Bachelor's Degree in Business Administration Madrid

Learn to make decisions in situations of uncertainty and respond to real challenges efficiently with innovative subjects and specialisation branches that companies are looking for.

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Bachelor of Business Administration

The bachelor of business administration is a four-year degree aimed at equipping students with the skills and knowledge to understand and manage all aspects of a company, including finance, HR, sales and marketing, and general management.

The bachelor in business administration at Universidad Europea has been recognised for its international quality. The university was the first in Spain to be awarded the ACBSP (Accreditation Council for Business Schools and Programs) accreditation for all business programmes.

Studying the business administration degree also prepares you with the necessary tools to innovate and create your own business or work in large organisations.

Official degree issued by Universidad Europea de Madrid

Campus-based	English , Spanish
Villaviciosa de Odón	4 years, 240 ECTS
Start: 15 sep. 2025	Faculty of Economics, Business and Communication Sciences

Why study the BBA in Madrid?

Learn a different way

Through advanced simulation environments, you will experience real business situations and learn to make strategic decisions like a business leader of the future.

Additionally, in our Consulting Lab, you will have the opportunity to collaborate on real projects for renowned companies, putting your knowledge and skills into practice in real-world situations.

Innovative curriculum

Learn with innovative subjects that will prepare you for the challenges of today's business world:

Business Workshop: where you will not only study business cases but also make critical decisions in real-world business situations.
Innovation Management: it will provide you with the tools to lead change and creativity in modern organizations.
Business Simulation: where you can apply your skills in a virtual environment that simulates authentic business situations.
Marketing Workshop: it will give you the keys to understanding and excelling in the world of digital and traditional marketing.

Over 400 hours of internships

Carry out internships in leading companies and organizations such as Leroy Merlin, Repsol, KIA, KPMG, Manos Unidas, Bankinter, Campofrío, or Accenture. These companies are leaders in their respective industries and will provide you with a real perspective on how the business world operates.

In more than 100 international destinations

Complete your studies with the appropriate level of English to work in national or multinational companies. You will have the opportunity to choose from over 100 high-quality international programs, with options for premium overseas stays. This will enrich your educational experience and allow you to solidify your skills and knowledge in a global context, providing you with a strong competitive advantage in the job market.

Facilities

Digital Lab
You will participate in challenges presented by renowned companies and startups in our Digital Lab. Here, you will learn and apply the most disruptive technologies and trends to provide future solutions.
Business Lab
From our laboratory, we apply our experiential model to our curriculum. You will engage with companies, professionals, and tackle real challenges that will expose you to the realities of the business world.
University accommodation
Sports Centre
CRAI Dulce Chacón Library

Internationally recognised quality

Universidad Europea de Madrid was the first Spanish university to receive the coveted ACBSP (Accreditation Council for Business Schools and Programs) accreditation for all our Business programs. This accreditation places value on faculty excellence, learning outcomes and commitment to ongoing improvement, thereby acknowledging the internationally recognized quality of the educational programs based on students’ ability to show a high degree of skills development in line with employers’ needs.

Digital Business Week 2023

Digital Business Week 2022

Testimonials

I get a more global vision to survive in today’s highly competitive environment.

Julia Faura

Alumni Bachelor's Degree in Business Administration Student

At UE, we train our students to be at the forefront of the next business transformation.

Federico Soto

Bachelor's Degree in Business Administration Professor

Curriculum

Designed together with the professional sector, based on their needs.

During the first years of the degree program, you will acquire more general knowledge and then, successively, guided by your professors, you will discover which area of the business you would like to work professionally. In your 4th year, you will be able to choose electives, continue acquiring in-depth knowledge of the broad, cross-disciplinary context of the company, or specialize, if you want, based on your profile and interests. In both options, you will complete your internship in three subjects of the curriculum (18 credits total).

Innovative subjects: Business Workshop, the Innovation Management, Sales Simulation and Marketing Workshop.

Detailed Syllabus

Programa de estudios

PRIMER CURSO

Materia	ECTS	Tipo	Idioma de impartición
Economic and Social Thought	3	OBLIGATORIA	Inglés (en)
Business Fundamentals	6	BÁSICA	Inglés (en)
Microeconomics I	6	BÁSICA	Inglés (en)
Macroeconomics I	6	BÁSICA	Inglés (en)
Finance I	6	BÁSICA	Inglés (en)
Financial Accounting I	6	BÁSICA	Inglés (en)
Business Mathematics	6	BÁSICA	Inglés (en)
Marketing	6	BÁSICA	Inglés (en)
Company Law	6	OBLIGATORIA	Inglés (en)
Management Technologies	3	OBLIGATORIA	Inglés (en)
Personal and Professional Skills	6	OBLIGATORIA	Inglés (en)

