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The Degree in Business Analytics at Universidad Europea is aimed at students who want to become familiar with the various functional areas of a business organisation. Choose a Bachelor in Business Analytics to acquire the analytical and management skills you will need to succeed in the various divisions of a business.
The 4-year BA in Business Analytics is designed to provide essential training in mathematics, business intelligence, statistics, and programming so that students can develop a broad understanding of the sector and recognise the potential impact that Big Data can have on that market.
Our degree in Business Analytics in Madrid is taught entirely in English. You will learn from an experienced faculty and, thanks to our academic model based on experiential learning, complete internships and work placements at leading companies and organisations.
Campus-based | |
Villaviciosa de Odón | 4 years, 240 ECTS |
Start: 15 sep. 2025 | Faculty of Economics, Business and Communication Sciences |
Plan designed by specialists to train a professional to handle with solvency the essential tools of management and business management and the basic tools of the creation and processing of data, applied to decision making and business management.
The curriculum is made up of:
PRIMER CURSO
Materia | ECTS | Tipo | Idioma de impartición |
---|---|---|---|
Foundations of Business Management | 6 | CORE | English (en) |
Statistics I | 6 | CORE | English (en) |
Fundamentals of Programming I | 6 | CORE | English (en) |
Marketing | 6 | CORE | English (en) |
Mathematics: Algebra and Calculus | 6 | CORE | English (en) |
Accounting I | 6 | CORE | English (en) |
Finance I | 6 | CORE | English (en) |
Macroeconomics | 6 | CORE | English (en) |
Microeconomics | 6 | CORE | English (en) |
Workshop in Decision-Making | 6 | COMPULSORY | English (en) |
SEGUNDO CURSO
Materia | ECTS | Tipo | Idioma de impartición |
---|---|---|---|
Statistics II | 6 | COMPULSORY | English (en) |
Fundamentals of Programming II | 6 | COMPULSORY | English (en) |
Accounting II | 6 | COMPULSORY | English (en) |
Finance II | 6 | COMPULSORY | English (en) |
Databases | 6 | COMPULSORY | English (en) |
Foreign Language I | 6 | CORE | English (en) |
Econometrics | 3 | COMPULSORY | English (en) |
Statistical Analysis Tools | 3 | COMPULSORY | English (en) |
Ethics and Professional Efficiency | 6 | COMPULSORY | English (en) |
Data Engineering I | 6 | COMPULSORY | English (en) |
Workshop. Financial Decision-Making | 6 | COMPULSORY | English (en) |
TERCER CURSO
Materia | ECTS | Tipo | Idioma de impartición |
---|---|---|---|
Data structure | 6 | COMPULSORY | English (en) |
Data Engineering II | 6 | COMPULSORY | English (en) |
Consumer Psychosociology | 6 | COMPULSORY | English (en) |
Digital ecosystem | 3 | COMPULSORY | English (en) |
Green management | 6 | COMPULSORY | English (en) |
People management | 6 | COMPULSORY | English (en) |
internet of things (IoT) | 3 | COMPULSORY | English (en) |
Strategic direction | 6 | COMPULSORY | English (en) |
New work and organization methodologies | 3 | COMPULSORY | English (en) |
Workshop. HR decision making | 6 | COMPULSORY | English (en) |
Relational impact and influence | 6 | COMPULSORY | English (en) |
Solving complex problems | 3 | COMPULSORY | English (en) |
CUARTO CURSO
Materia | ECTS | Tipo | Idioma de impartición |
---|---|---|---|
CRM Tools | 6 | COMPULSORY | English (en) |
Internet data analysis | 3 | COMPULSORY | English (en) |
Entrepreneurial leadership | 6 | COMPULSORY | English (en) |
Law applied to data processing | 3 | COMPULSORY | English (en) |
Company Law | 3 | COMPULSORY | English (en) |
Data cycle | 3 | COMPULSORY | English (en) |
Information sources | 3 | COMPULSORY | English (en) |
Innovation and entrepreneurship | 6 | COMPULSORY | English (en) |
Sector information | 3 | COMPULSORY | English (en) |
Practicum II | 6 | PRACTICUM | English (en) |
Bachelor's Final Project | 12 | BACHELOR'S FINAL PROJECT | English (en) |
University Activities | 6 | OPTIONAL | English (en) |
Practicum II | 6 | PRACTICUM | English (en) |
2023-2024.
40.
Internships are a key part of your training. Gaining experience after what you learn in your degree is the best way to enter the job market. There are two types of internships, curricular (included in your syllabus) and extracurricular (which you can do on a voluntary basis).
To do a curricular internship in a company, you’ll need to have passed 50% of the credits and enrol on the course before you start work. These internships are monitored by the company and the internship professor, as well as interim and final reports for evaluation.
If you want to improve your work experience before completing your university studies, you can do an extracurricular internship. You can do them in any academic year, but remember that internships complement your studies, so the more knowledge you acquire throughout your degree, the more you’ll benefit from the internship experience.
