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master in football coaching and sport direction online

Executive Master in Football Coaching and Sport Direction Online

This 100% online Master will turn you into a leader capable of managing complex football projects. You will specialize in all methods and tools of the performance analysis in football. Train your dreams.

Select your program:


The Master in Football Coaching - Online offers an opportunity for football coaching and management professionals to acquire the tools and knowledge necessary to develop and implement football projects anywhere around the globe.

  • Start: 16 nov. 2021
  • 9 months
  • 54 ECTS
  • Non official degree
  • Real Madrid Graduate School - Universidad Europea - Madrid
  • English Spanish
  • Title issued by Universidad Europea de Madrid
  • School of Sports Sciences

Academy Manager Certificate

Certificate awarded by Double Pass, the world’s leading youth football consultant.

International Program

Learn clear and practical football project design and management tools that are unique to the top European clubs, and gain access to knowledge on successful club models in Europe.

The Real Madrid Experience

Get to know Real Madrid during a two-week stay. See how Real Madrid City in Valdebebas operates and attend White Week conferences with the sporting world’s professionals.

Networking opportunities

Network with students, lecturers and professionals involved in the top European institutions of our sport, which will give you a global perspective of the most successful methods.


Certificate awarded by Double Pass, the world’s leading youth football consultant.



Live virtual classes that will be recorded in case you cannot attend or want to see them again.


You will have the support of our expert professors who will facilitate your learning, as well as an accompanying tutor who will guide you and help you achieve your goals.

Experiential learning

Receive comprehensive training based on real-life cases combined with theoretical and practical learning.


Gain new skills and boost your career by studying one of our specialisation and innovation courses once you have completed your master. Choose the area of specialisation that interests you the most, such as: Football Data Analyst, Digital Transformation or Sports Coaching.

Lead the digitisation of the sports sector and learn from the very best at Real Madrid. Enjoy online training, in which you will have the opportunity to attend live masterclass with industry experts.

Your UE Experience

Big Data as a key tool in football

You will receive a 360-degree education that will enable you to make a difference in the football world. You will have a global view of all key areas in order to increase football players’ performances.

Big Data and Sports Management

  • Application of Big Data for scouting and talent ID.

  • Organisation, key roles and tasks in a professional club’s sports management department.

  • Game theory and decision-making applied to sports management.

  • Case study of successful and innovative Spanish Sporting Directors.

Performance Analysis through Big Data

  • Technological tools for big data management

  • Technological tools for scouting and performance analysis Wyscout.

  • Reporting and presenting data and findings.

The coach must evolve and improve their method by constantly training and observing other professionals who can provide different perspectives.

Santiago Solari

Co-director of the Executive Master’s in Football Coaching and Sports Management – Online


Develop professionally to manage and lead high-level sports technical management projects in the field of football.

In positions such as sport director, big data analyst, head of scouting & recruitment, talent scout or talent and development manager.

Study plan

The 100% online Master in Football Coaching comprises 9 modules, each with 6 ECTS, aimed at providing you with the skills to develop, implement and lead football projects.


Management & Leadership

Leadership from a project management perspective: leading new projects, changing management, organisational culture, and identity.

  • Organization of a professional club’s sporting structure.
  • Leadership in football: players and teams, technical and administrative staff.
  • Key skills and values for effective leadership.


Club & Academy analysis

Critical success factors and KPIs of successful football clubs. Best practice examples and case studies, based on the Double Pass scientific model.

  • Strategy Development: making ambitious yet realistic choices.
  • Structure: club organization and youth academy organization.
  • Financial and Legal Management. Cost & Revenue in an academy.


Football philosophy

How to develop and implement a football philosophy. Relationship between club identity and football philosophy. The importance of the club DNA and its context, and how it affects the youth academy.

  • Identification and design of smart objectives in line with the strategies.
  • Integrated Player Development plans.
  • Coaching styles: finding the most effective models.


Football curriculum

Setting up a curriculum: organising football contents and skills per age group for long term development, always consistent with the football philosophy.

  • Periodisation and planning.
  • Alternative methodological models and potential hybrid systems.
  • Individual player development.
  • Developing individual profiles and curriculum.


Player promotion to professional football

Structural and operational bases in the club organisation to increase player promotion success.

  • The complexities of the last step in a young player’s development process.
  • First team demands on and off the pitch. Preparing the player for professional football
  • Player promotion as the successful end to the development process.


