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International Master in Football Coaching and Management Madrid

Learn about the Spanish football methodology, the most successful in the last 20 years, and be mentored by the best Spanish coaches, managers and football professionals.

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The International Master in Football Coaching and Management is one of the most comprehensive programmes for professionals in the football industry. From coaches and technical staff, to owners and managers who are leading professional football clubs and institutions. In this programme, students will have a 360º view of all key areas necessary to increase football players’ performances and, above all, make their projects successful.

Universidad Europea’s International Master in Football Coaching and Management is the first professional football programme that teaches the Spanish training methodology completely in English. The Spanish methodology is the most successful training methodology in the last 20 years for international football, including national teams and clubs, and is explained and taught by leading Spanish coaches and managers. This programme is orientated to professionals around the world who seek to improve and optimise their players and their football projects.

Studies are focused on two aspects: First, students explore technical variables in the football field, from training methodology and leadership, to match analysis and health. Second, students learn to organise and manage a football project, from talent development to media relations and club branding.

Villaviciosa de Odón 60 ECTS
Start: 24 oct. 2022 Title issued by Universidad Europea de Madrid
9 months School of Sports Sciences
Private degree Real Madrid Graduate School - Universidad Europea

Why study the International Master in Football Coaching and Management?

Take advantage of the opportunity to develop your football coaching and management skills following the Spanish football training methodology. Learn alongside leading professionals from first-tier football clubs in Spain.

The programme’s curriculum has been developed by football experts from different first-class football clubs, Universidad Europea professors and under the supervision of Real Madrid Football Club in order to provide students with a deep knowledge of the Spanish method and the ability to compare it with other international methods, offering a fully international experience.

Leading companies and professionals from the football industry will visit throughout the programme to share their knowledge and expertise, explaining how business in football is developing and teaching students different business strategies.

Our professors are leading Spanish football professionals who work for the most important clubs in Spain and are involved in major international projects.

Enjoy exclusive experiences with the Real Madrid C.F. including their White Week event, professional visits, live sporting events, networking events and a unique international trip. On this trip, students will visit some of the most important football clubs in Europe, meet their professionals and dive into their training methodology and programme structure.

This programme takes place at our Villaviciosa Campus which features cutting-edge technology and a fully renewed sports complex. Students will also enjoy practical courses at the Real Madrid City in Valdebebas and Santiago Bernabéu Stadium.

Students will have the unique experience of visiting the professional football academies of La Liga and LaLiga Smartbank 2nd Division Clubs and many other sports institutions such as:

Spanish football academies*:

  • Real Madrid.
  • Athletic Club Bilbao.
  • Getafe C.F.
  • Deportivo Alavés.
  • Sevilla C.F.*
  • Real Betis Balompié.*
    *To be confirmed

Football agencies*:

  • Best of You
  • Other agencies
    *To be confirmed

Football venues:

  • Santiago Bernabéu
  • San Mamés
  • Alfredo Di Stéfano

International trip: Visit Portugal’s football academies:

  • Porto C.F.
  • Sporting Lisbon
  • Benfica C.F.

The School’s academic quality is certified by its 14-year history and 11,000 graduates, most of whom are now successful international professionals in the sports industry.


International trip

Visit some of the most important football clubs in Europe where you will have the chance to work alongside their professionals and get to know their training methodology and programme structure.



During the programme, you will enjoy professional visits to football clubs, academies and sports agencies.


More than 20 hours

Of your curriculum are dedicated to an in-depth look into the structure of the Real Madrid C.F. youth category.


Estadio Santiago Bernabéu

Campus of Alcobendas

Santiago Bernabéu Stadium

Santiago Bernabeu Stadium, a Football History Monument

Ciudad deportiva Real Madrid

Campus of Alcobendas

Real Madrid City

The best Training Ground in the world

Instalaciones Club Deportivo Universidad Europea de Madrid

Campus of Villaviciosa de Odón

Sports Centre

The best and most complete sports facilities and with an experienced team of qualified professionals.

International nature

Discover the experiences of other international students.

The School is made up of more than 70% international students from over 50 different countries worldwide.

Study Plan

The most successful training methodology in the last 20 years for international football is explained and taught by leading Spanish coaches and managers via a unique study plan.


  • Developing a personal game model
  • Identifying and developing high-performance football variables
  • Controlling and evaluating training processes
  • Training process: a methodological revision

  • Technical staff organisation and responsibilities
  • Conditioning and strength coach
  • Game analyst
  • Health area – better performance and optimising hygienic habits
  • Neuro-psychological area – applied science and practical strategies to increase performance
  • Scouting and match analysis
  • Case study – modern youth development programme analysis and observation
  • Programing and planning football training
  • Talent development – individual and collective process
  • Team organisation – evaluating and analysing necessity
  • Professional football club structure
  • Football club key departments: relation and organization
  • General Management: the Football Manager
  • Main revenue streams: broadcasting, match day & commercial
  • How to develop a Marketing Plan
  • The sponsorship and branding strategy
  • Communication department, press conference, social media & Community Manager
  • Women’s football
  • Planning: how to develop successful business models and establishing srategic objectives
  • Organizing: design the academy structure, key departments and career profiles
  • Leading: the Football Manager and Board of Directors
  • Controlling: supervision, assessment and KPIs
  • Events, clinics & campus
  • Case study: international academies of Spanish professional clubs

  • National and international rules for player transfers
  • FIFA and UEFA general organisation – international tournaments
  • Contract models and commercial relationships
  • Player transfers – youth players’ rights

In this master’s, students will have a 360º view of all key areas to increase football players’ performances and, above all, make their projects successful.

