Sport Technology Course online

Acquire specialised training in sports technology and innovation with Real Madrid C. F. With this online course in Sport Technology you will acquire the necessary knowledge to lead the transformation and digitalisation of your company. You will learn first-hand about the technologies that have changed sport forever and their role in the success of organisations such as Real Madrid.

In addition, you will learn about the different types of technology and their impact on sports organisations, allowing you to understand the constant changes in the sports market much more quickly, anticipating your competitors and positioning your organisation as the main benchmark in its sector.

Every 15 days you will have the opportunity to attend masterclasses with experts in the sports sector where different key areas of the sports industry will be analysed.

This programme is 100% online and you will have the material available from the start of the course so you can access it whenever and however you want.

Online with live classes	English , Spanish
6 ECTS	Title issued by Universidad Europea de Madrid	10 weeks	Private degree	Escuela Universitaria Real Madrid Universidad Europea	School of Sports Sciences
Title you will receive: Certified Program in Sports Techologies

Download the prospectus

Why should you study the Course in Sports Technologies Online?

Innovation in the sports sector is revolutionising all areas of the industry: wearables, connected clothing, training methodologies, big data, technological innovations that allow fans to enjoy the sport in a different way, new forms of data acquisition, and so on.

All these technologies are here to stay, but only those who understand them will know how to get the most out of them. This course will allow you to understand the pros and cons of each type of technology, when it makes sense to invest in each of them, and how to combine them with the digital transformation of an organisation. In addition, you will learn the importance of 360 connectivity and its impact on the training and retention of your customers and/or fans. Finally, you will delve into the world of eSports, whose industry has become one of the main drivers and digital references in sport.

Technological innovation & Big Data

You will discover the main innovations in the sector and learn about their impact on sport.
You will learn about the value of Big Data in decision-making in sports organisations.
You will acquire in-depth knowledge of the environment and the possibility of predicting the impact of decisions, which is essential for sports managers.
You will learn the value and importance of different types of technology and when to invest in them. Knowing how to adapt to a market as changing as the world of technology.
You will understand the importance of data and how to obtain it through the integration of different technologies.

Fan engagement & eSports

You will delve into the field of eSports and learn its main virtues to keep fans connected.
You will learn about the new forms of interaction between fans and their idols, the new communication channels, and how the consumption of sport has changed.
You will master the new management trends and how the knowledge of the fans, thanks to technology, allows sports institutions to personalise the offer and maximise revenue.
You will learn about the ecosystem of a new industry, eSports, a fusion between technology and sport.

Masterclass with experts

Expert in development of communication models related to gaming, esports and sport. Associate Professor at Real Madrid Graduate School - Universidad Europea.

Nuno Alves

Director of Dentsu Gaming | Client Services Director at Dentsu

Specialist in sports marketing, strategic communication, brand visibility development and stakeholder relations.

Paula de la Peña

Head of Marketing at CD Leganés | Sports marketing | PR

Innovation, Entrepreneurship and Business Management Expert Professor of the MBA Sports Management at Real Madrid Graduate School - Universidad Europea.

Javier Sánchez

Founder of beside | Innovation & Entrepreneurship | Professor | Advisor

Expert in innovation and digital transformation in the sports sector.

Oscar Ugaz

Strategy Director – Atomikal Strategy and Associate Professor , Escuela Universitaria Real Madrid

Expert in Artificial Intelligence.

Alex Gil

AI & Innovation | Tech, Digital Transformation & Strategy | Professor

Masterclass: How Artificial Intelligence is Transforming the Sports Industry

Expert in BIG DATA analysis.

Antonio Alonso Callejo

Sports Scientist S.D. Eibar | Grupo IGOID

Masterclass: Physical Fitness in Football Through Data

Real Madrid Graduate School – Universidad Europea

Real Madrid Graduate School – Universidad Europea is the world’s leading graduate school in sport that offers a unique academic model.

Since it was founded, more than 13.000 students had graduated from the school, most of whom today carry out their professional activity in the sports industry, adding their expertise and contributing to the professionalisation of the sector.

Study Plan

The syllabus for the Course in Sports Technologies is made up of four modules that will provide you with practical, multidisciplinary and up-to-date training. All the material will be available on the virtual campus and you will also have access to five live masterclasses with experts from the sector.

Module 1. Technological innovation in sport

Main innovations and their impact on sport.
The super athlete - new technologies and methods of training and recovery.
Sustainability as a driver of innovation.

Module 2. The value of Big data in decision making

The digital transformation of sports institutions - Real Madrid case study.
Data-driven athlete performance analysis.
Wearables and Connected Clothing: Health, Nutrition and Wellness Analysis.

Module 3. Fan Engagement - from passive media consumption to active fan engagement

Smart stadiums.
The new audiovisual content: VOD, interactivity, VR, AR, 3D
Improved relationship with fans by combining physical and virtual activities.
Activation of sponsorship through increased participation and interaction with fans.

Module 4. Esports

Ecosystem of a new industry.
Ways to monetise an Esports club.
Sponsorship in a new sports environment.

Course Methodology

This online course is designed to offer quality and specialised training in a flexible way that can be combined with the student's day-to-day life.

You will have all the content at your disposal from the beginning of the course and you will have 3 months to complete the course in a flexible way, at your own pace.
Explanatory and illustrative videos.
Enjoy masterclasses with experts in the sector to broaden your knowledge of sports.
Self-assessment at the end of each module.

Admissions

Reservation and registration formalization

Download the admission application form and send it along with a photocopy of your DNI to UEONLINE@UNIVERSIDADEUROPEA.ES.

The admission process does not imply any cost or commitment until you have formalized the reservation.

Download the application form

Personalised advice: call us at (+34) 918 340 192, or write to us by email UEONLINE@UNIVERSIDADEUROPEA.ES, and you will receive all the information you need about admission to the course from our specialised advisors.

This online course is aimed at…

The online sports technology course is aimed at:

Professionals in the sports industry who want to position themselves as experts in technology and digital transformation.
CEOs and sports management professionals who want to understand the different types of technology available to them to lead the digital transformation of their organisation.
Graduates in Sport Science and Sport Management who want to position themselves as experts in the increasingly sought-after field of technology and digitalisation in sport.
Professionals in the sports sector who want to make a career in the world of eSports or want to transfer the main elements of success in this industry to other sports sectors.

Certified Program in Sports Technologies Online