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Bachelor in Business Analytics Madrid

If you want to stay ahead of the game in the eyes of prospective employers, both now and in the future, you should consider a career as a business analyst.

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Business Analytics Degree

The Degree in Business Analytics at Universidad Europea is aimed at students who want to become familiar with the various functional areas of a business organisation. Choose a Bachelor in Business Analytics to acquire the analytical and management skills you will need to succeed in the various divisions of a business.

The 4-year BA in Business Analytics is designed to provide essential training in mathematics, business intelligence, statistics, and programming so that students can develop a broad understanding of the sector and recognise the potential impact that Big Data can have on that market.

Our degree in Business Analytics in Madrid is taught entirely in English. You will learn from an experienced faculty and, thanks to our academic model based on experiential learning, complete internships and work placements at leading companies and organisations.

Villaviciosa de Odón 240 ECTS
Start: 16 sep. 2024 Title issued by Universidad Europea de Madrid
4 years School of Social Sciences and Communication.
Official degree

Why study Business Analytics?

Create value through the power of data

In today's era of constantly evolving data, the Degree in Data Analytics prepares you to become a business analyst. You will learn mathematics, statistics, and programming to make informed decisions and harness the potential of big data in companies. Your ability to create value from information will be essential in this rapidly changing environment.

The professional profile of tomorrow

Get ready to become a business analyst and gain a comprehensive understanding of the sector and the immense potential that big data offers in the business world. By becoming a highly sought-after professional, you can secure a bright future as a Business Analyst. Apply your knowledge and skills practically, leveraging the latest technologies.

Provide a response tailored to the needs of the market

Our academic program has been developed by active experts and executives from renowned companies who are leaders in the implementation of Big Data, including the likes of Google, ING, Toyota, Accenture, Telefónica, and Everis.

Taught by the best in the business

Enter the world of big data with the guidance of innovative companies that are transforming the way businesses operate through the analysis of vast volumes of data. We collaborate closely with renowned companies such as IBM, DataCentric, as well as disruptive startups like Valydo and Shoppermotion.

Emphasis placed on the practical use of tools and software

Our practical degree program, equipped with specific software, is focused on data-driven decision-making in business. With the program's emphasis on hands-on experience, you can prepare for the Basic Certification for Python Programmer from Python Institute, along with the certification for Google Analytics.

U Ranking -  Universidades Españolas

Accreditation and Recognition

NUMBER 1 in the Autonomous Community of Madrid in terms of teaching quality, according to the 2020 U-Ranking published by the BBVA Foundation and IVIE.

According to World University Rankings 2021 published by Times Higher Education (THE), which evaluates performance indicators in several areas, Universidad Europea de Madrid ranks among the Top 5 national institutions, and second on the list of the best private universities in Spain.

What our students say about the Business Analytics Degree

ComillasI love living in Spain. In such a culturally diverse environment, you get to meet people of different nationalities.

Manal Zahí

Business Analytics Undergraduate

Study plan

Plan designed by specialists to train a professional to handle with solvency the essential tools of management and business management and the basic tools of the creation and processing of data, applied to decision making and business management.

The curriculum is made up of:

  • 58% of subjects of business administration and management (138 ECTS).
  • 2% essential subjects to learn about business law (6 ECTS).
  • 8% of cross-cutting subjects related to new forms of management (18 ECTS).
  • 20% of basic subjects for technical knowledge of the creation and processing of data and basic data analysis tools (48 ECTS).
  • 2% of modern language (6 ECTS).
  • 10% of mathematical subjects of algebra, calculus, statistics and probability (24 ECTS).


