Learn digital marketing, social media, e-commerce, and data analytics through a fully online program in English, and gain the in-demand skills that local and international companies are looking for. Apply for the 50% OEI scholarship by September 30.
-20% Discount until september 15th!
Online Master in Digital Marketing
Study in English, 100% online, and earn your Degree in one year
Official degree issued by Universidad Europea de Madrid
| Online with live classes (online exams and final degree project) | Start: October 2026 | 1 year, 60 ECTS | Faculty of Economics, Business and Communication Sciences |
The Online Master in Digital Marketing is official postgraduate training that prepares you to lead the digital transformation of marketing. You will learn to connect with global audiences by combining creativity, analysis, and technology, and to engage in strategy design that drives brand growth in increasingly competitive digital environments.
This is what you will learn in this Master's degree:
- Connect strategy, creativity, and data to drive results-based marketing decisions.
- Master digital marketing techniques: SEO, SEM, inbound marketing, social media, and e-commerce.
- Apply advanced analytics and artificial intelligence to optimize campaigns and customer experiences.
- Measure and align metrics, KPIs, and objectives to maximize the impact of your marketing actions.
- Use key tools such as CRM, ERP, Power BI, Google Analytics, and marketing automation platforms.
With a 100% online and flexible methodology, you will study at your own pace from anywhere, with live classes that are recorded, online exams and final master's projects, and the support of a teaching staff of experts in digital marketing and business strategy.
Scholarships and study grants
Apply by September 30, 2026
OEI Scholarships
The OEI promotes educational cooperation in Ibero-America and, in partnership with Universidad Europea, offers 50% scholarships to pursue official online master’s programs.
Universidad Europa Online means yes
Yes to the highest academic quality
Learn in small groups, where your professors know you by name and classes are brought to life with real-world case studies. Work as you would in the real world, with complete access to industry software and AI tools.
Genuine connection that transforms your online learning.
Yes to an internationally renowned university
We are a university with over 30 years of experience, 12 campuses between Spain and Portugal, and recognition from leading rankings, including QS and THE.
Learn in the #1 university network in Spain.
Yes to genuine professional connections
Our employability team and job hunters help boost your career. Our professors, working professionals at leading companies including Google, Amazon and PWC, open doors across top industries.
We’ll help you adapt successfully to a changing world.
Horizon breakers: breaking boundaries, creating your future with AI
At Universidad Europea, we teach you how to apply artificial intelligence. We have also been recognised by Forbes 2025 as one of the most influential universities in education for our commitment to generative AI.
This programme includes a Course in AI for Business.
Online classes + AI Business Talks with leading professionals, companies and experts from various sectors.
You will learn how to use AI at a professional level to boost your productivity, automate tasks and optimise decision-making.
Gain access to practical applications in areas such as:
- Business
- Marketing
- Human Resources
- Communication
- International Trade
- Finance
You will have access to the Advanced Course in Study Techniques with AI, where you will learn step by step how to integrate artificial intelligence into your daily life as a student.
- You will put tools into practice to be more productive and optimize your learning, improve your academic experience, and achieve better results.
- You will have access to an exclusive workshop with Google, where real professionals will guide you in the implementation and use of different AI applications.
Become a professional capable of leading the digital transformation of marketing thanks to artificial intelligence. You will learn how to apply AI to communication, advertising, and customer experience strategies, combining creative vision with data analysis.
- Through practical workshops and real projects, you will discover how major brands are revolutionizing the way they connect with their audiences through automation, personalization, and intelligent content.
- Access additional training on LinkedIn Learning and obtain official Microsoft-endorsed certifications that will strengthen your profile as an AI-driven marketing specialist.
- You will also have access to official AI certifications from LinkedIn Learning and Microsoft, strengthening your professional profile and demonstrating your mastery of the technologies that are transforming the industry.
Business workshops
Alejandro Ramos, CEO of Ágora Digital, will lead a hands-on workshop on how to generate images and descriptions with AI to improve eCommerce.
Advertising saturation and new technologies have changed the way we access contents, increasing the importance of branded content.
Conducting effective market research is crucial for making strategic decisions that drive business success.
Testimonials
Zineb Sabri
Alumni of the Master's degree in Digital Marketing
Edna Liceth Perdomo
Alumni of the Master's degree in Digital Marketing
Lorena Poza
Head of Communication, Marketing, and Sustainability at Bizum
Di Zhu
Alumni of the Master's degree in Digital Marketing
Isidro Sánchez-Crespo
Director of the Online Master's Degree in Digital Marketing
Beatriz Langreo Herrero
Head of Creative Solutions & Marketing at Time Out Spain
Syllabus for the online Master's degree in Digital Marketing
Train to be a digital marketing leader of the future
In the distance learning Master's degree in Digital Marketing, you will develop a strategic vision of marketing in digital environments and acquire the necessary Competencies to tackle complex challenges in the sector, optimize campaigns, and lead teams. The program combines practice and a global perspective, preparing you to stand out in an ever-evolving job market and take on a strategic role in digital companies.