SEGUNDO CURSO

Materia	ECTS	Tipo	Idioma de impartición
Microeconomics II	6	OBLIGATORIA	Inglés (en)
Macroeconomics II	6	OBLIGATORIA	Inglés (en)
Taxation Systems	6	OBLIGATORIA	Inglés (en)
Finance II	6	OBLIGATORIA	Inglés (en)
Statistics I	6	BÁSICA	Inglés (en)
Financial Accounting II	6	OBLIGATORIA	Inglés (en)
Strategic Management I	6	BÁSICA	Inglés (en)
Business Management	6	BÁSICA	Inglés (en)
Language	6	OBLIGATORIA	Inglés (en)
Influence and Personal Impact	6	OBLIGATORIA	Inglés (en)

TERCER CURSO

Materia	ECTS	Tipo	Idioma de impartición
Strategic Management II	6	OBLIGATORIA	Inglés (en)
Production and Operations	6	OBLIGATORIA	Inglés (en)
Statistics II	6	OBLIGATORIA	Inglés (en)
Econometrics	6	OBLIGATORIA	Inglés (en)
Cost Accounting	6	OBLIGATORIA	Inglés (en)
Financial Management	6	OBLIGATORIA	Inglés (en)
Commercial Management	6	OBLIGATORIA	Inglés (en)
Human Resources Management	3	OBLIGATORIA	Inglés (en)
Creativity and Innovation	3	OBLIGATORIA	Inglés (en)
Entrepreneurial Leadership	6	OBLIGATORIA	Inglés (en)
Internship I	6	PRÁCTICAS EXTERNAS	Inglés (en)

CUARTO CURSO

Materia	ECTS	Tipo	Idioma de impartición
Internship II	6	PRÁCTICAS EXTERNAS	Inglés (en)
Internship III	6	PRÁCTICAS EXTERNAS	Inglés (en)
Final Degree Project	12	TFM	Inglés (en)
Innovation Management	6	OPTATIVA	Inglés (en)
Project Management	6	OPTATIVA	Inglés (en)
Marketing Strategy	6	OPTATIVA	Inglés (en)
Family-owned Business	6	OPTATIVA	Inglés (en)
Business Workshop	6	OPTATIVA	Inglés (en)
Financial Planning and Analysis	6	OPTATIVA	Inglés (en)
Risk Management and Analysis	6	OPTATIVA	Inglés (en)
Market Intelligence	6	OPTATIVA	Inglés (en)
Business Simulation	6	OPTATIVA	Inglés (en)
Brand Management	6	OPTATIVA	Inglés (en)
Marketing Workshop	6	OPTATIVA	Inglés (en)
Entrepreneurship Workshop	6	OPTATIVA	Inglés (en)
E-Commerce	6	OPTATIVA	Inglés (en)
Digital Workshop	6	OPTATIVA	Inglés (en)
University Activities	6	OPTATIVA	Inglés (en)

Programme implementation

First course: course 2016-2017.
Second course: course 2016-2017.
Third course: course 2017-2018.
Fourth course: course 2017-2018.

New intake

175 (Villaviciosa) / 125 (Alcobendas)

Key competencies on this programme

Core competencies

CB1: Students should be able to demonstrate knowledge and understanding in an area of study that has its basis in general secondary education, and that, whilst supported by advanced textbooks, also includes some aspects that entail an acquaintance with the latest developments in their field of study.
CB2: Students should be able to apply their knowledge to their work or vocation in a professional way and should possess the competencies usually demonstrated when preparing and defending arguments and resolving problems in their area of study.
CB3: Students should be able to gather and interpret relevant information (usually within their area of study) in order to make judgments that include a reflection on important aspects of a social, academic and ethical nature.
CB4: Students should be able to transmit information, ideas, problems and solutions to both specialized and non-specialized audiences.
CB5: Students should have developed the learning skills necessary to undertake further studies with a high degree of autonomy.

