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Private Master`s Degree Executive MBA in Sports Management Online

Do not miss the opportunity to take a step forward in your professional career within the sports sector. Specialize in Sports Management and learn from the very best - Real Madrid C.F. - a world leader in innovation and sports management.

Online MBA in Sports Management Highlights

The Online Sports MBA is a 10-month program ranked as one of the twenty best Online MBAs in Sports Management worldwide, according to the SportBusiness International Ranking 2021, and one of the ten best in Europe.

With the Online MBA in Sports Management you will acquire the training and skills necessary to strengthen your professional profile and set yourself apart when it comes to competing for jobs in the business side of the sports sector. You will become an expert in all areas of sport, from marketing to the management and operation of sports facilities.

Learn online from professionals and executives of international and prestigious sport organizations. You will gain a deep knowledge of the sports industry and a global vision of the different existing sports management models.

Live the Real Madrid experience. Enjoy exclusive experiences with the Real Madrid C.F. including their White Week, in this unique week-long conference attended by elite athletes, current and former Real Madrid footballers, and experts from the global sports sector.

Online with live classes English , Spanish
Start: 30 oct. 2023 60 ECTS
Title issued by Universidad Europea de Madrid 10 months Private degree Real Madrid Graduate School - Universidad Europea School of Sports Sciences

Why study this program?


International students

International students for a multicultural learning experience.


TOP 10 MBAs in Sports Management in Europe

Chosen as one of the top ten MBAs in Europe according to SportBusiness Postgraduate Ranking 2021.


TOP 20 MBAs in Sports Management worldwide

Chosen as one of the top 20 MBAs worldwide according to SportBusiness Postgraduate Ranking 2021.


You will have the opportunity to attend exclusive sporting events, where you can interact with the best professionals and executives in the sports industry.

Specilization in sports management

This online MBA is aimed at all those professionals in the sports sector who wish to gain a global perspective on international sports management models.

Club professionals

Executives from Real Madrid C. F. collaborate on the MBA in Sports Management, which enables you to gain a deeper knowledge of the industry.

Real Madrid Graduate School

You will be trained in an exclusive environment that will allow you to grow professionally and further your career by developing a competitive profile in the business sector.

Live the Real Madrid Experience

  • An intense week in which you will live the true Real Madrid experience first-hand. You'll participate in talks with leading professionals in the sport sector, attend events and visit elite sports facilities and organisations, such as Brooklyn Nets, NBA, USA Open Tennis USTA, New York City FC, Madison Square Garden or New York Islanders.
  • You will have the opportunity to do networking with executives from the best sport organisations in the United States and form new professional contacts from different sectors and countries having met your fellow classmates from around the world.
  • You will attend a conference related to the sports industry, as well as learn about some key areas and departments within Real Madrid from the club's own executives.
  • The objective of this week is to meet the professors, network with your fellow classmates, and experience the inner workings of the Real Madrid organisation and facilities first-hand.

Live the Real Madrid experience in this unique week-long conference attended by elite athletes, current and former Real Madrid footballers, and experts from the global sports sector.

Your professional future

You will develop professionally by managing and directing sports institutions such as clubs, fitness centres, associations and sports schools in specialised areas of the sports industry.

In this way, you will acquire a multidisciplinary profile and will be able to develop your professional activity in any of these institutions as a person responsible for marketing, communication or sporting events.

ComillasThis master’s offered me everything I was looking for. It allowed me to study from anywhere I wanted and work at the same time. I enjoyed the networking opportunities and sharing this experience with people from all over the world.

Steve Cote

Alumni of the Executive MBA in Sports Management - Online

International Experiences

The international vocation of the School allows it to offer the student a unique and exclusive offer of International field trips that will allow you to discover the most renowned sport entities and facilities worldwide, during these experiences you’ll have the chance to learn hand to hand with their professionals the most succesfull strategies and business models in the Sports Industry.

Our Management students can enjoy some experiences specially designed for for this área, visiting New York or London, two world references in the Sports Business, in these trips you Will be visiting some of the most relevant sport events, institutions and facilities.

Choose your own international field trip and discover the Sports industry from within it.