Syllabus structure
| Subject | ECTS | Type | Language of Instruction |
|---|---|---|---|
| Digital Marketing Strategies and Planning | 6 | MANDATORY | English |
| Search Engine Marketing. SEO & SEM | 6 | MANDATORY | English |
| Social Media and Influencer Marketing | 6 | MANDATORY | English |
| Customer Management. CRM and ERP | 6 | MANDATORY | English |
| AI Applied to Marketing | 6 | MANDATORY | English |
| Analytics and KPIs | 6 | MANDATORY | English |
| eCommerce and Omnichannel Sales | 6 | MANDATORY | English |
| Programmatic Advertising | 6 | MANDATORY | English |
| External Academic Internships | 6 | MANDATORY | English |
| Master’s Thesis | 6 | MANDATORY | English |
What you will learn semester by semester
1
First term
In the first term, you will acquire the core competencies to design and implement effective digital marketing strategies, understanding the key concepts and essential tools of the sector. You will work on creating strategic plans and managing online presence in a comprehensive manner.
- Module 1. Digital marketing strategies and plans (6 ECTS): you will learn to define and execute comprehensive marketing plans adapted to the digital environment.
- Module 2. Search engine marketing. SEO and SEM (6 ECTS): you will master techniques to improve online visibility and optimize advertising campaigns.
- Module 3. Social media and influencer marketing (6 ECTS): you will develop communication and engagement strategies on social media.
- Module 4. Customer management. CRM and ERP (6 ECTS): you will learn how to manage customer relationships and automate marketing and sales processes.
2
Second term
In the second term, you will delve deeper into advanced tools and performance metrics, optimizing campaigns, measuring results, and leading digital projects. In addition, you will apply your knowledge in practical cases and capstone projects.
- Module 5. AI applied to marketing (6 ECTS): you will use artificial intelligence to personalize campaigns and improve content effectiveness.
- Module 6. Analytics and KPIs (6 ECTS): you will measure and analyze results to make data-driven decisions.
- Module 7. eCommerce and omnichannel sales (6 ECTS): you will master e-commerce strategies and integrated sales across multiple channels.
- Module 8. Programmatic advertising (6 ECTS): you will manage automated and segmented campaigns to maximize reach and ROI.
- Module 9. Academic internship (6 ECTS): you will apply your knowledge in a real work environment, engaging in competency development.
- Module 10. Master's Degree Final Project (6 ECTS): you will integrate everything you have learned into a final project that demonstrates your ability to lead high-impact digital strategies.
Internships in digital marketing departments
This master's degree includes compulsory internships in the Syllabus. In addition, you will be able to do extracurricular internships in leading companies in the sector.
Digital marketing is one of the fields with the highest employability: according to the LinkedIn Jobs Report 2025, profiles related to digital marketing, analytics, and social media are among the most sought after by companies. These internships will allow you to gain real experience, develop key skills, and expand your career opportunities in a constantly growing market.
Beyond the Classroom
We boost your employability and entrepreneurial spirit from day one. Discover all the resources we offer to help you grow, both inside and outside the classroom.
Receive personalized guidance from a professional coach who will support you throughout your career journey. Define your goals, strengthen your profile, and get ready to stand out in every selection process.
You will participate in the Digital Business Week or the Communication and Marketing Week, featuring talks from major industry leaders, and you will also face real-world challenges with PwC, one of the most influential consulting firms in the world.
Through the podcast “Ideas que emprenden”, we promote real entrepreneurship among our students, connecting their ideas with experts in the entrepreneurial ecosystem.
You will have access to workshops such as “Excel applied to business”, “Effective negotiation”, and many more through LinkedIn Learning, available in workshop, course, or online seminar formats.
Yes for you, yes online
Our online methodology offers flexible, self-paced learning, allowing you to study without giving up your professional or personal life. You’ll gain practical experience through real-world cases, stay in direct contact with instructors and peers, and receive continuous support from tutors and Faculty.
Our educational model
Experiential learning
Meaningful learning
Collaborative learning
Professional Learning
Constructive and discovery learning
Autonomous Learning
Individualized learning
Creative learning
Access
Admission requirements
To be admitted to the online Master's Degree in Digital Marketing, students must meet the legal requirements set out in Royal Decree 822/2021:
- Possession of an official Spanish bachelor's degree or equivalent is a prerequisite for admission to a master's degree program, or, where applicable, possession of another master's degree or qualifications of the same level as the Spanish bachelor's or master's degree issued by universities and higher education institutions in an EHEA country that allows access to master's degree studies in that country.
