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Masters Degree in Sports Journalism and Communications

Master in Sports Journalism and Communications Madrid

A unique programme where you will learn from renowned professionals and work closely with Real Madrid C.F. Communications Department.

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A comprehensive master’s degree that fully immerses students into sports journalism and helps them discover how it constantly adapts to the current media environment. They’ll analyse how the industry’s professional and social dimensions have evolved nationally and internationally, including its legal and economic aspects from a practical perspective.

Face to face
Villaviciosa de Odón 60 ECTS
Start: 25 oct. 2021 Title issued by Universidad Europea de Madrid
9 months School of Sports Sciences
Private degree Real Madrid Graduate School - Universidad Europea

Why study a Master in Sports Journalism and Communications?

Seize the chance to study an international programme that enables you to develop all-round communication and journalism skills to get ahead in the sports media world—no matter what area you choose to go into.

The study plan has been developed alongside the Real Madrid Communications Department and other leading professionals from the sports journalism world.

You'll have the chance to carry out an internship at Real Madrid C.F. You’ll take part in activities at the club’s media department including Real Madrid TV, press offices, the digital department, the communications department or the Real Madrid Foundation.

Professors are skilled professionals, correspondents and TV and radio broadcasters at clubs, news agencies, social networks, digital media and more, and share their extensive experience with students. More than 10 professors work for Real Madrid C.F.

During this program you will have the chance to live an international experience in a field trip to Switzerland where you'll visit some of the most relevan Sport industry entities such as: FIFA, UEFA, TAS…

That results into a high level of employability, since you will share this experience with colleagues and professors from more than 50 nationalities, coming from all around the world.

Enjoy exclusive experiences with Real Madrid C.F., the White Week, professional visits, live sport events, networking eventos and a unique international trip to Switzerland where you will visit some of the most renowned sports entities and meet their Executives.

Discover our journalism classroom with an agency service, television studios with a set, production control, virtual set and video editing booths with AVID and Final Cut systems, three radio studios complete with digital mixers and a content management system for current broadcasting, video cameras, photographic cameras and accessories for news coverage of different sports events.

The School’s academic quality is certified by its 14-year history and 11,000 graduates, most of whom are now successful international professionals in the sports industry.

Florentino Pérez, Real Madrid C.F. President

"Talent, sacrifice and commitment are the basis for success."


Areas Covered

This master’s offers you a multimedia view of sports journalism and communications, everything from print, TV and radio to digital journalism and social networks.


More than 20 internships

At Real Madrid live sport events for you to work closely with Real Madrid Communications Department


International trip

Enjoy a unique trip to Switzerland where you'll visit international sports organisations, such as FIFA and UEFA, and meet their executives.


Discover an innovative, flexible and personalized academic model that integrates face-to-face and virtual training with cutting-edge technology.


A hands-on experience set in fully-equipped facilities that recreate today’s working environments. A vast faculty made up of real-world professionals will lead classes that are directly related to their career experience, guaranteeing you will constantly apply your learning to real-world contexts right from day one.


In the extended classroom, you’ll be able to attend classes in person on campus or connect remotely through the digital classrooms. You’ll interact in real time from wherever you are with cameras, 360° microphones and smart boards. What’s more, you’ll have access to hands-on virtual activities in the form of simulations, gamification and virtual labs, with no limit to the number of practical classes you can take.


Personalise your education by exploring the digital content, and exclusive elements available to you, such as introductory courses, workshops, masterclasses and webinars with prestigious experts, as well as virtual simulations that leverage interactive virtual reality and gamification, allowing you to practice your skills at your own speed.



Estadio Santiago Bernabéu

Campus of Alcobendas

Santiago Bernabéu Stadium

Santiago Bernabeu Stadium, a Football History Monument

Ciudad deportiva Real Madrid

Campus of Alcobendas

Real Madrid City

The best Training Ground in the world


14,000 m2 of state-of-the-art facilities designed for your needs. Our facilities recreate real-world work environments.

Whatever your area of expertise may be, our experiential learning model will help you to achieve your professional goals.

Campus de Villaviciosa | Universidad Europea
Comillas This programme is a live experience where top communications professionals of the sports world shall share their knowledge and guide students along their journey to the top of the sports journalism world.

Javier Tola

CEO at Simply Sports Director of the Master’s in Sports Journalism and Communications

Comillas What makes this programme special is that it offers students the opportunity to rub shoulders with Universidad Europea’s high-calibre, specialist lecturers, as well as allowing them to experience a world-class sports club, Real Madrid, its Real Madrid City training complex, stadium, executives and players.

