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Bachelor in Business Analytics Madrid

If you want to stay ahead of the game in the eyes of prospective employers, both now and in the future, you should consider a career as a business analyst.

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Highlights

The Degree in Business Analytics at Universidad Europea is aimed a students who want to become familiar with the various functional areas of a business organisation. Choose a Bachelor in Business Analytics to acquire the analytical and management skills you will need to succeed in the various divisions of a business. The 4-year degree is designed to provide essential training in mathematics, business intelligence, statistics and programming so that students can develop a broad understanding of the sector and recognise the potential impact that Big Data can have on that market. Create value through the power of data.

Campus-based
Villaviciosa de Odón 240 ECTS
Start: 18 sep. 2023 Title issued by Universidad Europea de Madrid
4 years School of Social Sciences and Communication.
Official degree

50% discount on place reservation for 23/24 intake until 31th December!

Check the legal terms

Reasons to study Data Analytics

Create value through the power of data

It is clear that our society is in the midst of a data revolution. Data has become a key resource and a game changer for business.

The global business community now creates more data in one minute than it did previously over a period of 50 years, and technology is changing the way we monitor, store and transform information. As such, businesses are looking for professionals with the data analysis and interpretation skills they need to make the right decisions and explore new opportunities. Create value through the power of data.

Complete the Business Analytics Degree to qualify as a business analyst and familiarise yourself with the various functional areas of a business organisation. Your training in mathematics, business intelligence, statistics and programming will enable you to develop a broad understanding of the sector and recognise the potential impact that Big Data can have on that market.

The professional profile of tomorrow

If you want to stay ahead of the game in the eyes of prospective employers, both now and in the future, you should consider a career as a business analyst. Use cutting-edge technologies to transfer your knowledge and expertise to practical situations.

Provide a response tailored to the needs of the market

The syllabus is designed by professionals and managers currently employed by companies that use Big Data applications such as Google, ING, Toyota, Accenture, Telefónica and Everis

Taught by the best in the business

Learn from innovative companies that are redefining the way in which business is conducted based on large volumes of data such as IBM, DataCentric or Innova, and startups such as Valydo or Shoppermotion.

Emphasis placed on the practical use of tools and software

The degree embraces a practice-based learning approach involving the use of special software and focuses on data-driven decision-making.

Accreditation and Recognition

NUMBER 1 in the Autonomous Community of Madrid in terms of teaching quality, according to the 2020 U-Ranking published by the BBVA Foundation and IVIE.

According to World University Rankings 2021 published by Times Higher Education (THE), which evaluates performance indicators in several areas, Universidad Europea de Madrid ranks among the Top 5 national institutions, and second on the list of the best private universities in Spain.

U Ranking -  Universidades Españolas

What our students say about the Business Analytics Degree

Comillas
ComillasI love living in Spain. In such a culturally diverse environment, you get to meet people of different nationalities.

Manal Zahí

Business Analytics Undergraduate

Study plan

FIRST ACADEMIC YEAR

Module

ECTS

Type

Language in which module is taught

Fundamentals of Business Management

6

CORE

Spanish

Statistics I

6

CORE

Spanish

Fundamentals of Programming I

6

CORE

Spanish

Marketing

6

CORE

Spanish

Mathematics: Algebra and Calculus

6

CORE

Spanish

Accounting I

6

CORE

Spanish

Finance I

6

CORE

Spanish

Macroeconomics

6

CORE

Spanish

Microeconomics

6

CORE

Spanish

Workshop.Decision-making I

6

COMPULSORY

Spanish



SECOND ACADEMIC YEAR

Module

ECTS

Type

Language in which module is taught

Statistics II

6

COMPULSORY

Spanish

Fundamentals of Programming II

6

COMPULSORY

Spanish

Accounting II

6

COMPULSORY

Spanish

Finance II

6

COMPULSORY

Spanish

Databases

6

COMPULSORY

Spanish

Foreign Language I

6

CORE

Spanish

Econometrics

3

COMPULSORY

Spanish

Statistical Analysis Tools

3

COMPULSORY

Spanish

Ethics and Professional Efficiency

6

COMPULSORY

Spanish

Data Engineering I

6

COMPULSORY

Spanish

Workshop.Financial Decision-Making

6

COMPULSORY

Spanish



THIRD ACADEMIC YEAR

Module

ECTS

Type

Language in which module is taught

Data Structures

6

COMPULSORY

Spanish

Data Engineering II

6

COMPULSORY

Spanish

Consumer Psycho-Sociology

6

COMPULSORY

Spanish

Digital Ecosystem

3

COMPULSORY

Spanish

Green Management

6

COMPULSORY

Spanish

People Management

6

COMPULSORY

Spanish

Internet of Things (IoT)