Cross-disciplinary competencies

CT1: Self-learning skills: ability to choose the strategies, tools and moments we consider most effective for learning and putting into practice independently what we have learned.
CT2: Self-confidence: ability to assess our own results, performance and capabilities with the inner conviction that we are capable of performing the tasks and meeting the challenges we are faced with.
CT3: Capacity to adapt to new situations: being able to assess and understand different positions, adapting one's approach as the situation requires.
CT4: Analysis and synthesis skills: being able to break down complex situations into their constituent parts, and to evaluate other alternatives and perspectives to find optimal solutions. Synthesis seeks to reduce complexity in order to better understand it and/or solve problems.
CT5: Capacity to apply knowledge: ability to use the knowledge acquired in the academic environment in situations as similar as possible to the reality of the profession we are preparing for.
CT6: Oral and written communication skills: ability to transmit and receive data, ideas, opinions and attitudes in order to gain understanding and act, oral communication being based on words and gestures, and written communication on text and/or graphic aids.
CT7: Ethical values: ability to think and act according to universal principles based on the value of the individual that seek full personal development and which entail a commitment to certain social values.
CT8: Information management: ability to find, select, analyze and integrate information from different sources.
CT9: Interpersonal skills: ability to engage positively with other people by verbal and non-verbal means, through assertive communication, meaning the ability to express or convey what we want, what we think or what we feel without upsetting, attacking or hurting the feelings of the other person.
CT10: Initiative and entrepreneurial spirit: ability to undertake difficult or hazardous actions with resolve. Ability to anticipate problems, suggest improvements and persevere in carrying them out. Preference for undertaking activities and seeing them through.
CT11: Planning and time management: ability to set goals and choose the means to achieve them, using time and resources effectively.
CT12: Critical reasoning: ability to analyze an idea, phenomenon or situation from different perspectives and take a personal approach to it, based on rigor and reasoned objectivity, and not on intuition.
CT13: Problem solving: ability to find a solution to a confusing issue or a complicated situation without a predefined solution, which makes it difficult to achieve a goal.
CT14: Innovation and creativity: ability to propose and develop new and original value-added solutions to problems, including from areas other than the one in which the problems usually arise.
CT15: Responsibility: ability to fulfill the commitments we make to ourselves and to others when performing a task and trying to achieve a set of goals within the learning process. Any individual’s ability to acknowledge and accept the consequences of a freely performed action.
CT16: Decision-making skills: ability to choose between existing alternatives or ways to effectively resolve different situations or problems.
CT17: Teamwork: ability to integrate and collaborate actively with other people, areas and/or organizations to achieve common goals.
CT18: Use of information and communication technologies (ICT): Ability to effectively use information and communication technologies as a tool for finding, processing and storing information, as well as for developing communication skills.

Specific competencies

CE1. Ability to know and understand the concept of enterprise and entrepreneur and their role in a market economy.
CE2. Ability to gather and interpret information in order to prepare and implement a strategic plan: external and internal strategic analysis; formulating, choosing and implementing corporate and competitive strategies and strategic control.
CE3. Ability to understand and analyze financial markets, their structure, agents and products.
CE4. Ability to define, apply and explain the general management process and identify its different phases: planning, organization, management and control.
CE5. Ability to analyze and evaluate a company’s competitive environment, pay special attention to the market and integrate this analysis when undertaking new challenges.
CE6. Ability to identify and understand the accounting area of a business, apply the different tools available for managing it, and know the main relationships with other departments.
CE7. Ability to identify and understand the human resources area of a business, apply the different tools available for managing it, and know the main relationships with other departments.
CE8. Ability to identify and understand the marketing area and the sales area of a business, apply the different tools available for managing them, and know the main relationships with other departments.
CE9. Ability to identify and understand the production area of a business, apply the different tools available for managing it, and know the main relationships with other departments.
CE10. Ability to analyze, integrate and evaluate the legal information necessary for decision making.
CE11. Ability to analyze, integrate and evaluate the socio-cultural information necessary for decision making.
CE12. Ability to analyze, integrate and evaluate the economic information necessary for decision making.
CE13. Ability to value and apply principles of social responsibility in business, paying special attention to environmental management, aimed at complying with current legislation and as a source of opportunities, to strengthen the corporate image and the production process.
CE14. Ability to communicate and negotiate effectively in the professional field of business administration.
CE15. Ability to identify and implement processes, systems and/or certifications that guarantee service and product quality.
CE16. Ability to understand and analyze consumer behavior: assess and predict behaviors and trends in the different audiences into which consumers are classified in relation to a certain product or service, both geographically and culturally or in terms of population segments.
CE17. Ability to identify the stages that make up the process of economic transactions generated by digital content: manage and evaluate a complete process of digital payments and collections, including all the agents involved, as well as aspects such as taxes and frequency of reporting and payments.
CE18. Knowledge of the tools available in the production management area, including planning, sales forecasts, inventory management and production process quality control.
CE19. Knowledge of statistical and econometric tools for analyzing economic and business variables.
CE20. Ability to select the best financial and tax planning alternative to be applied in the markets and companies where the activity is carried out, as well as to use the different tools available for managing it.
CE21. Ability to use the mathematical tools necessary for solving economic problems and basic methods of calculus, algebra and programming.
CE22. Ability to assess ethical business behavior and decisions, with respect for human rights, and the impact of productive activities on the environment both in the country of origin and in the different markets where the business operates.
CE23. Ability to recognize technological and innovation strategies, as well as technological analysis tools and the technological capabilities of a business as a means of growing, developing and improving its competitiveness.
CE24. Ability to integrate a company’s various budgets, relate them to standard technical and economic costs and analyze deviations.
CE25. Ability to develop and explain effectively the parts that make up a business plan in entrepreneurial processes, the sources of financing available for start-ups; select and use the various tools available to the entrepreneur: business canvas, pitch elevator, etc. in the different phases of the life cycle of the entrepreneurial process; and know the necessary steps involved the setting up a business.
CE26. Ability to practically and systematically carry out a consulting and research project based on experiential learning and focused on decision making related to entrepreneurial processes, to apply the knowledge and specific skills acquired in a rounded, multidisciplinary and inclusive way.
CE27. Ability to solve accounting problems and understand capital asset valuation criteria.
CE28. Ability to interpret the information provided by a company’s financial statements.
CE29. Ability to apply hedging strategies through the use of derivative products (futures, options, SWAPs, FRAs, foreign exchange insurance).
CE30. Ability to analyze and interpret the recording and valuation rules of the Spanish General Chart of Accounts and the International Financial Reporting Standards.

