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Bachelor of Business Administration
The bachelor of business administration is a four-year degree aimed at equipping students with the skills and knowledge to understand and manage all aspects of a company, including finance, HR, sales and marketing, and general management.
The bachelor in business administration at Universidad Europea has been recognised for its international quality. The university was the first in Spain to be awarded the ACBSP (Accreditation Council for Business Schools and Programs) accreditation for all business programmes.
Studying the business administration degree also prepares you with the necessary tools to innovate and create your own business or work in large organisations.
Official degree issued by Universidad Europea de Madrid
| Campus-based | Villaviciosa de Odón | 4 years, 240 ECTS | Start: 14 sep. 2026 | Faculty of Economics, Business and Communication Sciences |
Testimonials
Curriculum
Designed together with the professional sector, based on their needs.
During the first years of the degree program, you will acquire more general knowledge and then, successively, guided by your professors, you will discover which area of the business you would like to work professionally. In your 4th year, you will be able to choose electives, continue acquiring in-depth knowledge of the broad, cross-disciplinary context of the company, or specialize, if you want, based on your profile and interests. In both options, you will complete your internship in three subjects of the curriculum (18 credits total).
- Innovative subjects: Business Workshop, the Innovation Management, Sales Simulation and Marketing Workshop.
Syllabus
Programa de estudios
PRIMER CURSO
| Materia | ECTS | Tipo | Idioma de impartición |
|---|---|---|---|
| Economic and Social Thought | 3 | OBLIGATORIA | Inglés (en) |
| Business Fundamentals | 6 | BÁSICA | Inglés (en) |
| Microeconomics I | 6 | BÁSICA | Inglés (en) |
| Macroeconomics I | 6 | BÁSICA | Inglés (en) |
| Finance I | 6 | BÁSICA | Inglés (en) |
| Financial Accounting I | 6 | BÁSICA | Inglés (en) |
| Business Mathematics | 6 | BÁSICA | Inglés (en) |
| Marketing | 6 | BÁSICA | Inglés (en) |
| Company Law | 6 | OBLIGATORIA | Inglés (en) |
| Management Technologies | 3 | OBLIGATORIA | Inglés (en) |
| Personal and Professional Skills | 6 | OBLIGATORIA | Inglés (en) |
SEGUNDO CURSO
| Materia | ECTS | Tipo | Idioma de impartición |
|---|---|---|---|
| Microeconomics II | 6 | OBLIGATORIA | Inglés (en) |
| Macroeconomics II | 6 | OBLIGATORIA | Inglés (en) |
| Taxation Systems | 6 | OBLIGATORIA | Inglés (en) |
| Finance II | 6 | OBLIGATORIA | Inglés (en) |
| Statistics I | 6 | BÁSICA | Inglés (en) |
| Financial Accounting II | 6 | OBLIGATORIA | Inglés (en) |
| Strategic Management I | 6 | BÁSICA | Inglés (en) |
| Business Management | 6 | BÁSICA | Inglés (en) |
| Language | 6 | OBLIGATORIA | Inglés (en) |
| Influence and Personal Impact | 6 | OBLIGATORIA | Inglés (en) |
TERCER CURSO
| Materia | ECTS | Tipo | Idioma de impartición |
|---|---|---|---|
| Strategic Management II | 6 | OBLIGATORIA | Inglés (en) |
| Production and Operations | 6 | OBLIGATORIA | Inglés (en) |
| Statistics II | 6 | OBLIGATORIA | Inglés (en) |
| Econometrics | 6 | OBLIGATORIA | Inglés (en) |
| Cost Accounting | 6 | OBLIGATORIA | Inglés (en) |
| Financial Management | 6 | OBLIGATORIA | Inglés (en) |
| Commercial Management | 6 | OBLIGATORIA | Inglés (en) |
| Human Resources Management | 3 | OBLIGATORIA | Inglés (en) |
| Creativity and Innovation | 3 | OBLIGATORIA | Inglés (en) |
| Entrepreneurial Leadership | 6 | OBLIGATORIA | Inglés (en) |
| Internship I | 6 | PRÁCTICAS EXTERNAS | Inglés (en) |
CUARTO CURSO
| Materia | ECTS | Tipo | Idioma de impartición |
|---|---|---|---|
| Internship II | 6 | PRÁCTICAS EXTERNAS | Inglés (en) |
| Internship III | 6 | PRÁCTICAS EXTERNAS | Inglés (en) |
| Final Degree Project | 12 | TFM | Inglés (en) |
| Project Management | 6 | OPTATIVA | Inglés (en) |
| Marketing Strategy | 6 | OPTATIVA | Inglés (en) |
| Financial Planning and Analysis | 6 | OPTATIVA | Inglés (en) |
| Brand Management | 6 | OPTATIVA | Inglés (en) |
| Entrepreneurship Workshop | 6 | OPTATIVA | Inglés (en) |
| E-Commerce | 6 | OPTATIVA | Inglés (en) |
Programme implementation
- First course: course 2016-2017.
