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Bacherlor's Degree in Marketing

Bachelor's Degree in Marketing Valencia

Think about whether or not traditional marketing works for new business models.

Select your program:

Highlights

The Degree in Marketing in Valencia is a 4-year programme designed so you’ll learn all about the new market trends and digital environments through a curriculum with a fresh new perspective.

At the Universidad Europea you’ll receive comprehensive training in all the key aspects of the new forms of digital marketing, studying topics that include the consumer, value propositions, technological innovation, and business processes and communication.

You'll be taught by professional lecturers who themselves tackle the realities this exciting and ever-changing world in the marketing and communication departments of top companies on a daily basis.

Official degree issued by Universidad Europea de Valencia
Campus-based
Valencia 4 years, 240 ECTS
Start: 16 sep. 2024
School of Social Sciences and Communication

Why study the Bachelor's Degree in Marketing?

Reasons why our Bachelor’s Degree in Marketing is different from the rest.

A new marketing paradigm

On the Bachelor’s Degree in Marketing programme in Valencia, we train professionals in the new marketing paradigm. Digital marketing, creative and production tools, big data, business intelligence, neuromarketing and consumer psychosociology are now an essential part of the job descriptions demanded by the new digital economy, where competence in the use of technology is an essential part of any successful career.

More than 400 hours of internships

You’ll do compulsory internships in leading organisations, supervised by an in-company tutor and also by an academic tutor from the university. Both will track your progress and evaluate your learning over the course of your internship. If you wish, you’ll also be able to broaden your professional experience from the first year onwards through extracurricular internships organised through the Universidad Europea at companies such as: BBVA, Mapfre, Vithas, Only You, Ford, Heineken, Bankinter, MSC, Voltereta, Cleop, Ifedes, Grefusa, Vicky Foods, and many more.

You’ll also regularly participate in important events, forums and professional networks such as EmTech, Forinvest, GoGlobal and Global Career Week, where you’ll be able to expand your network of contacts and discover a world of professional opportunities.

Team of professionals and coaches

All of our teachers are marketing professionals in Valencia, highly regarded in the business sector and considered to be specialists in innovative teaching. This ensures high-quality teaching based on the realities of the marketing world, the latest technological developments and the most innovative methodologies.

Personalised support and learning in small groups in facilities equipped with the latest technology ensure that you get the most out of your training.

Employability

As a marketing graduate from the Universidad Europea, you’ll have the opportunity to work in any sector. All companies need professionals who are able to analyse the market and understand consumer demands.

Scholarships and grants program

We want to help you. If you want to study at Universidad Europea, you will have at your disposal a wide selection of official and private scholarships.

Why should you choose Universidad Europea?

Study at an urban innovation campus in the heart of Valencia, with 10.000 m2 of facilities surrounded by green spaces. Put theory into practice at our dental clinic, patient words, the criminalistics lab or the translation booths.

Tu experiencia en la Universidad Europea de Valencia
Chica de pelo moreno y gafas, leyendo un mapa del mundo al aire libre

Mobility offer

We have agreements with many universities in different continents so that you can choose the one that best suits your training.

Study plan

PRIMER CURSO

MateriaECTSTipoIdioma de impartición
Marketing Fundamentals6COREEnglish (en)
Social Media6COMPULSORYEnglish (en)
Ethics and Professional Effectiveness6COMPULSORYEnglish (en)
Management Technologies6COREEnglish (en)
Corporate Finance6COREEnglish (en)
Statistics & Big Data I6COREEnglish (en)
Consumer Behavior6COREEnglish (en)
Market Research I6COREEnglish (en)
Introduction to Economics6COREEnglish (en)
Global Business / Global Business6COREEnglish (en)

