Executive MBA in Sports Management Online

• An intense week in which you will live the true Real Madrid experience first-hand. You'll participate in talks with leading professionals in the sport sector, attend events and visit elite sports facilities and organisations, such as Brooklyn Nets, NBA, USA Open Tennis USTA, New York City FC, Madison Square Garden or New York Islanders.
• You will have the opportunity to do networking with executives from the best sport organisations in the United States and form new professional contacts from different sectors and countries having met your fellow classmates from around the world.

• You will attend a conference related to the sports industry, as well as learn about some key areas and departments within Real Madrid from the club's own executives.
• The objective of this week is to meet the professors, network with your fellow classmates, and experience the inner workings of the Real Madrid organisation and facilities first-hand.

Live the Real Madrid experience in this unique week-long conference attended by elite athletes, current and former Real Madrid footballers, and experts from the global sports sector.

Gain an overview of the global sports industry and an introduction to strategic planning.

• Global financial vision.
• Tools used for a company's strategic planning and analysis.
• Business planning.

6 ECTS. 1st Trimester.

Learn the basic financial concepts and how to apply them to the sports sector with their distinguishing characteristics.

• Introduction to Finance and Accounting.
• Profit and Loss Account.
• Balance.
• Cash Flow.
• Budget and Control.
• Economic Analysis.
• Investment Analysis.

6 ECTS. 1st Trimester.

Learn the basic marketing knowledge and its impact on the overall strategy of the company. Analyse new trends and different practices in the international sports market.

• Segmentation and Positioning.
• Market Research.
• Marketing Plans.
• Operational Marketing with an Emphasis on Sports Sponsorship.

6 ECTS. 1st Trimester.

Learn how to best manage the sports facilities that require special knowledge and skills due to their practices or construction.

• Daily use facilities, stadiums and sporting events.
• You will acquire the necessary skills to achieve effective management.
• You will analyse aspects related to the location and distribution of space, access, security, technology, etc.

6 ECTS. 2nd Trimester.

Learn essential leadership skills for effective employee management, so that organisations can fulfil their obligations to all stakeholders.

• Basic principles of HR, such as identifying, selecting and retaining talent, as well as team management.
• Sports coaching, application of emotional intelligence in organisations and applying sport values to the business ecosystem.

6 ECTS. 2nd Trimester.

Learn how to develop business projects based on social responsibility and sustainability criteria.

• Corporate social responsibility and transferring values through sport at an international level.
• International legal knowledge that makes global entrepreneurship possible.

6 ECTS. 3rd Trimester.

Examine how the use of communication in the sports industry has changed and requires specialisation.

• Commercial use of large data sources, especially at an international level.
• Impact and opportunities of new media and social media on sport.

6 ECTS. 3rd Trimester.

You will work with sports or sports facilities that require specific knowledge and skills that go beyond the experience gained through the management of regular facilities.

• Identify and distinguish between a wide variety of sports facilities.
• Gain the necessary skills to reach an appropriate level of management.

6 ECTS. 3rd Trimester.

You will complement your specialised training with professional practices that match your interests and expectations.

• Optional internships.
• Format: In-person or remote.
• Recognition of internships: Having held sports management roles in an entity for at least one year.

6 ECTS. Cross-sectional Trimester.

You will have the opportunity to showcase all the knowledge gained during the course and apply it in a real business scenario with an overview of each discipline of sports management.

• You will work in groups of four people.
• You will have a designated professor who will accompany the group in the process.
• Presentation will be in-person or via videoconferencing.

