MBA in Valencia

The contents are organized into the following study units:

• Global vision, entrepreneurial spirit and decision- making.
• Business ethics and corporate social responsibility.
• Economic Environment.
• Legal Environment.
• Introduction to strategic analysis.
• Sector Analysis.
• Internal Analysis.
• Strategies for expansion and internationalization.

The content is grouped into the following units:

• Accounting for leadership.
• Advanced accounting.
• Management control.
• Business diagnostics and sustainable financial strategy design.
• Valuation of investments.
• Sources of financing.
• Valuing companies.

The content is grouped into the following areas:

• General aspects of operations management.
• Operations strategies.
• Operations management.
• Materials management.
• Activity planning.
• Systems for improving operations.

The content is grouped into the following areas:

• Technological environment, technology and information systems.
• Strategic role of information systems.
• Innovation and business changes.
• Tools for innovation management.
• Information society and e-Business.
• New trends.

• Technological environment, technology and information systems.
• Strategic role of information systems.
• Artificial intelligence and business analytics in decision- making.
• Innovation and business changes.

• Introduction to Commercial Management.
• Sales in complex environments.
• Sales organization.
• Management of sales teams.
• Sales channels.
• Digital Marketing Estrategies.
• Digital Analytics.
• Legal and Ethical Compliance.

The content is grouped into the following areas:

• Organizational structure and people management.
• Organisational culture and commitment management
• Management Skills.
• Leadership and team management
• Motivation and mobilisation of teams

Applying skills and content acquired to practice. The student will undertake professional tasks under the supervision of a supervisor in a company and an academic tutor, who will guide this process of introduction into the practical application of the skills and con- tents of the program.

The development of the End of Master Thesis Project will take pla- ce in a group, using as a basis the knowledge acquired during the different modules and the professional internships. Students will always be guided by their tutor and evaluated by a panel.

The Master’s in Business Administration* is especially aimed at professionals who wish to complement their training with a comprehensive and highly practical understanding of the different areas that make up a company.

This programme is specifically aimed at university graduates of varied fields who are interested in developing a role in business management. It is also aimed at those professionals who are interested in taking on innovation challenges and continuing their professional development throughout their careers.

Our students possess a range of university degrees in areas such as: engineering, law, healthcare sciences, business management, economics, and more. All of our students are eager to complete their training and acquire the professional experience needed to develop a global, integrated and strategic understanding of business.

Official Spanish university degree or other degree issued by a higher education centre belonging to another country in the European Higher Education Area.

Degrees issued in accordance with educational systems outside the European Higher Education Area do not need to be officially recognised, as long as the University can ascertain that the level of study is equivalent to the corresponding official university degree in Spain and allows access in the home country to postgraduate studies. Access through this channel is not, in any case, an official recognition of the previous university degree in Spain nor is it recognising anything other than access to this master’s degree.

Students must have English level B2 CEFR or equivalent.