- Similarly, persons holding degrees from educational systems that are not part of the EHEA, which are equivalent to a Bachelor's Degree, may be admitted to a Master's Degree program in the Spanish university system without the need for accreditation of the degree, but with verification by the university of the level of training involved, provided that the country where the degree was issued allows access to postgraduate studies. Under no circumstances will admission through this route imply accreditation of the previous Degree held by the interested party or its recognition for purposes other than pursuing a Master's degree.
- Non-Spanish-speaking students studying the Degree in Spanish must demonstrate a B2 level of language proficiency according to the Common European Framework of Reference for Languages.
Recommended profile
- Marketing professionals in any field.
- Sales professionals.
- Bachelors in Business Administration and Management.
- Company managers and executives.
- Business expansion and development managers.
- Business consultants.
- Entrepreneurial.
- Product managers who wish to update their knowledge.
Admissions process
The admission process to pursue an online undergraduate or postgraduate certificate at Universidad Europea can be carried out throughout the year, although enrolment on any of our programmes is subject to availability. In order to complete the process, follow these simple steps:
1
Documentation
You will need to send the specific documentation to your personal advisor
- Admissions form.
- Legal document required for accessing the programme
- Photocopy of your ID.
- Curriculum vitae.
2
Admissions test
Once your documentation has been reviewed, your personal advisor will contact you.
- Competency assessment test.
- Personal interview.
- Language assessment test (B2).
3
Reserving a place
Formalising the reservation of a place through our different methods of payment
- Direct debit.
- Credit card.
- Online payment.
Faculty
Isidro Sánchez
Program Director
Marketing expert with a PhD in Marketing from Universidad Rey Juan Carlos, an MBA from the University of Barcelona, and a degree in Business Administration from Staffordshire University (United Kingdom). With over 15 years of teaching experience and a strong professional background, he currently serves as Director of the Master’s in Marketing at Universidad Europea. Since 2009, he has been the CEO of The Sensory Lab, leading international projects in Customer Experience and Sensory Marketing, and is also recognized for his expertise in the Internet of Things. His previous roles in media outlets such as Telemadrid, Marca, and Expansión contribute to his comprehensive vision of contemporary marketing.
Meet our teaching staff
- Yandy Ugarte
IT Project Manager with more than five years of experience in technology and industrial project management, specializing in efficient process design, service quality improvement, and data-driven decision-making. He has led strategic projects such as UNIDO's IndCuba and the recovery of Flux, a SaaS for background music and advertising control, ensuring the loyalty of key customers. His experience includes project management for R&D&I, process automation, implementing agile methodologies, and managing multidisciplinary teams at the national and international level, combining his technical profile with strategic vision to optimize results and ensure continuous improvement. - Javier González
SEO and CRO specialist with more than six years of experience in organic positioning and conversion optimization for digital companies. He has worked with agencies and companies helping them increase their visibility in search engines and develop data-driven strategies aimed at sustainable growth. He currently engages in activity at Ofiprix, designing and implementing comprehensive SEO strategies that include technical audits, on-page optimization, content planning, and metrics analysis, combining a strategic and technical approach to transform organic traffic into real value for the business. - Alejandro Ramos
CEO and founder of ÁGORA DIGITAL, an agency specializing in sales promotion with a focus on eCommerce automation. His career focuses on driving and scaling e-commerce businesses through advanced marketing automation strategies, with notable experience with Shopify and PrestaShop. He has led technical teams in B2B and B2C projects as CTO eCommerce and teaches as an expert in PrestaShop, training developers from certified agencies and sharing his knowledge at various educational institutions. - Ana Castillo
CRM and marketing automation specialist with more than six years of experience developing automated, personalized, and results-oriented communication strategies. She has led projects in data activation, customer loyalty, and multichannel journey optimization at agencies and companies in the digital sector. She is currently CRM & Marketing Automation Manager at Making Science, where she designs and implements strategies to maximize campaign effectiveness and digital channel integration, combining strategic vision and advanced technical expertise to generate value and improve the customer experience. - David Fernández Rubí
A strategic and analytical executive with more than 20 years of experience as a sales consultant, investor, and entrepreneurial figure, focused on exceeding commercial objectives and generating a high impact on company revenues. He is the CEO and founder of Linguistic Factory and an executive advisor to several startups. He was co-founder and CEO of REGIO Sales & Services and founded 4SALE Consulting, dedicated to lead generation and contact centers. He holds a Master's degree in Sales and Marketing Management from ESIC, a PMD from IESE, and is a specialist in "Strategic & Conceptual Selling" from Miller Heiman. He is co-author of the book Cómo vender al directivo del NO (How to Sell to the NO Manager) and focuses his expertise on B2B consulting, innovation, and sales and marketing dashboards. - David López
