Master in Sports Journalism and Communications Highlights

• Featuring a series of lectures and opportunities for students to create their own radio and television programmes and blogs, take photographs, edit videos, cover sports events and make video reports.
• Students shall hold open discussions with sports personalities and prominent media professionals. Thanks to role-play exercises, students shall be exposed to real-life experiences faced by professionals in sports reporting: press conferences, interviews, communication strategies in the event of crisis and more.
• This programme has a cross-platform approach, training students in journalistic work covering areas such as:
• Print journalism. Key aspects of print and digital sports media production, showing students the techniques and challenges needed to write engaging chronicles and articles, always acting in accordance with the code of ethics of the journalism profession.
• Television and sport. Methods and specific techniques in the broadcasting of sporting events, including interviews, anchoring, editing and production of specialised content for audiovisual platforms.
• Sports radio. The creation of a weekly radio programme shall guide students through programme production, technical basics, presentation, interviews and radio commentary of sporting events.
• Digital journalism and social networks. New technology applications in sports journalism are transforming the industry and opening up new business opportunities. A multiplatform approach is a must in the business, and this is reflected throughout our programme.
• Communication management in sports organisations. Students are taught how to master the key aspects of managing the press and communication department of a sports organisation (club, federation, agency, etc.). They’ll understand the fundamental aspects of its communication and decision-making strategies, considering the implication of any approach when working with sports personalities and the media. Students shall constantly reflect on the sports environment—a vital element when deciding communication policies.

• Social aspects associated with sport.
• New trends and current status of the sports market.
• Legal bases of sports.
• Economic bases of sports.

• News genres in sports journalism.
• Print and digital sports newspapers. Information on football and other sports.
• Sports writing in the general media.
• Regional editions. Specialist magazines. Multimedia environments.
• Agency sports journalism. Internet and combined editing.
• Photography in sports newspapers. Digital design and layout.
• Reporters and special correspondents. Coverage of major sports events.
• Columnist. Evolution and style of sports columns.
• Investigative and data journalism in sport.
• The transfer market in the world of football.

• History of sport on the radio in Spain.
• Sport of the radio today.
• Technological world of today’s radio. Digital content management system and mixer.
• Multi-connection programmes. Sports Carousel.
• Sports radio production.
• Daily sports programmes.
• Radio sports commentating.
• Radio sports interviews.
• Sports and their association with the radio.
• Sports radio and advertising.
• The voice as a communicative tool.

• Current television industry.
• Television audience indicators and workflows.
• Broadcasting rights and relaying of sports events.
• Use of digital camera and lighting equipment.
• Video editing and post-production in television. Editing in Avid.
• Production of sports television formats.
• Production of sports events.
• Creation and development of sports television programmes.
• Preparation of television reports.
• Television presenting. Auto-cue and body language.
• Television sports commentating.
• Television sports information. Sports information models, debate, opinion, interviews and correspondents.

• Online media world.
• Social networks and new trends.
• The world of sports blogs. Activities and case studies.
• Technological applications in sports journalism.
• Sports website structure.
• SEO positioning in sports journalism.
• Control tools in the use of social networks.
• Social network strategic analysis.
• Community manager sports media.
• Digital marketing on social networks.
• Personal branding and online reputation.
• Advertising strategy in digital media.
• Big Data and viewing data in the world of sport.
• Analytics, assessment and metrics.

• Organisational chart and task distribution in a sports club (publications and communication).
• Sports marketing.
• Communication and managerial skills (leadership, decision making, negotiation and crisis management).
• Professions and sports professionals (writing for the radio, the web, press agencies, Real Madrid City training complex and Real Madrid C.F. football and basketball press departments).
• Carrying out press conferences. Relations with sports personalities.
• Sports protocol.

The Master’s in Sports Journalism and Communications is an opportunity for Journalism, Social or Audiovisual Communication graduates to specialise in the sports industry. It is also an interesting option for students from economics, social studies or sports studies backgrounds seeking to form associations with sports journalism and become leaders in the new working environments required by television, radio, digital environments and sports newspapers.

This is an ideal opportunity for graduates seeking a solid specialisation as part of a postgraduate qualification that offers greatly enhanced employment prospects.

The admissions process for Universidad Europea - Real Madrid Graduate School programmes runs throughout the year, although enrolment depends on the availability of places.

For personalised guidance, you can go to either of our university campuses (Alcobendas or Villaviciosa de Odón) or contact us via phone: (+34) 91 112 88 50 or e-mail: escuelauniversitariarealmadrid@universidadeuropea.es to receive advice from the Graduate Degree Admissions staff.

Once candidates have received guidance and have provided the necessary documentation, the Graduate Degree Admissions staff shall send them a date for taking the entrance exams for the programme they are interested in, and for a personal interview with the Master's Programme Director or a member of the Admissions Committee.

The admissions process does not involve any costs or commitment for candidates, until their place has been formally reserved.

The Universidad Europea - Real Madrid Graduate School reserves the right to cancel or delay the start of a graduate programme if the required minimum number of enrolled students is not met. The University also reserves the right to make any necessary changes in timetables, faculty assignments, locations and campus for any programme. For more information, please check the Graduate School Regulations.

1.Documentation

To begin the admissions process, please first book your appointment online or by calling 34 91 112 88 50.

• Proof you passed the entrance exam
• Two photocopies of your ID
• Administrative student file transfer
• Proof of payment of the Admission fee before or on the date of appointment

2.What does the entrance exam consist of?

• Skills and abilities test
• General knowledge test
• Language assessment test
• Personal interview

When do you find out whether you have been accepted?

You’ll find out the result of the entrance exam via an admissions letter that you’ll receive by email. If you have any doubts or queries, you can contact our Admissions Department for New Students at escuelauniversitariarealmadrid@universidadeuropea.es

3.Reserve your spot

Along with the admissions letter, you shall receive an envelope with information about official registration. In order to reserve your place, we recommend responding within seven days of receiving the letter.

4.Registration

All degree programme students attending Universidad Europea for the first time must start a university file prior to registration. The New Students Admissions Department shall provide candidates with all the documentation and forms to complete their registration.

• Juan Camilo Andrade
  First Team Press Officer, Real Madrid C.F.
• Jorge Pérez
  DIRCOM, Real Madrid Basketball
• Marta Santisteban
  Head of Press, Real Madrid C.F.
• Jose Manuel Maza
  Legal Consultancy, Real Madrid C.F.
• Eric McKee
  Staff Writer, Real Madrid TV
• Marcel Montealegre
  Video Editor, Endemol Shine Group
• Alex Kirkland
  Journalist, Real Madrid TV, Producer of TheSpanish Football Podcast.
• Marcos López
  Journalist and news anchorman, TVE
• Luis Villarejo
  Sports Director, Agencia EFE
• Juan Antonio Jiménez
  Editor-in-Chief, OK Daily
• Nacho Martín
  Journalist and Cameraman, Agencia EFE
• Beatriz Arias
  Senior Partnership Manager Entertainment & News, Twitter Spain
• Pablo Burillo
  Director of the Executive MBA in Sports Management EURM-UE Match Day Director at La Liga
• Kendall Crean
  Partnership Strategy Manager - Global Partnerships at Real Madrid C. F.
• Piti Hurtado
  Journalist at DAZN
  Professional Basketball Coach
• Cristina Delgado Estepa
  Partner Manager, YouTube Sports & News
• Ángel Martínez
  Photographer at Getty Images