MateriaECTSTipoIdioma de impartición
Foundations of Business Management6COREEnglish (en)
Statistics I6COREEnglish (en)
Fundamentals of Programming I6COREEnglish (en)
Marketing6COREEnglish (en)
Mathematics: Algebra and Calculus6COREEnglish (en)
Accounting I6COREEnglish (en)
Finance I6COREEnglish (en)
Macroeconomics6COREEnglish (en)
Microeconomics6COREEnglish (en)
Workshop in Decision-Making6COMPULSORYEnglish (en)


MateriaECTSTipoIdioma de impartición
Statistics II6COMPULSORYEnglish (en)
Fundamentals of Programming II6COMPULSORYEnglish (en)
Accounting II6COMPULSORYEnglish (en)
Finance II6COMPULSORYEnglish (en)
Databases6COMPULSORYEnglish (en)
Foreign Language I6COREEnglish (en)
Econometrics3COMPULSORYEnglish (en)
Statistical Analysis Tools3COMPULSORYEnglish (en)
Ethics and Professional Efficiency6COMPULSORYEnglish (en)
Data Engineering I6COMPULSORYEnglish (en)
Workshop. Financial Decision-Making6COMPULSORYEnglish (en)


MateriaECTSTipoIdioma de impartición
Data structure6COMPULSORYEnglish (en)
Data Engineering II6COMPULSORYEnglish (en)
Consumer Psychosociology6COMPULSORYEnglish (en)
Digital ecosystem3COMPULSORYEnglish (en)
Green management6COMPULSORYEnglish (en)
People management6COMPULSORYEnglish (en)
internet of things (IoT)3COMPULSORYEnglish (en)
Strategic direction6COMPULSORYEnglish (en)
New work and organization methodologies3COMPULSORYEnglish (en)
Workshop. HR decision making6COMPULSORYEnglish (en)
Relational impact and influence6COMPULSORYEnglish (en)
Solving complex problems3COMPULSORYEnglish (en)


MateriaECTSTipoIdioma de impartición
CRM Tools6COMPULSORYEnglish (en)
Internet data analysis3COMPULSORYEnglish (en)
Entrepreneurial leadership6COMPULSORYEnglish (en)
Law applied to data processing3COMPULSORYEnglish (en)
Company Law3COMPULSORYEnglish (en)
Data cycle3COMPULSORYEnglish (en)
Information sources3COMPULSORYEnglish (en)
Innovation and entrepreneurship6COMPULSORYEnglish (en)
Sector information3COMPULSORYEnglish (en)
Practicum II6PRACTICUMEnglish (en)
Bachelor's Final Project12BACHELOR'S FINAL PROJECTEnglish (en)
University Activities6OPTIONALEnglish (en)
Practicum II6PRACTICUMEnglish (en)



Internships are a key part of your training. Gaining experience after what you learn in your degree is the best way to enter the job market. There are two types of internships, curricular (included in your syllabus) and extracurricular (which you can do on a voluntary basis).

To do a curricular internship in a company, you’ll need to have passed 50% of the credits and enrol on the course before you start work. These internships are monitored by the company and the internship professor, as well as interim and final reports for evaluation.

If you want to improve your work experience before completing your university studies, you can do an extracurricular internship. You can do them in any academic year, but remember that internships complement your studies, so the more knowledge you acquire throughout your degree, the more you’ll benefit from the internship experience.