6 ECTS. Cross-sectional Trimester.

• Aila Ahonen
  PhD. Senior Lecturer JAMK University of Applied Sciences.
• Ángel Alcázar
  Expense Control Manager Real Madrid C.F.
• Alberto Blázquez
  PhD. Professor, Extremadura General Sports Authority.
• José Bonal
  PhD. International Campus Director Fundación Real Madrid.
• Diego Borrás
  Programme & Module Lead, Sports Management at UCFB, London.
• Kendall Crean
  Partneship Strategy Manager Real Madrid C.F.
• Pedro Corrales
  Sponsorship Creation Manager Real Madrid C.F.
• Pedro Díaz Ridao
  PhD. Professor UEM Real Madrid/3’59 Business Partner.
• Javier Doña
  Stadia & Sports Management Advisor, MKG ARENA.
• Antonio Fernández Monterrubio
  General Manager Granada CF.
• Juan Carlos Fociños
  Director of Sponsorship, Madrid Basketball Federation.
• Thomas Fricke
  Speaker, lecturer, sports and football management.
• Diego García Diego
  General Manager Fundación Getafe C.F. E-sports expert.
• Pablo García-Manitz.
  CEO Bewolfish.
• Jorge García Unanue
  PhD. Founder IGOID-SPORTEC.
• Steve Gera
  Chief Executive Gains Group, Los Angeles USA.
• Matthew Good
  CFO Quibim.
• Robert Good
  Strategic HR Consultant.
• Tomás Gutiérrez
  CEO Novacapital.
• Florian Knorr
  General Manager Beovation.
• Ramiro Lahera
  Executive Director Táctica Sport Culture, President Madrid Triathlon Federation.
• Isidro Lapuente
  PhD. Quality Manager Alcobendas.
• Óscar Sánchez Campos
  Director of Sport Facilities in Madrid.
• Javier Tola
  Managing Director Simply Sport.
• Hannes Hoeltge
  Commercial & Marketing Manager Comité Paralímpico Internacional.
• Ignacio Somalo
  PhD. Founder Lonesome Digital.
• Antonio Vos
  PhD. CFO Club de Campo Villa de Madrid.
• Mario G. Gurrionero
  PhD. CEO Comunicar es Ganar.
• Josephine Anselin
  Founder Outventure Hub.
• Katie Mahon
  Marketing Director Generation Adidas International.
• Álvaro Fernández Luna
  PhD. Profesor UEM/Real Madrid.
• Steven Mandis
  PhD. Associate Professor Columbia University Business School.
• Juan Pedro Martinez
  Retail Manager Real Madrid C.F.
• Scott Minto
  San Diego State University MBA Director.
• Abel Moragón
  Economic Planning and Control Manager Real Madrid C.F.
• Celia Morales
  VIP - Corporate Hospitality Manager Real Madrid C.F.
• Hugo Narrillos
  PhD. Financial Derivatives Specialist Bankia.
• Eduardo Oliver
  Lawyer Senn, Ferrero Asociados Sports&Entertainment.
• Carlos Perez
  Sponsorship Creation Manager Real Madrid C.F.
• Patricia Reyes
  Social Corporate Responsability Real Madrid C.F.
• Carmen Sánchez Molina
  Director of Protocol and Public Relations Real Madrid C.F.
• Javier Sánchez Sánchez
  PhD. Referee Perfomance Royal Spanish Football Federation.
• Alberto Talavera
  PhD. Manager Asociación Española de Gerentes de Golf.
• Pablo Vega
  PhD. General Manager CrossDNA.

The Executive MBA in Sports Management - Online is designed for:

• Professionals who wish to change sectors and want to focus their professional career on the management of entities in the sports industry.
• Professionals who already work in the sports industry and wish to gain new knowledge and update their training.
• Current or former athletes who want to develop their business skills.

In order to enrol in this programme, the student is required by law, in accordance with the provisions set forth in Royal Decree 861/2010,

To possess an official Spanish undergraduate degree, or otherwise a certification issued by a higher education institution belonging to another State within the European Higher Education Area that facilitates access to master’s degrees.

To possess a degree in accordance with the education systems outside the European Higher Education Area, without the need to get said degree approved, as long as the University verifies that the student possesses a level of training equivalent to the corresponding official Spanish university degree, and that they are qualified to pursue a master’s degree in the country of origin.

Access to the programme by this means will not imply, under any circumstance, the approval of the previous degree that the interested party possesses, nor its recognition for purposes other than enrolling in master’s degree courses.

Demonstrate having the right level of English according to the chosen course, which will be evaluated through a personal interview.