- Second course: course 2016-2017.
- Third course: course 2017-2018.
- Fourth course: course 2017-2018.
New intake
200
Mobility offer of the degree
To request all the information regarding our mobility offer, you can access here.
Internship
Internship regulations
Internships are a key part of your training. Gaining experience after learning in your degree program is the best way to enter the job market. There are two types of Internships: curricular (included in your curriculum) and extracurricular (those completed voluntarily).
To take part in curricular internships in companies, you must have passed 50% of the credits and enrolled in the subject before beginning the internship. These internships are conducted with follow-up by the company and by the internship professor, as well as intermediate and final reports for assessment.
If you want to improve your work experience before finishing your university training, you can take part in extracurricular internships. You may do so in any year, but remember that internships are complementary to your studies, so the more knowledge you have acquired throughout your degree program, the better you will be able to take advantage of your internship experience.
Internships
Our students work at companies such as:
- Leroy Merlin
- Repsol
- KIA
- KPMG
- Manos Unidas
- Bankinter
- Campofrío
- Accenture
- Llorente y Cuenca
- McKinsey & Company
- C&A Modas
Career Opportunities
Choosing to study a Bachelor's Degree in Business Administration and Management is a very attractive option due to the high rates of job placement, both in both private business and in civil service exam public positions. Graduates in this sector are also prone to start their own businesses, diversifying the job market and promoting the creation of new jobs.
Executive positions in business
- Financial Management.
- Human Resources Management.
- Management.
- Sales and Marketing Management.
Entrepreneurship
- New Businesses in all sectors.
General management
- Businesses in all sectors.
Consulting
- Tax Advisor.
- Auditor/Accountant.
- Human Resources Consultant.
- Strategic Consultant.
- Executive Positions in Marketing and Sales Agencies.
Public Service
- Local and Regional Administrations.
- General State Administration.
- Public Sector.
- Private Sector.
Admissions
Start your future at Universidad Europea
You can become a student at Universidad Europea in three easy steps.
1
Admission exams
Start your admission process by calling +34 917407272 or request information and our advisors will contact you.
2
Place reservation
Once you have been admitted, secure your place by paying the reservation fee.
3
Enrollment
Submit the required documents to formalise your enrollment.
Scholarships and financial aid
We want to help you. If you want to study at the Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.
Credit recognition and transfers
You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.
Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.
Admission profile and entry requirements
The ideal profile for future students of the Bachelor's Degree in Business Administration and Management:
- Students interested in working in any area of the company, in any sector.
- Working professionals who want to make a qualitative leap in their professional career.
- Graduates in Higher Level Vocational Training Cycles.
You will be able to access the Degree in Business Administration through one of the following options:
- Passing the University Entrance Exam, in accordance with current legislation.
- Apt in the Entrance Exams for over 25 years old and over 45 years old.
- Higher Technicians, Higher Technicians of Plastic Arts and Design and Higher Sports Technicians.
- Graduates, Graduates, Technical Engineers, Engineers, Architects or Graduates.
- Graduates of educational systems of member states of the European Union and other countries with which international agreements have been signed, in compliance with the provisions of the regulations in force.
Students from other countries and those who do not have an international agreement signed, must homologate their studies and take the university entrance exam(s) if required according to RD 412/2014.
Translated with www.DeepL.com/Translator (free version)
Open days
Join us at one of our Open Days and see for yourself how our advanced educational methodology works, meet the faculty members who are already thinking of your future, get more information on the programs we offer, and find out how to begin your studies with us in the next academic year.
18 December

Come and see the campus
Get to know the facilities and discover why Universidad Europea is made for you.
Faculty
74% of our professors are highly prestigious PhDs in the area of teaching.
