Study your Marketing Degree in Valencia
Official degree issued by Universidad Europea de Valencia
| Campus-based | Valencia | 4 years, 240 ECTS | Start: 14 sep. 2026 | School of Social Sciences and Communication |
The Degree in Marketing in Valencia is a 4-year programme designed so you’ll learn all about the new market trends and digital environments through a curriculum with a fresh new perspective.
At the Universidad Europea you’ll receive comprehensive training in all the key aspects of the new forms of digital marketing, studying topics that include the consumer, value propositions, technological innovation, and business processes and communication.
You'll be taught by professional lecturers who themselves tackle the realities this exciting and ever-changing world in the marketing and communication departments of top companies on a daily basis.
Laura Geber
Why should you choose Universidad Europea?
Study at an urban innovation campus in the heart of Valencia, with 10.000 m2 of facilities surrounded by green spaces. Put theory into practice at our dental clinic, patient words, the criminalistics lab or the translation booths.
Mobility offer
International mobility is one of the most valuable academic and life experiences we recommend during your university years.
We have agreements with many universities across different continents, so you can choose the one that best fits your academic goals.
Study plan
Study plan structure
Programa de estudios
PRIMER CURSO
| Materia | ECTS | Tipo | Idioma de impartición |
|---|---|---|---|
| Marketing Fundamentals | 6 | CORE | English (en) |
| Social Media | 6 | COMPULSORY | English (en) |
| Ethics and Professional Effectiveness | 6 | COMPULSORY | English (en) |
| Management Technologies | 6 | CORE | English (en) |
| Corporate Finance | 6 | CORE | English (en) |
| Statistics & Big Data I | 6 | CORE | English (en) |
| Consumer Behavior | 6 | CORE | English (en) |
| Market Research I | 6 | CORE | English (en) |
| Introduction to Economics | 6 | CORE | English (en) |
| Global Business | 6 | CORE | English (en) |
SEGUNDO CURSO
| Materia | ECTS | Tipo | Idioma de impartición |
|---|---|---|---|
| Market Research II | 6 | CORE | English (en) |
| Influence and Relational Impact | 6 | COMPULSORY | English (en) |
| People Management | 6 | COMPULSORY | English (en) |
| Creativity and Innovation | 6 | COMPULSORY | English (en) |
| Market Intelligence (Business Intelligence) | 6 | COMPULSORY | English (en) |
| Commercial Planning and Positioning | 6 | CORE | English (en) |
| Digital Marketing I: Seo and Sem | 6 | COMPULSORY | English (en) |
| Statistics & Big Data II | 6 | CORE | English (en) |
| Web Content Development | 6 | COMPULSORY | English (en) |
| English | 6 | COMPULSORY | English (en) |
| Product and Brand Policy | 6 | CORE | English (en) |
TERCER CURSO
| Materia | ECTS | Tipo | Idioma de impartición |
|---|---|---|---|
| Digital Marketing II: Recruitment and Analytics | 6 | COMPULSORY | English (en) |
| Accounting and Analysis of Financial Statements | 6 | COMPULSORY | English (en) |
| Online Reputation Management | 6 | COMPULSORY | English (en) |
| Business Analytics | 6 | COMPULSORY | English (en) |
| Entrepreneurial Leadership | 6 | COMPULSORY | English (en) |
| Logistics and Operations Management | 6 | COMPULSORY | English (en) |
| Cost Accounting | 6 | COMPULSORY | English (en) |
| Advertising and Multimedia | 6 | COMPULSORY | English (en) |
| Sales Techniques Management | 6 | COMPULSORY | English (en) |
| Distribution and Commercial Promotion | 6 | COMPULSORY | English (en) |
CUARTO CURSO
| Materia | ECTS | Tipo | Idioma de impartición |
|---|---|---|---|
| Web Analytics and Audience Analysis | 6 | COMPULSORY | English (en) |
| Event Design and PR | 6 | COMPULSORY | English (en) |
