What are you looking for?

Ej: Medical degree, admissions, grants...

Information: +34 918340192
Executive MBA in Sports Management Online

Executive MBA in Sports Management Online

With this online MBA, you will specialise in Sports Management with a prestigious and specialised academic staff led by Real Madrid C.F., a world leader in innovation in sports management. Train your dreams.

Select your program


You will acquire a deeper knowledge of the sports industry and the different sports management models that exist. The MBA in Sports Management - Online has been chosen as one of the three best MBAs in Sports Management in Europe, according to the SportBusiness International Ranking 2020.

  • Start: 20 apr. 2021
  • 9 months
  • 60 ECTS
  • Escuela Universitaria Real Madrid - Universidad Europea - Madrid
  • English Spanish
  • Title issued by Escuela Universitaria Real Madrid - Universidad Europea
  • Exercise and Sports Sciences Faculty


International experience

You will be able to travel to New York, where you'll attend sporting events and meet top American athletes.


Welcome Week and White Week in Madrid

You will participate in masterclasses and meet teachers, club managers and sports industry executives.


TOP 3 MBAs in Sports Management in Europe

Chosen as one of the top three MBAs in Europe according to SportBusiness Postgraduate Ranking 2020.


TOP 10 MBAs in Sports Management worldwide

Chosen as one of the top 10 MBAs worldwide according to SportBusiness Postgraduate Ranking 2020.



Live virtual classes that will be recorded in case you cannot attend or want to see them again.


You will have the support of our expert professors who will facilitate your learning, as well as an accompanying tutor who will guide you and help you achieve your goals.

Experiential Learning

Receive comprehensive training based on real-life cases combined with theoretical and practical learning.

Your UE Experience


You will have the opportunity to attend exclusive sporting events, where you can interact with the best professionals and executives in the sports industry.


This online MBA is aimed at all those professionals in the sports sector who wish to gain a global perspective on international sports management models.


More than 10 executives from Real Madrid C.F. collaborate on the MBA in Sports Management, which enables you to gain a deeper knowledge of the industry.

Real Madrid Graduate School

You will be trained in an exclusive environment that will allow you to grow professionally and further your career by developing a competitive profile in the business sector.


You will develop professionally by managing and directing sports institutions such as clubs, fitness centres, associations and sports schools in specialised areas of the sports industry.

In this way, you will acquire a multidisciplinary profile and will be able to develop your professional activity in any of these institutions as a person responsible for marketing, communication or sporting events.

Executive MBA in Sports Management - Online

The curriculum is composed of ten modules that will provide you with practical, multidisciplinary and up-to-date training. At the end of the programme, the student will receive the Executive MBA in Sports Management - Online, granted by the Universidad Europea de Madrid.


Directorate General of Sports Companies

Gain an overview of the global sports industry and an introduction to strategic planning.

  • 6 ETCS. 1st TRIMESTER. Areas of study:
  • Global financial vision.
  • Tools used for a company's strategic planning and analysis.
  • Business planning.



Learn the basic financial concepts and how to apply them to the sports sector with their distinguishing characteristics.

  • 6 ETCS. 1st TRIMESTER. Areas of study:
  • Introduction to Finance and Accounting
  • Profit and Loss Account
  • Balance
  • Cash Flow
  • Budget and Control
  • Economic Analysis
  • Investment Analysis


Marketing and Communication

Learn the basic marketing knowledge and its impact on the overall strategy of the company. Analyse new trends and different practices in the international sports market.

  • 6 ETCS. 1st TRIMESTER. Areas of study:
  • Segmentation and Positioning
  • Market Research
  • Marketing Plans
  • Operational Marketing with an Emphasis on Sports Sponsorship


Management and Operation of Sports Venues

Learn how to best manage the sports facilities that require special knowledge and skills due to their practices or construction

  • 6 ETCS. 2nd TRIMESTER. Three areas of study:
  • Daily use facilities, stadiums and sporting events
  • You will acquire the necessary skills to achieve effective management
  • You will analyse aspects related to the location and distribution of space, access, security, technology, etc.


Management Skills

Learn essential leadership skills for effective employee management, so that organisations can fulfil their obligations to all stakeholders

  • 6 ETCS. 2nd TRIMESTER. Areas of study:
  • Basic principles of HR, such as identifying, selecting and retaining talent, as well as team management
  • Sports coaching, application of emotional intelligence in organisations and applying sport values to the business ecosystem.


Specialty B - Entrepreneurship and Corporate Social Responsibility.

