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International Private Master’s Degree in Football Coaching and Management Madrid

Learn about the Spanish football methodology, the most successful in the last 20 years, and be mentored by the best Spanish coaches, managers and football professionals.

Master in Football Coaching Highlights

The Master in Football Coaching and Management is one of the most comprehensive programmes for professionals in the football industry. On this programme, students will have a 360º view of all key areas necessary to increase football players’ performances and, above all, make their projects successful.

Universidad Europea’s International Master in Football Coaching and Management is the first professional football programme that teaches the Spanish training methodology completely in English. The Spanish methodology is the most successful training methodology in the last 20 years for international football, including national teams and clubs, and is explained and taught by leading Spanish coaches and managers. This programme is aimed at professionals around the world who seek to improve and optimise their players and their football projects.

Studies are focused on two aspects: First, students explore technical variables on the football field, from training methodology and leadership, to match analysis and health. Second, students learn to organise and manage a football project, from talent development to media relations and club branding.

Villaviciosa de Odón 60 ECTS
Start: 21 oct. 2024 Title issued by Universidad Europea de Madrid
9 months School of Sports Sciences
Private degree Escuela Universitaria Real Madrid Universidad Europea
50% discount on place reservation for 24/25 Spring intake until 31st december! Check the legal terms

Why study the Masters in Football Coaching?

Take advantage of the opportunity to develop your football coaching and management skills following the Spanish football training methodology. Learn alongside leading professionals from first-tier football clubs in Spain.

The programme’s curriculum has been developed by football experts from different first-class football clubs, Universidad Europea professors and under the supervision of Real Madrid Football Club in order to provide students with a deep knowledge of the Spanish method and the ability to compare it with other international methods, offering a fully international experience.

Leading companies and professionals from the football industry will visit throughout the programme to share their knowledge and expertise, explaining how business in football is developing and teaching students different business strategies.

Our professors are leading Spanish football professionals who work for the most important clubs in Spain and are involved in major international projects.

Enjoy exclusive experiences with the Real Madrid C.F. including the White Week, professional visits, live sporting events, networking events and the chance to join unique international field trips amongst the different experiences offered by the School.

This programme takes place at our Villaviciosa Campus which features cutting-edge technology and a fully renewed sports complex. Students will also enjoy practical courses at the Real Madrid City in Valdebebas and Santiago Bernabéu Stadium.

  • You’ll enjoy unique training observations sessions in Valdebebas’ Sports City (Real Madrid City) with the U19 team, Real Madrid C and Real Madrid Castilla.
  • You’ll have the chance to travel to high performance centers to follow the day-by-day of Spanish professional clubs (LaLiga & LaLiga Smartbank). Previous years we visited the following youth academies and Clubs:
    • Real Betis B.
    • Cadiz CF
    • Ath. Bilbao
    • Valencia CF
    • Deportivo Alavés
    • CD Leganés.
  • Visits of Football Venues:
    • Santiago Bernabeu
    • Alfredo di Stefano
    • Mestalla
    • Wanda Metrolopilitano
    • Butarque
  • Aditional visits to discover unique sporting facilities:
    • Real Madrid Valdebebas Sports City
    • Ciudad del Fútbol (Las Rozas, Spanish National Team)
    • LaLiga Village (LaLiga Academy and DV7 group)

The School’s academic quality is certified by its 16-year history and 13.000 graduates, most of whom are now successful international professionals in the sports industry.

During the program you’ll have the chance to participate in this exclusive event, a whole week of conferences at the Real Madrid City at Valdebebas where you’ll have the chance to learn from the experience of top leading professionals from the most renowned sport entities and companies, profesional athletes or Real Madrid legends that Will share with you their experiences in an exclusive environment.

During the programme you’ll have the chance to share the Campus with students from more than 75 nationalities as 78% of the School’s Students come from other countries our of Spain which Will enrich your experience and learning.

International Experiences

The international vocation of the School allows it to offer the student a unique and exclusive offer of International field trip that will allow you to discover the most renowned sport entities and facilities worldwide, during these experiences you’ll have the chance to learn hand to hand with their professionals the most succesfull strategies and models in the Sports Industry.