Luis Villarejo

Head of Sports at Agencia EFE.


Discover the experiences of other international students

The School is made up of more than 70% international students from over 50 different countries worldwide.

Scholarships and Grants

We want to help you on your way. If you choose to study at Universidad Europea, you shall have the opportunity to apply for a wide range of UE and official scholarships.

Master’s in Sports Journalism and Communications - Methodology

  • Featuring a series of lectures and opportunities for students to create their own radio and television programmes and blogs, take photographs, edit videos, cover sports events and make video reports.
  • Students shall hold open discussions with sports personalities and prominent media professionals. Thanks to role-play exercises, students shall be exposed to real-life experiences faced by professionals in sports reporting: press conferences, interviews, communication strategies in the event of crisis and more.
  • This programme has a cross-platform approach, training students in journalistic work covering areas such as:
  • Print journalism. Key aspects of print and digital sports media production, showing students the techniques and challenges needed to write engaging chronicles and articles, always acting in accordance with the code of ethics of the journalism profession.
  • Television and sport. Methods and specific techniques in the broadcasting of sporting events, including interviews, anchoring, editing and production of specialised content for audiovisual platforms.
  • Sports radio. The creation of a weekly radio programme shall guide students through programme production, technical basics, presentation, interviews and radio commentary of sporting events.
  • Digital journalism and social networks. New technology applications in sports journalism are transforming the industry and opening up new business opportunities. A multiplatform approach is a must in the business, and this is reflected throughout our programme.
  • Communication management in sports organisations. Students are taught how to master the key aspects of managing the press and communication department of a sports organisation (club, federation, agency, etc.). They’ll understand the fundamental aspects of its communication and decision-making strategies, considering the implication of any approach when working with sports personalities and the media. Students shall constantly reflect on the sports environment—a vital element when deciding communication policies.


  • Social aspects associated with sport.
  • New trends and current status of the sports market.
  • Legal bases of sports.
  • Economic bases of sports.

  • News genres in sports journalism.
  • Print and digital sports newspapers. Information on football and other sports.
  • Sports writing in the general media.
  • Regional editions. Specialist magazines. Multimedia environments.
  • Agency sports journalism. Internet and combined editing.
  • Photography in sports newspapers. Digital design and layout.
  • Reporters and special correspondents. Coverage of major sports events.
  • Columnist. Evolution and style of sports columns.
  • Investigative and data journalism in sport.
  • The transfer market in the world of football.

  • History of sport on the radio in Spain.
  • Sport of the radio today.
  • Technological world of today’s radio. Digital content management system and mixer.
  • Multi-connection programmes. Sports Carousel.
  • Sports radio production.
  • Daily sports programmes.
  • Radio sports commentating.
  • Radio sports interviews.
  • Sports and their association with the radio.
  • Sports radio and advertising.
  • The voice as a communicative tool.
  • Current television industry.
  • Television audience indicators and workflows.
  • Broadcasting rights and relaying of sports events.
  • Use of digital camera and lighting equipment.
  • Video editing and post-production in television. Editing in Avid.
  • Production of sports television formats.
  • Production of sports events.
  • Creation and development of sports television programmes.
  • Preparation of television reports.
  • Television presenting. Auto-cue and body language.
  • Television sports commentating.
  • Television sports information. Sports information models, debate, opinion, interviews and correspondents.
  • Online media world.
  • Social networks and new trends.
  • The world of sports blogs. Activities and case studies.
  • Technological applications in sports journalism.
  • Sports website structure.
  • SEO positioning in sports journalism.
  • Control tools in the use of social networks.
  • Social network strategic analysis.
  • Community manager sports media.
  • Digital marketing on social networks.
  • Personal branding and online reputation.
  • Advertising strategy in digital media.
  • Big Data and viewing data in the world of sport.
  • Analytics, assessment and metrics.
  • Organisational chart and task distribution in a sports club (publications and communication).
  • Sports marketing.
  • Communication and managerial skills (leadership, decision making, negotiation and crisis management).
  • Professions and sports professionals (writing for the radio, the web, press agencies, Real Madrid City training complex and Real Madrid C.F. football and basketball press departments).
  • Carrying out press conferences. Relations with sports personalities.
  • Sports protocol.


View here.


External internship regulations.