Mobility offer of the degree

To request all the information regarding our mobility offer, you can access here.

Internship

Internship regulations

Internships are a key part of your training. Gaining experience after learning in your degree program is the best way to enter the job market. There are two types of Internships: curricular (included in your curriculum) and extracurricular (those completed voluntarily).

To take part in curricular internships in companies, you must have passed 50% of the credits and enrolled in the subject before beginning the internship. These internships are conducted with follow-up by the company and by the internship professor, as well as intermediate and final reports for assessment.

If you want to improve your work experience before finishing your university training, you can take part in extracurricular internships. You may do so in any year, but remember that internships are complementary to your studies, so the more knowledge you have acquired throughout your degree program, the better you will be able to take advantage of your internship experience.

Internships

Our students work at companies such as:

Leroy Merlin
Repsol
KIA
KPMG
Manos Unidas
Bankinter
Campofrío
Accenture
Llorente y Cuenca
McKinsey & Company
C&A Modas

Career Opportunities

Choosing to study a Bachelor's Degree in Business Administration and Management is a very attractive option due to the high rates of job placement, both in both private business and in civil service exam public positions. Graduates in this sector are also prone to start their own businesses, diversifying the job market and promoting the creation of new jobs.

Executive positions in business

Financial Management.
Human Resources Management.
Management.
Sales and Marketing Management.

Entrepreneurship

New Businesses in all sectors.

General management

Businesses in all sectors.

Consulting

Tax Advisor.
Auditor/Accountant.
Human Resources Consultant.
Strategic Consultant.
Executive Positions in Marketing and Sales Agencies.

Public Service

Local and Regional Administrations.
General State Administration.
Public Sector.
Private Sector.

Admissions

Start your future at Universidad Europea

You can become a student at Universidad Europea in three easy steps.

Admission exams

Start your admission process by calling +34 917407272 or request information and our advisors will contact you.

Place reservation

Once you have been admitted, secure your place by paying the reservation fee.

Enrollment

Submit the required documents to formalise your enrollment.

Scholarships and financial aid

We want to help you. If you want to study at the Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.

Credit recognition and transfers

You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.

Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.

Your virtual tour begins here!

Experience first-hand what it is like to study at Universidad Europea: our facilities and our experiential learning model.

Find out

Admission profile and entry requirements

The ideal profile for future students of the Bachelor's Degree in Business Administration and Management:

Students interested in working in any area of the company, in any sector.
Working professionals who want to make a qualitative leap in their professional career.
Graduates in Higher Level Vocational Training Cycles.

You will be able to access the Degree in Business Administration through one of the following options:

Passing the University Entrance Exam, in accordance with current legislation.
Apt in the Entrance Exams for over 25 years old and over 45 years old.
Higher Technicians, Higher Technicians of Plastic Arts and Design and Higher Sports Technicians.
Graduates, Graduates, Technical Engineers, Engineers, Architects or Graduates.
Graduates of educational systems of member states of the European Union and other countries with which international agreements have been signed, in compliance with the provisions of the regulations in force.

Students from other countries and those who do not have an international agreement signed, must homologate their studies and take the university entrance exam(s) if required according to RD 412/2014.

Translated with www.DeepL.com/Translator (free version)

Open days

Join us at one of our Open Days and see for yourself how our advanced educational methodology works, meet the faculty members who are already thinking of your future, get more information on the programs we offer, and find out how to begin your studies with us in the next academic year.