Fort he Football students there is a specially designed trip where you’ll be able to visit and learn from the profesional of the most renowned Football Youth ACademies, last year students went to Portugal and visit Porto FC, SL Benfica, Sporting de Portugal and SC Braga.


Football Professionals

Which results in a unique learning experience and high level of employability



During the programme, you will enjoy professional visits to football clubs, academies and sports agencies.


More than 20 hours

Of your curriculum are dedicated to an in-depth look into the structure of the Real Madrid C.F. youth category.


Estadio Santiago Bernabéu

Campus of Alcobendas

Santiago Bernabéu Stadium

Santiago Bernabeu Stadium, a Football History Monument

Ciudad deportiva Real Madrid

Campus of Alcobendas

Real Madrid City

The best Training Ground in the world

Instalaciones Club Deportivo Universidad Europea de Madrid

Campus of Villaviciosa de Odón

Sports Centre

The best and most complete sports facilities and with an experienced team of qualified professionals.

International vocation

Discover the experience of the International students

The School offers you a unique international and multicultural ambiance with more than 75 nationalities in our classes and 78% of students coming from abroad.


ComillasDuring the program, i had the opportunity to improve myself in two different sides of football. I gained unique experiences and knowledge from our elite coaches and teachers. Nowadays, i continue my professional career in a club competes in European leagues by applying what i learned in our master.

Metiner Kesapli

Edition Assistant Team Manager at Istanbul BaŞakŞehir Football Club

International Master in Football Coaching and Management 2021/22

Masters in Football Coaching study plan

The most successful training methodology in the last 20 years for international football is explained and taught by leading Spanish coaches and managers via a unique study plan.

  • Game Model Development
  • Identification & Development of KPIs in High Performance
  • Controlling and Evaluating Training Process
  • Process Training. A Methodological Review
  • Conditioning area: Physical Conditions Optimization
  • Health area: Preventing and Recovering Injuries Processes
  • Neuro-psychological area: Practical Strategies to Increase Performance
  • Game Analysis
  • New Tools in High Performance Contexts
  • Big Data & Artificial Intelligence
  • Case Study: Best Academies in Spanish Professional Football
  • Programming and Planning Football Training
  • Becoming Professional: Needs in the Player Context

Talent Development. Innate or the Result of a Process?

  • Professional Football Club Structure
  • General Management: The Football Manager I
  • Institutional Relations between Professional Football Entities
  • Women’s Football
  • General Management: The Football Manager II
  • Main Revenue Streams: Broadcasting, Match Day & Commercial
  • The Marketing Plan: Sponsorship & Branding Strategy
  • Communication Department, Press Conference, Social Media & Community Manager
  • Planning: Successful Business Models and Strategic Objectives
  • Organizing: Academy Structure, Key Departments & Career Profiles
  • Leading: Directors and Team Leadership
  • Controlling: Supervision, Assessment and KPIs
  • Case study: International Projects of Spanish Professional Clubs
  • High Performance Centres
  • Events, Clinics & Campus
  • International Tournaments
  • National and International Rules for Players Transfers
  • National & International Financial Fair Play
  • Contract Models and Commercial Relationships
  • Players Transfers: Youth Players Rights

In this master’s, students will have a 360º view of all key areas to increase football players’ performances and, above all, make their projects successful.

During the programme, students will combine theoretical and practical sessions. They will be given the opportunity to learn the latest theories and practice in modern training sessions with state-of-the-art equipment.

Students will learn the key variables for achieving high performance in competitions, as well as how to successfully organise and manage a football club, academy or federation. They will also see how a football coach and their technical staff should work together and how to manage their professional relations.

Another valuable aspect of this programme is the visits to top youth development academies connected to the Spanish professional clubs. Additionally, the most successful, technologically advanced companies in the football industry will visit our facilities. Students will travel to and explore the football academies in Portugal—current UEFA European Football Championship title holders.

