Executive Master in Football Coaching and Sport Direction Online

Leadership from a project management perspective: leading new projects, changing management, organisational culture, and identity.

• Organization of a professional club’s sporting structure.
• Leadership in football: players and teams, technical and administrative staff.
• Key skills and values for effective leadership.

Critical success factors and KPIs of successful football clubs. Best practice examples and case studies, based on the Double Pass scientific model.

• Strategy Development: making ambitious yet realistic choices.
• Structure: club organization and youth academy organization.
• Financial and Legal Management. Cost & Revenue in an academy.

How to develop and implement a football philosophy. Relationship between club identity and football philosophy. The importance of the club DNA and its context, and how it affects the youth academy.

• Identification and design of smart objectives in line with the strategies.
• Integrated Player Development plans.
• Coaching styles: finding the most effective models.

Setting up a curriculum: organising football contents and skills per age group for long term development, always consistent with the football philosophy.

• Periodisation and planning.
• Alternative methodological models and potential hybrid systems.
• Individual player development.
• Developing individual profiles and curriculum.

Structural and operational bases in the club organisation to increase player promotion success.

• The complexities of the last step in a young player’s development process.
• First team demands on and off the pitch. Preparing the player for professional football
• Player promotion as the successful end to the development process.

Big Data in Sport Management: analysing and understanding performance of our own team and potential new players. Application of Big Data for scouting and talent ID.

• Organisation, key roles and tasks in a professional club’s sports management department.
• Game theory and decision-making applied to sports management.
• Case study of successful and innovative Spanish Sporting Directors.

Performance analysis in football: our team, opposition, individual players and physical aspects.

• Technological tools for big data management: Tableau, Power BI, RStudio and databases.
• Technological tools for scouting and performance analysis Wyscout.
• Reporting and presenting data and findings.

Get to know Real Madrid during a two-week stay. See how La Fábrica (English: The Factory)—Real Madrid’s farm system and academy in Valdebebas operates and attend White Week conferences with the sporting world’s professionals.

• White Week: a cycle of conferences on sport with the world’s leading figures in football, as well as other sports. Held at Santiago Bernabéu Stadium and hosting Real Madrid stars.
• Real Madrid F.C. Academy Experience: learn the secrets and get to know how The Factory operates each day at Real Madrid City in Valdebebas. You will attend conferences led by the club professionals and have the unique opportunity to watch the Real Madrid youth teams train.

Application of the new information and knowledge gained throughout the programme.

• You will have a designated professor who will accompany the group in the process.
• Presentation by means of a video and written document, without an appearance before a committee.

• María Ruiz de Oña

Module 1: Management & Leadership.

Sports psychologist Director, department of psychology and performance - Aspire Qatar.

Director of the psychology department of Athletic Club Bilbao (19 Years).

• Koen Put

Module 2: Club and academy análisis.

Head of club consulting. PHD in Movement Sciences. UEFA A.

Elite youth coach, head of coaching, sports scientist & training expert

Former clubs/federation: Germinal Beerschot Antwerpen, Oud-Heverlee Leuven, Belgian FA & UEFA

Projects at Double Pass: USA, Denmark, Japan, C.R. Flamango, F.C. Zenit, F.C. Lokomotiv, U.D. Almeria."

• David Pauwels

Module 2: Club and academy analysis.
Business manager and strategic football consultant.

DOUBLE PASS PROJECTS: 10 years of experience in DP Projects. Consultant for Galatasaray, Flamengo & Lokomotiv Moscow. Consultant for English Premier League Clubs .
Project manager Japan, Hungary, Belgium and Denmark.

Coaching licenses: UEFA A License, Doctor in Sport Management (PHD, 2016) ""Talent Development Framework (University of Brussels).

Positions held: first team coach (League II, BEL), U-17 youth coach (League I, BEL), elite youth player and semi-professional player."

• Tim Van Rompay

Module 2: Club and academy analysis
Product Manager UEFA A

MSC Sports Management and Marketing

Football Business Degree

Former clubs/federation: KV Mechelen, Sporting Lokeren, English Premier League.

Projects at Double Pass:

Analysis: Belgium, England, Hungary, USA, Morocco

Consultant: EVO Sports Qatar, Hertha BSC, Glasgow Rangers

• Hans Vander Elst

Module 3: Football philosophy "Head of Football at Double Pass

Coordinating the model within the organization, managing the structure and further developing the model are part of his main tasks.

Licensed professional coach and professional academy director (UEFA)."

• Kevin Nicholson

Module 3: Football philosophy
Football Consultant at Double Pass

Double Pass: Consultant in Denmark & USA.

Coaching licenses: UEFA “PRO” Licence Holder, FA Elite Coaching Licence, UEFA A Licence, FA Youth Award, LMA Diploma in Football Management.

Performed roles: first team coach in english championship. First team manager in Welsh Premier League & UEFA Europa League. U23 & U18 academy head coach at English Premier League and football league level. U8-U16 academy manager.

Former clubs: Cardiff City, Derby County, Stoke City, Exeter City & Bangor City.

• Stig Meylemans

Module 3: Football philosophy "Football Development Manager at Double Pass.

Licences: Football UEFA A License, MSC. Sport Science & PE.

Performed roles: UEFA / Belgian FA Tutor Coach Education, Elite Youth Coach & Coordinator (League I, BEL), Consultant Sport SciENTIST (NT Saudi Arabia), Head Of Performance Department (League I, BEL).

Projects at Double Pass: Consultant Project Denmark, Consultant Project Russia, Lecturer Masterclass Hungary, Consultant SC Internacional.

The Master in Football Coaching and Sports Management - Online is aimed at a wide range of football professionals—from directors to coaches, to scouts and analysts—who wish to develop their careers in youth and senior, professional or semi-professional levels.

• Sports and football managers
• Youth academy directors
• Club coordinators and managers
• Scouting and recruitment professionals
• Football school managers.
• Methodology and performance managers.
• Football coaches and technical staff.

For admission to the Master in Football Coaching & Sports Management, the following is required:

• The candidate must have training in football management.
• Candidates without previous training in this field will be reviewed and their previous demonstrable experience in managing football projects will be essential, preferably in technical positions.