23 January

Come and see the campus

Get to know the facilities and discover why Universidad Europea is made for you.

Faculty

74% of our professors are highly prestigious PhDs in the area of teaching.

Our teachers

Eugenio Miguel Laguna
Business Fundamentals.
Professional merits:
Regional Business Analyst at Enterasys Networks: Migration, Evaluation and Monitoring of the Financial Department of Spain and Portugal to Central Services in EMEA (Shannon). South EMEA Sales Operation Manager at Extreme Networks: Leadership, planning and control of KPI's. Implementation and monitoring of Sales Forecast and new Corporate Culture in the SEMEA Region
Ayat Bakri
Microeconomics I,
Ayat holds an MBA in finance with more than 7 years of teaching experience. She is currently a lecturer of economics at Universidad Europea de Madrid. She was a lecturer of economics, finance, and statistics at the Lebanese International University.
Moreover, Ayat was the course coordinator of Microeconomics at the Lebanese International University across its 9 campuses.
Ángel Muñiz Mejuto
Microeconomics I, Macroeconomics I, Microeconomics II.
Economist and PhD candidate in Economic History at Universidad Carlos III de Madrid. He holds an MSc in Economics and an MSc in Social Sciences, both from the same university. His main research areas are related to Economic Theory, Economic History, and Institutional Economics, with a high training in Econometrics and mathematical economy.
Luis Fernando Gracia
Financial Accounting I and Financial Accounting II.
PhD in Economics and Business. More than 15 years of teaching experience at different educational levels. Specialist in project management with a high international and relational component. He has a great experience as CEO of a family business.
David Garcia Nieto
Business Mathematics.
Degree in Physics, MSc in Energy (both from the Complutense University of Madrid). PhD in Atmospheric Chemistry-Physics (in the Spanish National Research Council), my research focused on the determination of concentrations of trace gases in various environments (especially urban) using radiative transfer models. I worked as a high-school teacher before joining the European University in March 2022. Since then, I have taught subjects such as Calculus (I and II), Fundamentals of Physics, Statistics and Mathematics.
Gloria Morcillo García
Marketing.
She completed her degree in marketing and advertising at the Faculty of Ciencias de la Información in Madrid. She also completed the PMD® - Program for Management Development - at ESADE. She has been teaching in different Universities and Business Schools in the areas of Marketing Management, Consumer Behaviour, Digital Marketing and Strategic Media Planning.
Gloria has been working for more than 15 years in the Film Industry; eight years in Warner Bros. Entertainment Spain developing release strategies for big Franchises (Harry Potter, The Hobbit or DC Comics) as well as local productions. In 2016 she joined Diamond Films Spain as Marketing Director, coordinating strategies for the Latin American market and helping the Company to consolidate its position in Spain.
Ahmed Bakri
Finance I, Finance II and Financial Accounting I
PhD in Accounting and Finance. More than 14 years of teaching experience. He is currently an assistant professor of finance at Universidad Europea de Madrid and at Les Roches International Hotel Management School in the Executive Master’s program. He completed his PhD at the University of Dundee, Scotland, UK, and his MSc in International Finance from the same institution.
Moreover, Ahmed was the Chairperson of the Banking and Finance department at the Lebanese International University across its 9 campuses.
Ahmed has published different articles in journals on capital budgeting, financial markets, and portfolio theory. In the industrial sector, he worked as a financial analyst at Bimco Car Sales. Moreover, he is currently a consultant in the Real estate market.
William Hongsong Wang
Economic and Social Thought.
Dr. Wang received his Ph.D. degree in economics from the Complutense University of Madrid. He is also working as a Spanish think tank research manager. He has published dozens of research papers in prestigious and indexed scientific journals and actively participated in international academic and policy-making conferences. His research interests mainly include entrepreneurship, the history of economic thought, economic history, public policy, and environmental economics.
Asaf Levi
Business Fundamentals and Finance I
PhD degree in Physics and Master’s Degree in Modeling and Physics of Complex Systems from the Rey Juan Carlos University. Bachelor’s Degree in Economics and Business Administration from Bar-Ilan University. He has published research papers in prestigious and indexed scientific journals. His research interests mainly include Complexity, Econophysics, Nonlinear dynamics and Chaos in the economy and Blockchain and Decentralized Finance (DeFi). He coordinates the Digital Lab of the faculty and is the mentor professor of the Cryptoclub. He has also founded companies and worked as a director, consultant and analyst.
Jaime Aparicio García
Business Fundamentals.
Doctor of Business Administration (DBA) in management and technology, Lawyer (charted at Madrid Barrister´s association) and Degree in Business Administration by Pontificia Comillas University. Over 25 years of experience in large financial institutions in Madrid, Brussels and London and consultant for international credit and litigation funds. Founder or co-founder of several businesses, interim manager and venture capital specialist helping SMEs or start-ups with intellectual property.