Our teachers
- Juan Carlos Amézquita Salazar
Personal and Professional Skills
PhD in Business Management from the Universidad de Valencia (España), MBA from the Universidad del Valle (Colombia), Specialization in Social Security from the Universidad Externado (Colombia), Industrial Engineer from the Pontificia Universidad Javeriana (Colombia). Organizational Executive Coach-ACTP (Leading Group, Argentina). With experience as Executive Director of organizations in the social sphere, organizational consultant (strategy and organizational processes), organizational and university professor (organizational strategy and management skills). Professor at the Universidad Europea since 2023.
- Jaime Aparicio García
Business Fundamentals
Doctor of Business Administration (DBA) in management and technology, Lawyer (charted at Madrid Barrister´s association) and Degree in Business Administration by Pontificia Comillas University. Over 25 years of experience in large financial institutions in Madrid, Brussels and London and consultant for international credit and litigation funds. Founder or co-founder of several businesses, interim manager and venture capital specialist helping SMEs or start-ups with intellectual property.
- Adán Arsuaga Méndez
Internship I, Internship II and Internship III
Bachelor's degree in Philosophy from the University of the Basque Country. Ph.D. candidate in Education Sciences. Author of articles and monographs in the field of education and critical thinking.
- María Susana Bokobo Moiche
Company Law
- Olga Butenko Nesterenko
Finance I and Finance II
Master's degree in Banking and Finance (University of Birmingham) and Master's degree in Economics (Central European University of Vienna). She completed the Global Management program for executives at the University of Chicago Booth School of Business and the Instituto de Empresa. She holds a degree in Physics from Taras Shevchenko National University of Kyiv (Ukraine), with honors. As a professional, she has spent more than twenty years working in executive positions in the investment banking and venture capital sectors in different countries. Her main areas of research are related to international business, competitiveness, and industrial policy.
- Violeta Doval Hernandez
Business Fundamentals
PhD in Government and Public Administration from the Complutense University of Madrid. Research stays at Saint Louis University in Brussels. More than 15 years of professional experience in the identification, planning, implementation, and evaluation of projects for international NGOs, consultancies, and the European Commission (DEVCO). She has taught at the postgraduate and undergraduate levels at various universities in Spain since 2021. Scientific articles on European Economics and Politics with ACP countries, Gender, and International Relations.
- Diego Fernandez de la Pradilla Viso
Business Mathematics
He holds a Master’s Degree in Theoretical Physics and a PhD in Physics from the Universidad Autónoma de Madrid. His expertise lies in the interaction between light and matter in the nanoscale, and the theoretical methods involved.
- Ángel GarcÍa Banchs
Finance I
Dr. Ángel García Banchs is a Professor of Economics and Finance with a PhD and MSc from the University of Siena, Italy, and an MSc from Warwick University, UK. He has extensive experience since 2002 at the Central University of Venezuela and has served as a visiting professor at The New School. Currently, he is the CEO of Econométrica IE, C.A., consulting for over 1,000 clients, including multinational corporations and organizations. A well-regarded expert with a significant social media following, he has been featured in major media outlets and has authored several publications. His current research interests include Artificial Intelligence Economics, International Monetary Economics, and Entrepreneurship.
- Carmen Inés Garrido Ruiz
Microeconomics I
- María Angélica Gonzalez Martinez
Creativity and Innovation
- Luis Fernando Gracia Sarubbi
Financial Accounting I and Financial Accounting II
PhD in Economics and Business. More than 15 years of teaching experience at different educational levels. Specialist in project management with a high international and relational component. He has a great experience as CEO of a family business.
- David Garcia Nieto
Business Mathematics.
Degree in Physics, MSc in Energy (both from the Complutense University of Madrid). PhD in Atmospheric Chemistry-Physics (in the Spanish National Research Council), my research focused on the determination of concentrations of trace gases in various environments (especially urban) using radiative transfer models. I worked as a high-school teacher before joining the European University in March 2022. Since then, I have taught subjects such as Calculus (I and II), Fundamentals of Physics, Statistics and Mathematics. - Felipe Graeml Reis
Strategic Management II
Mr. Graeml is a Mechanical Engineer with a Master’s and PhD in Production Engineering from UFSC, Brazil. Part of his research was conducted at Lancaster University, England. He was the CEO of an engineering company in Brazil for around 10 years and has over 20 years of academic experience. He is an accredited professor by ACAP and has been lecturing at European University (Madrid) since 2007, where he holds an associate professor position. Mr. Graeml teaches various undergraduate and master’s courses in Spain and has also taught abroad, focusing on operations management and strategic management areas.
