Bachelor's Degree in Marketing Valencia

2018-2019

280 places: 120 places in spanish and 160 places in english (all offered in face-to-face mode).

Basic Competencies

• CB1 - Students have demonstrated knowledge and understanding in a field of study that builds upon general secondary education and is typically at a level which, while supported by advanced textbooks, also includes some aspects involving knowledge at the forefront of their field of study.
• CB2 - Students are able to apply their knowledge to their work or vocation in a professional manner and possess the competencies typically demonstrated through the development and defence of arguments and the resolution of problems within their field of study.
• CB3 - Students have the ability to gather and interpret relevant data (usually within their field of study) in order to make judgements that include reflection on relevant social, scientific or ethical issues.
• CB4 - Students are able to communicate information, ideas, problems and solutions to both specialist and non-specialist audiences.
• CB5 - Students have developed the learning skills necessary to undertake further studies with a high degree of autonomy.

Transversal Competencies

• CT01. Ethical values: Ability to think and act according to universal principles based on the value of the individual, aimed at their full development and involving a commitment to certain social values.
• CT02. Autonomous learning: A set of skills for selecting strategies to search for, analyse, evaluate and manage information from diverse sources, as well as to learn and independently put into practice what has been learned.
• CT03. Teamwork: Ability to actively integrate and collaborate with other people, areas and/or organisations in order to achieve common objectives.
• CT04. Written communication / Oral communication: Ability to transmit and receive data, ideas, opinions and attitudes in order to achieve understanding and action, whether orally through words and gestures or in writing through written and/or graphic means.
• CT05. Analysis and problem-solving: Ability to critically evaluate information, break down complex situations into their constituent parts, recognise patterns, and consider alternative approaches and perspectives in order to find optimal solutions and achieve efficient negotiations.
• CT06. Adaptability to change: Ability to accept, value and integrate different positions, adapting one's own approach as required by the situation, as well as working effectively in situations of ambiguity.
• CT07. Leadership: Ability to direct, motivate and guide others, recognising their abilities and skills in order to effectively manage their development and common interests.
• CT08. Entrepreneurial spirit: Ability to undertake and carry out activities that generate new opportunities, anticipate problems or lead to improvements.
• CT09. Global mindset: Ability to demonstrate interest in and understanding of other standards and cultures, recognise one's own biases and work effectively within a global community.

Specific Competencies

• CE01 - Ability to understand the role of marketing instruments and their contribution to achieving the company's strategic objectives in a national and international environment.
• CE02 - Ability to understand how marketing actions should be designed based on the optimal use of the marketing mix.
• CE03 - Ability to interpret and summarise the results of market reports and studies and use them as a basis for marketing decision-making.
• CE04 - Ability to identify market needs in order to offer solutions capable of meeting consumer expectations.
• CE05 - Ability to understand the role of marketing within the company's strategic planning process (Mission – Vision – Values – Strategies – Action Plan – Marketing Plan).
• CE06 - Ability to apply the communication concepts required to generate effective messages, using appropriate channels and adapting them to the target audience.
• CE7 - Ability to identify and understand the human resources area within a company and apply the different tools available for its management, as well as understand its main relationships with other departments.
• CE8 - Ability to identify and understand the marketing and sales areas within a company, apply the different tools available for their management, and understand their main relationships with other departments.
• CE9 - Ability to identify and understand the production area within a company and apply the different tools available for its management, as well as understand its main relationships with other departments.
• CE10 - Ability to analyse, integrate and evaluate information from the legal environment necessary for decision-making.
• CE11 - Ability to analyse, integrate and evaluate information from the socio-cultural environment necessary for decision-making.
• CE12 - Ability to analyse, integrate and evaluate information from the economic environment necessary for decision-making.
• CE13 - Ability to assess and apply principles of corporate social responsibility, with particular attention to environmental management, aimed at compliance with current legislation and as a source of opportunities to strengthen the company's image and production processes.
• CE14 - Ability to communicate and negotiate effectively within the professional field of business administration.
• CE15 - Ability to identify and implement processes, systems and/or certifications that guarantee service and product quality.
• CE16 - Ability to understand and analyse consumer behaviour: ability to assess and predict behaviours and trends among the different audiences into which consumers are classified in relation to a particular product or service, whether geographically, culturally or in terms of population segments.
• CE17 - Ability to identify the stages comprising the process of economic transactions generated by digital content: manage and evaluate a complete digital payment and collection process, including all the agents involved, as well as elements such as fees and the frequency of reports and payments.
• CE18 - Knowledge of the tools available in the field of production management, including planning, sales forecasting, inventory management and quality control of the production process.
• CE19 - Knowledge of statistical and econometric tools for analysing economic and business variables.
• CE20 - Ability to select the best financial and tax planning alternative to be applied in the markets and companies in which the activity is carried out, as well as to apply the different tools available for its management.
• CE21 - Ability to use the mathematical tools necessary to solve economic problems and to apply basic methods of calculus, algebra and programming.
• CE22 - Ability to assess ethical behaviours and decisions in business, respecting human rights and the impact of productive activities on the environment, both in the country of origin and in the different markets in which the company operates.
• CE23 - Ability to recognise technological and innovation strategies, as well as technological analysis tools and the company's technological capabilities as a means of growth, development and improvement of its competitiveness.
• CE24 - Ability to integrate the company's different budgets and relate them to standard technical and economic costs and the analysis of variances.
• CE25 - Ability to effectively develop and explain the different components of a business plan in entrepreneurial processes, the sources of financing available for start-ups, as well as to select, use and apply the various tools available to entrepreneurs, such as the Business Model Canvas, elevator pitch, etc., throughout the different stages of the entrepreneurial process life cycle, and to understand the procedures required to establish a company.
• CE26 - Ability to carry out practical and systematic consultancy and research work based on experiential learning and focused on decision-making related to entrepreneurial processes, applying the specific knowledge and skills acquired in a comprehensive, multidisciplinary and integrative manner.
• CE27 - Ability to solve accounting-related problems and understand the valuation criteria applicable to assets and liabilities.
• CE28 - Ability to interpret the information provided by a company's financial statements.
• CE29 - Ability to apply risk hedging strategies through the use of derivative products (futures, options, swaps, FRAs and foreign exchange insurance).
• CE30 - Ability to analyse and interpret the recognition and measurement standards of the Spanish General Accounting Plan and the International Financial Reporting Standards.
• CE31 - Ability to understand the accounting area within a company and apply the different tools available for its management, as well as understand its main relationships with other departments.
• CE32 - Ability to understand and interpret the recognition and measurement standards of the Spanish General Accounting Plan and the International Financial Reporting Standards.
• CE33 - Ability to interpret a company's financial statements in order to facilitate decision-making.
• CE34 - Ability to understand investment instruments and the financial system, specifically the main markets involved and financial assets, in order to facilitate decision-making.
• CE35 - Ability to understand Business Intelligence and apply the management tools used within this field in order to facilitate decision-making.

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