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Master in Sport Technologies and Digital Transformation Madrid

Transform the Sports Industry thanks to a pioneering Master's. You will gain an in-depth knowledge of New Technology used in sport through a practical methodology led by industry leaders.

Highlights

The sports industry is currently undergoing a disruptive process in which all the management and business procedures and/or models are being transformed.

The Master in Sports Technologies and Digital Transformation has been designed by prestigious and highly regarded executives and professionals who are leaders in the field of innovation and digital transformation in the sports industry. Its purpose is to answer the need for qualified professionals in this process and of the future most demanded job positions in the industry: AI/machine learning specialist and data analyst, as per The Future Of Jobs Report 2018 by the World Economic Forum.

The aim of this master’s programme is to provide students with a practical and in-depth knowledge of how to work with and make the most of the latest technologies used in sport—from data analysis to virtual reality, and blockchain to geolocation—while taking into account the importance of applying the right strategies to obtain the best possible performance from them.

  • Face to face
  • Start: 22 feb. 2021
  • 9 months
  • 60 ECTS
  • Non official degree
  • Escuela Universitaria Real Madrid - Universidad Europea - Madrid
  • Title issued by Universidad Europea de Madrid
  • School of Sports Sciences
  • Alcobendas

Get a 50% discount on the reservation fee if you register before March 31st.

See terms and conditions

Why studying this Masters Degree in Sports Teechnologies and Digital Transformation?

This unique program is designed to train the future professional leaders of the sports industry and its disruptive digital transformation, responding to the necessity of qualified professionals in regard to these new technologies.

The program is made up of international experts experienced in Industry 4.0 and digitally transforming businesses, as well as recognised professionals from the world's leading sports entities. Students will also have the opportunity to learn first-hand about the business and transformation model used by Real Madrid C.F. from its professionals. A unique master’s programme to help you become a leading professional in the sports industry of the future.

During the master’s programme, students will be in direct and constant contact with highly renowned professionals from the sports and the new technologies industries, creating a unique international networking opportunity. In addition, this programme aims to boost your entrepreneurial spirit and you will be advised by top professionals for your own business adventure.

During the programme, you will be encouraged to participate in real projects. The Master’s Final Project is beneficial for your professional development as you will have to create your own entrepreneurial idea, guided by top professionals, or you can complete an Innovation Consulting Project with a real sports organisation.

Apart from this, 100% of students will enjoy professional internships where they can work on different innovation projects developed with Real Madrid C.F. through Real Madrid Next, and a network of innovation and technology companies cooperating with the club in this area.

Our teaching staff is composed of highly renowned professionals from the sports and new technologies industries. Outside of the classroom, students are able to enjoy multiple visits to top companies in order to learn about new technologies and digital transformation from their executives. Several Real Madrid C.F. executives, from marketing to innovation departments, form part of the teaching staff.

This master offers the student an in-depth look into Real Madrid C.F.'s transformation and innovation process. At a time like this, with all the processes of transformation, the renovation of the stadium and various innovative projects within the Club, Real Madrid is making a strong commitment to digital transformation and innovation, and you will have the opportunity to live it from the inside.

Students will have the chance to participate in real transformation and Innovation projects at Real Madrid CF together with Real Madrid NEXT, the club’s iniciative to transform the club in all relevant areas together with 4.0 technology companies and start-ups. Beside this Real Madrid NEXT professionals and its partners will share their projects, knowledge and experiences with our students at the classrooms.

You will have the chance to participate in an exclusive experience abroad with an international trip to London, Europe’s innovation hub. There you will visit sports organisations and companies dedicated to new technologies, to meet their professionals and learn the necessary strategies and tools to be successful in the digital transformation of the sports industry.

Enjoy exclusive experiences with Real Madrid C.F., including the White Week event, professional visits, live sporting events, networking events and a unique international trip.

The School’s academic quality is certified by its 14-year history and 11,000 graduates, most of whom are now successful international professionals in the sports industry.

Florentino Pérez, Real Madrid C.F. President

‘Talent, sacrifice and commitment are the foundations that allow us to succeed.’

1

International trip

to London where you will enjoy exclusive meetings with leading professionals in the sport and digital innovation industries.

100%

of students enjoy professional Internships

together with Real Madrid NEXT, the club's initiative to lead the Digital Transformation in the Club. You will participate in different projects aiming to innovate through the Real Madrid Business Models.

10

Professional visits

during the program you will participate in more than 10 visits to top level Sports entities and New Technologies companies

OUR HYFLEX MODEL

Discover an innovative, flexible and personalized academic model that integrates face-to-face and virtual training with cutting-edge technology.