- Asaf Levi Alfaroviz
Business Fundamentals
PhD degree in Physics and Master’s Degree in Modeling and Physics of Complex Systems from the Rey Juan Carlos University. Bachelor’s Degree in Economics and Business Administration from Bar-Ilan University. He has published research papers in prestigious and indexed scientific journals. His research interests mainly include Complexity, Econophysics, Nonlinear dynamics and Chaos in the economy and Blockchain and Decentralized Finance (DeFi). He coordinates the Digital Lab of the faculty and is the mentor professor of the Cryptoclub. He has also founded companies and worked as a director, consultant and analyst.
- Martha Carolina Millán Contreras
Brand Management
She holds a bachelor's degree in marketing from Tecnologico de Monterrey, a Diploma in International Marketing from the University of Queensland, and an MBA from ThePowerMBA. She has completed programs in Big Data, Data Analytics, and Digital Marketing from the University of Navarra and Google. She is a marketing, sales and business development professional with international experience across Spain, Mexico, and Australia. Her career includes roles at Procter & Gamble, Kellogg, and Q8 Petroleum, where she specialized in brand strategy, customer marketing, market expansion, and account management.
- Manuel Monge Moreno
Econometrics
PhD in Economics and Business Administration. He has published several articles in scientific academic journals and has participated in different research groups. He has been professor in different Universities and Business Schools.
- Gloria Morcillo García
Marketing
She completed her degree in marketing and advertising at the Faculty of Ciencias de la Información in Madrid. She also completed the PMD® - Program for Management Development - at ESADE. She has been teaching in different Universities and Business Schools in the areas of Marketing Management, Consumer Behaviour, Digital Marketing and Strategic Media Planning.
Gloria has been working for more than 15 years in the Film Industry; eight years in Warner Bros. Entertainment Spain developing release strategies for big Franchises (Harry Potter, The Hobbit or DC Comics) as well as local productions. In 2016 she joined Diamond Films Spain as Marketing Director, coordinating strategies for the Latin American market and helping the Company to consolidate its position in Spain.
- Angel Muñiz Mejuto
Macroeconomics I, Microeconomics I and Microeconomics II
Economist and PhD candidate in Economic History at Universidad Carlos III de Madrid. He holds an MSc in Economics and an MSc in Social Sciences, both from the same university. His main research areas are related to Economic Theory, Economic History, and Institutional Economics, with a high training in Econometrics and mathematical economy.
- Maicol Ochoa Arellano
Statistics I and Business Mathematics
He holds a PhD in Mathematical Engineering from the University Carlos III of Madrid. As a mathematician with more than fifteen years of teaching experience, I have acquired solid knowledge and skills in solving complex problems of different kinds, with a special interest in topics such as Fundamental Mathematics, Probability Theory, Pure and Applied Statistics, as well as some applications to Data Analysis, Economics, Management and Quantitative Finance.
- Juan Manuel Roca Rodríguez
Influence and Personal Impact and Entrepreneurial Leadership
PhD degree from the University of Navarra, where he also graduated from the Masters in Media Management. He has enrolled in several leadership and general management programs at IMD, the University of Chicago Booth School of Business and Harvard Kennedy School of Government. He is professor of leadership, management, decision making, and talent and people management at several universities and business schools in Spain, France and LatAm. He has published the books "El reino de la humildad", "Revolución Linkedin", "El líder que llevas dentro", "MBAs, ¿ángeles o demonios?", "El arte de la guerra hoy" and "The great reset". Currently serves as professor at several universities and business schools in Spain, Francia, and Colombia.
- Enrique Roda Roca
Marketing
- Leslie Rodríguez Valencia
Finance I
Doctor (PhD) in Economics and Business from the Autonomous University of Madrid. She also holds a Master's degree in Business Administration from IDE Business School and a degree in Economics from the Catholic University of Santiago de Guayaquil. She has taught at various educational institutions. In terms of research, she has published several articles in scientific academic journals and received the 1st International SME Award Juan Antonio Maroto Acín. She is currently an Analyst at RHO Finance, contributing to the preparation of financial expert reports.