SEGUNDO CURSO

MateriaECTSTipoIdioma de impartición
Market Research II6COREEnglish (en)
Influence and Relational Impact6COMPULSORYEnglish (en)
People Management6COMPULSORYEnglish (en)
Creativity and Innovation6COMPULSORYEnglish (en)
Market Intelligence (Business Intelligence)6COMPULSORYEnglish (en)
Commercial Planning and Positioning6COREEnglish (en)
Digital Marketing I: Seo and Sem6COMPULSORYEnglish (en)
Statistics & Big Data II6COREEnglish (en)
Web Content Development6COMPULSORYEnglish (en)
English6COMPULSORYEnglish (en)
Product and Brand Policy6COREEnglish (en)

TERCER CURSO

MateriaECTSTipoIdioma de impartición
Digital Marketing II: Recruitment and Analytics6COMPULSORYEnglish (en)
Accounting and Analysis of Financial Statements6COMPULSORYEnglish (en)
Online Reputation Management / Online Reputation Management6COMPULSORYEnglish (en)
Business Analytics / Business Analytics6COMPULSORYEnglish (en)
Entrepreneurial Leadership6COMPULSORYEnglish (en)
Logistics and Operations Management6COMPULSORYEnglish (en)
Cost Accounting6COMPULSORYEnglish (en)
Advertising and Multimedia6COMPULSORYEnglish (en)
Sales Techniques Management6COMPULSORYEnglish (en)
Distribution and Commercial Promotion6COMPULSORYEnglish (en)

CUARTO CURSO

MateriaECTSTipoIdioma de impartición
Web Analytics and Audience Analysis6COMPULSORYEnglish (en)
Event Design and PR6COMPULSORYEnglish (en)
Strategic Marketing6COMPULSORYEnglish (en)
External Academic Internships I6EXTERNAL INTERNSHIPEnglish (en)
External Academic Internships II6EXTERNAL INTERNSHIPEnglish (en)
Marketing Planning6COMPULSORYEnglish (en)
Commercial Simulation6COMPULSORYEnglish (en)
Final Project6END OF DEGREE PROJECTEnglish (en)
Management of Virtual Communities + Online Crisis Management Community Management + Crisis Management6ELECTIVEEnglish (en)
Advertising and Communication Law6ELECTIVEEnglish (en)
Consumer Marketing6ELECTIVEEnglish (en)
Services Marketing6ELECTIVEEnglish (en)
Experiential Marketing6COMPULSORYEnglish (en)
Design, Development and Mobile Applications6ELECTIVEEnglish (en)
Creation of Online Stores: Prestashop and Wordpress6ELECTIVEEnglish (en)
Mobile Marketing and Geolocation/Mobile Marketing and Geolocation.6ELECTIVEEnglish (en)
Digital Workshop6ELECTIVEEnglish (en)
University Activities6ELECTIVEEnglish (en)
Media Planning6ELECTIVEEnglish (en)
Innovation Management6ELECTIVEEnglish (en)
Project Management6ELECTIVEEnglish (en)
New Technologies Law6ELECTIVEEnglish (en)
Business Planning and Decision Making6ELECTIVEEnglish (en)
External Academic Internships III6ELECTIVEEnglish (en)

Internships

Internships are a key component of your education. Acquiring experience after what you have learned on your degree is the best way to enter the employment market. There are two types of internships: curricular—which are included in your study plan—and extracurricular—which you can do on a voluntary basis.

In order to complete curricular internships in companies, you will need to have 50% of the credits approved and to register the subject before starting your internship. These internships are monitored by the company and the internship coordinator, and interim and final reports are prepared for evaluation.

If you want to take your work experience to the next level before finishing your university education, you can pursue an extracurricular internship. You can do them in any academic year, but keep in mind that internships are a formative complement to your studies; therefore, the more knowledge you have acquired throughout your studies, the more you will benefit from the internship experience.