A PRACTICAL METHODOLOGY

A hands-on experience set in fully-equipped facilities that recreate today’s working environments. A vast faculty made up of real-world professionals will lead classes that are directly related to their career experience, guaranteeing you will constantly apply your learning to real-world contexts right from day one.

THE EXTENDED CLASSROOM

In the extended classroom, you’ll be able to attend classes in person on campus or connect remotely through the digital classrooms. You’ll interact in real time from wherever you are with cameras, 360° microphones and smart boards. What’s more, you’ll have access to hands-on virtual activities in the form of simulations, gamification and virtual labs, with no limit to the number of practical classes you can take.

DIGITAL BLOCK

Personalise your education by exploring the digital content, and exclusive elements available to you, such as introductory courses, workshops, masterclasses and webinars with prestigious experts, as well as virtual simulations that leverage interactive virtual reality and gamification, allowing you to practice your skills at your own speed.

ALCOBENDAS, THE ENTREPRENEURIAL CAMPUS

Much more than just a campus. Our academic model has been developed to foster your skills. You will be trained in one of the biggest entrepreneurial hubs in Madrid and in Spain. You will also enjoy guidance from our top professionals for your entrepreneurial adventure in our start-up incubator: ENTREPRENEURSHIP HUB

"Our master's degree programme will provide you with the latest knowledge and insights to enhance global performance through technology in sports entities. You will learn from and expand your network with leading lecturers in the sports industry."

Alvaro Bustamante

Master in Sport Technologies and Digital Transformation Director. Professor and Researcher in Sports Sciences at Universidad Europea de Madrid

IT Engineer, expert in Artificial Intelligence, Master in Big Data Applied to Sport, Bachelor in Physical Activity and Sports Sciences, Master in Sports Management and High-Performance Sports and expert in Digital Commerce

INTERNATIONAL NATURE

Discover the experiences of other international students.

The School is made up of more than 70% international students from over 50 different countries worldwide.

Scholarships and Grants

We want to help you. If you choose to study at Universidad Europea, you will have the opportunity to apply for a wide range of UE and official scholarships.

Master in Sports Technologies and Digital Transformation, What’s About?

The sports industry is currently undergoing a disruptive process in which all the management and business procedures and/or models are being transformed thanks to new technologies. These innovative processes are affecting every aspect of the industry.

The Master in Sports Technologies for the sport business has been designed by prestigious and highly regarded executives and professionals, leaders in the field of innovation and digital transformation in the sports industry.

In 2018, reports such as The Future Of Jobs by the World Economic Forum pointed to how some of the most in-demand professionals in the coming years will be those related to the field of technology and innovation: Data analysts, AI and machine learning specialists, digital transformation specialists, etc.

This aim of this master’s programme is to provide students with a practical and in-depth knowledge of how to work with and make the most of the latest technologies used in sport—from data analysis to virtual reality, and blockchain to geolocation—while taking into account the importance of applying the right strategies to obtain the best possible performance from them.

This new paradigm requires trained professionals who are able to handle change and who have a deep understanding of what innovation means and of the key processes and strategic abilities needed to implement effective disruptive processes, according to each situation and context.

The programme is made up of international experts on Industry 4.0 and on digitally transforming businesses, as well as recognised professionals from the world's leading sports entities.

Students will also have the opportunity to learn first-hand about the business and transformation model used by Real Madrid C.F. from its professionals. Special attention will be given to the Club’s transformation team and other employees who will participate in the implementation of real cases and training projects within the daily operation of the Club.

This programme will end with a week of trips, workshops and meetings with top-level directors in London, an innovative hub in Europe.

This master’s will allow students to both develop their skills as an entrepreneur and have the support of its teaching staff to further their own business adventure.

STUDY PLAN

A unique programme developed by top professionals in new technologies and the field of sports to train the future leading professionals of the sports industry.