- Ignacio Julio Saez González
Company Law
He received his bachelor's degree in business administration from the Complutense University of Madrid and made a Management Development Program (PDD) in the IESE. A Senior executive finance based with more than 30 years' experience in managing multinationals from Spain USA and Japan, in sectors such as Managment & Strategy Consulting, Audit, Project Management. He has led corporate departments with responsibilities in Finance and Administration, Legal, HHRR, IT, Marketing, & Sales. Over the years he has participated as a speaker in several seminars of in-company training. He joined the UE on March 23.
- Gustavo Yanes Hernández
Taxation Systems
He practices tax law (international and Spanish national taxation) and advises on the taxation of high net-worth individuals, corporate taxation, contentious-tax proceedings and mergers & acquisitions. He belongs to the Madrid Bar Association (ICAM), is a former member of the Executive Committee of the International Association of Young Lawyers (AIJA) and is the only member in Madrid of the International Association of Tax Lawyers and Tax Consultants WIRAS. He holds a Professional Certificate in Legal Tech from the Massachusetts Institute of Technology (MIT) and Esade Business & Law School. He studied law at the UNED Madrid and the Universität zu Köln. Additionaly, he obtained an LLM in European Law, specialising in Economic Law, at the Europa-Institut in Germany. He also has a Master’s in Tax Law/Taxation from the Centro de Estudios Financieros in Madrid.
- Álvaro Martín Rodríguez
Microeconomics I
PhD in Projects, specialising in Sustainable Development, from UNADE. Degree in Economics from the University of Alcalá. Master's Degree in Occupational Risk Prevention and Master's Degree in Secondary and Baccalaureate Teacher Training, specialising in Mathematics, both from the University of Alcalá. With more than 10 years of teaching experience at University of Alcalá, Carlos III University of Madrid and Université Paris Dauphine-PSL. He also has more than 25 years of experience in the private sector.
- William Hongsong Wang
Economic and Social Thought
Dr. Wang received his Ph.D. degree in economics from the Complutense University of Madrid. He is also working as a Spanish think tank research manager. He has published dozens of research papers in prestigious and indexed scientific journals and actively participated in international academic and policy-making conferences. His research interests mainly include entrepreneurship, the history of economic thought, economic history, public policy, and environmental economics.
- Eugenio Miguel Laguna
Business Fundamentals
Professional merits:
Regional Business Analyst at Enterasys Networks: Migration, Evaluation and Monitoring of the Financial Department of Spain and Portugal to Central Services in EMEA (Shannon). South EMEA Sales Operation Manager at Extreme Networks: Leadership, planning and control of KPI's. Implementation and monitoring of Sales Forecast and new Corporate Culture in the SEMEA Region
- Álvaro Salazar Pérez
Macroeconomics I and Macroeconomics II
PhD degree in Economics with Excellent Cum Laude distinction from Universidad Carlos III de Madrid and Master’s Degrees in Economic Analysis and Quantitative Finance. His research interests are Monetary and Financial Macroeconomics, International Economics and Computational Economics, fields in which he has published research papers in prestigious scientific journals. He has also experience as an economic and financial analyst in the private sector.
- Ahmed Bakri
Finance I, Finance II and Financial Management
PhD in Accounting and Finance. More than 14 years of teaching experience. He is currently an assistant professor of finance at Universidad Europea de Madrid and at Les Roches International Hotel Management School in the Executive Master’s program. He completed his PhD at the University of Dundee, Scotland, UK, and his MSc in International Finance from the same institution.
Moreover, Ahmed was the Chairperson of the Banking and Finance department at the Lebanese International University across its 9 campuses.
Ahmed has published different articles in journals on capital budgeting, financial markets, and portfolio theory. In the industrial sector, he worked as a financial analyst at Bimco Car Sales. Moreover, he is currently a consultant in the Real estate market.
- Erik Vermeulen
Cost Accounting, Financial Accounting I and Financial Accounting II
- Victor Vela Cuena
Business Mathematics
- Laura Fabiola Iriarte Zabalaga
Marketing
- Juan Mauricio Palao Uceda
Company Law
- Jose Alvarez Morales
Management Technologies
- Martin García Vaquero
Production and Operations and Management Technologies
PhD in Business and Economics (Nebrija University), Diploma in Strategy (Harvard/IESE), Executive MBA (IE Business School), MSc in Economics (Universidad Autónoma de Madrid), MSc in Computer Science and BSc in Physics (Universidad Complutense de Madrid). Senior executive with over 30 years of experience in leadership roles, including CEO, Chief Marketing Officer, and Chief Innovation and Digital Officer, across multiple sectors. Extensive international experience in strategic planning, global partnerships, and managing multi-sector projects, collaborating with organizations ranging from SMEs to IBEX 35 companies, Fortune 500 firms, and public administrations. Visiting Professor at institutions such as Tecnológico de Monterrey, Universidad Externado, Universidad Sergio Arboleda, and Universidad del Norte, among others.