At the management level, the programme will introduce what departments need from a football institution. Students will explore and understand the importance of a strong relationship between all departments within a football organisation and their influence on the result of the match. At the end of the programme, they will have the necessary skills to apply to their own projects.

Finally, students will understand how international sports laws govern the international relationships between institutions, clubs and professionals.

Cooperating Football Entities

After several editions of our Football masters, the School has the chance to offer their Students professionals coming from top tier football entities, all of them contribute with their knowledge and their professional to the professional and personal growth of our Students, in some of them you will even have the chance to enjoy professional internship periods, some of these companies are:


If you're looking at getting into football management after the Master in Football Coaching and Management, these are some of the opportunities you will have available to you:

  • Football technical staff: Head coach, second coach and assistant coaches or scout and match analysis.
  • Football club: Sports manager, football manager, technical advisor or methodology chief.
  • Football institutions, federations or national teams: Technical director, sports manager, stage coordinator, national coach or assistant.
  • Private projects—academies, high performance centre: Head coach or assistants, general manager, methodology chief or CEO advisor.

The next steps to take

Start your future at Universidad Europea
Choosing what to study is one of the most important decisions, so we have a process and an advisory team that will help guide you on this path.


Access test

Start your process by calling +34 911 128 850 or you can make the "application for admission" in the link that you will find below.


Place reservation

Once admitted you can pay your reservation to guarantee it.



Bring the necessary documentation to formalize your registration.

Football coaches and technical staff that work directly with the team—football players—on the field.

Managers and owners that lead football projects—professional football clubs or new football projects, academies or clubs.

Professionals that work for sports institutions.

The admissions process for the Real Madrid Graduate School programmes can take place at any time during the year, although enrolment on any graduate programme will depend on the availability of places.

For personalised advice from the Admissions staff, you can go to either of our University campuses—La Moraleja or Villaviciosa de Odón—or contact us by phone: 902 23 23 50 or email: escuelauniversitariarealmadrid@universidadeuropea.es. For calls from outside of Spain, please use this number: (+34) 917 407 272.

Once candidates have received advice and have provided the necessary documentation, the Admissions staff will set a date for the entrance exams corresponding to the programme students are interested in, as well as for a personal interview with the Programme Director or a member of the Admissions Committee.

The admissions process is free of cost and commitment-free for candidates until their place is formally reserved.

The admissions process consists of the following stages:

  • Personalised advice.
  • Submission of application and documentation for assessment of the candidate's profile.
  • Profile assessment and interview.
  • Confirmation of admission.
  • Formal reservation and enrolment.

Price is not a problem

Check our special financing terms & conditions.


Alejandro Sánchez Vara

UEFA Pro Coach. Bachelor’s in Sports Science and Physical Acivity. Master’s in Sports Psychology. Master’s in Psychobiology and Cognitive Neuroscience. Universidad Europea Sports Sciences Faculty Professor. PhD candidate in Sports Psychology.

Álvaro Arbeloa

Former Real Madrid C.F. player. Ambassador for Real Madrid C.F. Real Madrid C.F. Youth Academy Head Coach.