Learn how to develop business projects based on social responsibility and sustainability criteria

  • 6 ETCS. 3rd TRIMESTER. Areas of study:
  • Corporate social responsibility and transferring values through sport at an international level
  • International legal knowledge that makes global entrepreneurship possible


Specialty C - Marketing and Communication

Examine how the use of communication in the sports industry has changed and requires specialisation.

  • 6 ETCS. 3rd TRIMESTER. Areas of study:
  • Commercial use of large data sources, especially at an international level
  • Impact and opportunities of new media and social media on sport


Specialty D - Operation of Sports Facilities

You will work with sports or sports facilities that require specific knowledge and skills that go beyond the experience gained through the management of regular facilities.

  • 6 ETCS. 3rd TRIMESTER. Areas of study:
  • Identify and distinguish between a wide variety of sports facilities.
  • Gain the necessary skills to reach an appropriate level of management



You will complement your specialised training with professional practices that match your interests and expectations.

  • Optional internships
  • Format: In-person or remote
  • Recognition of internships: Having held sports management roles in an entity for at least one year


Final Master's Project

You will have the opportunity to showcase all the knowledge gained during the course and apply it in a real business scenario with an overview of each discipline of sports management.

  • You will work in groups of four people
  • You will have a designated professor who will accompany the group in the process
  • Presentation will be in-person or via videoconferencing

Core competencies

  • CB1: Students possess the required knowledge and understanding that provides a basis or springboard for originality in the development and/or application of ideas, often in a research context.
  • CB2: Students can apply the knowledge they have acquired and are able to solve problems in any new or unfamiliar situation which may arise within a broader or multidisciplinary context relating to their area of study.
  • CB3: When faced with the difficulty of making tough decisions, students can apply what they know, and, when information is limited, they must take into account and apply the social and ethical responsibilities associated to the situation.
  • CB4: Students can communicate their conclusions—and the knowledge and rationale behind them—to audiences who may be both specialised and non-specialised in the area. They must be able to do so in a clear and unambiguous manner.
  • CB5: Students develop the skills to allow them to continue studying in a self-led or autonomous manner.Students must possess the necessary learning skills that will enable them to continue to study in a self-directed, autonomous way.

Multidisciplinary competencies

  • CT1: Responsibility: Commitment to yourself and others when performing a task and trying to achieve a set of objectives within the learning process. Existing capacity in every subject to recognise and accept the consequences of a freely performed act.
  • CT2: Self-reliance: Students are able to act confidently and with sufficient motivation to achieve their objectives.
  • CT3: Awareness of ethical values: Ability to think and act according to universal principles based on human values aimed at assisting their full development in addition to their commitment to certain social values.
  • CT4: Communication Skills: Communication is the process by which we transmit and receive data, ideas, opinions and attitudes to transmit meaning, understanding and plans of action. Verbal communication is through words and gestures and, written communication through writing and/or visual support.
  • CT5: Interpersonal relationship skills: Students are able to perform active listening skills in order to reach agreements using an assertive communication style.
  • CT6: Flexibility: Students are able to adapt and work in different and varied situations, and in tandem with diverse groups. It involves assessing and understanding different ideas and adapting their own approach as the situation requires.
  • CT7: Teamwork: Ability to integrate and actively collaborate with other people, areas and/or organisations to achieve common objectives.
  • CT8: Initiative: Ability to anticipate problems, propose improvements and persevere in achieving them.
  • CT9: Planning: The process of setting goals and choosing the means to achieve those goals using time and resources effectively.
  • CT10: Innovation and creativity: Ability to propose and develop new and original solutions that add value to problems posed, even in areas other than the problem itself.