Internships are a key component of your training. Acquiring experience after what you have learnt in your degree is the best way to enter the employment market. There are two types of internships: curricular—which are included in your study plan—and extracurricular—which you can do on a voluntary basis.

In order to complete curricular internships in companies, you will need to have 50% of the credits approved and to register the subject before starting your internship. These internships are monitored by the company and the internship coordinator, and interim and final reports are prepared for evaluation.

If you want to take your work experience to the next level before finishing your university education, you can pursue an extracurricular internship. You can do them in any academic year, but keep in mind that internships are a formative complement to your studies; therefore, the more knowledge you have acquired throughout your studies, the more you will benefit from the internship experience.

Our partners

  • Real Madrid CF
  • Real Madrid TV
  • MediaPro
  • Agencia EFE
  • Europa Press


Antonio Galeano

PROGRAMME DIRECTOR - Director of Communication at Real Madrid C.F. Previously Director of Sports of La Sexta and editor at the PRISA Group with responsibilities in radio and television (Cadena SER and Localia TV). Collaborator at Radio Marca, TVE, Real Madrid TV and Diario Público.

Javier Tola

PROGRAMME DIRECTOR - Managing Director at Simply Sport

David Mendoza

PROGRAMME DIRECTOR - Publications Director, Real Madrid C.F.

  • Juan Camilo Andrade
    First Team Press Officer, Real Madrid C.F.
  • Jorge Pérez
    DIRCOM, Real Madrid Basketball
  • Marta Santisteban
    Head of Press, Real Madrid C.F.
  • Jose Manuel Maza
    Legal Consultancy, Real Madrid C.F.
  • Eric McKee
    Staff Writer, Real Madrid TV
  • Fernando Porrero
    Webmaster, Real Madrid C.F.
  • Alex Kirkland
    Journalist, Real Madrid TV, Producer of TheSpanish Football Podcast.
  • Frederic Hermel
    Staff Writer, AS, L’Équipe Correspondent
  • Luis Villarejo
    Sports Director, Agencia EFE
  • Marta Pinillos
    Voice Therapist
  • Juan Antonio Jiménez
    Editor-in-Chief, OK Daily
  • Jorge Sánchez Conejo
    Founder of Kumlaude, Lecturer at IE University and the University of Geneva
  • Nacho Martín
    Journalist and Cameraman, Agencia EFE
  • Beatriz Arias
    Senior Partnership Manager Entertainment & News, Twitter Spain
  • Jorge Sánchez
    Lecturer in Communication at Universidad Europea de Madrid
  • Pedro Miguel Díaz
    Professor at Universidad Europea de Madrid
  • Pablo Burillo
    Director of the Executive MBA in Sports Management EURM-UE Match Day Director at La Liga

Employability and Internships

Internships are a key part of your education, that’s why in this programme 100% of students have the opportunity to carry out internships in collaboration with the Real Madrid Communications Department, working together in all Sports Live Events of the Club’ teams, beside this you’ll may access to many other sports media companies.

Acquiring experience and putting into practice what you have learnt during your degree is the best way to enter the employment market. There are two types of internship: curricular (which are included as part of your programme) and extracurricular (which you can do on a voluntary basis).

In order to carry out an internship in a company, you’ll need to have passed 50% of your credits and have registered before you start the internship. Both the company and a professor on your course shall monitor your progress on the internship and provide you with an evaluation at the half-way mark and upon completion.

If you want to gain extra work experience before finalising your university studies, you are welcome to carry out extracurricular internships. You can do an internship in whichever year of your studies you choose, but we would like to remind you that they are formative and should complement your studies. The more theoretical knowledge you acquire throughout your degree, the more you will benefit from an internship.


Sports Journalism and Communications graduates are well-placed to take on exciting roles in the media and communications world. Thanks to our close ties with Real Madrid C.F. and other renowned professionals from the sporting industry, our faculty members ensure students receive a comprehensive and fully updated education that enables them to join the professional world as experienced professionals.

Graduates take on roles in the sports industry at entities such as clubs, federations, agencies and more.

  • Print Press
  • Digital Media
  • Freelance Journalist
  • Press and Communications Departments
  • TV
  • Press Agencies
  • Marketing Agencies
  • PR Agencies
  • Media Consultant
  • Personal Brand Consultant

Admissions Process

Admissions to the Real Madrid Graduate School are open year-round, although enrolment is subject to the number of places available.

