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Business and Technology Blog

By studying Business and Technology at Universidad Europea you are opting for a training in which you will learn to successfully face any professional challenge and you will do so from a digital and innovative perspective. Find out about the latest business and technology news here.

Types of consumer behaviour

Find out about the types of consumer behaviours and how identifying them is so important for running a successful business.

What are IFRS standards?

International Financial Reporting Standards (IFRS) have a major impact on business transparency and consistency. Find out more in this post about what they are.

What does customer centricity mean?

In any successful business the customer should be at the very heart. In this post, we look at what does it mean to be customer centric and how to achieve that.

What is Power BI used for?

Power BI transforms data analysis in business with the support of various tools that enable strategic decision making. Find out more about what Power BI is used for.

What do operations managers do?

Operations managers are responsible for maintaining and increasing the efficiency of a business or organisation. Find out what skills they need, and what to study to be one.

International Business Expansion: What to do

Want to take your business to the next level? Discover the secrets of business internationalisation and multiply your profits.

What is econometrics?

Econometrics is a tool for analysing and predicting economic phenomena in a rigorous and evidence-based manner. Find out more in this post.

What is a foreign exchange market?

Learn everything you need to know about the foreign exchange market in our post, from what they are, the most well-known ones, and what you’ll need to study to work in finance.

What is a linear economy?

Learn what the linear economy is, what its characteristics are and what differentiates it from the circular economy.

Types of business tax

For entrepreneurs and businesses, taxes are crucial to managing financial affairs. Find out in this post what types of tax exist for businesses based in Europe.

What is commercial management?

Are you thinking of a career as a commercial manager? Find out about commercial management and what you should study.

What is ROI?

The return on investment, or ROI, helps a company know whether the investments they are making are generating a return or not. Find out more in this post!

What is a headhunter?

If you want to know what a headhunter is, what they do and what you need to study to become a headhunter, read this article.

What is a big data architect?

The profile of a big data architect is one of the most interesting and promising in the IT sector. But what is a big data architect and what is their role? Find out in this post.

Difference between international trade and international business

Globalisation has driven trade between countries to record levels. Discover the difference between foreign trade and international business in this post.

What is a project manager?

Are you interested in becoming a project manager after finishing your studies? Clear up any doubts about the role and responsibilities of a project manager.

What is corporate communications?

Do you know what corporate communication is? in this post, we explain the types of corporate communication and what you have to study to work in the sector.

What is economic value added?

What is EVA? How do you calculate the economic value added? Delve into one of the most important indicators for companies today in this post.

What does an IT auditor do?

IT auditing plays an increasingly important role in companies. But what is it exactly? And what do IT auditors do? Read this post to find out!

What is entrepreneurial leadership?

Entrepreneurial leadership is key to making a business successful. In this post, discover examples of the types of entrepreneurial leaders and their main characteristics.

What is curve finance?

What is Curve Finance and why is it gaining prominence in the financial sector? Find out in this post how it works and what advantages it offers

What is financial management?

Financial management is a key area for all companies and institutions. In this post, we look into the role of a financial manager and what their salary is.