  • Iñaki Beni
    Football Academy Manager - Sporting Director In Fursan Hispania (Dubai). Head Coach for Real Madrid C.F.’s international camps PhD in Sports Sciences - Physical Education. Head Coach 1rst Senior Team Fursan Hispania.
  • Gabriel Calderón
    Head Coach Malaga CF U20. UEFA Pro License Coach. PhD Sports Science. FIFA Technical Expert High Performance. Former School Academy Manager Real Betis B. FIFA International Advisor, Arsene Wegner’s Technical Team.
  • Edu Covelo
    Academy Director Celta de Vigo. Assistant Coach in the 1st division of La Liga. Master in High Performance – Spanish Olympics Committee
  • Isaac Arqués
    Laliga Academy Director Russia & K-League Champion (South Korea) Jeonbuk Hm. Former LaLiga Academy Russia. Former Academy Director Riga CF.
  • Javier Mallo
    Former Conditioning Coach Real Madrid C.F. – three times Champions League champion. PhD in Sports Sciences. Bachelor’s in Physiotherapy. Author of different football books and articles.
  • Elena Isla
    Medical Services Real Madrid C.F. Sports Medicine Unity. Hospital Universitario Sanitas La Moraleja. Medical Chief Madrid Football Cup.
  • Victor Paredes
    Conditioning Coach Real Madrid C.F. Injury Prevention Department. PhD in Sports Sciences. Bachelor’s in Sports Sciences Professor – Universidad Camilo José Cela.
  • Juan Camilo
    Real Madrid C.F. Chief Press Officer. Master’s in Sports Journalism. UEFA and FIFA Relationship Coordinator.
  • David Aznar
    Former Real Madrid C.F. Women’s Head Coach. Bachelor’s in Sports Sciences. Former U18 RFFM regional team.
  • Andoni Bombín
    Ath. Club Bilbao Methodological Director. UEFA Pro Coach. Bachelor’s in Sports Sciences. Former Technical Director - Hainan Football Federation.
  • José Collado
    Sevilla C.F. Conditioning Coach. Bachelor’s in Sports Sciences. Former Conditioning Coach - Al-Ahli Saudi F.C. Fitness Coach - National Sports Medicine Programme – Aspetar.
  • Oscar Felipe
    Former Granada C.F. Methodological Director. UEFA Pro Coach. Technical, Tactical and Methodology Professor – Iundenia. Former Methodological Director – Add+ Soccer
  • Rafa Ballester
    International Area Sporting Director - Levante UD Associate Professor and Researcher – Universidad Católica de Valencia. UEFA Pro Coach. Bachelor’s in Sports Sciences. Former Assessor of EU Sports Projects.
  • Pablo Raya
    Granada C.F. – Youth Team Football Coach. Former Coach - Aston Vila. Former FA Injury Controlling Expert. Professor and Researcher - Universidad de Granada. Master’s in Philosophy – Liverpool John Moores University.
  • José Francisco Tornero
    Full professor Sports Sciences and Physical Activity – UEM, Chief Research and Development Officer of Health Department – Innation Technologies, Phd Sports Sciencies.
  • Eduardo Valdés
    Global Business Development Consultant in Olocip
    Ex International Business Development – SD Eibar
  • Carlota Planas
    Co-founder and Women’s Football Agent at Unik Sports Management
  • Marcos Motta
    Co-founder of Bichara e Motta Advogados. Sports Lawyer
  • Juan de Dios Crespo
    CEO Ruiz-Huerta & Crespo Sports Lawyers. Sports Lawyer
  • Luis Martínez
    Valencia CF Academy Director. ExInternational Development and Expansion Manafer Fundación VCF. Master in Sports Business ESBS. SSCC bachelor’s degree.
  • Carlota Planas
    Women’s Football Agent. Cofounder Unik Sports Management. ADE Bachelor’s degree Pompeu Fabra. Periodism Bachelor’s degree Pompeu Fabra.
  • Marcos Motta
    Founding Partner at Bichara & Motta Advogados. Former Director of Legal Affairs CR Flamengo. Master of Laws, Warwick University. Master Honoris Causa in Int. Sports Law, ISDE.
  • Juan de Dios Román
    Sports lawyer. Founding Partner at RH&C Sports Lawyers. Co-founder StadioPlus.
  • Carlos Cantó
    CEO SPSG Consulting. Board Member RC Deportivo A Coruña.
  • Tomás García Calvo
    PhD in Sports Sciences & PA. Coordinator research group ACAFYDE. 200+ papers in SC&PA.
  • Fernando Ferreira
    Goalkeeper Coach SL Benfica 1st Team. Former GK Coach Sporting Portugal. Portuguese Ligue Champion 2019.
  • Jose Bonal
    Doctor en CC de la Actividad Física y del Deporte en Universidad Europea. Profesor de Gestión Deportiva. Miembro EASM.
  • Joaquín González Rodenas
    Professor and Researcher in Sports Sciences and Football - URJC, Former Academy Manager Dalian FC, Lecture in Sports Coaching – Ohio University, Head Coach and Performance Manager – Columbus Crew SC.
  • Gerard Nus
    UEFA Pro Coach. Sports Sciences Bacheloor. Assistant coach on Greek National Team. Author of football book: The Warmup in Football. Founder of Efficience Match. Former Technical director Rayo Vallecano. Former Assistant coach Liverpool FC.
  • Saul Alcaráz
    Phd Sports Psychology. 30+ research studies in Sports Psychology. Co-founder of Psicologíadelfutbol.com. Sports Psychology Teacher – UAB.
  • Urko Cherta
    UEFA Pro Coach. Methodological Director Valencia CF. Former U16 Head Coach. Bacheloor’s in Sports Science and Physical Activity.
  • Jan Alessie
    Director of World Football Summit. Founder & COO Nexus Fostering Partnership. Co-founder Double 00 Wallets. Seniro Business Advisor CEOE International. Bachellor of Science in Management University of London.
  • Edouard Legendre
    Marketing Expert with 12 years’ experience in Formula 1- Allsports Management. MBA Director LaLiga Business School. Comercial advisor for Ford, Shell Banco Santander and others.
  • Juan Carlos Fociños
    MBA in Sports Business. Former Sponsorship Director of Madrid Basketball Association. Director of the MBA is Sports Management of Real Madrid Postgraduate School. Former Assoc. Dean of IP at Brookhaven College (Dallas, USA).