During the programme, students will combine theoretical and practical sessions. They will be given the opportunity to learn the latest theories and practice in modern training sessions with state-of-the-art equipment.

Students will learn the key variables for achieving high performance in competitions, as well as how to successfully organise and manage a football club, academy or federation. They will also see how a football coach and their technical staff should work together and how to manage their professional relations.

Another valuable aspect of this programme is the visits to top youth development academies connected to the Spanish professional clubs. Additionally, the most successful, technologically advanced companies in the football industry will visit our facilities. Students will travel to and explore the football academies in Portugal—current UEFA European Football Championship title holders.

At the management level, the programme will introduce what departments need from a football institution. Students will explore and understand the importance of a strong relationship between all departments within a football organisation and their influence on the result of the match. At the end of the programme, they will have the necessary skills to apply to their own projects.

Finally, students will understand how international sports laws govern the international relationships between institutions, clubs and professionals.


Professional oportunities

  • Football technical staff: Head coach, second coach and assistant coaches or scout and match analysis.

  • Football club: Sports manager, football manager, technical advisor or methodology chief.

  • Football institutions, federations or national teams: Technical director, sports manager, stage coordinator, national coach or assistant.

  • Private projects—academies, high performance centre: Head coach or assistants, general manager, methodology chief or CEO advisor.

Cooperating football companies

After several editions of our Football masters, the School has the chance to offer their Students professionals coming from top tier football entities, all of them contribute with their knowledge and their professional to the professional and personal growth of our Students, in some of them you will even have the chance to enjoy professional internship periods, some of these companies are:

  • Real Madrid C.F.

  • Real Madrid Castilla

  • Olocip

  • FIFA

  • Unik Sports (Female Athletes Representation Agency)

  • Futboliobs

  • Footballaim

  • Mic International Tournament

  • Fundación Real Madrid

  • Marbella CF

  • Ceta De Vigo

  • Sevilla CF

  • Ath. Bilbao

  • Deportivo Alavés CF

  • SL Benfica

  • Sporting Portugal

  • FC Oporto

  • CD Móstoles

  • CD Leganés

The next steps to take

Start your future at Universidad Europea
Choosing what to study is one of the most important decisions, so we have a process and an advisory team that will help guide you on this path.


Access test

Start your process by calling +34 911 128 850 or you can make the "application for admission" in the link that you will find below.


Place reservation

Once admitted you can pay your reservation to guarantee it.



Bring the necessary documentation to formalize your registration.


Admissions application

Candidates shall not be charged, and their place shall not be guaranteed, until the reservation has been formalised. Get in touch with us!

Football coaches and technical staff that work directly with the team—football players—on the field.

Managers and owners that lead football projects—professional football clubs or new football projects, academies or clubs.

Professionals that work for sports institutions.

The admissions process for the Real Madrid Graduate School programmes can take place at any time during the year, although enrolment on any graduate programme will depend on the availability of places.

For personalised advice from the Admissions staff, you can go to either of our University campuses—La Moraleja or Villaviciosa de Odón—or contact us by phone: 902 23 23 50 or email: escuelauniversitariarealmadrid@universidadeuropea.es. For calls from outside of Spain, please use this number: (+34) 917 407 272.

Once candidates have received advice and have provided the necessary documentation, the Admissions staff will set a date for the entrance exams corresponding to the programme students are interested in, as well as for a personal interview with the Programme Director or a member of the Admissions Committee.

The admissions process is free of cost and commitment-free for candidates until their place is formally reserved.

The admissions process consists of the following stages:

  • Personalised advice.
  • Submission of application and documentation for assessment of the candidate's profile.
  • Profile assessment and interview.
  • Confirmation of admission.
  • Formal reservation and enrolment.

Price is not a problem

Check our special financing terms & conditions.


Alejandro Sánchez Vara

UEFA Pro Coach. Bachelor’s in Sports Science and Physical Acivity. Master’s in Sports Psychology. Master’s in Psychobiology and Cognitive Neuroscience. Universidad Europea Sports Sciences Faculty Professor. PhD candidate in Sports Psychology.

Álvaro Arbeloa

Former Real Madrid C.F. player. Ambassador for Real Madrid C.F. Real Madrid C.F. Youth Academy Head Coach.

