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Executive Master in Football Coaching and Sport DirectionOnline

Specialize in methods and tools of performance analysis in football. With the Master in Football Coaching, you will gain the skills to be a leader capable of managing complex football projects. You will acquire leadership abilities and improve your ability to hold one-to-one and group dialogues.

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Highlights

TheMaster in Football Coaching and Sport Direction Online offers an opportunity for football coaches and management professionals to acquire the tools and knowledge necessary to develop and implement football projects anywhere around the globe.

Study Big Data as a key tool for shaping the future of football from different perspective: sports management, analysing the performance of the team and the opposition, and identify potential new players.

Live the Real Madrid Experience. You will have the opportunity the take part in two wonderful week-long experiences.

The first is White Week, a unique event in which the top sport professionals from Spain and around the world provide their insights and know-how on different topics related to sport. And the second is “The Factory Experience” in which you will work from inside in the Valdebebas Sporting City, access to Real Madrid training facilities, and see for yourself what goes on behind the scenes at the most successful side at club level.

Online with live classes English , Spanish
Start: 15 nov. 2022 54 ECTS
Title issued by Universidad Europea de Madrid 9 months Private degree Real Madrid Graduate School - Universidad Europea School of Sports Sciences

Study the Executive Master in Football Coaching

One of the most difficult tasks as coaches is to help players to grow both professionally and personally. When we talk about talent development, we are not only talking about the ability to score or prevent goals, but we are also referring to how the player thinks and if he can decide at a precise moment. We want the players to be competitive, to communicate, to work as a team. For all of that to succeed, they also need to understand the game.

Learn clear and practical football project design and management tools that are unique to the top European clubs, and gain access to knowledge on successful club models in Europe.

Get to know Real Madrid during a week-long stay. See how Real Madrid City in Valdebebas operates and access the Real Madrid training facilities.

Live the Real Madrid Experience in this unique conference attended by elite athletes, players and executives from Real Madrid C.F, and experts from the global sports sector.

Network with students, lecturers and professionals involved in the top European institutions of our sport, which will give you a global perspective of the most successful methods.

Develop and implement a football philosophy. See how to build the relationship between the club identity and the football philosophy. The importance of the club DNA and its context, how it affects the youth academy.

Big Data as a key tool in football

You will receive a 360-degree education that will enable you to make a difference in the football world. You will have a global view of all key areas in order to increase football players’ performances.

Big Data and Sports Management

  • Organisation, key roles and tasks in a professional club’s sport management department.

  • Game theory and decision-making applied to sport management.

  • Analysing and understanding performance of our own team and potential new players. Application of Big Data for scouting and talent ID.

  • Case study of successful and innovative Spanish sport directors.

Performance analysis through Big Data

  • Performance analysis in football: our team, opposition, individual players, physical aspects.

  • Technological tools for Big Data management, such us: Tableau, Power BI, R Studio or databases.

  • Technological tools for scouting and performance analysis: Wyscout.

  • Reporting and presenting data and findings.

Specialist courses

Gain new skills and boost your career by studying one of our specialisation and innovation courses once you have completed your master. Choose the area of specialisation that interests you the most, such as: Football Data Analyst, Digital Transformation or Sports Coaching.

Lead the digitisation of the sports sector and learn from the very best at Real Madrid F.C. Enjoy online training, in which you will have the opportunity to attend live masterclass with industry experts.

Estadio Santiago Bernabéu

Your professional future

Develop professionally to manage and lead high-level sports technical management projects in the field of football.

In positions such as sport director, big data analyst, head of scouting & recruitment, talent scout or talent and development manager.

Study plan

The 100% online Master in Football Coaching and Sport Direction comprises 9 modules, each with 6 ECTS, aimed at providing you with the skills to develop, implement and lead football projects.

Leadership from a project management perspective: leading new projects, changing management, organisational culture, and identity.

  • Organization of a professional club’s sporting structure.
  • Leadership in football: players and teams, technical and administrative staff.
  • Key skills and values for effective leadership.

Critical success factors and KPIs of successful football clubs. Best practice examples and case studies, based on the Double Pass scientific model.

  • Strategy Development: making ambitious yet realistic choices.
  • Structure: club organization and youth academy organization.
  • Financial and Legal Management. Cost & Revenue in an academy.

How to develop and implement a football philosophy. Relationship between club identity and football philosophy. The importance of the club DNA and its context, and how it affects the youth academy.

  • Identification and design of smart objectives in line with the strategies.
  • Integrated Player Development plans.
  • Coaching styles: finding the most effective models.

Setting up a curriculum: organising football contents and skills per age group for long term development, always consistent with the football philosophy.

  • Periodisation and planning.
  • Alternative methodological models and potential hybrid systems.
  • Individual player development.
  • Developing individual profiles and curriculum.

Structural and operational bases in the club organisation to increase player promotion success.