Specialist courses

Gain new skills and boost your career by studying one of our specialisation and innovation courses once you have completed your MBA. Choose the area of specialisation that interests you the most, such as: Artificial Intelligence, Big Data, Digital Transformation or Sports Coaching.

Lead the digitisation of the sports sector and learn from the very best at Real Madrid F.C. Enjoy online training, in which you will have the opportunity to attend live masterclass with industry experts.



Live virtual classes that will be recorded in case you cannot attend or want to see them again.


You will have the support of our expert professors who will facilitate your learning, as well as an accompanying tutor who will guide you and help you achieve your goals.

Experiential Learning

Receive comprehensive training based on real-life cases combined with theoretical and practical learning.

Study plan

The curriculum is composed of ten modules that will provide you with practical, multidisciplinary and up-to-date training. At the end of the programme, the student will receive the Private Master`s Degree Executive MBA in Sports Management - online, granted by the Universidad Europea de Madrid.

Gain an overview of the global sports industry and an introduction to strategic planning.

  • Global financial vision.
  • Tools used for a company's strategic planning and analysis.
  • Business planning.

6 ECTS. 1st Trimester.

Learn the basic financial concepts and how to apply them to the sports sector with their distinguishing characteristics.

  • Introduction to Finance and Accounting.
  • Profit and Loss Account.
  • Balance.
  • Cash Flow.
  • Budget and Control.
  • Economic Analysis.
  • Investment Analysis.

6 ECTS. 1st Trimester.

Learn the basic marketing knowledge and its impact on the overall strategy of the company. Analyse new trends and different practices in the international sports market.

  • Segmentation and Positioning.
  • Market Research.
  • Marketing Plans.
  • Operational Marketing with an Emphasis on Sports Sponsorship.

6 ECTS. 1st Trimester.

Learn how to best manage the sports facilities that require special knowledge and skills due to their practices or construction.

  • Daily use facilities, stadiums and sporting events.
  • You will acquire the necessary skills to achieve effective management.
  • You will analyse aspects related to the location and distribution of space, access, security, technology, etc.

6 ECTS. 2nd Trimester.

Learn essential leadership skills for effective employee management, so that organisations can fulfil their obligations to all stakeholders.

  • Basic principles of HR, such as identifying, selecting and retaining talent, as well as team management.
  • Sports coaching, application of emotional intelligence in organisations and applying sport values to the business ecosystem.

6 ECTS. 2nd Trimester.

Learn how to develop business projects based on social responsibility and sustainability criteria.

  • Corporate social responsibility and transferring values through sport at an international level.
  • International legal knowledge that makes global entrepreneurship possible.

6 ECTS. 3rd Trimester.

Examine how the use of communication in the sports industry has changed and requires specialisation.

  • Commercial use of large data sources, especially at an international level.
  • Impact and opportunities of new media and social media on sport.

6 ECTS. 3rd Trimester.

You will work with sports or sports facilities that require specific knowledge and skills that go beyond the experience gained through the management of regular facilities.

  • Identify and distinguish between a wide variety of sports facilities.
  • Gain the necessary skills to reach an appropriate level of management.

6 ECTS. 3rd Trimester.

You will complement your specialised training with professional practices that match your interests and expectations.

  • Optional internships.
  • Format: In-person or remote.
  • Recognition of internships: Having held sports management roles in an entity for at least one year.

6 ECTS. Cross-sectional Trimester.

You will have the opportunity to showcase all the knowledge gained during the course and apply it in a real business scenario with an overview of each discipline of sports management.

  • You will work in groups of four people.
  • You will have a designated professor who will accompany the group in the process.
  • Presentation will be in-person or via videoconferencing.