Collaborating entities

Employability

Career opportunities

As a marketing graduate from the Universidad Europea, you’ll have the opportunity to work in any field, in the public or private sectors. All companies need professionals who are able to analyse the market and understand consumer demands. We would highlight opportunities in the following fields:

  • Consultancy
  • Product management or account management
  • Advertising
  • Market research
  • PR
  • Digital marketing
  • Social media

Admissions

Start your future at Universidad Europea

You can become a student at Universidad Europea in three easy steps.

1

Admission exams

Start your admission process by calling +34 961043883 or request information and our advisors will contact you.

2

Place reservation

Once you have been admitted, secure your place by paying the reservation fee.

3

Enrolment

Submit the required documents to formalise your enrolment.

Scholarships and Grants

girl student

We want to help you. If you choose to study at Universidad Europea, you will have the opportunity to apply for a wide range of UE and official scholarships.

girl student
Visita el campus Universidad Europea

Come and see the campus

Get to know the facilities and discover why Universidad Europea is made for you.

Faculty

The faculty on this degree has 67% of doctors.

  • Dra. Lorena Pérez Alfonso
    Coordinator of the Degree in Business Administration and Management, in Spanish and English. Doctor in Business Administration and Management, from the University of Valencia with Cum Laude qualification, Bachelor in Business Administration and Management from the University of Valencia, with Extraordinary Award qualification, and Master in taxation and tax advice. Professor at the European University of Valencia, in the area of ​​Social Studies, teaching in the areas of finance, leadership and Management. With more than 10 years of work experience in the financial and business management field, both in the private sector (Mercadona, KPMG and Bancaja, among others) and public (Valencian Health Agency). Of these, seven years, at Mercadona, in the financial department as a manager. Her main areas of research are organizational culture, management teams and Leadership.
  • Dr. Bruno Broseta
    PhD in Economics from the University of California (San Diego, 1994). His publications include articles in journals such as American Economic Review (1998) and Econometrica (2000), and his current field of research is the impact of the digital revolution on business models. He has been General Director of the Network of Technological Institutes (REDIT, 2002-2007), General Director and Deputy Minister in the Ministries of Industry, Commerce and Innovation and Finance of the Generalitat Valenciana (2007-2014), and is Senior Advisor for Digital Transformation at NUNSYS, S.L. He has been a tenured professor at the UEV since 2015 where he directed the Executive MBA (2015-2017), is accredited as a Private University Professor by the AVAP (2021) and currently head Business Department.
  • Dr. Enrique Fatás
    Full Professor of Economics at the Universidad Europea de Valencia in Spain, where he directs Behavioral Economics Institute since September 2023, when he returned to Spain after working as a Full Professor at Loughborough University and the University of East Anglia in the United Kingdom, at the University of Pennsylvania in the United States, and at the Universidad ICESI in Colombia. Enrique is a qualified expert in decision and behavioral sciences, and in the design of public policies inspired by behavioral economics. Since obtaining his PhD in Economics at the University of Valencia, in Spain, he has published more than 100 scientific works in journals such as Psychological Science, Proceedings of the National Academy of Science, Management Science, or the American Economic Journal – Microeconomics. His research has been generously funded by the National Science Foundation (in the United States) and the Economic and Social Research Council (in the United Kingdom), among others. He has worked as a senior consultant for international organizations and governments, including the World Bank and the European Commission.
  • Dr. Javier Muñoz de Prat
    Marketing Coordinator and Marketing in English. Head of Entrepreneurship and director of the MBA and Global MBA at the European University of Valencia. PhD in Economics from the Catholic University of Valencia, Bachelor of Law -Specialization in Business- from the University of Valencia, International MBA (Instituto de la Empresa –IE-) and Master of International Trade from ADEIT and the Chamber of Commerce of Valencia. Collaborator as a consultant for the internationalization of companies, especially in the Middle East and North Africa (MENA) and Latin America. His main areas of research are International Trade and Marketing and Internationalization of the company.
