Acquire specialised training in sports technology and innovation with Real Madrid C. F. With this online course in Sport Technology you will acquire the necessary knowledge to lead the transformation and digitalisation of your company. You will learn first-hand about the technologies that have changed sport forever and their role in the success of organisations such as Real Madrid.
In addition, you will learn about the different types of technology and their impact on sports organisations, allowing you to understand the constant changes in the sports market much more quickly, anticipating your competitors and positioning your organisation as the main benchmark in its sector.
Every 15 days you will have the opportunity to attend masterclasses with experts in the sports sector where different key areas of the sports industry will be analysed.
This programme is 100% online and you will have the material available from the start of the course so you can access it whenever and however you want.
|Online with live classes||English , Spanish|
|6 ECTS||Title issued by Universidad Europea de Madrid||10 weeks||Private degree||Escuela Universitaria Real Madrid Universidad Europea||School of Sports Sciences|
|Title you will receive: Certified Program in Sports Techologies|
Innovation in the sports sector is revolutionising all areas of the industry: wearables, connected clothing, training methodologies, big data, technological innovations that allow fans to enjoy the sport in a different way, new forms of data acquisition, and so on.
All these technologies are here to stay, but only those who understand them will know how to get the most out of them. This course will allow you to understand the pros and cons of each type of technology, when it makes sense to invest in each of them, and how to combine them with the digital transformation of an organisation. In addition, you will learn the importance of 360 connectivity and its impact on the training and retention of your customers and/or fans. Finally, you will delve into the world of eSports, whose industry has become one of the main drivers and digital references in sport.
You will discover the main innovations in the sector and learn about their impact on sport.
You will learn about the value of Big Data in decision-making in sports organisations.
You will acquire in-depth knowledge of the environment and the possibility of predicting the impact of decisions, which is essential for sports managers.
You will learn the value and importance of different types of technology and when to invest in them. Knowing how to adapt to a market as changing as the world of technology.
You will understand the importance of data and how to obtain it through the integration of different technologies.
You will delve into the field of eSports and learn its main virtues to keep fans connected.
You will learn about the new forms of interaction between fans and their idols, the new communication channels, and how the consumption of sport has changed.
You will master the new management trends and how the knowledge of the fans, thanks to technology, allows sports institutions to personalise the offer and maximise revenue.
You will learn about the ecosystem of a new industry, eSports, a fusion between technology and sport.
Expert in development of communication models related to gaming, esports and sport. Associate Professor at Real Madrid Graduate School - Universidad Europea.
Director of Dentsu Gaming | Client Services Director at Dentsu
Specialist in sports marketing, strategic communication, brand visibility development and stakeholder relations.
Paula de la Peña
Head of Marketing at CD Leganés | Sports marketing | PR
Innovation, Entrepreneurship and Business Management Expert Professor of the MBA Sports Management at Real Madrid Graduate School - Universidad Europea.
Founder of beside | Innovation & Entrepreneurship | Professor | Advisor
Expert in innovation and digital transformation in the sports sector.
Strategy Director – Atomikal Strategy and Associate Professor , Escuela Universitaria Real Madrid
Expert in Artificial Intelligence.
AI & Innovation | Tech, Digital Transformation & Strategy | Professor
Masterclass: How Artificial Intelligence is Transforming the Sports Industry
Expert in BIG DATA analysis.
Antonio Alonso Callejo
Sports Scientist S.D. Eibar | Grupo IGOID
Masterclass: Physical Fitness in Football Through Data
The syllabus for the Course in Sports Technologies is made up of four modules that will provide you with practical, multidisciplinary and up-to-date training. All the material will be available on the virtual campus and you will also have access to five live masterclasses with experts from the sector.
This online course is designed to offer quality and specialised training in a flexible way that can be combined with the student's day-to-day life.
Download the admission application form and send it along with a photocopy of your DNI to UEONLINE@UNIVERSIDADEUROPEA.ES.
The admission process does not imply any cost or commitment until you have formalized the reservation.