  • The complexities of the last step in a young player’s development process.
  • First team demands on and off the pitch. Preparing the player for professional football
  • Player promotion as the successful end to the development process.

Big Data in Sport Management: analysing and understanding performance of our own team and potential new players. Application of Big Data for scouting and talent ID.

  • Organisation, key roles and tasks in a professional club’s sports management department.
  • Game theory and decision-making applied to sports management.
  • Case study of successful and innovative Spanish Sporting Directors.

Performance analysis in football: our team, opposition, individual players and physical aspects.

  • Technological tools for big data management: Tableau, Power BI, RStudio and databases.
  • Technological tools for scouting and performance analysis Wyscout.
  • Reporting and presenting data and findings.

Get to know Real Madrid during a two-week stay. See how La Fábrica (English: The Factory)—Real Madrid’s farm system and academy in Valdebebas operates and attend White Week conferences with the sporting world’s professionals.

  • White Week: a cycle of conferences on sport with the world’s leading figures in football, as well as other sports. Held at Santiago Bernabéu Stadium and hosting Real Madrid stars.
  • Real Madrid F.C. Academy Experience: learn the secrets and get to know how The Factory operates each day at Real Madrid City in Valdebebas. You will attend conferences led by the club professionals and have the unique opportunity to watch the Real Madrid youth teams train.

Application of the new information and knowledge gained throughout the programme.

  • You will have a designated professor who will accompany the group in the process.
  • Presentation by means of a video and written document, without an appearance before a committee.

Programme implementation

The Master in Football Coaching and Sports Management was introduced in 2020

Academic calendar

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Methodology

Flexibility

Live virtual classes that will be recorded in case you cannot attend or want to see them again.

Support

You will have the support of our expert professors who will facilitate your learning, as well as an accompanying tutor who will guide you and help you achieve your goals.

Experiential learning

Receive comprehensive training based on real-life cases combined with theoretical and practical learning.

Faculty

David Viejo

Director of the Master

  • María Ruiz De Oña
    Sports psychologist director, department of psychology and performance: Aspire Qatar.
    Professor of module 1: Management & Leadership.
  • Daniel Parnell
    Associate professor in SpSportsusiness at the University of Liverpool.
    Professor of module 2: Club and academy analysis.
  • Raymond Van Meene
    Head of operations Feyenoord.
    Professor of module 2: Club and academy analysis.
  • Dean Santangelo
    Goalkeeper coach at FC Zürich.
    Professor of module 3: Football philosophy.
    Professor of module 5: Player promotion to professional football.
  • Melvin Boel
    Head coach Feyenoord U-18.
    Professor of module 3: Football philosophy.
    Professor of module 4: Football curriculum.
  • David Tenorio
    Ex-coach at Recreativo Granada C.F.
    Professor of module 3: Football philosophy.
    Professor of module 4: Football curriculum.
  • Aloys Wijnker
    Technical manager elite football at KNVB.
    Professor of module 3: Football philosophy.
    Professor of module 5: Player promotion to professional football.
  • Chris Docherty
    Assistant to 1st team head coach, currently Boro Primorac, former assistant coach to Arsene Wenger at Arsenal F.C.
    Professor of module 3: Football philosophy.
    Professor of module 4: Football curriculum.
    Professor of module 5: Player promotion to professional football.
    Professor of module 6: Big Data and Sports Management
  • Ivan Kepijca
    Head of recruitment at Hibernian Football Club.
    Professor of module 4: Football curriculum.
    Professor of module 6: Big Data and Sports Management.
  • Patricia Gonzalez
    Group leader talent development programme - FIFA.
    Professor of module 5. Player promotion to professional football.
  • Josselin Juncker
    First team assistant coach and head of player development - CE Sabadell F.C.
    Professor of module 5. Player promotion to professional football.
  • Carlos Drechsler
    Academic Coordinator of Master.
    Professor of module 5: Player promotion to professional football.
    Professor of module 9: Final Project.
  • Victor Orta
    Director of football - Leeds United.
    Professor of module 6: Big Data and Sports Management.
  • Miguel Ferreira
    Data analyst at Sporting Club de Portugal.
    Professor of module 7. Performance Analysis through Big Data.
  • Anselmo Ruiz de Alarcón
    Data analyst and consultant.
    Professor of module 7: Performance Analysis through Big Data.
  • Raúl Peláez
    Data analyst FIFA Technology & Innovation Consultant.
    Professor of module 7: Performance Analysis through Big Data.
Comillas
ComillasProfessor of module 1: Management & Leadership.

María Ruiz De Oña

Sports psychologist director, department of psychology and performance: Aspire Qatar.

Comillas
ComillasProfessor of module 2: Club and academy analysis.

Daniel Parnell

Associate professor in SpSportsusiness at the University of Liverpool.

Comillas
ComillasProfessor of module 2: Club and academy analysis.

Raymond Van Meene

Head of operations Feyenoord.