- Raúl López Martínez
Personal and Professional Skills and Influence and Personal Impact
PhD in Law from the UNED (2020), obtaining the distinction of Excellent Cum Laude by unanimous decision of the examining board, after the reading of his Doctoral Thesis with the title “Corporate Social Responsibility in the field of football (configuration and impact on risks in tax and criminal matters, including the relationships of entities with players)”. He has a Degree in Law from Universidad de Zaragoza (1996) and Degree in Political Science from UNED (2017). Besides, he has a Master in Corporate Social Responsibility. From 2009 to the present, he is working as a Replacement Judge in Civil and Criminal Courts. He has six years of teaching experience and has published monographs and research papers in indexed scientific Journals. His research interests mainly include Ethics and Law –especially Sports Law-.
- Elvira Muñoz Garcia
Econometrics, Statistics I and Statistics II
- Morteza Yazdani
Strategic Management I and Strategic Management II
- Simon Deffendini Silva
Business Management, Strategic Management I, Project Management and Entrepreneurship Workshop
- María Casado Claro
Strategic Management I
She holds a PhD in Peace and International Security from the UNED and has completed postgraduate studies in international relations at the Diplomatic School, obtaining a Master's degree in International Studies from the UCM. She also has a degree in English Philology from the UCM, a technical qualification in Business and Tourism Activities, and a postgraduate degree in Hotel Management. She is accredited by ANECA and has been recognized for six years of research (2016-2021) by CNEAI. Her professional experience is in tourism and tourism promotion in the Community of Madrid, as she belongs to the Special Administration Technicians corps, specializing in Tourism.
- Jean Mathieu Tsoumou
Language
He holds a PhD in English studies and a Masters in English linguistics from Complutense University of Madrid/Spain. He is mainly interested in Comunication, Pragmatics, Multilingualism, (Im)politeness, Discourse Analysis, Sociolinguistics and Politics.
- Carlos Miguel Tuñon Moreno
Language
Graduate in English Philology and in Primary Education. Master’s Degree in Secondary Education.
Primary, Secondary and University Teacher of English and Spanish as a Foreign Language. I have worked in several schools in Spain and the UK with students from different levels and ages for more than 20 years.
DELE exam coordinator for Instituto Cervantes.
- Charlotte Rachel Charton
Language
- Linderg Leite
Production and Operations
PhD in Management from the University of Lisbon, MBA from FIA Business School (Brazil), and postgraduate diplomas from INSEAD, EM Lyon Business School, University of Cambridge, and Vanderbilt University. He has over 30 years of international executive experience, leading businesses in multinational companies such as Unilever, Shell, and Bayer, and acting as a founder or co-founder in startup businesses. He has been a professor for over 12 years, teaching in executive education and undergraduate programs. Hisresearch focuses on brand valuation, marketing-driven business growth, and ESG strategies.
- Rute Branco Nunes
Commercial Management
- Ginevra Musicco Nombela
Human Resources Management
PhD in International Business Economics from Nebrija University. She has more than 20 years of experience as a professor in many Universities in Europe and Latam.
- Diana Carolina Perez Cabas
Human Resources Management and Entrepreneurial Leadership
Magister in Human Resources Management and Organizational Development from Universidad Externado de Colombia, Specialization in Human Resources Management from Pontificia Universidad Javeriana (Colombia), Psychologist from Universidad de los Andes (Colombia). Executive Coach from Incae Business School (Costa Rica). HR professional with over 16 years of international experience across LATAM, Europe, and the U.S. Her career includes regional roles at SABMiller, Kantar Worldpanel, Newlink Group, Convergys and Colombian presidential agency for international cooperation. Business Founder and entrepreneur with 10 years' experience as an organizational HR consultant and University professor. Proven track record in utilizing people's analytics to optimize processes and improve employee engagement and business results. Author of Human Resources Chapter in the book Ruta Empresarial – Estrategia para la nueva era de los negocios.