| Strategic Marketing | 6 | COMPULSORY | English (en) |
| External Academic Internships I | 6 | EXTERNAL INTERNSHIPS | English (en) |
| External Academic Internships II | 6 | EXTERNAL INTERNSHIPS | English (en) |
| Marketing Planning | 6 | COMPULSORY | English (en) |
| Commercial Simulation | 6 | COMPULSORY | English (en) |
| Final Degree Project | 6 | FINAL DEGREE PROJECT | English (en) |
| Management of Virtual Communities + Online Crisis Management Community Management + Crisis Management | 6 | ELECTIVE | English (en) |
| Advertising and Communication Law | 6 | ELECTIVE | English (en) |
| Consumer Marketing | 6 | ELECTIVE | English (en) |
| Services Marketing | 6 | ELECTIVE | English (en) |
| Experiential Marketing | 6 | COMPULSORY | English (en) |
| Design, Development and Mobile Applications | 6 | ELECTIVE | English (en) |
| Creation of Online Stores: Prestashop and Wordpress | 6 | ELECTIVE | English (en) |
| Mobile Marketing and Geolocation | 6 | ELECTIVE | English (en) |
| Digital Workshop | 6 | ELECTIVE | English (en) |
| Media Planning | 6 | ELECTIVE | English (en) |
| Innovation Management | 6 | ELECTIVE | English (en) |
| Project Management | 6 | ELECTIVE | English (en) |
| New Technologies Law | 6 | ELECTIVE | English (en) |
| Business Planning and Decision Making | 6 | ELECTIVE | English (en) |
| External Academic Internships III | 6 | ELECTIVE | English (en) |
Internships
Internships are a key component of your education. Acquiring experience after what you have learned on your degree is the best way to enter the employment market. There are two types of internships: curricular—which are included in your study plan—and extracurricular—which you can do on a voluntary basis.
In order to complete curricular internships in companies, you will need to have 50% of the credits approved and to register the subject before starting your internship. These internships are monitored by the company and the internship coordinator, and interim and final reports are prepared for evaluation.
If you want to take your work experience to the next level before finishing your university education, you can pursue an extracurricular internship. You can do them in any academic year, but keep in mind that internships are a formative complement to your studies; therefore, the more knowledge you have acquired throughout your studies, the more you will benefit from the internship experience.
Collaborating entities
Employability
Career opportunities
As a marketing graduate from the Universidad Europea, you’ll have the opportunity to work in any field, in the public or private sectors. All companies need professionals who are able to analyse the market and understand consumer demands. We would highlight opportunities in the following fields:
- Consultancy
- Product management or account management
- Advertising
- Market research
- PR
- Digital marketing
- Social media
Admissions
Start your future at Universidad Europea
You can become a student at Universidad Europea in three easy steps.
1
Admission exams
Start your admission process by calling +34 961113845 or request information and our advisors will contact you.
2
Place reservation
Once you have been admitted, secure your place by paying the reservation fee.
3
Enrollment
Submit the required documents to formalise your enrollment.
Scholarships and financial aid
We want to help you. If you want to study at Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.
Credit recognition and transfers
You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.
Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.
Come and see the campus
Get to know the facilities and discover why Universidad Europea is made for you.
Faculty
The faculty on this degree has 67% of doctors.