Key competencies

Basic Competencies
  • CB1: That students have demonstrated possession and understanding of knowledge in an area of study that builds on the foundation of general secondary education, and is usually at a level that, while relying on advanced textbooks, also includes some aspects that involve knowledge from the cutting edge of their field of study.
  • CB2: That students know how to apply their knowledge to their work or vocation in a professional manner and possess the competencies that are usually demonstrated through the development and defense of arguments and problem solving within their area of study.
  • CB3: That students have the ability to gather and interpret relevant data (usually within their area of study) to make judgments that include reflection on relevant social, scientific or ethical issues.
  • CB4: That students can transmit information, ideas, problems and solutions to both specialized and non-specialized audiences.
  • CB5: That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.
Cross-disciplinary competencies
  • CT01: Ethical values: Ability to think and act according to universal principles based on the value of the person that are aimed at their full development and that entails a commitment to certain social values.
  • CT02: Autonomous learning: Set of skills to select search strategies, analysis, evaluation and management of information from different sources, as well as to learn and put into practice independently what has been learned.
  • CT03. Teamwork: Ability to integrate and collaborate actively with other people, areas and/or organizations to achieve common goals.
  • CT04. Written communication / Oral communication: Ability to transmit and receive data, ideas, opinions and attitudes to achieve understanding and action, being oral that which is done through words and gestures and, written, through writing and/or graphic supports.
  • CT05. Analysis and problem solving: Being able to critically evaluate information, decompose complex situations into their constituent parts, recognize patterns, and consider other alternatives, approaches and perspectives to find optimal solutions and efficient negotiations.
  • CT07. Leadership: To be able to orient, motivate and guide other people, recognizing their abilities and skills to effectively manage their development and common interests.
  • CT08. Entrepreneurship: Ability to assume and carry out activities that generate new opportunities, anticipate problems or involve improvements.
  • CT09. Global mindset: Being able to show interest in and understand other standards and cultures, recognizing one's own predispositions and working effectively in a global community.
Specific competencies
  • CE1. Ability to know and understand the concept of company and entrepreneur and their role in a market economy.
  • CE2. Ability to gather and interpret information to build and implement a strategic plan: external and internal strategic analysis; formulation, choice and implementation of corporate and competitive strategies and strategic control.
  • CE3.Ability to understand and analyze financial markets, their structure, agents and products.
  • CE4.Ability to analyze and evaluate the competitive environment of the company and markets and to integrate this analysis when undertaking new challenges.
  • CE5.Ability to identify and understand the accounting area in the company and apply the different tools available for its management, as well as to know the main relationships with other departments.
  • CE6.Ability to identify and understand the human resources area in the company and apply the different tools available for its management, as well as to know the main relationships with other departments.
  • CE7. Ability to identify and understand the marketing and commercial areas in the company, to apply the different tools available for their management, as well as to know the main relationships with other departments.
  • CE8. Ability to analyze, integrate and evaluate information from the legal environment, necessary for decision making.
  • CE9. Ability to analyze, integrate and evaluate information from the socio-cultural environment, necessary for decision making.
  • CE10. Ability to analyze, integrate and evaluate information from the economic environment, necessary for decision making.
  • CE11. Ability to value and apply principles of social responsibility in the company, paying particular attention to environmental management, oriented to compliance with current legislation and as a source of opportunities for the reinforcement of the image and the productive process in the company.
  • CE12. Effective communication and negotiation skills in the professional field of business administration.
  • CE13. Ability to understand and analyze consumer behavior: evaluate and predict behaviors and trends in the different audiences in which consumers are classified in relation to a particular product or service, both geographically and culturally or in terms of population segments.
  • CE14. Knowledge of statistical and econometric tools for the analysis of economic and business variables.
  • and improvement of their competitiveness.
  • CE18. Ability to solve complex problems in situations that require information search in the different functional areas of the company.
  • CE19. Ability to make business decisions based on objective data on which to base such decisions.
  • CE20. Ability to develop a study plan of business variables and indicators.
  • CE21. Ability to segment and select the target audience appropriate to the interests of each business initiative.
  • CE22. Ability to select and apply the most appropriate analytical tools for each situation of the company.
  • CE23. Ability to select, parameterize and manage metrics related to the sources of information according to each area (marketing, finance, etc.).
  • CE24. Ability to identify the information needs, depending on the objectives set.
  • CE25. Ability to explore new sources of information and ways to apply solutions in different situations and sectors.
  • CE26. Critical spirit to question data or truths assumed from previous data.
  • CE27. Ability to adapt to an environment with an excess of information and data ("infoxication"), without losing sight of the objectives
  • CE28. Ability to understand and know the "data cycle": data acquisition and creation, information construction, analysis and visualization.
  • CE29. Ability to ask the right questions, in relation to the expected knowledge objective, to be translated into the right queries to be formulated to the data warehousing system.
  • CE30. Ability to work and develop in multidisciplinary and multicultural teams, combining information from different sources for an optimal result.
  • CE31. Ability to manage uncertainty due to the constant change of information sources.
  • CE32. Business orientation: demonstrate in decisions that the cost of obtaining information should be lower than the benefit of its application.
  • CE33. Ability to handle with fluency and technical solvency computer tools for statistical processing and other tools such as simulators.