If you would like to receive personalised advice from the Graduate Admissions team, you can visit us at one of our two campuses (Alcobendas or Villaviciosa de Odón) or contact us via:

Phone: +34 911 128 850

Email: escuelauniversitariarealmadrid@universidadeuropea.es

Social Media: @realmadridUE

Fees and funding



  • Monthly payment: 9x€1.689
  • Place reservation: 1.500€
  • Payment Flexibility.
  • Universidad Europea Discounts
  • Official Scholarships


Start the admission process for your master’s degree at Universidad Europea now! We shall guide you through all stages of the process from start to finish, so you don’t have to worry about anything!













Candidates shall not be charged and their place shall not be guaranteed until the reservation has been formalised. Get in touch with us!

Profile for prospective students and how to access this degree

The Master’s in Sports Journalism and Communications is an opportunity for Journalism, Social or Audiovisual Communication graduates to specialise in the sports industry. It is also an interesting option for students from economics, social studies or sports studies backgrounds seeking to form associations with sports journalism and become leaders in the new working environments required by television, radio, digital environments and sports newspapers.

This is an ideal opportunity for graduates seeking a solid specialisation as part of a postgraduate qualification that offers greatly enhanced employment prospects.

Admissions requirements

The admissions process for Universidad Europea - Real Madrid Graduate School programmes runs throughout the year, although enrolment depends on the availability of places.

For personalised guidance, you can go to either of our university campuses (Alcobendas or Villaviciosa de Odón) or contact us via phone: (+34) 91 112 88 50 or e-mail: escuelauniversitariarealmadrid@universidadeuropea.es to receive advice from the Graduate Degree Admissions staff.

Once candidates have received guidance and have provided the necessary documentation, the Graduate Degree Admissions staff shall send them a date for taking the entrance exams for the programme they are interested in, and for a personal interview with the Master's Programme Director or a member of the Admissions Committee.

The admissions process does not involve any costs or commitment for candidates, until their place has been formally reserved.

The Universidad Europea - Real Madrid Graduate School reserves the right to cancel or delay the start of a graduate programme if the required minimum number of enrolled students is not met. The University also reserves the right to make any necessary changes in timetables, faculty assignments, locations and campus for any programme. For more information, please check the Graduate School Regulations.

Admissions process


To begin the admissions process, please first book your appointment online or by calling 34 91 112 88 50.

  • Proof you passed the entrance exam
  • Two photocopies of your ID
  • Administrative student file transfer
  • Proof of payment of the Admission fee before or on the date of appointment

2.What does the entrance exam consist of?

  • Skills and abilities test
  • General knowledge test
  • Language assessment test
  • Personal interview

When do you find out whether you have been accepted?

You’ll find out the result of the entrance exam via an admissions letter that you’ll receive by email. If you have any doubts or queries, you can contact our Admissions Department for New Students at escuelauniversitariarealmadrid@universidadeuropea.es

3.Reserve your spot

Along with the admissions letter, you shall receive an envelope with information about official registration. In order to reserve your place, we recommend responding within seven days of receiving the letter.


All degree programme students attending Universidad Europea for the first time must start a university file prior to registration. The New Students Admissions Department shall provide candidates with all the documentation and forms to complete their registration.

Credit recognition and centre transfers

If you would like to receive a personalised credit recognition plan quickly, free and without any commitment, you can do so here.

Regulations for credit transfer and recognition

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Academic Quality

Universidad Europea has received recognition from various bodies that supports its academic quality. In particular, it has received the following prestigious awards: the European 500+, the QualiCert and the Madrid Excelente Quality Seal.

In the international QS Stars accreditation rating, Universidad Europea has obtained a total of four out of five stars. This external accreditation system determines the level of excellence achieved by universities in several areas. Universidad Europea has achieved the highest score of five stars in employability, teaching, facilities and social responsibility.

*These awards have been awarded to Universidad Europea de Madrid.

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Quality and innovation in the 21st Century

Innovation is at the heart of the University's training programme. As such, our study plans are constantly adapted to the needs and expectations of students. In addition, innovation is integrated into the development of the entire learning process, with new technologies and teaching methodologies continuously incorporated into the our training models.

Each student has a personal mentor that accompanies them throughout their studies, helping them develop their emotional intelligence and the cross-functional competencies needed to thrive as a professional.

System of Internal Assurance Quality

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Complaints and suggestions system

You can leave your suggestions, complaints and/or complaints through the students portal.



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