Degree in Advertising Madrid

Study different subjects such as neuromarketing, neurocreativity, portfolio, Big Data, new business models, design, usability; and choose to specialize in either creativity or strategy.

Participate in competitions and festivals (Chupete, Sol, Smile, etc.) with your projects through Pitching Minds, the Universidad Europea’s elite creativity team.

Pioneer dual training programme in the world of Spanish universities. Attend training sessions given by advertising professionals with Comunica+A, M&C Saatchi or Atresmedia.

Do your internship in prestigious agencies and communication groups such as: McCann, VCCP, Saatchi & Saatchi or Lola Mullenlowe.

• CT01: Ethical values: Capacity to think and act according to universal principles based on the value of the person, which are aimed at their full development and entail a commitment to certain social values.
• CT02: Self-directed learning: A set of skills for selecting search, analysis, assessment and management strategies concerning information from various sources, as well as learning and putting what has been learnt into practice independently.
• CT03. Teamwork: Capacity to integrate oneself and actively collaborate with other people, areas and/or organisations to achieve shared objectives.
• CT04. Written communication / Oral communication: The ability to transmit and receive data, ideas, opinions and attitudes in order to achieve understanding and action. Oral communication by means of words and gestures and written communication by means of written and/or graphic media.
• CT05. Analysis and problem solving: Being able to critically evaluate the information, break down complex situations into their constituent parts, recognise patterns and consider other alternatives, approaches and perspectives in order to find optimal solutions and efficient negotiations.
• CT06. Adapting to change: Being able to accept, value and integrate different positions, adapting one's own approach as the situation requires, as well as working effectively in ambiguous situations.
• CT07. Leadership: Being able to orientate, motivate and guide other people, recognising their skills and abilities in order to effectively manage their development and common interests.
• CT08. Entrepreneurial spirit: The ability to take on and carry out activities that generate new opportunities, anticipate problems or involve improvements.
• CT09. Global mindset: Being able to show interest and understand other standards and cultures, recognising one's own predispositions and working effectively in a global community.

• SC1: Ability to generate content applied to new social media.
• SC2: Ability to recognise the different theories and trends in social communication and the historical references of advertising communication.
• SC3: Knowledge of each of the spheres of inter and intra action in the structural ecosystem of advertising.
• SC4: Ability to develop effective communications and activities targeting the markets served by companies and institutions, combining consumer knowledge and broad analysis to build and maintain the reputation and value of institutions, companies and organisations.
• SC5: Ability to use the planning tools necessary to anticipate the challenges facing organisations, companies and institutions worldwide, responding to unexpected crises, processes of integration, and the business decisions necessary to adapt to changes in global markets.
• SC6: Ability to understand and apply planning and organisational techniques for all types of events and sponsorships, as well as the role of each of the players involved, and their specific function.
• SC7: Ability to apply production techniques to generate innovative and creative ideas in a professional advertising environment.
• SC8: Ability to understand the key aspects of advertising strategy, and the intrinsic value that brands provide.
• SC9: Ability to recognise the basics of brand development and the associated products.
• SC10: Ability to implement the theoretical and practical bases of advertising, from definition to strategic planning in the media.
• SC11: Ability to develop the communicative skills required to develop presentations for advertising campaigns.
• SC12: Ability to recognise the theoretical-practical concepts of advertising strategy and to put that knowledge into practice.
• SC13: Ability to recognise all the phases in the development of an advertising process, and the strategy for optimising the way it works.
• SC14: Ability to recognise the role that new technologies play in global society and how they are used in advertising to reach the consumer.
• SC15: Ability to produce creative solutions to new consumer needs.
• SC16: Ability to recognise the different digital business models, and to propose solutions in each of the virtual markets.
• SC17: Ability to analyse creative processes and their impact on the global communication market in an innovative way.
• SC18: Understand the different structures and systemic processes involved in the professional processes of advertising communication.
• SC19: Ability to develop a critical spirit to analyse the imbalances in global society and the evolution of new environments of social activism, political participation and the strengthening of democracy and free thought.
• SC20: Understand the different media and advertising formats and their impact on the strategic media planning of a campaign
• SC21: Recognise the different theories and processes that can be applied to the cognitive and behavioural processes involved in the advertising process.
• SC22: Understand in a systemic way the processes of consumer psychology and sociology in the field of advertising communication.
• SC23: Ability to assess and contextualise the information provided by various legal and social sources and channels in order to select the essential (and, if appropriate, complementary) aspects that should be presented to the public in the implementation of campaigns.
• SC24: Recognise the social, political and economic aspects of the Spanish state and its international environment, in the field of advertising.
• SC25: Ability to describe the processes involved in the use of technologies, calculate the resources needed to efficiently design a communication product and defend the proposal made.
• SC26: Ability to identify and critique the procedures established in the use of technologies, and also plan how they are to be used.
• SC26: Ability to use communication technologies appropriately, discovering new uses for existing ones and anticipating their ephemeral nature in order to update.
• SC27: Ability to creatively solve problems by solving advertisers’ specific communication needs.
• SC28: Understand and participate in the work and creation processes of the different professional profiles of the different fields of advertising creativity.
• SC29: Ability to apply the communication tools needed to handle each job in a professional manner, implementing the knowledge acquired in the ideation and preparation of a portfolio of work.
• SC30: Ability to recognise the function of marketing and its contribution to achieving a of company’s strategic objectives, and its place within the firm’s basic functions.
• SC31: Ability to identify and evaluate the needs of consumers, designing procedures, creating products and solutions for channelling demand towards brand offerings, applying the technical tools used in market research and taking them as criteria in decision making, respecting fundamental rights and equality between men and women.

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