  • Mr. Javier Iborra Casanova
    Degree in Economics and Business Administration from the University of Valencia. Master in Strategy (UV) and Master in Finance (ESIC Business School). Academic Visitor at Saïd Business School (Oxford University), postgraduate in Boards of Directors and Good Governance (Universidad Europea) and specialization in Family Wealth Management at the Institute of Stock Market Studies (IEB). PhD candidate in Corporate Strategy at the University of Valencia. Twenty-five years of professional experience, fifteen in strategic consulting in a technology center and ten as a C-Suite manager and/or member of the board of directors in various companies. Director of Family Office and expert in wealth management. Two international stays, in Canada (Forintek Technological Institute) and the United Kingdom (Saïd Business School). Currently, consultant and teacher in Strategic Management and coordinator of the Business Lab at the European University of Valencia. He has participated as a speaker in various congresses and conferences and author of different articles on topics related to corporate strategy, innovation and investment.
  • Dra. Lina Restrepo Plaza
    PhD in Economics from the University of East Anglia and an economist with a master's degree in Economics from the Universidad del Valle, she currently works as a professor at the European University of Valencia (Spain). Her academic agenda focuses on political economy and the design of public policies informed by behavioral sciences, areas in which she has conducted high-impact research with direct applications in organizations such as USAID, the World Bank, the ILO, the CVC and the WWB Foundation. Her research work has addressed critical issues such as discrimination, climate change, peacebuilding and sexual harassment, providing valuable knowledge that has influenced the formulation of policies and strategies at a global level, and has been published in renowned scientific journals such as: World Development, Ecosystem Services, Journal of Economic Behavior, Constitutional Political Economy, Journal of Economic Psychology, among others.
  • Dra. Nuria Alabau
    Researcher and professor in the business area, specializing in Marketing, at the European University of Valencia. Since writing her doctoral thesis entitled “Brand placement in video games with and without virtual reality: Effectiveness in adolescent consumers”, she has focused her specialization and research on the field of communication, technological innovations and the adolescent community. In this regard, she has given expert interventions –conferences, colloquia and classes- addressing the topic of her doctoral thesis. Coordinator of Final Degree Project.
  • Dr. Francisco Garcia Ull
    (1983) PhD in Communication with a Cum Laude mention from the University of Valencia, accredited as an Assistant Professor by ANECA and a graduate in Advertising and Public Relations from the University of Alicante. He has carried out research stays at the Heinrich-Heine Universität in Düsseldorf (Germany), Tartu Ülikool (Estonia) and Harvard University (USA). With more than 15 years of teaching experience, he is currently a professor at the Faculty of Social Sciences at the European University of Valencia. He is part of the Disflows Research Group, R&D+i funded by the Ministry of Science and Innovation.
  • Dra. Raquel Martín
    International PhD Cum Laude in Social Communication, with a Master's Degree in Fashion, Design Management and Operations, and a double university degree in Business Administration and Management and Marketing. She has carried out an international predoctoral stay at the Sapienza Università di Roma. She currently teaches in the Business area, as well as being the director of the Sustainability Clinic and director of the Master of Continuing Education in International Trade and Business Globalization at the European University of Valencia. Her main areas of research are Communication, Marketing, Fashion, Sustainability and CSR. She is a fashion and sustainability communication consultant. In her work experience she has years of experience in different Valencian digital marketing companies in the international market and has been an entrepreneur in the silver jewelry sector with the creation of her own brand.

Academic quality

As part of its strategy, the University has an internal quality plan whose objective is to promote a culture of quality and continuous improvement, and which allows it to face future challenges with the maximum guarantee of success. In this way, it is committed to promoting the achievement of external recognitions and accreditations, both nationally and internationally; the measurement and analysis of results; simplification in management; and the relationship with the external regulator.