Academic quality

Universidad Europea is renowned for its academic excellence and has been recognised worldwide with awards as prestigious as the European Seal of Excellence 500+, QualiCert Certification and the Madrid Excellence award.

In the international accreditation rating, QS Stars, Universidad Europea has obtained a total of four out of five stars. This external accreditation system determines the level of excellence achieved by universities in several areas. Universidad Europea has achieved the maximum score of five stars in employability, teaching, facilities and social responsibility. Get more information here:


Frequently Asked Questions

To begin a career in football management, you will need to have certain skills and attributes, both personal and professional.

On a personal level, you’ll need to have a passion for football. No matter what level you want to be a manager at - amateur, youth, or professional - the role is all-encompassing and time consuming. You need to be aware that football management is not a normal 9-5 job and is a demanding one. Therefore, passion for the game is key. Experience within the game as a player is also vital before moving into management.

On a professional level, there are many routes into football management, including coaching courses run by national associations. One option you may wish to consider is the master in Football Management at Real Madrid Graduate School - Universidad Europea. It is the first professional football programme that teaches the Spanish training methodology completely in English. The Spanish methodology is the most successful training methodology in the last 20 years for international football, including national teams and clubs, and is explained and taught by leading Spanish coaches and managers.

Becoming a football coach requires skill and experience. At Real Madrid Graduate School - Universidad Europea, you’ll have access to a leading faculty as well as elite facilities to develop those requirements such as teamwork, leadership and communication.

Above all, you will require a deep love for the game and the players. Football management is a grueling career path filled with hard moments - as well as many happy ones - where only your passion for the sport will keep you going.

Each coach will have their own management style, but it is widely agreed that there are certain skills and abilities in common that all football managers should possess. Theses include:

  • Patience
  • Communication
  • Leadership
  • Positivity
  • Passion
  • Perseverance
  • Observation
  • Imagination

Real Madrid Graduate School - Universidad Europea offers you one of the best places to study football management. As a student of the master in Football Management, you will develop your football coaching and management skills following the Spanish football training methodology and learn alongside leading professionals from first-tier football clubs in Spain.

Your Real Madrid experience will include being taught by some of the leading coaches in the game as well as having the chance to make connections with professionals at top clubs and other football institutions. You will have exclusive access to events such as White Week, a week-long event in which top players and coaches attend to hold workshops and round table discussions. In addition, with our network of partner institutions, you will be able to visit other sports institutions, such as other clubs around Europe, to see for yourself the different coaching methods and styles that exist.