As a graduate in Business Analytics you will be able to develop key positions of responsibility and management in the different strategic areas of the company, in which data analysis and its interpretation for decision making are crucial. You will be able to develop your knowledge in consulting and advisory companies, as well as in the departments of Business Intelligence, Business Strategy, Strategic Analysis, Digital Marketing, Operations, etc.; with a view to directing these departments and, ultimately, the management of the company. Together with the development of the subject Programming Fundamentals I, you will be able to prepare for the Python Institute's Certified Python Programmer Basic Level certification. The Internet Data Analysis course prepares you for the Google Analytics certification.
Start your future at Universidad Europea
You can become a student at Universidad Europea in three easy steps.
1
Start your admission process by calling +34 917407272 or request information and our advisors will contact you.
2
Once you have been admitted, secure your place by paying the reservation fee.
3
Submit the required documents to formalise your enrollment.
Scholarships and financial aid
We want to help you. If you want to study at the Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.
Credit recognition and transfers
You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.
Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.
Students wishing to study the Degree in Business Management based on Data Analysis (Business Analytics) at the Universidad Europea de Madrid, must meet the legal requirements for access to the University as provided by current legislation. There are no additional academic requirements.
Regarding their professional and personal skills profile, motivated students, able to understand the needs of others and to provide solutions to their problems, will be considered preferably.
The access profile: although the branch to which the Degree belongs is Social and Legal Sciences, the entry profile of baccalaureate students must have a scientific or technical profile. It must be a student with:
Access requirements
In accordance with RD 1892/2008 of November 14, 2008, which regulates the conditions for access to official undergraduate university studies and the admission procedures to Spanish public universities, these are expanded and detailed as follows:
Students may access the undergraduate studies according to the accesses established in RD 1892/2008, of November 14, and current applicable legislation, specifically:
Baccalaureate students from educational systems of member states of the European Union and other countries with which international agreements have been signed in this regard, may access the Degree provided that in their educational system they have access to the university, and the provisions of the current regulations are complied with.
Students from other countries and those who do not have an international agreement signed, must homologate their studies and take the university entrance exam(s) if required according to RD 412/2014.
Applicants with work and professional experience in relation to an education, who do not have any academic qualification enabling them to access the university by other routes and who are or have reached 40 years of age before October 1 of this year.
Non-Spanish-speaking students who apply to study the degree in Spanish may accredit a B2 language level of the Common European Framework of Reference for Languages of the European Higher Education Area with a recognized degree or certificate or, alternatively, they may do so by means of a test designed by the university itself.
Candidates who have reached 25 years of age in the calendar year in which the test is taken, and have no other means of access to the university, may access through the University Entrance Examination for Adults over 25 years of age.
Those over 40 years of age who do not have a degree that allows access to the university, but can prove a certain work or professional experience in relation to the degree to which they intend to access, may also have access to the degree.
In order to accredit work and professional experience, the student must attach to his/her application a portfolio (dossier of evidence) that includes the following information:
For those students who choose to study the degree in Physiotherapy in English, French or Italian, the university will give them a level test and they must accredit a B2 level of the Common European Framework of Reference for Languages of the European Higher Education Area.
General regulations of the University for official undergraduate studies
Title I: Admission of students.
Title IV: Registration of credits.
Join us at one of our Open Days and see for yourself how our advanced educational methodology works, meet the faculty members who are already thinking of your future, get more information on the programs we offer, and find out how to begin your studies with us in the next academic year.
19 December
Get to know the facilities and discover why Universidad Europea is made for you.
Yes, business analytics is a highly sought-after and rewarding career path. The demand for business analysts has increased significantly in recent years as organisations across various industries are looking for ways to leverage data to drive their decision-making and stay competitive in the market.
Business analysts use data to help companies identify problems, make informed decisions, and improve their operations. They work with stakeholders to gather and analyse data, create reports, and develop recommendations.
A career in business analytics can be highly rewarding because of the variety of opportunities that exist. Business analysts can work in different industries, including finance, healthcare, retail, and technology, among others. Additionally, there are opportunities to advance within the field and take on leadership roles, such as data science manager or chief data officer.
A degree in business analytics typically refers to a university programe that focuses on using data analysis, statistical modelling, and other quantitative techniques to help businesses make data-driven decisions.
At Universidad Europea, our degree in business analytics includes subjects such as:
A degree in business analytics provides graduates with the skills and knowledge necessary to work in a variety of roles. Our graduates go on to enjoy careers in different positions such as business intelligence, business strategy, strategic analysis, digital marketing, and operations.
A typical day in the life of a business analyst can vary depending on the industry, organisation, and specific role. However, here is a general overview of what a business analyst may do during their day:
If you decide to study the Degree in Business Analytics at Universidad Europea, it will take you four years to complete. During that time, as well as learning from a top-level faculty, you will have many opportunities to carry out internships and work placements at leading companies in different sectors, meaning you will be prepared to work as a business analyst as soon as you complete your studies.