6 ECTS. Cross-sectional Trimester.

Core competencies
  • CB1: Students possess the required knowledge and understanding that provides a basis or springboard for originality in the development and/or application of ideas, often in a research context.
  • CB2: Students can apply the knowledge they have acquired and are able to solve problems in any new or unfamiliar situation which may arise within a broader or multidisciplinary context relating to their area of study.
  • CB3: When faced with the difficulty of making tough decisions, students can apply what they know, and, when information is limited, they must take into account and apply the social and ethical responsibilities associated to the situation.
  • CB4: Students can communicate their conclusions—and the knowledge and rationale behind them—to audiences who may be both specialised and non-specialised in the area. They must be able to do so in a clear and unambiguous manner.
  • CB5: Students develop the skills to allow them to continue studying in a self-led or autonomous manner.Students must possess the necessary learning skills that will enable them to continue to study in a self-directed, autonomous way.
Multidisciplinary competencies
  • CT1: Responsibility: Commitment to yourself and others when performing a task and trying to achieve a set of objectives within the learning process. Existing capacity in every subject to recognise and accept the consequences of a freely performed act.
  • CT2: Self-reliance: Students are able to act confidently and with sufficient motivation to achieve their objectives.
  • CT3: Awareness of ethical values: Ability to think and act according to universal principles based on human values aimed at assisting their full development in addition to their commitment to certain social values.
  • CT4: Communication Skills: Communication is the process by which we transmit and receive data, ideas, opinions and attitudes to transmit meaning, understanding and plans of action. Verbal communication is through words and gestures and, written communication through writing and/or visual support.
  • CT5: Interpersonal relationship skills: Students are able to perform active listening skills in order to reach agreements using an assertive communication style.
  • CT6: Flexibility: Students are able to adapt and work in different and varied situations, and in tandem with diverse groups. It involves assessing and understanding different ideas and adapting their own approach as the situation requires.
  • CT7: Teamwork: Ability to integrate and actively collaborate with other people, areas and/or organisations to achieve common objectives.
  • CT8: Initiative: Ability to anticipate problems, propose improvements and persevere in achieving them.
  • CT9: Planning: The process of setting goals and choosing the means to achieve those goals using time and resources effectively.
  • CT10: Innovation and creativity: Ability to propose and develop new and original solutions that add value to problems posed, even in areas other than the problem itself.
Specific competencies
  • CE.1.- Have an integrated vision of all the dimensions of the company in the sports sector—external, internal or organisational—and that of the people or human capital that form them. Ability to analyse the problems and find solutions that allow you to achieve your strategic objectives. Students will assume an autonomous and collective learning style that allows them to make decisions and assess the economic and social impact of the decisions made.
  • CE.2.- Lead projects and teams with an approach that integrates ethical and social responsibility, while assessing the impact of decisions on associations, the market, people and society.
  • CE.3.-Master the keys to the major areas of world sport, in order to turn them into competitive advantages for the growth of the company within its sector.
  • CE.4.-Analyse the economic, legal and technological environment of a sector and carry out an evaluation and a medium and long term strategic plan using the existing reference tools.
  • CE.5.-Master the new trends and business practices of corporate social responsibility policies that affect the sports sector, and be able to define a corporate social responsibility policy for each company.
  • CE.6.-Assume the skills and competences of a manager: leadership, emotional intelligence, communication, team management, group work, planning, conflict resolution, negotiation and orientation to results. Use them from a responsible approach and under a multicultural perspective, always respecting diversity.
  • CE.7.-Master the concepts and strategic reference tools for the organisational dimensioning of a company in the sports industry and be able to select the best strategic alternative to apply in each market and company.
  • CE.8.-Know the management tools for the operations of a company, as well as the business practices of reference in the sports industry, which ensure the efficiency of the activity and the fulfillment of the objectives set.
  • CE.9.- Design the plans of different areas—marketing, communication and sales, finance, production, human resources—using the coordination criteria between them and aligning them to the company's general strategy.
  • CE.10.- Master the key concepts of reference for the development of new organisational structures and be able to execute plans that involve changes and adaptations with criteria of resource optimisation and knowledge management.
  • CE.11.-Apply and execute everything they have learned in one of the company’s decision-making areas through professional internships. They can do so through the University’s agreements with companies in the sports sector or industry, and especially in the area of interest most appealing to their future professional development—management, marketing and communication, operations or finance—and showcase their skills in order to integrate successfully into a business team.


  • Complete planning: you will have the entire organisation of your studies at your disposal from the beginning.

  • Live virtual classes, adapted to working hours. They'll be recorded in case you cannot attend, or you want to watch them again.

  • Intuitive and dynamic online learning platform, accessible from any device.