Career opportunities for Business Analytics Degree graduates

As a graduate in Business Analytics you will be able to develop key positions of responsibility and management in the different strategic areas of the company, in which data analysis and its interpretation for decision making are crucial. You will be able to develop your knowledge in consulting and advisory companies, as well as in the departments of Business Intelligence, Business Strategy, Strategic Analysis, Digital Marketing, Operations, etc.; with a view to directing these departments and, ultimately, the management of the company. Together with the development of the subject Programming Fundamentals I, you will be able to prepare for the Python Institute's Certified Python Programmer Basic Level certification. The Internet Data Analysis course prepares you for the Google Analytics certification.

  • Whatever the department (Finance, HR, Operations, Marketing, Business Intelligence, etc.), you will be able to draw on your invaluable expertise to make data-driven decisions.
  • Big Data/Business Intelligence Solutions Architect.
  • Big Data Systems Administrator, Developer or Auditor.
  • Data Analyst, Data Science Operator or Data Consultant.
  • Big Data Infrastructure Manager.
  • Product or Brand Manager.
  • Analytical and Digital Marketing.
  • Strategic Planning.
  • Investment Banking.
  • New business opportunities in all sectors, notably the digital sector.
  • Public Sector.
  • Private Sector.


Start your future at Universidad Europea

You can become a student at Universidad Europea in three easy steps.


Admission exams

Start your admission process by calling +34 917407272 or request information and our advisors will contact you.


Place reservation

Once you have been admitted, secure your place by paying the reservation fee.



Submit the required documents to formalise your enrolment.

Scholarships and grants

We want to help you. If you choose to study at Universidad Europea, you will have the opportunity to apply for a wide range of UE and official scholarships.

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Students wishing to study the Degree in Business Management based on Data Analysis (Business Analytics) at the Universidad Europea de Madrid, must meet the legal requirements for access to the University as provided by current legislation. There are no additional academic requirements.

Regarding their professional and personal skills profile, motivated students, able to understand the needs of others and to provide solutions to their problems, will be considered preferably.

The access profile: although the branch to which the Degree belongs is Social and Legal Sciences, the entry profile of baccalaureate students must have a scientific or technical profile. It must be a student with:

  • Broad-spectrum curiosity.
  • Not being satisfied with what you see and having the desire to continue innovating and learning.
  • Ability to solve complex problems.
  • Know how to convert data into relevant information.
  • Develop a critical spirit about how to deal with mathematics and numbers.
  • Use shortcuts so they can understand the information (since they are not mathematicians or engineers).

Access requirements

In accordance with RD 1892/2008 of November 14, 2008, which regulates the conditions for access to official undergraduate university studies and the admission procedures to Spanish public universities, these are expanded and detailed as follows:

Students may access the undergraduate studies according to the accesses established in RD 1892/2008, of November 14, and current applicable legislation, specifically:

  • Obtain a passing grade in the University Entrance Examination, in accordance with current legislation.
  • Obtain the qualification of apt in the Entrance Exams for over 25 years old and over 45 years old.
  • Higher Technicians, Higher Technicians of Plastic Arts and Design and Higher Sports Technicians.
  • Graduates, Graduates, Technical Engineers, Engineers, Architects or Graduates.

Baccalaureate students from educational systems of member states of the European Union and other countries with which international agreements have been signed in this regard, may access the Degree provided that in their educational system they have access to the university, and the provisions of the current regulations are complied with.

Students from other countries and those who do not have an international agreement signed, must homologate their studies and take the university entrance exam(s) if required according to RD 412/2014.

Applicants with work and professional experience in relation to an education, who do not have any academic qualification enabling them to access the university by other routes and who are or have reached 40 years of age before October 1 of this year.

Non-Spanish-speaking students who apply to study the degree in Spanish may accredit a B2 language level of the Common European Framework of Reference for Languages of the European Higher Education Area with a recognized degree or certificate or, alternatively, they may do so by means of a test designed by the university itself.