Comillas
ComillasProfessor of module 3: Football philosophy. Professor of module 5: Player promotion to professional football.

Dean Santangelo

Goalkeeper coach at FC Zürich.

Comillas
ComillasProfessor of module 3: Football philosophy. Professor of module 4: Football curriculum.

Melvin Boel

Head coach Feyenoord U-18.

Comillas
ComillasProfessor of module 3: Football philosophy. Professor of module 4: Football curriculum.

David Tenorio

Ex-coach at Recreativo Granada C.F.

Comillas
ComillasProfessor of module 3: Football philosophy. Professor of module 5: Player promotion to professional football.

Aloys Wijnker

Technical manager elite football at KNVB.

Comillas
ComillasProfessor of module 3: Football philosophy. Professor of module 4: Football curriculum. Professor of module 5: Player promotion to professional football. Professor of module 6: Big Data and Sports Management.

Chris Docherty

Assistant to 1st team head coach, currently Boro Primorac, former assistant coach to Arsene Wenger at Arsenal F.C.

Comillas
ComillasProfessor of module 4: Football curriculum. Professor of module 6: Big Data and Sports Management.

Ivan Kepijca

Head of recruitment at Hibernian Football Club.

Comillas
ComillasProfessor of module 5. Player promotion to professional football.

Patricia Gonzalez

Group leader talent development programme - FIFA.

Comillas
ComillasProfessor of module 5. Player promotion to professional football.

Josselin Juncker

First team assistant coach and head of player development - CE Sabadell F.C.

Comillas
ComillasProfessor of module 5: Player promotion to professional football. Professor of module 9: Final Project.

Carlos Drechsler

Academic Coordinator of Master.

Comillas
ComillasProfessor of module 6: Big Data and Sports Management.

Victor Orta

Director of football - Leeds United.

Comillas
ComillasProfessor of module 7: Performance Analysis through Big Data.

Anselmo Ruiz de Alarcón

Data analyst and consultant.

Comillas
ComillasProfessor of module 7: Performance Analysis through Big Data.

Raúl Peláez

Data analyst FIFA Technology & Innovation Consultant.

Admissions

The Master in Football Coaching and Sports Management - Online is aimed at a wide range of football professionals—from directors to coaches, to scouts and analysts—who wish to develop their careers in youth and senior, professional or semi-professional levels.

  • Sports and football managers
  • Youth academy directors
  • Club coordinators and managers
  • Scouting and recruitment professionals
  • Football school managers.
  • Methodology and performance managers.
  • Football coaches and technical staff.

For admission to the Master in Football Coaching & Sports Management, the following is required:

  • The candidate must have training in football management.
  • Candidates without previous training in this field will be reviewed and their previous demonstrable experience in managing football projects will be essential, preferably in technical positions.

Admissions Process

The admission process to pursue an online undergraduate or postgraduate certificate at Universidad Europea can be carried out throughout the year, although enrolment on any of our programmes is subject to availability. In order to complete the process, follow these simple steps:

How to apply

1

Documentation

You will need to send the specific documentation to your personal advisor

  • Admissions form.
  • Legal document required for accessing the programme.
  • Photocopy of your ID.
  • Curriculum vitae.

2

Admission exam

Once your documentation has been reviewed, your personal advisor will contact you.

  • Competency assessment test.
  • Personal interview.
  • Language assessment test (if applicable).

3

Reserving a place

Formalising the reservation of a place through our different methods of payment

  • Direct debit.
  • Credit card.
  • Online payment.

ADMISSIONS APPLICATION

Candidates shall not be charged, and their place shall not be guaranteed, until the reservation has been formalised. Get in touch with us!

Institutional Accreditation SISCAL madri + d

In 2020, the Faculty of Physical Activity and Sports Sciences was certified after the successful implementation of the System of Internal Guarantee of Quality under the SISCAL model, and was also awarded with institutional accreditation.

Quality Guarantee

Universidad Europea is renowned for its academic excellence and has been recognised worldwide with awards as prestigious as the European Seal of Excellence 500+, QualiCert Certification and the Madrid Excellence award.

In the international accreditation rating, QS Stars, Universidad Europea has obtained a total of four stars out of five. This external accreditation system determines the level of excellence achieved by universities in several areas. Universidad Europea has achieved the maximum score of five stars in employability, teaching, facilities and social responsibility.

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Internal Quality Control System

Universidad Europea has established an internal quality control system in accordance with the directives of the Fundación para el Conocimiento Madri+d, Regional Agency for the Evaluation of the Quality of Universities, as a structure for guaranteeing the quality of new degrees in accordance with the quality directives of the European Higher Education Area (EHEA) and Organic Law 4/2007 of 12 April modifying Organic Law 6/2001 of 21 December on Universities.Regulations of the university

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System of complaints, claims, and suggestions

Universidad Europea makes available to you the application “General Online Application” to resolve any questions, queries or complaints.

Process results

Main degree results

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