Álvaro Salazar Pérez
Macroeconomics I and Macroeconomics II.
PhD degree in Economics with Excellent Cum Laude distinction from Universidad Carlos III de Madrid and Master’s Degrees in Economic Analysis and Quantitative Finance. His research interests are Monetary and Financial Macroeconomics, International Economics and Computational Economics, fields in which he has published research papers in prestigious scientific journals. He has also experience as an economic and financial analyst in the private sector.
Ángel García Banchs
Finance I.
Dr. Ángel García Banchs is a Professor of Economics and Finance with a PhD and MSc from the University of Siena, Italy, and an MSc from Warwick University, UK. He has extensive experience since 2002 at the Central University of Venezuela and has served as a visiting professor at The New School. Currently, he is the CEO of Econométrica IE, C.A., consulting for over 1,000 clients, including multinational corporations and organizations. A well-regarded expert with a significant social media following, he has been featured in major media outlets and has authored several publications. His current research interests include Artificial Intelligence Economics, International Monetary Economics, and Entrepreneurship.
Álvaro Gómez Iranzo
Marketing
Ignacio Julio Sáez González
Company Law.
He received his bachelor's degree in business administration from the Complutense University of Madrid and made a Management Development Program (PDD) in the IESE. A Senior executive finance based with more than 30 years' experience in managing multinationals from Spain USA and Japan, in sectors such as Managment & Strategy Consulting, Audit, Project Management. He has led corporate departments with responsibilities in Finance and Administration, Legal, HHRR, IT, Marketing, & Sales. Over the years he has participated as a speaker in several seminars of in-company training. He joined the UE on March 23.
María Susana Bokobo Moiche
Company Law
Martín García Vaquero
Management Technologies, and Production and Operations.
PhD in Business and Economics (Nebrija University), Diploma in Strategy (Harvard/IESE), Executive MBA (IE Business School), MSc in Economics (Universidad Autónoma de Madrid), MSc in Computer Science and BSc in Physics (Universidad Complutense de Madrid). Senior executive with over 30 years of experience in leadership roles, including CEO, Chief Marketing Officer, and Chief Innovation and Digital Officer, across multiple sectors. Extensive international experience in strategic planning, global partnerships, and managing multi-sector projects, collaborating with organizations ranging from SMEs to IBEX 35 companies, Fortune 500 firms, and public administrations. Visiting Professor at institutions such as Tecnológico de Monterrey, Universidad Externado, Universidad Sergio Arboleda, and Universidad del Norte, among others.
Juan Carlos Amézquita Salazar
PhD in Business Management from the Universidad de Valencia (España), MBA from the Universidad del Valle (Colombia), Specialization in Social Security from the Universidad Externado (Colombia), Industrial Engineer from the Pontificia Universidad Javeriana (Colombia). Organizational Executive Coach-ACTP (Leading Group, Argentina). With experience as Executive Director of organizations in the social sphere, organizational consultant (strategy and organizational processes), organizational and university professor (organizational strategy and management skills). Professor at the Universidad Europea since 2023.
Raúl López Martínez
Personal and Professional Skills, and Influence and Personal Impact.
PhD in Law from the UNED (2020), obtaining the distinction of Excellent Cum Laude by unanimous decision of the examining board, after the reading of his Doctoral Thesis with the title “Corporate Social Responsibility in the field of football (configuration and impact on risks in tax and criminal matters, including the relationships of entities with players)”. He has a Degree in Law from Universidad de Zaragoza (1996) and Degree in Political Science from UNED (2017). Besides, he has a Master in Corporate Social Responsibility. From 2009 to the present, he is working as a Replacement Judge in Civil and Criminal Courts. He has six years of teaching experience and has published monographs and research papers in indexed scientific Journals. His research interests mainly include Ethics and Law –especially Sports Law-.
Gustavo Yanes Hernández
Taxation Systems
He practices tax law (international and Spanish national taxation) and advises on the taxation of high net-worth individuals, corporate taxation, contentious-tax proceedings and mergers & acquisitions. He belongs to the Madrid Bar Association (ICAM), is a former member of the Executive Committee of the International Association of Young Lawyers (AIJA) and is the only member in Madrid of the International Association of Tax Lawyers and Tax Consultants WIRAS. He holds a Professional Certificate in Legal Tech from the Massachusetts Institute of Technology (MIT) and Esade Business & Law School. He studied law at the UNED Madrid and the Universität zu Köln. Additionaly, he obtained an LLM in European Law, specialising in Economic Law, at the Europa-Institut in Germany. He also has a Master’s in Tax Law/Taxation from the Centro de Estudios Financieros in Madrid.