Candidates who have reached 25 years of age in the calendar year in which the test is taken, and have no other means of access to the university, may access through the University Entrance Examination for Adults over 25 years of age.

Those over 40 years of age who do not have a degree that allows access to the university, but can prove a certain work or professional experience in relation to the degree to which they intend to access, may also have access to the degree.

In order to accredit work and professional experience, the student must attach to his/her application a portfolio (dossier of evidence) that includes the following information:

  • Motivation letter.
  • Work Life.Curriculum Vitae.
  • Documentary evidence (letters of recommendation, titles of training courses, or any others that are linked to the degree to which access is requested).
  • Languages.

For those students who choose to study the degree in Physiotherapy in English, French or Italian, the university will give them a level test and they must accredit a B2 level of the Common European Framework of Reference for Languages of the European Higher Education Area.

General regulations of the University for official undergraduate studies

Title I: Admission of students.

  • Art. 1.: Once the student has been notified of his/her admission to the Universidad Europea de Madrid, the incorporation will be effective once the corresponding admission procedures have been completed and the registration has been formalized. For this, it will be necessary to accredit the passing of the University Entrance Exams, those other tests that allow access to the university, the degree and the other requirements demanded by the legislation in force.
  • Art. 2.: First year students must enroll in all the credits established in their study plan for that year. In the case of part-time students, they may enroll in the minimum number of credits established in art. 8 of the regulations.
  • Art. 3.: The University reserves the right to refuse admission and the right not to renew the annual registration of those students whose conduct or actions may set a bad example for the University and for the rest of the students. In particular, the following are noted:
    • any action, fact or fault that contravenes the ethical code of the University.
    • being charged in a criminal proceeding for an intentional crime
    • any other conduct, fact or situation that the University considers that affects the normal development of the teaching activity of its students.

Title IV: Registration of credits.

  • Art. 8.: Due to special educational needs of the students, partial dedication to studies or others, the student may enroll in a minimum of 30 ECTS per year. The student may only register for a lower number of ECTS credits than indicated, with the authorization of the Dean of the Faculty or School Director, or the person delegated by him/her. The maximum number of credits per quarter that a student may enroll is 24 ECTS, and 36 in the case of semester calendar, and may only enroll a lower number of ECTS credits than indicated with the authorization of the Dean of the Faculty or School Director or the person delegated by him/her.
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  • Esteban Serrano Monge
    PhD Universitat de Lleida (Spain), MBA Vanderbilt University, TN, USA; BS Finance George Mason University, VA, USA. Over twenty years of experience as associate professor of finance and accounting while at the same time holding chief executive position at my own company in the fast moving consumer goods (FMCG) industry in South America.
  • Maicol Ochoa Arellano
    Mathematician with more than fifteen years of teaching experience, solid knowledge and skills in solving complex problems of various kinds, with special interest in topics such as Fundamental Mathematics, Probability Theory, Pure and Applied Statistics, as well as some applications to Data Analysis, Economics, Management and Quantitative Finance.
  • Hongsong Wang
    Dr. Wang received his PhD in Economics from the Complutense University of Madrid. He also works as a research director for Spanish think tanks, providing policy advice to various governmental institutions both in Spain and for the European Union. He has published dozens of research papers in prestigious and indexed scientific journals and has participated in international academic and policy-making conferences. His research interests include mainly entrepreneurship, history of economic thought, economic history, public policy and environmental economics.
  • Janaina Cejudo Sanches
    Professor of Business Mathematics in the Business Analytics Degree 100% in English and in the Online Business Management and Administration Degree.
    Professor of Chemistry for Engineering at the School of Architecture, Engineering and Design of the UEM. Researcher of the NanoUEM group.
    Degree in Biology and Graduate in Biotechnology. PhD in Molecular Biosciences.
    6 years of research experience at the Institute of Catalysis and Petrochemistry of the Spanish National Research Council (ICP-CSIC), with participation in European and national projects and collaboration with companies (Rovi Farmacéutica, Decamed, Arquimea). Tutor of TFG, TFM and professional practices in the field of biocatalysis.
  • Violeta Doval Hernández
    She has worked for the last 10 years as a consultant for different international organizations in Europe, Latin America, West Africa and Maghreb. In 2016 she worked at the European Commission in a Research Unit of the Directorate General for International Cooperation and Development (DEVCO). She holds a European PhD in Government and Administration from the Complutense University and has done research stays at the Saint Louis University in Brussels.
  • Leslie Paulina Rodríguez Valencia
    PhD in Economics and Business Administration from the Universidad Autónoma de Madrid. Her research focuses on SME financing. She currently works as a forensic finance analyst at RHO Finanzas.
  • Mónica Sánchez de Francisco
    Programming fundamentals I
    PhD in Computer Science and Technology from Universidad Carlos III. The thesis is framed in the national research project PACE (TIN2016-77690-R) "Pervasive and Affordable technologies for Civic Engagement". In which a conceptual model is proposed for developers and designers to evaluate and design civic technologies based on gaming and gamification as motivational factors. With publications in both journals and high impact conferences within the scientific community in the area of HCI.