Specific competencies

  • CE.1.- Have an integrated vision of all the dimensions of the company in the sports sector—external, internal or organisational—and that of the people or human capital that form them. Ability to analyse the problems and find solutions that allow you to achieve your strategic objectives. Students will assume an autonomous and collective learning style that allows them to make decisions and assess the economic and social impact of the decisions made.
  • CE.2.- Lead projects and teams with an approach that integrates ethical and social responsibility, while assessing the impact of decisions on associations, the market, people and society.
  • CE.3.-Master the keys to the major areas of world sport, in order to turn them into competitive advantages for the growth of the company within its sector.
  • CE.4.-Analyse the economic, legal and technological environment of a sector and carry out an evaluation and a medium and long term strategic plan using the existing reference tools.
  • CE.5.-Master the new trends and business practices of corporate social responsibility policies that affect the sports sector, and be able to define a corporate social responsibility policy for each company.
  • CE.6.-Assume the skills and competences of a manager: leadership, emotional intelligence, communication, team management, group work, planning, conflict resolution, negotiation and orientation to results. Use them from a responsible approach and under a multicultural perspective, always respecting diversity.
  • CE.7.-Master the concepts and strategic reference tools for the organisational dimensioning of a company in the sports industry and be able to select the best strategic alternative to apply in each market and company.
  • CE.8.-Know the management tools for the operations of a company, as well as the business practices of reference in the sports industry, which ensure the efficiency of the activity and the fulfillment of the objectives set.
  • CE.9.- Design the plans of different areas—marketing, communication and sales, finance, production, human resources—using the coordination criteria between them and aligning them to the company's general strategy.
  • CE.10.- Master the key concepts of reference for the development of new organisational structures and be able to execute plans that involve changes and adaptations with criteria of resource optimisation and knowledge management.
  • CE.11.-Apply and execute everything they have learned in one of the company’s decision-making areas through professional internships. They can do so through the University’s agreements with companies in the sports sector or industry, and especially in the area of interest most appealing to their future professional development—management, marketing and communication, operations or finance—and showcase their skills in order to integrate successfully into a business team.


External internship regulations.

Internships are a key component of your training. Acquiring experience after what you have learnt in your degree is the best way to enter the employment market. There are two types of internships: curricular—which are included in your study plan—and extracurricular—which you can do on a voluntary basis

In order to carry out curricular internships in companies, you will need to have 50% of your credits approved and must register for the subject before starting your internship. These internships are monitored by the company and the internship coordinator, and interim and final reports are prepared for evaluation.

If you want to take your work experience to the next level before finishing your university education, you can pursue an extracurricular internship. You can do them in any academic year, but keep in mind that internships are a formative complement to your studies; therefore, the more knowledge you have acquired throughout your studies, the more you will benefit from the internship experience.


Our model goes beyond theory and focuses on learning by doing. It does not create professions, but rather professionals with concerns.


  • Complete planning: you will have the entire organisation of your studies at your disposal from the beginning.

  • Live virtual classes, adapted to working hours. They'll be recorded in case you cannot attend, or you want to watch them again.

  • Intuitive and dynamic online learning platform, accessible from any device.


  • Teacher with expertise in each subject, related to the professional field. The teacher will deliver the classes, guide you through the course and evaluate your learning experience.

  • Support tutor: this is the person who will accompany you throughout your programme. They will help you organise your time, guide you and help you achieve your goals.

  • Student Services Centre: available 24 hours a day via chat and phone to resolve any technical issues with the platform.


All our educational activities are aimed at making it easier for you to acquire professional knowledge, skills, abilities and expertise.


The Executive MBA in Sports Management - Online is designed for:

  • Professionals who wish to change sectors and want to focus their professional career on the management of entities in the sports industry.
  • Professionals who already work in the sports industry and wish to gain new knowledge and update their training.
  • Current or former athletes who want to develop their business skills.

In order to enrol in this programme, the student is required by law, in accordance with the provisions set forth in Royal Decree 861/2010,

To possess an official Spanish undergraduate degree, or otherwise a certification issued by a higher education institution belonging to another State within the European Higher Education Area that facilitates access to master’s degrees.

To possess a degree in accordance with the education systems outside the European Higher Education Area, without the need to get said degree approved, as long as the University verifies that the student possesses a level of training equivalent to the corresponding official Spanish university degree, and that they are qualified to pursue a master’s degree in the country of origin.

Access to the programme by this means will not imply, under any circumstance, the approval of the previous degree that the interested party possesses, nor its recognition for purposes other than enrolling in master’s degree courses.

Demonstrate having the right level of English according to the chosen course, which will be evaluated through a personal interview.

Admissions Process

The admission process to pursue an online undergraduate or postgraduate certificate at Universidad Europea can be carried out throughout the year, although enrolment on any of our programmes is subject to availability. In order to complete the process, follow these simple steps:

How to apply



You will need to send the specific documentation to your personal advisor

  • Admissions form.
  • Legal document required for accessing the programme
  • Photocopy of your ID.
  • Curriculum vitae.


Admissions test

Once your documentation has been reviewed, your personal advisor will contact you.

  • Competency assessment test.
  • Personal interview.
  • Language assessment test (if applicable).


Reserving a place

Formalising the reservation of a place through our different methods of payment

  • Direct debit.
  • Credit card.
  • Online payment.

Credit recognition and transfers

If you would like to quickly receive a commitment-free personalised credit recognition plan, you can do so here.