Our teaching staff
- Dra. Lorena Pérez Alfonso
Coordinator of the Degree in Business Administration and Management, in Spanish and English. Doctor in Business Administration and Management, from the University of Valencia with Cum Laude qualification, Bachelor in Business Administration and Management from the University of Valencia, with Extraordinary Award qualification, and Master in taxation and tax advice. Professor at the European University of Valencia, in the area of Social Studies, teaching in the areas of finance, leadership and Management. With more than 10 years of work experience in the financial and business management field, both in the private sector (Mercadona, KPMG and Bancaja, among others) and public (Valencian Health Agency). Of these, seven years, at Mercadona, in the financial department as a manager. Her main areas of research are organizational culture, management teams and Leadership. - Dr. Bruno Broseta
PhD in Economics from the University of California (San Diego, 1994). His publications include articles in journals such as American Economic Review (1998) and Econometrica (2000), and his current field of research is the impact of the digital revolution on business models. He has been General Director of the Network of Technological Institutes (REDIT, 2002-2007), General Director and Deputy Minister in the Ministries of Industry, Commerce and Innovation and Finance of the Generalitat Valenciana (2007-2014), and is Senior Advisor for Digital Transformation at NUNSYS, S.L. He has been a tenured professor at the UEV since 2015 where he directed the Executive MBA (2015-2017), is accredited as a Private University Professor by the AVAP (2021) and currently head Business Department. - Dr. Enrique Fatás
Full Professor of Economics at the Universidad Europea de Valencia in Spain, where he directs Behavioral Economics Institute since September 2023, when he returned to Spain after working as a Full Professor at Loughborough University and the University of East Anglia in the United Kingdom, at the University of Pennsylvania in the United States, and at the Universidad ICESI in Colombia. Enrique is a qualified expert in decision and behavioral sciences, and in the design of public policies inspired by behavioral economics. Since obtaining his PhD in Economics at the University of Valencia, in Spain, he has published more than 100 scientific works in journals such as Psychological Science, Proceedings of the National Academy of Science, Management Science, or the American Economic Journal – Microeconomics. His research has been generously funded by the National Science Foundation (in the United States) and the Economic and Social Research Council (in the United Kingdom), among others. He has worked as a senior consultant for international organizations and governments, including the World Bank and the European Commission. - Dr. Javier Muñoz de Prat
Marketing Coordinator and Marketing in English. Head of Entrepreneurship and director of the MBA and Global MBA at the European University of Valencia. PhD in Economics from the Catholic University of Valencia, Bachelor of Law -Specialization in Business- from the University of Valencia, International MBA (Instituto de la Empresa –IE-) and Master of International Trade from ADEIT and the Chamber of Commerce of Valencia. Collaborator as a consultant for the internationalization of companies, especially in the Middle East and North Africa (MENA) and Latin America. His main areas of research are International Trade and Marketing and Internationalization of the company. - Mr. Javier Iborra Casanova
Degree in Economics and Business Administration from the University of Valencia. Master in Strategy (UV) and Master in Finance (ESIC Business School). Academic Visitor at Saïd Business School (Oxford University), postgraduate in Boards of Directors and Good Governance (Universidad Europea) and specialization in Family Wealth Management at the Institute of Stock Market Studies (IEB). PhD candidate in Corporate Strategy at the University of Valencia. Twenty-five years of professional experience, fifteen in strategic consulting in a technology center and ten as a C-Suite manager and/or member of the board of directors in various companies. Director of Family Office and expert in wealth management. Two international stays, in Canada (Forintek Technological Institute) and the United Kingdom (Saïd Business School). Currently, consultant and teacher in Strategic Management and coordinator of the Business Lab at the European University of Valencia. He has participated as a speaker in various congresses and conferences and author of different articles on topics related to corporate strategy, innovation and investment. - Dra. Lina Restrepo Plaza
PhD in Economics from the University of East Anglia and an economist with a master's degree in Economics from the Universidad del Valle, she currently works as a professor at the European University of Valencia (Spain). Her academic agenda focuses on political economy and the design of public policies informed by behavioral sciences, areas in which she has conducted high-impact research with direct applications in organizations such as USAID, the World Bank, the ILO, the CVC and the WWB Foundation. Her research work has addressed critical issues such as discrimination, climate change, peacebuilding and sexual harassment, providing valuable knowledge that has influenced the formulation of policies and strategies at a global level, and has been published in renowned scientific journals such as: World Development, Ecosystem Services, Journal of Economic Behavior, Constitutional Political Economy, Journal of Economic Psychology, among others. - Dra. Nuria Alabau
Researcher and professor in the business area, specializing in Marketing, at the European University of Valencia. Since writing her doctoral thesis entitled “Brand placement in video games with and without virtual reality: Effectiveness in adolescent consumers”, she has focused her specialization and research on the field of communication, technological innovations and the adolescent community. In this regard, she has given expert interventions –conferences, colloquia and classes- addressing the topic of her doctoral thesis. Coordinator of Final Degree Project. - Dr. Francisco Garcia Ull
(1983) PhD in Communication with a Cum Laude mention from the University of Valencia, accredited as an Assistant Professor by ANECA and a graduate in Advertising and Public Relations from the University of Alicante. He has carried out research stays at the Heinrich-Heine Universität in Düsseldorf (Germany), Tartu Ülikool (Estonia) and Harvard University (USA). With more than 15 years of teaching experience, he is currently a professor at the Faculty of Social Sciences at the European University of Valencia. He is part of the Disflows Research Group, R&D+i funded by the Ministry of Science and Innovation. - Dra. Raquel Martín
International PhD Cum Laude in Social Communication, with a Master's Degree in Fashion, Design Management and Operations, and a double university degree in Business Administration and Management and Marketing. She has carried out an international predoctoral stay at the Sapienza Università di Roma. She currently teaches in the Business area, as well as being the director of the Sustainability Clinic and director of the Master of Continuing Education in International Trade and Business Globalization at the European University of Valencia. Her main areas of research are Communication, Marketing, Fashion, Sustainability and CSR. She is a fashion and sustainability communication consultant. In her work experience she has years of experience in different Valencian digital marketing companies in the international market and has been an entrepreneur in the silver jewelry sector with the creation of her own brand.