Academic quality

As part of its strategy, the University has an internal quality plan whose objective is to promote a culture of quality and continuous improvement, and which allows it to face future challenges with the maximum guarantee of success. In this way, it is committed to promoting the achievement of external recognitions and accreditations, both nationally and internationally; the measurement and analysis of results; simplification in management; and the relationship with the external regulator.


Internal Quality Assurance System (IQAS)
Monitoring of the degree quality

Members of the degree quality committee (CCT)

  • Undergraduate vice-dean
  • Degree Coordinator
  • Department Director
  • Students
  • Professors (Undergraduate Final Project Coordinator and Internship Coordinator)
  • Quality Partner (Quality and Academic Compliance)
  • Academic Advisor
  • Responsible of Learning Assesment
  • Academic Director
  • Online Tutor

Frequently Asked Questions

Yes, business analytics is a highly sought-after and rewarding career path. The demand for business analysts has increased significantly in recent years as organisations across various industries are looking for ways to leverage data to drive their decision-making and stay competitive in the market.

Business analysts use data to help companies identify problems, make informed decisions, and improve their operations. They work with stakeholders to gather and analyse data, create reports, and develop recommendations.

A career in business analytics can be highly rewarding because of the variety of opportunities that exist. Business analysts can work in different industries, including finance, healthcare, retail, and technology, among others. Additionally, there are opportunities to advance within the field and take on leadership roles, such as data science manager or chief data officer.

A degree in business analytics typically refers to a university programe that focuses on using data analysis, statistical modelling, and other quantitative techniques to help businesses make data-driven decisions.

At Universidad Europea, our degree in business analytics includes subjects such as:

  • Accounting
  • Finance
  • Macroeconomics
  • Microeconomics
  • Statistics
  • Databases
  • Digital Ecosystems

A degree in business analytics provides graduates with the skills and knowledge necessary to work in a variety of roles. Our graduates go on to enjoy careers in different positions such as business intelligence, business strategy, strategic analysis, digital marketing, and operations.

A typical day in the life of a business analyst can vary depending on the industry, organisation, and specific role. However, here is a general overview of what a business analyst may do during their day:

  • Review project goals and objectives: A business analyst may review project goals and objectives to ensure they are on track and aligned with the organisation's overall strategy.
  • Conduct research and analysis: Business analysts spend a significant amount of time gathering and analysing data to identify trends and patterns, as well as to understand the business problem or opportunity. This may involve conducting interviews, surveys, or focus groups, as well as reviewing existing data sources.
  • Create reports and presentations: Once the data has been analysed, business analysts may create reports and presentations to share their findings with stakeholders.
  • Collaborate with stakeholders: Having identified potential areas for improvement, business analysts may also work with senior management and other stakeholders in the decision-making process to implement any change.

If you decide to study the Degree in Business Analytics at Universidad Europea, it will take you four years to complete. During that time, as well as learning from a top-level faculty, you will have many opportunities to carry out internships and work placements at leading companies in different sectors, meaning you will be prepared to work as a business analyst as soon as you complete your studies.