• Dr Bruno Broseta Dupré
  PhD in Economics from the University of California (San Diego, 1994). His publications include articles in journals such as the American Economic Review (1998) and Econometrica (2000), and his current field of research is the impact of the digital revolution on business models. He has served as Managing Director of the Network of Technology Institutes (REDIT, 2002–2007), Managing Director and Deputy Councillor in the Regional Ministries of Industry, Trade and Innovation and Finance of the Valencian Regional Government (2007–2014), and is Senior Advisor for Digital Transformation at NUNSYS, S.L. He has been a lecturer at the UEV since 2015, where he directed the Executive MBA (2015–2017); he is accredited as a Private University Lecturer by the AVAP (2021) and currently heads the Department of Business.
• Ms Raquel Aguado Muñoz
  Managing Director for Representation to the EU, the Autonomous Communities and External Action. President of the Valencian Regional Government. Director of the CVRE Foundation, the Valencian Regional Government’s delegation in Brussels. Previously, she was Director of FEDEMCO, Head of the International Specialisation Service at the Valencian Institute of Business Competitiveness (IVACE), and Area Director at the Valencian Institute of Export (IVEX). She holds a Bachelor’s degree in Law from the University of Valencia and a Master’s degree in Senior Management from the University of California, Berkeley. She has also taught on several Postgraduate courses at the European University of Valencia.
• Dr Roberto Gómez Calvet
  Doctor, Senior Industrial Engineer and Bachelor in Economics and Business Studies. University lecturer with over 20 years’ experience at the European University of Valencia, the Estema Foundation and the University of Valencia. Accredited as a Private University Lecturer and Contracted Doctor. Lecturer in the fields of Finance, Business Mathematics and Financial Mathematics, at both Bachelor's Degree and Postgraduate levels. Furthermore, he has 25 years of continuous experience in business management and administration, an activity he carries out alongside his teaching. In the field of research, he has active research lines on sustainability, eco-efficiency and non-parametric models applied to efficiency measurement. He is a visiting researcher at De Montfort University (UK) and has undertaken several studies abroad, alongside various articles and book chapters related to his research areas. He is a reviewer for nine indexed journals.
• Manuel Zaplana Llinares
  An expert in strategy and marketing with over 25 years’ experience in retail and B2B sales. Managing Partner at branding and retail + huuun (a business consultancy and marketing and commercial interior design agency), Member of the Expert Committee of the Spanish Retail Association, Member of the Board of Directors of Grecotex (Association of Textile, Fashion, Footwear and Accessories Trade of the Valencia Autonomous Region), lecturer on postgraduate courses at the European University of Valencia (MBA, Digital Marketing and MUDI), lecturer on the DAGE Advanced Programme in Business Management on the Management Board of the Valencia Chamber of Commerce and at various business associations.
• Mr David Muñoz Tirado
  A professional with a long career in the automotive sector in general, and in supply chain and Industry 4.0 in particular, devising, shaping and leading or co-leading national and international projects in supply chain, digitalisation, Business Intelligence, industrialisation and electrification. He is currently Head of Non-Production Procurement for Europe. Beyond his corporate activities, he has served as an Advisory Board Member at the Public-Private Partnership Observatory of the Institute of Corporate Governance, and as a Founding Member of the IVACE Scaling Group. He has served as an Advisory Board Member for start-ups such as Hipoo Loans and currently for Nucleonova, Onklub, Mangiapane Club and The Global Bee Project (real-time monitoring and geolocation of beehives).
• Dr Lorena Pérez Alfonso
  Coordinator of the Bachelor’s Degree in Business Administration and Management, taught in Spanish and English. She holds a PhD in Business Administration and Management from the University of Valencia, awarded with distinction (Cum Laude), a Bachelor’s Degree in Business Administration and Management from the University of Valencia, awarded with the Extraordinary Prize, and a Master’s degree in Taxation and Tax Consultancy. Lecturer at the European University of Valencia in the Social Sciences department, teaching in the fields of finance, leadership and management. With over 10 years’ professional experience in finance and business management, both in the private sector (Mercadona, KPMG and Bancaja, amongst others) and the public sector (Valencian Health Agency). Of these, seven years were spent at Mercadona, in the finance department as a manager. Her main fields of research are organisational culture, management teams and leadership.
• Pau Colás Navalón
  Lecturer on the Master's degree programmes in Digital Marketing and Big Data, the Postgraduate Expert Course in Artificial Intelligence applied to Marketing, and the Master's Degree in Business Management and Administration – MBA. Co-founder of Neurona Digital SL, an online marketing agency specialising in the development and implementation of digital strategies for small and medium-sized enterprises. He manages companies’ online presence, focusing on SEO, SEM, social media and email marketing strategies. Alumnus of the European University. He is a graduate in Business Administration and Management and holds a Bachelor’s degree in Business Studies from the University of Valencia. He has a Master’s degree in Accounting Management and a Postgraduate Diploma in Social Media and Community Management. He is currently engaged in studies related to Artificial Intelligence applied to Marketing, automated processes and no-code tools, with the aim of offering innovative solutions in the digital sphere.
• Lucas Aguilera Bono
  Director of the postgraduate course in Artificial Intelligence Applied to Marketing. Graduate in Marketing and Sales Management from the European University of Valencia. Master’s degree in Analytics and Digital Marketing. Chief Marketing Officer and Head of Digital Transformation at Neurona Digital. Head of Strategy and specialist in new digital trends: Artificial Intelligence and Web3. Head of Key Accounts and Strategy at the sports marketing agency, Digital Media Sports. Entrepreneurial in various digital businesses and founder of IAvanzados. Lecturer on the Master's degree in Digital Marketing and Big Data, the MBA programme, and the Bachelor's Degree field in the Faculty of Social Sciences at the European University of Valencia.