- Miguel Ángel Martín Crespo
Marketing Strategy
He holds a PhD in Communication, Advertising and Public Relations, a Master in Marketing and Commercial Management and he is holding a Master in Entrepreneurship and innovation. He has taught many years in several postgraduate programs and degrees subjects related to marketing, commercial management, business new models, statistics, etc. in different Universities and Business Schools (Carlos III, San Pablo CEU, Udima, Cef...). He has also worked as a partner, general manager, marketing manager and senior advisor in building sector, vtc, healthy food, start ups, sectors with a relevant exit.
His research interests are in marketing and communicatios areas and has published Scopus q2 articles, books chapters, and international conferences. Reciently, he was recognized with the best presentation in 18th international conference on university innovation by UEM.
- Alberto Roldán Navarro
Financial Planning and Analysis
He is Graduated in Economics from Universidad Carlos III de Madrid, and holds a Master's in Financial Markets. He is currently pursuing a Master's in Public Security and Defense Policies. With over 25 years of experience in financial markets, he has held high-responsibility positions in renowned management companies, which has allowed him to acquire a deep understanding of the global financial system, and particularly, the valuation of listed companies. In addition, he has 15 years of teaching experience, having taught master's and qualified programs at prestigious postgraduate schools and internationally recognized finance certification.
- Marcos González Fernández
E-Commerce
Professor of ADE, Marketing and Communication at Universidad Europea de Madrid. Coordinator of Own titles programs (Títulos Propios) in the Faculty of Economics, Business and Communication. Holds three master’s degrees in Communication and Business Management. Specialized in Digital Marketing, E-commerce, and Artificial Intelligence applied to Communication. Over 15 years of professional experience in marketing strategy, audiovisual production, and creative direction. Awarded the Silver Pentaward in 2024 for excellence in packaging design. Currently pursuing a PhD in Sustainability and Circularity focused on ethical AI in audiovisual production.
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Frequently Asked Questions
What can you do with a business administration degree?
A degree in business administration will equip you with a broad range of skills that can be applied to different roles in business, finance and management across various sectors. Having completed their degree at Universidad Europea, many of our graduates go on to enjoy success careers in roles such as:
- Financial Management.
- Human Resources Management.
- Management.
- Sales and Marketing Management.
- Tax Advisor.
- Auditor/Accountant.
- Human Resources Consultant.
- Strategic Consultant.
- Executive Positions in Marketing and Sales Agencies.
- Public service
- Setting up their own business
What are the main subjects for business administration?
The course programme for a degree in business administration will most likely be broad and enable you to develop knowledge of many areas of business management.
At Universidad Europea, our four-year business administration degree begins with a more general approach before allowing you to take subjects in areas that interest you most. Compulsory subjects include:
- Economics and Social Thought
- Company Law
- Management Technologies
- Financial Management
- Human Resource Management
Subjects you can choose from include:
- Marketing Strategy
- Risk Management and Analysis
- Innovation Management
- Family-run business
In addition to studying the theory behind business management and administration, at Universidad Europea, we place great emphasis on experiential learning, meaning from day one we want you to get an insight into the real world. You’ll do this by working on real case studies and having opportunities to carry out work placements and internships throughout your studies.
What skills are needed for business administration?
An understanding of business management and administration is vital before embarking on a career in this area. However, apart from industry knowledge, to take on management roles, you will also need to have a number of soft skills.
As part of the Bachelor’s in Business Administration at Universidad Europea, you will work on skills such as:
- Communication
- Time management and organisation
- Teamwork
- Leadership
- Problem solving
- Attention to detail
- People management
Where can I study for a business degree?
Many universities offer degrees in business administration, but in Spain, Universidad Europea is one of the best options for you. This is for many reasons, including:
- Experiential learning: You’ll take part in more than 400 hours of work placements and internships, look at real case studies - and provide solutions, and have access to facilities such as our Consulting Lab, where you exchange ideas with business experts and our leading faculty members.
- Top class faculty: Our faculty is made up of experts in their areas of specialisation, and all working professionals at the same time.
- International opportunities: The university has agreements with more than 100 other institutions around the world, allowing you the chance to study in the US, Europe or Asia.
- Leading facilities: Our campus boasts some of the best facilities of any university campus in Spain, including a Consulting Lab, state-of-the-art classrooms and IT rooms with the latest technology, and more.