Maicol Ochoa Arellano
Statistics I
Pilar Barrios Gómez
Statistics I and II.
She holds a PhD in Mathematics, a Master’s degree in Applied Economics and a Master’s degree in Quantitative Finance. She has taught in several undergraduate and postgraduate programs subjects related to mathematics, statistics, probability, finance and risk in different Universities and Business Schools. She has also worked as a partner, director, manager, consultant and analyst in those fields in both training and consultancy.
Esteban Serrano Monge
Financial Accounting II, and Cost Accounting.
He holds a PhD in Finance from Universitat de Lleida, an MBA from Vanderbilt University, USA, and BS in Finance from George Mason University, also from the USA. He has taught finance and accounting for over 20 years in Latin America, the United States of America and Europe. Esteban has also been a successful entrepreneur and owns his own food manufacturing and distribution company in Latin America. His research interests range from sovereign credit spreads behavior to corporate finance and has publications in the International Journal of Risk and Finance.
Morteza Yazdani
Strategic Mangement I
Simon Deffendini Silva
Strategic Mangement I, Business Management, Project Management, and Entrepreneurship Workshop
Juan Manuel Roca Rodríguez
Infuence and Personal Impact, Human Resources Management, and Entrepreneurial Leadership.
PhD degree from the University of Navarra, where he also graduated from the Masters in Media Management. He has enrolled in several leadership and general management programs at IMD, the University of Chicago Booth School of Business and Harvard Kennedy School of Government. He is professor of leadership, management, decision making, and talent and people management at several universities and business schools in Spain, France and LatAm. He has published the books "El reino de la humildad", "Revolución Linkedin", "El líder que llevas dentro", "MBAs, ¿ángeles o demonios?", "El arte de la guerra hoy" and "The great reset". Currently serves as professor at several universities and business schools in Spain, Francia, and Colombia.
Felipe Graeml Reis
Strategic Management II.
Mr. Graeml is a Mechanical Engineer with a Master’s and PhD in Production Engineering from UFSC, Brazil. Part of his research was conducted at Lancaster University, England. He was the CEO of an engineering company in Brazil for around 10 years and has over 20 years of academic experience. He is an accredited professor by ACAP and has been lecturing at European University (Madrid) since 2007, where he holds an associate professor position. Mr. Graeml teaches various undergraduate and master’s courses in Spain and has also taught abroad, focusing on operations management and strategic management areas.
Leslie Rodríguez Valencia
Financial Management.
Doctor (PhD) in Economics and Business from the Autonomous University of Madrid. She also holds a Master's degree in Business Administration from IDE Business School and a degree in Economics from the Catholic University of Santiago de Guayaquil. She has taught at various educational institutions. In terms of research, she has published several articles in scientific academic journals and received the 1st International SME Award Juan Antonio Maroto Acín. She is currently an Analyst at RHO Finance, contributing to the preparation of financial expert reports.
María Angélica González Martínez
Creativity and Innovation
Adán Arsuaga Méndez
Internship I, Internship II, and Internship III.
Bachelor's degree in Philosophy from the University of the Basque Country. Ph.D. candidate in Education Sciences. Author of articles and monographs in the field of education and critical thinking.
Miguel Ángel Martín Crespo
Marketing Strategy.
He holds a PhD in Communication, Advertising and Public Relations, a Master in Marketing and Commercial Management and he is holding a Master in Entrepreneurship and innovation. He has taught many years in several postgraduate programs and degrees subjects related to marketing, commercial management, business new models, statistics, etc. in different Universities and Business Schools (Carlos III, San Pablo CEU, Udima, Cef...). He has also worked as a partner, general manager, marketing manager and senior advisor in building sector, vtc, healthy food, start ups, sectors with a relevant exit.
His research interests are in marketing and communicatios areas and has published Scopus q2 articles, books chapters, and international conferences. Reciently, he was recognized with Best presentation in 18th international conference on university innovation by Uem.
Alberto Roldán Navarro
Financial Planning and Analysis.
He is Graduated in Economics from Universidad Carlos III de Madrid, and holds a Master's in Financial Markets. He is currently pursuing a Master's in Public Security and Defense Policies. With over 25 years of experience in financial markets, he has held high-responsibility positions in renowned management companies, which has allowed him to acquire a deep understanding of the global financial system, and particularly, the valuation of listed companies. In addition, he has 15 years of teaching experience, having taught master's and qualified programs at prestigious postgraduate schools and internationally recognized finance certification.