3

COMPULSORY

Spanish

Strategic Management

6

COMPULSORY

Spanish

New Work Methodologies and Organisation

3

COMPULSORY

Spanish

Workshop.HR Decision-Making

6

COMPULSORY

Spanish

Relational Impact and Influence

6

COMPULSORY

Spanish

Complex Problem-Solving

3

COMPULSORY

Spanish



FOURTH ACADEMIC YEAR

Module

ECTS

Type

Language in which module is taught

CRM Tools

6

COMPULSORY

Spanish

Internet Data Analysis

3

COMPULSORY

Spanish

Entrepreneurial Leadership

6

COMPULSORY

Spanish

Law Applied to Data Processing

3

COMPULSORY

Spanish

Business Law

3

COMPULSORY

Spanish

The Data Cycle

3

COMPULSORY

Spanish

Sources of Information

3

COMPULSORY

Spanish

Innovation and Entrepreneurship

6

COMPULSORY

Spanish

Information in Sectors

3

COMPULSORY

Spanish

Internships I

6

COMPULSORY

Spanish

End-of-Degree Project

12

COMPULSORY

Spanish

University Activities

6

OPTIONAL

Spanish

Internships II

6

OPTIONAL

Spanish

Internships are a key part of your training. Gaining experience after what you learn in your degree is the best way to enter the job market. There are two types of internships, curricular (included in your syllabus) and extracurricular (which you can do on a voluntary basis).

To do a curricular internship in a company, you’ll need to have passed 50% of the credits and enrol on the course before you start work. These internships are monitored by the company and the internship professor, as well as interim and final reports for evaluation.

If you want to improve your work experience before completing your university studies, you can do an extracurricular internship. You can do them in any academic year, but remember that internships complement your studies, so the more knowledge you acquire throughout your degree, the more you’ll benefit from the internship experience.

Employability

Career opportunities

As a Business Analytics graduate, you will have the expertise required to hold key positions of responsibility and management roles in the various strategic divisions of a business which rely heavily on data analysis and data-driven decision-making. Your training will prepare you for a career with a consultancy firm, in business consulting services, and in departments dedicated to business intelligence, business strategy, strategic analysis, digital marketing, operations, etc. so much so that you are able to manage the departments and, ultimately, the company. As part of the module on Fundamentals of Programming I, you will be given the opportunity to obtain Certified Entry-Level Python Programmer Certification from the Python Institute. Moreover, as part of the module on Internet Data Analysis, you can earn the Google Analytics certification.

  • Whatever the department (Finance, HR, Operations, Marketing, Business Intelligence, etc.), you will be able to draw on your invaluable expertise to make data-driven decisions.
  • Big Data/Business Intelligence Solutions Architect.
  • Big Data Systems Administrator, Developer or Auditor.
  • Data Analyst, Data Science Operator or Data Consultant.
  • Big Data Infrastructure Manager.
  • Product or Brand Manager.
  • Analytical and Digital Marketing.
  • Strategic Planning.
  • Investment Banking.
  • New business opportunities in all sectors, notably the digital sector.
  • Public Sector.
  • Private Sector.

Admissions

Start your future at Universidad Europea

You can become a student at Universidad Europea in three easy steps.

1

Admission exams

Start your admission process by calling +34 917407272 or completing the admission form via the link below.

2

Place reservation

Once you have been admitted, secure your place by paying the reservation fee.

3

Enrolment

Submit the required documents to formalise your enrolment.

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Application for admission

Candidates will not be charged, and their place will not be guaranteed, until the reservation is formalised. Get in touch with us!

Scholarships and Grants

We want to help you. If you choose to study at Universidad Europea, you will have the opportunity to apply for a wide range of UE and official scholarships.

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Open days

We know that now is an important moment to progress in your professional future. That is why we open our virtual doors to you and invite you to join us. We want you to meet the director of your programme and solve all possible doubts you have. You’ll also discover what makes our students and our online methodology unique.

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Academic quality

As part of its strategy, the University has an internal quality plan whose objective is to promote a culture of quality and continuous improvement, and which allows it to face future challenges with the maximum guarantee of success. In this way, it is committed to promoting the achievement of external recognitions and accreditations, both nationally and internationally; the measurement and analysis of results; simplification in management; and the relationship with the external regulator.

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