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Direct contact with companies.
In 2023 we have collaborated with more than 30 organisations that have proposed challenges to us, including:
June
Nabbü Challenge
Wrapping up the course with intriguing projects, such as the one developed for Nabbü by our students in Strategic Management I. Under the guidance of professors Tiziana Priede Bergamini and Ana María Villagrasa, the students conducted a strategic analysis for the company's repositioning and growth. They received their evaluation directly from the CEO and founder, Irene Chía Parra. #challengeaccepted #CBL_UE
June
BMW Challenge
Students from four different Degree programmes and Vocational Training cycles have worked for three months to develop proposals for the social media accounts of @BMWGroupSpain The brand's Social Media and Communications Heads in Spain attended the presentation of the ideas and invited the participants to the press preview of its new electric models.
May
CD Leganés Challenge
We are visited by Paula de la Peña Puerto and Guillermo Gazapo to launch a challenge on behalf of Club Deportivo Leganés to our students at the Universidad Europea. We will deliver the results in just one month! #challengeaccepted #CBL_UE
February
NTT Data Challenge
Students from over 20 different nationalities enrolled in the International Business degree at the Universidad Europea participated in an activity within the framework of the Business Lab. Students identified the attributes and strengths of the multinational consulting company NTT DATA Europe & Latam as an employer and analysed the implementation of their #EmployerBranding strategy. They presented and discussed their findings with NTT DATA professionals Ruth Emo Marty, Head of Employer Branding at NTT DATA Spain; Wendell Ramada, Head of Internal Communication at NTT DATA Americas; and Alessandro Scarfia, Employer Branding at NTT DATA Spain.
Guided by a teaching team specialised in the CBL methodology, the students solve challenges organised in two ways: concurrent and sequential. In the first approach, different subjects work in tandem to solve different aspects of the challenge. In the sequential approach, groups of students pass on the necessary information to the following groups to ensure the successful completion of the task. In both cases, a joint final presentation is made to the company executives who provide their feedback on the proposed innovations.
In total, more than twenty professors at the Universidad Europea de Madrid routinely engage in consultancy projects for companies in their respective subjects, primarily in the Business area but also including Education, Marketing, Communication, Advertising, Pharmacy, Sports Science, and more.
Daniel Arnáiz
Ph.D. Professor
Ramiro Gil
Accredited Professor
Asaf Levi
Ph.D. Professor
Hongsong Wang
Ph.D. Professor
Tiziana Priede
University Professor
Saskia Van Liempt
Professor
Miriam Jiménez Bernal
Professor
Sonia Martínez Requejo
Ph.D. Professor
Fernando Barrenechea
Professor
Laura Gómez Cuesta
Ph.D. Professor
María Pilar Rodríguez
Ph.D. Professor
Joaquín Pérez
University Professor
Oscar Andrés Molina
Professor