  • Iñaki Beni
    Football Academy Manager - Sporting Director In Fursan Hispania (Dubai). Head Coach for Real Madrid C.F.’s international camps PhD in Sports Sciences - Physical Education
  • Gabriel Calderón
    Head Coach Malaga CF U20. UEFA Pro License Coach. PhD Sports Science. FIFA Technical Expert High Performance
  • Edu Covelo
    Academy Director Celta de Vigo. Assistant Coach in the 1st division of La Liga. Master in High Performance – Spanish Olympics Committee
  • Isaac Arqués
    Laliga Academy Director Russia & K-League Champion (South Korea) Jeonbuk Hm
  • Javier Mallo
    Former Conditioning Coach Real Madrid C.F. – three times Champions League champion. PhD in Sports Sciences. Bachelor’s in Physiotherapy. Author of different football books and articles.
  • Elena Isla
    Medical Services Real Madrid C.F. Sports Medicine Unity. Hospital Universitario Sanitas La Moraleja. Medical Chief Madrid Football Cup.
  • Victor Paredes
    Conditioning Coach Real Madrid C.F. Injury Prevention Department. PhD in Sports Sciences. Bachelor’s in Sports Sciences Professor – Universidad Camilo José Cela.
  • Juan Camilo
    Real Madrid C.F. Chief Press Officer. Master’s in Sports Journalism. UEFA and FIFA Relationship Coordinator.
  • David Aznar
    Former Real Madrid C.F. Women’s Head Coach. Bachelor’s in Sports Sciences. Former U18 RFFM regional team.
  • Andoni Bombín
    Ath. Club Bilbao Methodological Director. UEFA Pro Coach. Bachelor’s in Sports Sciences. Former Technical Director - Hainan Football Federation.
  • José Collado
    Sevilla C.F. Conditioning Coach. Bachelor’s in Sports Sciences. Former Conditioning Coach - Al-Ahli Saudi F.C. Fitness Coach - National Sports Medicine Programme – Aspetar.
  • Oscar Felipe
    Former Granada C.F. Methodological Director. UEFA Pro Coach. Technical, Tactical and Methodology Professor – Iundenia. Former Methodological Director – Add+ Soccer
  • Rafa Ballester
    International Area Sporting Director - Levante UD Associate Professor and Researcher – Universidad Católica de Valencia. UEFA Pro Coach. Bachelor’s in Sports Sciences. Former Assessor of EU Sports Projects.
  • Pablo Raya
    Granada C.F. – Youth Team Football Coach. Former Coach - Aston Vila. Former FA Injury Controlling Expert. Professor and Researcher - Universidad de Granada. Master’s in Philosophy – Liverpool John Moores University.
  • José Tornero
    Universidad Europea de Madrid Professor
  • Eduardo Valdés
    Global Business Development Consultant in Olocip
    Ex International Business Development – SD Eibar
  • Carlota Planas
    Co-founder and Women’s Football Agent at Unik Sports Management
  • Marcos Motta
    Co-founder of Bichara e Motta Advogados. Sports Lawyer
  • Juan de Dios Crespo
    CEO Ruiz-Huerta & Crespo Sports Lawyers. Sports Lawyer
  • Luis Martínez
    Valencia CF Academy Director. ExInternational Development and Expansion Manafer Fundación VCF. Master in Sports Business ESBS. SSCC bachelor’s degree.
  • Carlota Planas
    Women’s Football Agent. Cofounder Unik Sports Management. ADE Bachelor’s degree Pompeu Fabra. Periodism Bachelor’s degree Pompeu Fabra.
  • Marcos Motta
    Founding Partner at Bichara & Motta Advogados. Former Director of Legal Affairs CR Flamengo. Master of Laws, Warwick University. Master Honoris Causa in Int. Sports Law, ISDE.
  • Juan de Dios Román
    Sports lawyer. Founding Partner at RH&C Sports Lawyers. Co-founder StadioPlus.
  • Carlos Cantó
    CEO SPSG Consulting. Board Member RC Deportivo A Coruña.
  • Tomás García Calvo
    PhD in Sports Sciences & PA. Coordinator research group ACAFYDE. 200+ papers in SC&PA.
  • Fernando Ferreira
    Goalkeeper Coach SL Benfica 1st Team. Former GK Coach Sporting Portugal. Portuguese Ligue Champion 2019.
  • Jose Bonal
    Doctor en CC de la Actividad Física y del Deporte en Universidad Europea. Profesor de Gestión Deportiva. Miembro EASM

Quality guarantee

Universidad Europea is renowned for its academic excellence and has been recognised worldwide with awards as prestigious as the European Seal of Excellence 500+, QualiCert Certification and the Madrid Excellence award.

In the international accreditation rating, QS Stars, Universidad Europea has obtained a total of four out of five stars. This external accreditation system determines the level of excellence achieved by universities in several areas. Universidad Europea has achieved the maximum score of five stars in employability, teaching, facilities and social responsibility. Get more information here:


Internal Quality Assurance System (SGIC)
University regulations