  • Ecosystem of the sports industry from a business perspective
  • Key Core Business Concepts – sports industry stakeholders, innovation, technology, marketing, research, finance, organisation, transformation, governance and legal, project management and more.
  • From sport to sportainment
  • New model of access to sport media content
  • Trends in the future of sports business
  • Glocalisation of sports business strategies
  • Big data
  • Business strategies based in data analytics
  • Business methodologies and tools applied to the sports industry
  • Implementation of new business strategies in sports
  • High performance through business intelligence (BI)
  • Main BI tools in sports
  • Geolocalisation
  • Research tools applied to the sports industry
  • Digital marketing – apps, web, social networks, etc.
  • Social listening
  • AI and machine learning
  • Automatisation in digital marketing
  • Marketing and data analytics
  • New tools for digital marketing
  • Digital marketing strategies
  • Sports media and technology
  • Technologies applied to sports communication
  • Public relations in the new sports scenario
  • Communication strategies
  • Sports production
  • New technologies and innovations for sport venues
  • Smart venues and smart cities
  • Innovation in sport events
  • Internet of Things (IoT) in sports
  • VR and AR
  • From fan engagement to fan monetisation
  • Technology and fan experience journey
  • Innovation in fan monetisation strategies – both online and offline
  • Data analytics for the fan
  • Gamification
  • Sport and health
  • Revenue streams in the sport industry: an innovative approach
  • Security and cybersecurity
  • Blockchain and IoT
  • Data analytics for sports operations
  • Innovative business tools: blockchain, cashless, etc.
  • "Traditional” sports: creating new formats
  • New Sports
  • eSports
  • Innovation in pricing
  • Innovation in marketing and communication
  • Innovation in distribution
  • Innovation in ticketing
  • Innovation in sports tourism
  • Innovation in servuction
  • Entrepreneurial mindset in sports innovation
  • Methodologies and tools to generate innovation
  • Leading, planning and implementing the change
  • Option A: Sports Entrepreneurial Initiative – individual or maximum group of three people
  • Option B: Innovation Consultancy Project – an internship completed at a sports organisation chosen by the student.

REAL MADRID INNOVATION AND DIGITAL TRANSFORMATION CHALLENGE - REAL MADRID NEXT

ACADEMIC CALENDAR

Check here.

Faculty

The faculty on this master's has 5 % of doctors

Dr. Álvaro Bustamante

IT Engineer, expert in Artificial Intelligence, Master in Big Data Applied to Sport, Bachelor in Physical Activity and Sports Sciences, Master in Sports Management and High-Performance Sports and expert in Digital Commerce. Currently a professor and researcher at Universidad Europea de Madrid.

Carlos Ocaña Orbis

Director of Corporate Projects and Regulation. Member of the Executive Committee of Real Madrid C.F.

  • Michael Sutherland
    Chief Transformation Officer Real Madrid C.F.
  • Julien Piwowar
    Responsible for Innovation at Real Madrid Next
  • Julian Mellini 
    Global Head of Insights and Business Intelligence at Real Madrid C.F.
  • Mounir Zok
    Founder & CEO of N3XT Sports
  • Iris Córdoba
    General Manager of Microsoft’s Global Sports Innovation Center (GSIC)
  • Enrique Coronas
    Sports Director, Barrabés
  • Carlos Cantó
    Founder and CEO SPSG Consulting and Investments
  • Edouard Legendre
    Strategic Planning Director Geometry Global
  • Nuno Alves
    Director WINK Transforming Through Digital and eSports
  • Rohn Malhotra 
    Co-Founder at SportsTechX
  • Clemente Sierra
    Manager TOOOLS S.L.
  • Mikel Bárcena
    Business Director at Baskonia-Alavés Group
  • Javier Tola
    Managing Director Simply Sport
  • Juan Carlos Fociños
    Sponsorship Manager Federación Baloncesto Madrid (FBM)
  • Óscar Ugaz
    Strategy Director Atomikal Marketing Digital.
  • Javier Doña 
    Stadia & Arena Advisor
  • Tomás Gutiérrez
    Manager at Nova Capital 

Employability and Internships

Internships are a key part of your education. Acquiring experience after what you have learnt in your degree is the best way to enter the employment market. There are two types of internships: curricular—which are included in your study plan—and extracurricular, which you can do on a voluntary basis.

The Master in Sport Technologies and Digital Transformation will offer you several professional opportunities thanks to the international networking that you will be able to develop in the classroom, the professional visits to top entities and the professional challenges and internships in which you will be involved.

All of our students will enjoy training periods at Real Madrid Next, cooperating with the Club’s initiative to promote technologies and digital innovation in all aspects of the Club. You will be also challenged to develop innovation consultancy projects for different sport entities and be pushed to move forward with your entrepreneurial spirit.

In order to carry out an internship in a company, you will need to have passed 50% of your credits and register before you begin your internship. Both the company and a professor from the course will monitor your progress during the internship and provide you with an evaluation at the halfway mark and upon completion.

If you want to gain extra work experience before finalising your university studies, you are welcome to carry out extracurricular internships. You can carry them out in whichever year of your studies you choose, but we remind you that internships are formative and should complement your studies. The more theoretical knowledge you have acquired throughout your degree, the more you will benefit from the internships.

PROFESSIONAL OPPORTUNITIES

This programme is aimed at graduates and professionals in the sports industry who want to become a key element in a company's transformation through an in-depth knowledge of the new technologies used in sport.