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Internal Quality Assurance System (IQAS)

The European University of Valencia has designed its Internal Quality Assurance System in accordance with the guidelines of the National Agency for Quality Assessment and Accreditation (ANECA), as a structural basis for guaranteeing the quality of official degrees, in line with the quality guidelines of the new official degrees, in accordance with the quality guidelines of the European Higher Education Area (EEES) and the Organic Law 4/2007, of April, which modifies the Organic Law of Universities 6/2001, of 21 December.

The scope of the SAIC includes all the official degrees offered in each one of its Centers and for which the University is responsible. Furthermore, the system includes the transversal services of the University necessary to make its Mission a reality. As a whole, the SAIC comprises the Quality Policy, which applies to all the activities of the University and, more specifically, to the value chain of the educational offer. This offer includes the design of the portfolio, its implementation, as well as decision-making for improvement, complying with the "University education improvement cycle" that is consistent with the PDCA continuous improvement cycle (Plan-Do-Check- Act).

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Monitoring the quality of the degree

Members of the degree quality committee (CCT)

  • Faculty/School Director or Undergraduate Director
  • Department Director
  • Degree Coordinator
  • Undergraduate Final Project Coordinator
  • Internship Coordinator
  • Academic Director
  • Responsible of Learning Assesment
  • Academic Advisor
  • Online Tutor
  • Students
  • Quality Partner (Quality and Academic Compliance)

Key degree improvements

Among the improvement actions that have been adopted and that will continue to be worked on in the next academic years are the following:

  • Increase in the number of professors with PhDs, accreditation and/or with a six-year term, which will have a direct impact on improving the Faculty's research level.
  • Coordination of the different areas and activities, so that the workload and the time planning of the student improve the learning results of the students defined in the report and, because they are in demand in the labor market.
  • Strengthening the activities and competencies of the Academic Model of the European University
  • Improvement of teaching quality processes

Main degree results

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Regulations

Frequently Asked Questions

After finishing a degree in marketing, you will have many career options. As a result, the pay range can vary greatly depending on what you choose to do, and indeed the country and location you decide to launch your career.

As an example of the variety of work you can go into after your marketing degree, there are just some of the areas our graduates have careers in:

  • Consultancy
  • Product management or account management
  • Advertising
  • Market research
  • PR
  • Digital marketing
  • Social media

At Universidad Europea in Valencia, the degree in marketing lasts for four years and is made up of 240 ECTS. As well as a comprehensive curriculum that will see you cover areas such as digital marketing and consumer behaviour, you will also take part in more than 400 hours of internships and work placements.

In addition, as a student on the degree in marketing in Valencia, you will have special access to events, forums and professional networks such as EmTech, Forinvest, GoGlobal and Global Career Week, where you’ll be able to expand your professional network and speak to industry experts.

The field of marketing is constantly evolving and companies seek professionals who are able to hit the ground running and have an understanding of the latest developments. For that reason, at Universidad Europea in Valencia, we offer a broad yet rigorous curriculum that will see you improve your knowledge in key areas such as:

  • Digital marketing,
  • Creative and production tools,
  • Big data,
  • Business intelligence,
  • Neuromarketing
  • Consumer psychosociology

Marketing is a broad field that requires a variety of skills to be successful. Depending on what area you choose to do into after your graduate, some skills will be more important than others. However, generally speaking, these are the top skills you should possess:

  • Communication: Effective communication is essential for marketing professionals, whether it's in written form, such as email or copywriting, or oral form, such as presentations or negotiations.
  • Creativity: Marketing is all about standing out from the competition, and this requires creativity to develop new ideas and approaches that resonate with your target audience.
  • Analytical skills: Marketing professionals need to be able to analyse data, trends, and consumer behaviour to make informed decisions and develop effective marketing strategies.
  • Strategic thinking: Marketing professionals need to be able to think strategically, understanding the big picture and how marketing fits into a company's overall business objectives.
  • Digital marketing skills: In today's digital age, it's essential for marketing professionals to have a deep understanding of digital marketing tools and channels, including social media, email marketing, SEO, and PPC.