  • Teacher with expertise in each subject, related to the professional field. The teacher will deliver the classes, guide you through the course and evaluate your learning experience.

  • Support tutor: this is the person who will accompany you throughout your programme. They will help you organise your time, guide you and help you achieve your goals.

  • Student Services Centre: available 24 hours a day via chat and phone to resolve any technical issues with the platform.

Experiential learning

  • All our educational activities are aimed at making it easier for you to acquire professional knowledge, skills, abilities and expertise.


Dr. Pablo Burillo

Program Director. PhD in Sport Sciences. Master in Sport Management.

Michael Sutherland

Master Co-director. Chief Transformation Officer Real Madrid F.C.

  • Aila Ahonen
    PhD. Senior Lecturer JAMK University of Applied Sciences.
  • Ángel Alcázar
    Expense Control Manager Real Madrid C.F.
  • Alberto Blázquez
    PhD. Professor, Extremadura General Sports Authority.
  • José Bonal
    PhD. International Campus Director Fundación Real Madrid.
  • Diego Borrás
    Programme & Module Lead, Sports Management at UCFB, London.
  • Kendall Crean
    Partneship Strategy Manager Real Madrid C.F.
  • Pedro Corrales
    Sponsorship Creation Manager Real Madrid C.F.
  • Pedro Díaz Ridao
    PhD. Professor UEM Real Madrid/3’59 Business Partner.
  • Javier Doña
    Stadia & Sports Management Advisor, MKG ARENA.
  • Antonio Fernández Monterrubio
    General Manager Granada CF.
  • Juan Carlos Fociños
    Director of Sponsorship, Madrid Basketball Federation.
  • Thomas Fricke
    Speaker, lecturer, sports and football management.
  • Diego García Diego
    General Manager Fundación Getafe C.F. E-sports expert.
  • Pablo García-Manitz.
    CEO Bewolfish.
  • Jorge García Unanue
    PhD. Founder IGOID-SPORTEC.
  • Steve Gera
    Chief Executive Gains Group, Los Angeles USA.
  • Matthew Good
    CFO Quibim.
  • Robert Good
    Strategic HR Consultant.
  • Tomás Gutiérrez
    CEO Novacapital.
  • Florian Knorr
    General Manager Beovation.
  • Ramiro Lahera
    Executive Director Táctica Sport Culture, President Madrid Triathlon Federation.
  • Isidro Lapuente
    PhD. Quality Manager Alcobendas.
  • Óscar Sánchez Campos
    Director of Sport Facilities in Madrid.
  • Javier Tola
    Managing Director Simply Sport.
  • Hannes Hoeltge
    Commercial & Marketing Manager Comité Paralímpico Internacional.
  • Ignacio Somalo
    PhD. Founder Lonesome Digital.
  • Antonio Vos
    PhD. CFO Club de Campo Villa de Madrid.
  • Mario G. Gurrionero
    PhD. CEO Comunicar es Ganar.
  • Josephine Anselin
    Founder Outventure Hub.
  • Katie Mahon
    Marketing Director Generation Adidas International.
  • Álvaro Fernández Luna
    PhD. Profesor UEM/Real Madrid.
  • Steven Mandis
    PhD. Associate Professor Columbia University Business School.
  • Juan Pedro Martinez
    Retail Manager Real Madrid C.F.
  • Scott Minto
    San Diego State University MBA Director.
  • Abel Moragón
    Economic Planning and Control Manager Real Madrid C.F.
  • Celia Morales
    VIP - Corporate Hospitality Manager Real Madrid C.F.
  • Hugo Narrillos
    PhD. Financial Derivatives Specialist Bankia.
  • Eduardo Oliver
    Lawyer Senn, Ferrero Asociados Sports&Entertainment.
  • Carlos Perez
    Sponsorship Creation Manager Real Madrid C.F.
  • Patricia Reyes
    Social Corporate Responsability Real Madrid C.F.
  • Carmen Sánchez Molina
    Director of Protocol and Public Relations Real Madrid C.F.
  • Javier Sánchez Sánchez
    PhD. Referee Perfomance Royal Spanish Football Federation.
  • Alberto Talavera
    PhD. Manager Asociación Española de Gerentes de Golf.
  • Pablo Vega
    PhD. General Manager CrossDNA.