Awards and Recognitions

5/5 QS Stars

Excellence in teaching, economic development, online learning, global impact, employability, governance, social impact, diversity, equity and inclusion.

Times Higher Education

Top 5 universities in Spain.

CYD Ranking

3rd private university in Madrid.

Academic quality

As part of its strategy, the University has an internal quality plan whose objective is to promote a culture of quality and continuous improvement, and which allows it to face future challenges with the maximum guarantee of success. In this way, it is committed to promoting the achievement of external recognitions and accreditations, both nationally and internationally; the measurement and analysis of results; simplification in management; and the relationship with the external regulator.

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Internal quality assurance system (IQAS)

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Monitoring the quality of the degree

Members of the degree quality committee (CCT)

Undergraduate vice-dean
Degree Coordinator
Department Director
Students
Professors (Undergraduate Final Project Coordinator and Internship Coordinator)
Quality Partner (Quality and Academic Compliance)
Academic Advisor
Responsible of Learning Assesment
Academic Director
Online Tutor

Main degree results

Student satisfaction with the degree: 4.1
Faculty satisfaction with the degree: 4.0
Satisfaction of students with the faculty: 4.0
PAS satisfaction with the quality of the degrees of the Faculty/School: 4.0

Evaluation process results and RUCT

Evaluation process results

Link to web RUCT

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University regulation

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Student services

Frequently Asked Questions

What can you do with a business administration degree?

A degree in business administration will equip you with a broad range of skills that can be applied to different roles in business, finance and management across various sectors. Having completed their degree at Universidad Europea, many of our graduates go on to enjoy success careers in roles such as:

Financial Management.
Human Resources Management.
Management.
Sales and Marketing Management.
Tax Advisor.
Auditor/Accountant.
Human Resources Consultant.
Strategic Consultant.
Executive Positions in Marketing and Sales Agencies.
Public service
Setting up their own business

What are the main subjects for business administration?

The course programme for a degree in business administration will most likely be broad and enable you to develop knowledge of many areas of business management.

At Universidad Europea, our four-year business administration degree begins with a more general approach before allowing you to take subjects in areas that interest you most. Compulsory subjects include:

Economics and Social Thought
Company Law
Management Technologies
Financial Management
Human Resource Management

Subjects you can choose from include:

Marketing Strategy
Risk Management and Analysis
Innovation Management
Family-run business

In addition to studying the theory behind business management and administration, at Universidad Europea, we place great emphasis on experiential learning, meaning from day one we want you to get an insight into the real world. You’ll do this by working on real case studies and having opportunities to carry out work placements and internships throughout your studies.

What skills are needed for business administration?

An understanding of business management and administration is vital before embarking on a career in this area. However, apart from industry knowledge, to take on management roles, you will also need to have a number of soft skills.

As part of the Bachelor’s in Business Administration at Universidad Europea, you will work on skills such as:

Communication
Time management and organisation
Teamwork
Leadership
Problem solving
Attention to detail
People management

Where can I study for a business degree?

Many universities offer degrees in business administration, but in Spain, Universidad Europea is one of the best options for you. This is for many reasons, including:

Experiential learning: You’ll take part in more than 400 hours of work placements and internships, look at real case studies - and provide solutions, and have access to facilities such as our Consulting Lab, where you exchange ideas with business experts and our leading faculty members.
Top class faculty: Our faculty is made up of experts in their areas of specialisation, and all working professionals at the same time.
International opportunities: The university has agreements with more than 100 other institutions around the world, allowing you the chance to study in the US, Europe or Asia.
Leading facilities: Our campus boasts some of the best facilities of any university campus in Spain, including a Consulting Lab, state-of-the-art classrooms and IT rooms with the latest technology, and more.

Bachelor of Business Administration

Why study the BBA in Madrid?

Internationally recognised quality

Testimonials

Curriculum

Designed together with the professional sector, based on their needs.

Detailed Syllabus

Programa de estudios

Programme implementation

New intake

Key competencies on this programme

Mobility offer of the degree

Internship

Internship regulations

Internships

Career Opportunities

Executive positions in business

Entrepreneurship

General management

Consulting

Public Service

Admissions

Admission exams

Place reservation

Enrollment

Your virtual tour begins here!

Admission profile and entry requirements

Open days

Come and see the campus

Faculty

Our teachers

Awards and Recognitions

Academic quality

Frequently Asked Questions

What can you do with a business administration degree?

What are the main subjects for business administration?

What skills are needed for business administration?

Where can I study for a business degree?

Global Bachelor's in International Business

Grado en Marketing

Doble Grado en Derecho y Administración y Dirección de Empresas (ADE)

Doble Grado en Business Analytics + Administración y Dirección de Empresas

Grado en Gestión Empresarial Basada en el Análisis de Datos (Business Analytics)