SEM specialist with extensive experience managing digital campaigns for automotive brands, including launches and comprehensive strategies. He has worked at agencies such as T2ó and Publicis Groupe, managing large volumes of investment in complex environments. His analytical profile focuses on data interpretation and insight-based decision-making, using GA4, Google Ads, and Looker Studio, as well as process automation through APIs. His approach combines performance and strategy, optimizing results, budgets, and growth opportunities. - Marta González Fernández
She holds a Bachelor's degree in Advertising and Public Relations from Antonio de Nebrija University, a Master's degree in Communication, Public Relations, and Protocol Management (ESERP), and a Master's degree in Digital Marketing and Customer Experience. She complemented her training with international experience in London and Qatar. Her professional career has developed in agencies such as Wavemaker (GroupM), Havas, OMG, and Starcom, managing client accounts such as Orange, Renault, and Diageo. Her experience covers digital strategy, multichannel management, and digital investment, with in-depth knowledge of all channels and digital negotiations to achieve strategic and tactical objectives. - Patricia Ramírez
A specialist in digital strategy and social media with more than 15 years of experience in the technology sector, developing brand and conversion strategies for high-impact companies. She has worked in international markets, especially China and Spain, with companies such as Louis Vuitton, Microsoft, Xiaomi, TikTok, and BeReal. She currently leads the Technology and Retail vertical at TikTok, overseeing full-funnel strategy design for manufacturers and retailers such as Amazon, Samsung, and HP. Her approach combines strategic vision, data analysis, and technical mastery of automation and paid media platforms, aimed at connecting brands with their audiences in a relevant, measurable, and sustainable way.
Excellence endorsed by the best
Top 5 private universities in Spain
5 stars in QS Star Rating
Among the top universities in Southern Europe
Leading private university in the Community of Madrid
Forbes List
Frequently Asked Questions
Do I need previous experience to join the Online Master in Digital Marketing?
No. Previous experience in digital marketing is not required to join the Online Master in Digital Marketing if you hold an official university degree. Applicants without a university degree may also be considered if they can demonstrate relevant professional experience in the sector. This allows both university graduates looking to specialise in digital marketing and experienced professionals seeking to develop or update their skills to join the programme, subject to the corresponding admissions requirements.
How is artificial intelligence transforming digital marketing, and how does the Online Master in Digital Marketing prepare me for that change?
Artificial intelligence is transforming digital marketing through campaign automation, personalised customer experiences and data-driven decision-making. The Online Master in Digital Marketing prepares you for this transformation through a syllabus that integrates advanced analytics, marketing automation platforms and practical applications of AI. Throughout the programme, you will gain practical experience using industry-standard software and generative AI tools to address real-world business challenges.
How does the Online Master in Digital Marketing prepare me to develop data-driven marketing strategies?
The Online Master in Digital Marketing trains you to connect strategy, creativity and data to make results-based marketing decisions aligned with business objectives. Through practical activities, you will learn to measure and interpret metrics and KPIs using tools such as Google Analytics, Power BI, CRM and ERP platforms. You will also apply data analytics and artificial intelligence to real business cases, developing the skills needed to optimise campaigns and customer experiences and evaluate their impact. The syllabus also prepares you for certifications such as Google Analytics and Google Ads.
Which digital marketing tools, software and technologies will I use throughout the programme?
Throughout the Online Master in Digital Marketing, you will gain practical experience with analytics and management platforms including Google Analytics, Power BI, CRM and ERP systems. You will also use marketing automation software, generative AI tools and specialised technologies for SEO, SEM, social media and e-commerce. The programme also covers major digital advertising environments such as Google Ads, Meta Ads and Amazon Ads, helping you develop a broad technical toolkit for today's digital marketing environment.
How will the Online Master in Digital Marketing help me adapt to changes in digital platforms, algorithms and consumer behaviour?
The Online Master in Digital Marketing prepares you to respond to changes in the sector through a practical methodology based on real business cases and current industry practices. You will explore data analytics, artificial intelligence and marketing automation to understand and respond to changes in consumer behaviour, platforms and digital channels. You will also learn from professionals with experience at companies such as Google, Amazon and PwC, gaining insight into current market practices and emerging digital trends.
Does the Online Master in Digital Marketing include a work placement?
Yes. The Online Master in Digital Marketing includes a compulsory work placement module worth 6 ECTS credits, giving you the opportunity to apply your digital marketing knowledge and skills in a professional environment. Universidad Europea's Employability Department can support you in finding a suitable placement through its network of partner companies and agencies. This practical experience allows you to apply what you have learned during the programme to real professional contexts.
How can I verify that this master's degree is officially recognised?
You can verify the official accreditation of the Online Master in Digital Marketing at Universidad Europea through the Madri+d Foundation search portal and the Spanish RUCT database. The programme is an official qualification awarded by Universidad Europea de Madrid and comprises 60 ECTS credits. You can also consult the programme's official verification reports and quality documentation on the Universidad Europea website.