In 2018, reports such as The Future Of Jobs by the World Economic Forum pointed to how some of the most in-demand professionals in the coming years will be those related to the field of technology and innovation: Data analyst, AI and machine learning specialist, digital transformation specialist… this trend will affect also the sports industry, which is engaged in a transformation process.

All of our students will enjoy training periods at Real Madrid Next, cooperating with the Club’s initiative to promote technologies and digital innovation in all aspects of the Club. You will be also challenged to develop innovation consultancy projects for different sport entities and be pushed to move forward with your entrepreneurial spirit.

Admissions Process

Admission to the Universidad Europea – Real Madrid Graduate School is open year-round, although registration in any of its programmes is subject to the number of spaces available.

If you would like to receive personalised advice from the Admissions team, you can visit us at one of our two campuses—Alcobendas or Villaviciosa de Odón—or contact us by phone or email.

FEES AND FUNDING

13.500€

TOTAL PRICE

  • 9 Monthly payments: 1.333€
  • Place reservation: 1.500€
  • Payment flexibility.
  • Universidad Europea Discounts.
  • Official Scholarships.

NEXT STEPS

Start the admissions process for our master’s degree at Universidad Europea now! We will guide you through all stages of the process from start to finish. You don’t have to worry about anything!

1

PERSONALISED ADVICE

2

SEND APPLICATION AND DOCUMENTATION

3

INTERVIEW WITH THE PROGRAMME DIRECTOR

4

CONFIRMATION OF ADMISSION

5

OFFICIAL CONFIRMATION OF RESERVATION AND ENROLMENT

beca

ADMISSIONS APPLICATION

Candidates will not be charged, and their place will not be guaranteed, until the reservation is formalised. Get in touch with us!

Profile for prospective students and how to access this degree

This programme is aimed at graduates and professionals in the sports industry who want to become a key element in a company's transformation through an in-depth knowledge of the new technologies used in sport. The main application profiles are:

  • Graduates with a technical qualification: engineering, mathematics, etc.
  • Graduates with a qualification in management or finance
  • Graduates of a sports-related degree programme
  • Professionals in the sports industry with proven experience
  • Technicians in the field of new technology, finance and/or business with proven experience.

Admissions requirements

English B2

Admissions process

  1. Documentation

To begin the admissions process, please first book your appointment online or by calling 91 740 72 72.

  • Proof you passed the entrance exam
  • Two photocopies of your ID
  • Administrative student file transfer
  • Proof of payment of the admission fee before or on the date of the appointment

2. What does the entrance exam consist of?

  • Skills and abilities test
  • General knowledge test
  • Language assessment test
  • Personal interview

When do you find out if you have been accepted?

You’ll find out the result of the entrance exam via an admissions letter that you’ll receive by email. If you have any questions, you can contact our New Students Admissions Department at ads@universidadeuropea.es.

3. Reserve your spot

Along with the admissions letter, you will receive an envelope with information about official registration. In order to reserve your place, we recommend responding within seven days of receiving the letter.

4. Registration

All degree programme students attending Universidad Europea for the first time must start a university file prior to registration. The New Students Admissions Department will provide candidates with all the documentation and forms to complete their registration.

Credit recognition and centre transfers

You don’t have to carry on doing something you don’t want to. For this reason, we have designed a specific university transfer plan to avoid repeating selected modules. If you want to know your personalised plan, as quickly and easily as possible, send us an email to convalidaciones@universidadeuropea.es along with the following documentation:

  • Personal academic certificate from your original degree.
  • Study plan signed by the Secretariat from the centre of origin.
  • The academic programme from the subjects studied and/or enrolled in during the original degree.
  • Officially translated degree certificate (only in the case of foreign graduates)
  • If you request recognition for professional experience, you will be required to provide:
  • National Insurance record
  • Curriculum vitae.
  • Company certificate (only if it is necessary to provide proof of tasks carried out in the company, or if students have international professional experience and cannot provide a national insurance record).

For any questions, you can contact our advisors by calling +34 91 834 34 35.

If you would like us to create a personalised validation plan, free of commitment and charge, you can do so here:

Regulations for credit transfer and recognition

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Quality guarantee

Universidad Europea is renowned for its academic excellence and has been recognised worldwide with awards as prestigious as the European Seal of Excellence 500+, QualiCert certification, and the Madrid Excellence award.

In the international accreditation rating, QS Stars, Universidad Europea has obtained a total of four stars out of five. This external accreditation system determines the level of excellence achieved by universities in several areas. Universidad Europea has achieved the maximum score of five stars in employability, teaching, facilities and social responsibility. Get more information here.

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