards have been awarded to Universidad Europea de Madrid.


Quality and innovation in the 21st Century

Innovation is at the heart of the University's training programme. As such, our study plans are constantly adapted to the needs and expectations of students. In addition, innovation is integrated into the development of the entire learning process, with new technologies and teaching methodologies continuously incorporated into the our training models.

Each student has a personal mentor that accompanies them throughout their studies, helping them develop their emotional intelligence and the cross-functional competencies needed to thrive as a professional.

Frequently Asked Questions

A master’s in communication and sports journalism is a programme designed for people looking to combine their passion for the media and communication and sports. The programme immerses students in the sports journalism and gives them the tools needed to succeed in whatever area of journalism and communication they want to work in: as a communication manager, or working on the radio, TV, print press and more.

At Real Madrid Graduate School – Universidad Europea, our Masters in Sports Communication and Journalism covers all aspects of the sector – from the different types of press to work in, the importance of digital journalism and social media, and the development of communication and management skills.

If you choose this programme, you will learn from a top faculty made up of experienced professionals and experts in their areas, including the Director of Communication at Real Madrid FC. Thanks to our partnership, you will be able to experience first hand the inner workings of the club and what goes on behind the scenes in the sports communication world.

An MA in sports communication and journalism will open doors to a number of career opportunities, and you will have the skills and knowledge needed to lead in this ever-changing sector.

Students from this master have gone on to establish successful careers in Spain and abroad in various roles including in:

  • Print Press
  • Digital Media
  • Freelance Journalist
  • Press and Communications Departments
  • TV
  • Press Agencies
  • Marketing Agencies
  • PR Agencies
  • Media Consultant
  • Personal Brand Consultant

A masters in sports communication and journalism is aimed at anyone looking to launch their career in the sports media industry.

The programme on offer at Real Madrid Graduate School – Universidad Europea is a broad one that will appeal to various profiles, include graduates of degrees in the areas of journalism, social or audiovisual commincation. As there is also an important focus on the business and management side of the sports communication industry, this master’s will also appeal to economic and finance graduates.

Choose Real Madrid Graduate School – Universidad Europea and get ahead of the competition thanks you our partnership with one of the world’s most successful and most recognisable football clubs.

Our master’s in sports communication and journalism will equip you with the skills needed to succeed in your chosen profession, whether it is in the print press, TV, radio or with the communication and marketing field. In addition, you will develop key skills such as leadership, management and teamwork – ready to be a future leader in the face-paced environment that the sport sector offers.

Throughout the programme you will be learning from the very best in the industry, including directors at Real Madrid.. You will have exclusive access to events and workshops hosted by the club and Unversidad Europea – such as White Week – a week long event in which the world’s leading sports managers, athletes and professionals attend to network and learn. You will also benefit from the best facilities on offer – both at the Santiago Bernabeu, Real Madrid City training complex, and Universidad Europea’s first class campus.