Title coordination table
CV of the degree’s faculty
Excellence endorsed by the best
Top 5 private universities in Spain
Top 100 universities in Southern Europe
Real commitment to sustainability
Frequently Asked Questions
Does the Marketing Degree in Valencia include international mobility opportunities or Erasmus programs?
Yes. If you study the Marketing degree at Universidad Europea Valencia, you will have access to various international mobility options. Through the Erasmus+ programme, you can complete part of your studies at universities across Europe while maintaining your academic connection with the university. This will allow you to gain a global perspective on marketing and communication. The university also promotes cultural and academic exchanges with a network of international institutions, which enriches your academic profile and helps you develop key intercultural skills for the globalised world of marketing.
Are there agreements with local Valencian companies to facilitate job placement?
Yes. Universidad Europea Valencia maintains agreements with local and international companies that facilitate your entry into the workforce after graduation. Some of the collaborating entities are:
- Valencia Chamber of Commerce
- Only YOU Hotel Valencia
- Vickyfoods
Thanks to these agreements, you can complete internships at renowned companies, apply your knowledge in real-world settings, and begin building your professional network. The university also has an active job board that connects students with companies seeking talent.
What do you study in the Marketing degree program in Valencia?
The Marketing Degree programme at Universidad Europea Valencia covers areas such as consumer behaviour, market research, product and brand strategies, and digital marketing. The programme examines how companies can identify and satisfy consumer needs by developing effective campaigns and properly segmenting the market.
It also includes courses in sales and distribution management, marketing communication, product and brand policy .
What professional opportunities can a Marketing graduate find in Valencia?
A Marketing graduate from Universidad Europea Valencia is prepared to take on various roles in the business world, such as marketing director, social media manager, market analyst, digital marketing specialist, or branding consultant. The comprehensive training offered by the programme enables graduates to manage brands and develop marketing strategies that have a positive impact on companies' business objectives.
The university also provides students with tools to develop strategic leadership skills, equipping them for positions of greater responsibility in multinational companies or for launching their own businesses.
What is needed to validate courses in the Marketing Degree program in Valencia?
To request credit transfer for courses in the Marketing Degree at Universidad Europea Valencia, you must submit a formal application along with documentation that proves your previous studies or related work experience. This may include course syllabi, grades obtained, and, where applicable, a detailed description of your professional experience. The university will evaluate each case individually to determine whether the content is equivalent to that of the degree. If the credit transfer is approved, you will be able to continue your studies without repeating knowledge you have already acquired.
What kind of networking does the degree offer to connect me with digital marketing experts?
During the Marketing Degree in Valencia, you will have access to various networking opportunities that allow you to connect with professionals in the digital marketing sector. Throughout the programme, you can participate in:
- Specialised events and workshops
- Conferences and job fairs
- Meetings with partner companies
The university also organises professional forums and facilitates direct contact with leading marketing companies, allowing you to share experiences, build key connections, and strengthen your profile in the digital field.