Regulations for credit transfer and recognition

View here.


Dr. Pablo Burillo

Programme Director.

Michael Sutherland

Co-director of the Master's Degree. Chief Transformation Officer Real Madrid C.F.

  • Aila Ahonen
    PhD. Senior Lecturer JAMK University of Applied Sciences.
  • Alberto Blázquez
    PhD. Profesor, Universidad de Extremadura.
  • Diego Borrás
    Programme & Module Lead, Sports Management at UCFB, London.
  • Pedro Díaz Ridao
    PhD. Professor, UEM Real Madrid/CEO Inspirasports.
  • Javier Doña
    Consultant, MKG ARENA.
  • Antonio Fernández Monterrubio
    Director General Granada C.F.
  • Juan Carlos Fociños
    Director of Sponsorship, Madrid Basketball Federation.
  • Thomas Fricke
  • Jorge García, PhD
    Professor, UEM Real Madrid. Consultor Sports Organisations.
  • Pablo García-Manitz
    CEO Bewolfish.
  • Steve Gera
    Assistant Coach and Head of Innovation, Cleveland Browns.
  • Matthew Good
    Senior Manager Strategic Planning Telefónica.
  • Robert Good
    Strategic HR Consultant. HH.
  • Tomás Gutiérrez
    CEO Novacapital.
  • Florian Knorr
    General Director, Beovation.
  • Ramiro Lahera
    Executive Director, Sport Culture Tactics.
  • Isidro Lapuente, PhD
    Quality Manager, Sports Board of Alcobendas.
  • Diego García Diego
    General Director, The Getafe C.F. Foundation. Expert Consultant in E-sports.
  • Óscar Sánchez Campos
    Director of Sports Facilities in Madrid.
  • Pablo Vega, PhD.
    Former Chief Business Director of NBA Spain.
  • Javier Tola 
    Managing Director Simply Sport.
  • Hannes Hoeltge
    Commercial & Marketing Manager International Paralympic Committee.
  • Ignacio Somalo, PhD.
    Founder Lonesome Digital.
  • Antonio Vos, PhD.
    Financial Director of Villa de Madrid Country Club.
  • Mario G. Gurrionero, PhD.
    Managing Partner Comunicar es Ganar.
  • Josephine Anselin
    Founder Outventure Hub.
  • Katie Mahon
    General Marketing Director, Adidas International.
  • Álvaro Fernández Luna, PhD.
    Professor UEM/Real Madrid.
  • Scott Minto
    San Diego State University MBA Director.
  • Steven Mandis, PhD.
    Associate Professor Columbia University Business School.

Institutional Accreditation SISCAL madri + d

In 2020, the Faculty of Physical Activity and Sports Sciences was certified after the successful implementation of SGIC (quality guarantee) under the SISCAL model, with institutional accreditation awarded for this same centre.

Quality Guarantee

Universidad Europea is renowned for its academic excellence and has been recognised worldwide with awards as prestigious as the European Seal of Excellence 500+, QualiCert certification, and the Madrid Excellence award.

In the international accreditation rating, QS Stars, Universidad Europea has obtained a total of four stars out of five. This external accreditation system determines the level of excellence achieved by universities in several areas. Universidad Europea has achieved the maximum score of five stars in employability, teaching, facilities and social responsibility.


Internal Quality Control System

Universidad Europea has established an internal quality control system in accordance with the directives of the Fundación para el Conocimiento Madri+d, Regional Agency for the Evaluation of the Quality of Universities, as a structure for guaranteeing the quality of new degrees in accordance with the quality directives of the European Higher Education Area (EHEA) and Organic Law 4/2007 of 12 April modifying Organic Law 6/2001 of 21 December on Universities.


Regulations of the university


System of complaints, claims, and suggestions

Universidad Europea has made the “General Online Application” available to resolve any questions, queries or complaints.

Members of the CCT

  • Pablo Burillo - Director of the MBA Online
  • Mrs. Marisa Sáenz - Director of the MBA In-person
  • Mrs. Raquel Esteban - Academic Director Real Madrid Graduate School
  • Mrs. Silvia Fernández - Postgraduate Deputy Dean
  • Mrs. Veronica Gabaldón - Academic Coordinator
  • Student delegate
  • Gianfranco Ferrari - Responsible for quality at UEM

Process results

Main degree results

Student Services

Management services

Guidance services

Student information services

Complementary services offered

The website of Universidad Europea de Madrid makes use of its own and third-party cookies to offer you a better service
More information