The Executive MBA in Sports Management - Online is designed for:

  • Professionals who wish to change sectors and want to focus their professional career on the management of entities in the sports industry.
  • Professionals who already work in the sports industry and wish to gain new knowledge and update their training.
  • Current or former athletes who want to develop their business skills.

In order to enrol in this programme, the student is required by law, in accordance with the provisions set forth in Royal Decree 861/2010,

To possess an official Spanish undergraduate degree, or otherwise a certification issued by a higher education institution belonging to another State within the European Higher Education Area that facilitates access to master’s degrees.

To possess a degree in accordance with the education systems outside the European Higher Education Area, without the need to get said degree approved, as long as the University verifies that the student possesses a level of training equivalent to the corresponding official Spanish university degree, and that they are qualified to pursue a master’s degree in the country of origin.

Access to the programme by this means will not imply, under any circumstance, the approval of the previous degree that the interested party possesses, nor its recognition for purposes other than enrolling in master’s degree courses.

Demonstrate having the right level of English according to the chosen course, which will be evaluated through a personal interview.

Admissions process

The admission process to pursue an online undergraduate or postgraduate certificate at Universidad Europea can be carried out throughout the year, although enrolment on any of our programmes is subject to availability. In order to complete the process, follow these simple steps:



You will need to send the specific documentation to your personal advisor

  • Admissions form.
  • Legal document required for accessing the programme
  • Photocopy of your ID.
  • Curriculum vitae.


Admissions test

Once your documentation has been reviewed, your personal advisor will contact you.

  • Competency assessment test.
  • Personal interview.
  • Language assessment test (if applicable).


Reserving a place

Formalising the reservation of a place through our different methods of payment

  • Direct debit.
  • Credit card.
  • Online payment.

Admissions application

Candidates shall not be charged, and their place shall not be guaranteed, until the reservation has been formalised. Get in touch with us!

Quality guarantee

Universidad Europea is renowned for its academic excellence and has been recognised worldwide with awards as prestigious as the European Seal of Excellence 500+, QualiCert certification, and the Madrid Excellence award.

In the international accreditation rating, QS Stars, Universidad Europea has obtained a total of four stars out of five. This external accreditation system determines the level of excellence achieved by universities in several areas. Universidad Europea has achieved the maximum score of five stars in employability, teaching, facilities and social responsibility.


Internal Quality Control System

Universidad Europea has established an internal quality control system in accordance with the directives of the Fundación para el Conocimiento Madri+d, Regional Agency for the Evaluation of the Quality of Universities, as a structure for guaranteeing the quality of new degrees in accordance with the quality directives of the European Higher Education Area (EHEA) and Organic Law 4/2007 of 12 April modifying Organic Law 6/2001 of 21 December on Universities.


Regulations of the university
System of complaints, claims, and suggestions

Universidad Europea has made the “General Online Application” available to resolve any questions, queries or complaints.

Members of the CCT
  • Pablo Burillo - Director of the MBA Online
  • Mrs. Marisa Sáenz - Director of the MBA In-person
  • Mrs. Raquel Esteban - Academic Director Real Madrid Graduate School
  • Mrs. Silvia Fernández - Postgraduate Deputy Dean
  • Mrs. Veronica Gabaldón - Academic Coordinator
  • Student delegate
  • Gianfranco Ferrari - Responsible for quality at Universidad Europea
Process results

Frequently Asked Questions

A degree in Sport Science will give you a good grounding to either launch a professional career in the business side of the sport sector or go onto further studies. If you choose the later, the online Master in Sports Management provides all the necessary knowledge about the management of entities in the sports industry.

To develop professionally managing and leading sports institutions such as clubs, fitness centers, federations, sports schools in specialised management areas within the sports industry, you must have a multidisciplinary profile tailored towards the sports sector, and with knowledge of marketing, communication or organising sporting events. To do this, studying an MBA specialised in sports management will provide you with this profile.

You will be able to complete your internship throughout the academic year with leading entities in the sports sector, of which one is Real Madrid C.F.

The MBA in Sports Management online has specialties in Artificial Intelligence, Big Data, Digital Transformation or Sports Coaching.