The Degree in Marketing in Valencia is a 4-year programme designed so you’ll learn all about the new market trends and digital environments through a curriculum with a fresh new perspective.
At the Universidad Europea you’ll receive comprehensive training in all the key aspects of the new forms of digital marketing, studying topics that include the consumer, value propositions, technological innovation, and business processes and communication.
You'll be taught by professional lecturers who themselves tackle the realities this exciting and ever-changing world in the marketing and communication departments of top companies on a daily basis.
Campus-based | |
Valencia | 4 years, 240 ECTS |
Start: 16 sep. 2024 | School of Social Sciences and Communication |
Study at an urban innovation campus in the heart of Valencia, with 10.000 m2 of facilities surrounded by green spaces. Put theory into practice at our dental clinic, patient words, the criminalistics lab or the translation booths.
We have agreements with many universities in different continents so that you can choose the one that best suits your training.
PRIMER CURSO
Materia | ECTS | Tipo | Idioma de impartición |
---|---|---|---|
Marketing Fundamentals | 6 | CORE | English (en) |
Social Media | 6 | COMPULSORY | English (en) |
Ethics and Professional Effectiveness | 6 | COMPULSORY | English (en) |
Management Technologies | 6 | CORE | English (en) |
Corporate Finance | 6 | CORE | English (en) |
Statistics & Big Data I | 6 | CORE | English (en) |
Consumer Behavior | 6 | CORE | English (en) |
Market Research I | 6 | CORE | English (en) |
Introduction to Economics | 6 | CORE | English (en) |
Global Business / Global Business | 6 | CORE | English (en) |
SEGUNDO CURSO
Materia | ECTS | Tipo | Idioma de impartición |
---|---|---|---|
Market Research II | 6 | CORE | English (en) |
Influence and Relational Impact | 6 | COMPULSORY | English (en) |
People Management | 6 | COMPULSORY | English (en) |
Creativity and Innovation | 6 | COMPULSORY | English (en) |
Market Intelligence (Business Intelligence) | 6 | COMPULSORY | English (en) |
Commercial Planning and Positioning | 6 | CORE | English (en) |
Digital Marketing I: Seo and Sem | 6 | COMPULSORY | English (en) |
Statistics & Big Data II | 6 | CORE | English (en) |
Web Content Development | 6 | COMPULSORY | English (en) |
English | 6 | COMPULSORY | English (en) |
Product and Brand Policy | 6 | CORE | English (en) |
TERCER CURSO
Materia | ECTS | Tipo | Idioma de impartición |
---|---|---|---|
Digital Marketing II: Recruitment and Analytics | 6 | COMPULSORY | English (en) |
Accounting and Analysis of Financial Statements | 6 | COMPULSORY | English (en) |
Online Reputation Management / Online Reputation Management | 6 | COMPULSORY | English (en) |
Business Analytics / Business Analytics | 6 | COMPULSORY | English (en) |
Entrepreneurial Leadership | 6 | COMPULSORY | English (en) |
Logistics and Operations Management | 6 | COMPULSORY | English (en) |
Cost Accounting | 6 | COMPULSORY | English (en) |
Advertising and Multimedia | 6 | COMPULSORY | English (en) |
Sales Techniques Management | 6 | COMPULSORY | English (en) |
Distribution and Commercial Promotion | 6 | COMPULSORY | English (en) |
CUARTO CURSO
Materia | ECTS | Tipo | Idioma de impartición |
---|---|---|---|
Web Analytics and Audience Analysis | 6 | COMPULSORY | English (en) |
Event Design and PR | 6 | COMPULSORY | English (en) |
Strategic Marketing | 6 | COMPULSORY | English (en) |
External Academic Internships I | 6 | EXTERNAL INTERNSHIP | English (en) |
External Academic Internships II | 6 | EXTERNAL INTERNSHIP | English (en) |
Marketing Planning | 6 | COMPULSORY | English (en) |
Commercial Simulation | 6 | COMPULSORY | English (en) |
Final Project | 6 | END OF DEGREE PROJECT | English (en) |
Management of Virtual Communities + Online Crisis Management Community Management + Crisis Management | 6 | ELECTIVE | English (en) |
Advertising and Communication Law | 6 | ELECTIVE | English (en) |
Consumer Marketing | 6 | ELECTIVE | English (en) |
Services Marketing | 6 | ELECTIVE | English (en) |
Experiential Marketing | 6 | COMPULSORY | English (en) |
Design, Development and Mobile Applications | 6 | ELECTIVE | English (en) |
Creation of Online Stores: Prestashop and Wordpress | 6 | ELECTIVE | English (en) |
Mobile Marketing and Geolocation/Mobile Marketing and Geolocation. | 6 | ELECTIVE | English (en) |
Digital Workshop | 6 | ELECTIVE | English (en) |
University Activities | 6 | ELECTIVE | English (en) |
Media Planning | 6 | ELECTIVE | English (en) |
Innovation Management | 6 | ELECTIVE | English (en) |
Project Management | 6 | ELECTIVE | English (en) |
New Technologies Law | 6 | ELECTIVE | English (en) |
Business Planning and Decision Making | 6 | ELECTIVE | English (en) |
External Academic Internships III | 6 | ELECTIVE | English (en) |
Internships are a key component of your education. Acquiring experience after what you have learned on your degree is the best way to enter the employment market. There are two types of internships: curricular—which are included in your study plan—and extracurricular—which you can do on a voluntary basis.
In order to complete curricular internships in companies, you will need to have 50% of the credits approved and to register the subject before starting your internship. These internships are monitored by the company and the internship coordinator, and interim and final reports are prepared for evaluation.
If you want to take your work experience to the next level before finishing your university education, you can pursue an extracurricular internship. You can do them in any academic year, but keep in mind that internships are a formative complement to your studies; therefore, the more knowledge you have acquired throughout your studies, the more you will benefit from the internship experience.
As a marketing graduate from the Universidad Europea, you’ll have the opportunity to work in any field, in the public or private sectors. All companies need professionals who are able to analyse the market and understand consumer demands. We would highlight opportunities in the following fields:
Start your future at Universidad Europea
You can become a student at Universidad Europea in three easy steps.
1
Start your admission process by calling +34 961043883 or request information and our advisors will contact you.
2
Once you have been admitted, secure your place by paying the reservation fee.
3
Submit the required documents to formalise your enrolment.
Get to know the facilities and discover why Universidad Europea is made for you.
The faculty on this degree has 67% of doctors.
After finishing a degree in marketing, you will have many career options. As a result, the pay range can vary greatly depending on what you choose to do, and indeed the country and location you decide to launch your career.
As an example of the variety of work you can go into after your marketing degree, there are just some of the areas our graduates have careers in:
At Universidad Europea in Valencia, the degree in marketing lasts for four years and is made up of 240 ECTS. As well as a comprehensive curriculum that will see you cover areas such as digital marketing and consumer behaviour, you will also take part in more than 400 hours of internships and work placements.
In addition, as a student on the degree in marketing in Valencia, you will have special access to events, forums and professional networks such as EmTech, Forinvest, GoGlobal and Global Career Week, where you’ll be able to expand your professional network and speak to industry experts.
The field of marketing is constantly evolving and companies seek professionals who are able to hit the ground running and have an understanding of the latest developments. For that reason, at Universidad Europea in Valencia, we offer a broad yet rigorous curriculum that will see you improve your knowledge in key areas such as:
Marketing is a broad field that requires a variety of skills to be successful. Depending on what area you choose to do into after your graduate, some skills will be more important than others. However, generally speaking, these are the top skills you should possess: