Master in Coaching Online Highlights

Learn clear and practical football project design and management tools that are unique to the top European clubs, and gain access to knowledge on successful club models in Europe.

Get to know Real Madrid during a week-long stay. See how Real Madrid City in Valdebebas operates and access the Real Madrid training facilities.

Live the Real Madrid Experience in this unique conference attended by elite athletes, players and executives from Real Madrid C.F, and experts from the global sports sector.

Network with students, lecturers and professionals involved in the top European institutions of our sport, which will give you a global perspective of the most successful methods.

Develop and implement a football philosophy. See how to build the relationship between the club identity and the football philosophy. The importance of the club DNA and its context, how it affects the youth academy.

Leadership from a project management perspective: leading new projects, changing management, organisational culture, and identity.

• Organization of a professional club’s sporting structure.
• Leadership in football: players and teams, technical and administrative staff.
• Key skills and values for effective leadership.

Critical success factors and KPIs of successful football clubs. Best practice examples and case studies, based on the Double Pass scientific model.

• Strategy Development: making ambitious yet realistic choices.
• Structure: club organization and youth academy organization.
• Financial and Legal Management. Cost & Revenue in an academy.

How to develop and implement a football philosophy. Relationship between club identity and football philosophy. The importance of the club DNA and its context, and how it affects the youth academy.

• Identification and design of smart objectives in line with the strategies.
• Integrated Player Development plans.
• Coaching styles: finding the most effective models.

Setting up a curriculum: organising football contents and skills per age group for long term development, always consistent with the football philosophy.

• Periodisation and planning.
• Alternative methodological models and potential hybrid systems.
• Individual player development.
• Developing individual profiles and curriculum.

Structural and operational bases in the club organisation to increase player promotion success.

• The complexities of the last step in a young player’s development process.
• First team demands on and off the pitch. Preparing the player for professional football
• Player promotion as the successful end to the development process.

Big Data in Sport Management: analysing and understanding performance of our own team and potential new players. Application of Big Data for scouting and talent ID.

• Organisation, key roles and tasks in a professional club’s sports management department.
• Game theory and decision-making applied to sports management.
• Case study of successful and innovative Spanish Sporting Directors.

Performance analysis in football: our team, opposition, individual players and physical aspects.

• Technological tools for big data management: Tableau, Power BI, RStudio and databases.
• Technological tools for scouting and performance analysis Wyscout.
• Reporting and presenting data and findings.

Study this module online or face to face, you choose.

Get to know Real Madrid during a two-week stay. See how The Factory, Real Madrid’s academy in Valdebebas operates, learn the secrets and get to know how The Factory operates each day at Real Madrid City. You will attend conferences led by the club professionals and have the unique opportunity to watch the Real Madrid youth teams train.

• María Ruiz De Oña
  Sports psychologist director, department of psychology and performance: Aspire Qatar.
  Professor of module 1: Management & Leadership.
• Daniel Parnell
  Associate professor in Sportsusiness at the University of Liverpool.
  Professor of module 2: Club and academy analysis.
• Patricia González
  Group leader talent development programme - FIFA.
  Professor of module 2: Club and academy analysis.
• Mads Davidsen
  Group Head of Football at Right to Dream
  Professor of module 2: Club and academy analysis
• David Pauwels
  Talent Development Programme Manager at FIFA
  Professor of module 2: Club and academy analysis
• David Tenorio
  Ex-coach at Recreativo Granada C.F.
  Professor of module 3: Football philosophy.
  Professor of module 4: Football curriculum.
• Dean Santagelo
  Goalkeeper coach at FC Zürich.
  Professor of module 3: Football philosophy.
  Professor of module 4: Professor of module 5: Player promotion to professional football.
• Aloys Wijnker
  Technical manager elite football at KNVB.
  Professor of module 3: Football philosophy.
  Professor of module 4: Football curriculum.
  Professor of module 5: Player promotion to professional football.
• João Tralhão
  Football Coach Ambassador Sport Integrity Global Alliance
  Professor of module 3: Football philosophy.
  Professor of module 4: Football curriculum.
• Jose Bargues
  Valencia CF technical areas coordinator
  Professor of module 3: Football philosophy.
  Professor of module 4: Football curriculum.
• Valdas Dambrauskas
  Manager of Greek Super League club OFI.
  Professor of module 3: Football philosophy.
  Professor of module 4: Football curriculum.
• Ivan Prelec
  Manager of Danish superliga club Vejille
  Professor of module 3: Football philosophy.
  Professor of module 4: Football curriculum.
• Hugo Relvas
  Assistant coach of Salgueiros
  Professor of module 5: Player promotion to profesional football.
• Josselin Juncker
  First team assistant coach and head of player development - CE Sabadell F.C.
  Professor of module 5. Player promotion to professional football.
• Carlos Drechsler
  Academic Coordinator of Master.
  Professor of module 5: Player promotion to professional football.
  Professor of module 9: Final Project.
• Rhys Carr
  Individual Development Coach of Wolves
  Professor of module 5: Player promotion to profesional football.
• Justin Cochrane
  Assistant coach of Brentford
  Professor of module 5: Player promotion to profesional football.
• Victor Orta
  Director of football - Leeds United.
  Professor of module 6: Big Data and Sports Management.
• Ivan Kepcija
  Head of recruitment at Hibernian Football Club.
  Professor of module 6: Big Data and Sports Management
• Chris Docherty
  Assistant to 1st team head coach, currently Boro Primorac, former assistant coach to Arsene Wenger at Arsenal F.C.
  Professor of module 6: Big Data and Sports Management
• Neil Whitbread
  Soccer Investigations, Intelligence and Risk Specialist for Silverseal
  Professor of module 6: Big Data and Sports Management
• Jose Fontes
  Coach of AS Roma
  Professor of module 6: Big Data and Sports Management
• Anselmo Ruiz
  Data analyst and consultant.
  Professor of module 7: Performance Analysis through Big Data.
• Miguel Ferreira
  Data analyst at Sporting Club de Portugal.
  Professor of module 7. Performance Analysis through Big Data.
• Raúl Peláez
  Data analyst FIFA Technology & Innovation Consultant.
  Professor of module 7: Performance Analysis through Big Data.

The Master in Football Coaching and Sports Management - Online is aimed at a wide range of football professionals—from directors to coaches, to scouts and analysts—who wish to develop their careers in youth and senior, professional or semi-professional levels.

• Sports and football managers
• Youth academy directors
• Club coordinators and managers
• Scouting and recruitment professionals
• Football school managers.
• Methodology and performance managers.
• Football coaches and technical staff.

For admission to the Master in Football Coaching & Sports Management, the following is required:

• The candidate must have training in football management.
• Candidates without previous training in this field will be reviewed and their previous demonstrable experience in managing football projects will be essential, preferably in technical positions.