Big Data and Sports Management

Big Data in Sport Management: analysing and understanding performance of our own team and potential new players. Application of Big Data for scouting and talent ID.

  • Organisation, key roles and tasks in a professional club’s sports management department.
  • Game theory and decision-making applied to sports management.
  • Case study of successful and innovative Spanish Sporting Directors


Performance Analysis through Big Data

Performance analysis in football: our team, opposition, individual players and physical aspects.

  • Technological tools for big data management: Tableau, Power BI, RStudio and databases.
  • Technological tools for scouting and performance analysis Wyscout.
  • Reporting and presenting data and findings.


Real Madrid Experience

Get to know Real Madrid during a two-week stay. See how La Fábrica (English: The Factory)—Real Madrid’s farm system and academy in Valdebebas operates and attend White Week conferences with the sporting world’s professionals.

  • White Week: a cycle of conferences on sport with the world’s leading figures in football, as well as other sports. Held at Santiago Bernabéu Stadium and hosting Real Madrid stars.
  • Real Madrid F.C. Academy Experience: learn the secrets and get to know how The Factory operates each day at Real Madrid City in Valdebebas. You will attend conferences led by the club professionals and have the unique opportunity to watch the Real Madrid youth teams train.


Final Project

Application of the new information and knowledge gained throughout the programme.

  • You will have a designated professor who will accompany the group in the process.
  • Presentation by means of a video and written document, without an appearance before a committee.

Programme implementation

The Master in Football Coaching and Sports Management was introduced in 2020

Academic calendar


Experiential Learning

Our model goes beyond theory and focuses on learning by doing. It does not create professions, but rather professionals with concerns.



  • Complete planning: you will have the entire organisation of your studies at your disposal from the beginning.

  • Live virtual classes, adapted to working hours. They will be recorded in case you cannot attend, or you want to watch them again.

  • Intuitive and dynamic online learning platform, accessible from any device.


  • Teacher with expertise in each subject, related to the professional field. The teacher will deliver the classes, guide you through the course and evaluate your learning experience.

  • Support tutor: this is the person who will accompany you throughout your programme. They will help you organise your time, guide you and help you achieve your goals.

  • Student Services Centre: available 24 hours a day via chat and phone to resolve any technical issues with the platform.

Experiential Learning

All our training activities are aimed at enabling you to acquire knowledge, skills, abilities and professional expertise.


The Master in Football Coaching and Sports Management - Online is aimed at a wide range of football professionals—from directors to coaches, to scouts and analysts—who wish to develop their careers in youth and senior, professional or semi-professional levels.

  • Sports and football managers
  • Youth academy directors
  • Club coordinators and managers
  • Scouting and recruitment professionals
  • Football school managers.
  • Methodology and performance managers.
  • Football coaches and technical staff.

For admission to the Master in Football Coaching & Sports Management, the following is required:

  • The candidate must have training in football management.
  • Candidates without previous training in this field will be reviewed and their previous demonstrable experience in managing football projects will be essential, preferably in technical positions.

Admissions Process

The admission process to pursue an online undergraduate or postgraduate certificate at Universidad Europea can be carried out throughout the year, although enrolment on any of our programmes is subject to availability. In order to complete the process, follow these simple steps:

How to apply



You will need to send the specific documentation to your personal advisor

  • Admissions form.
  • Legal document required for accessing the programme.
  • Photocopy of your ID.
  • Curriculum vitae.


Admission exam

Once your documentation has been reviewed, your personal advisor will contact you.

  • Competency assessment test.
  • Personal interview.
  • Language assessment test (if applicable).


Reserving a place

Formalising the reservation of a place through our different methods of payment

  • Direct debit.
  • Credit card.
  • Online payment.

Credit recognition and transfer rules



David Viejo

Director of the Master

Santiago Solari

Co-director of the Master

  • María Ruiz de Oña

Module 1: Management & Leadership.

Sports psychologist Director, department of psychology and performance - Aspire Qatar.

Director of the psychology department of Athletic Club Bilbao (19 Years).

  • Koen Put

Module 2: Club and academy análisis.

Head of club consulting. PHD in Movement Sciences. UEFA A.

Elite youth coach, head of coaching, sports scientist & training expert

Former clubs/federation: Germinal Beerschot Antwerpen, Oud-Heverlee Leuven, Belgian FA & UEFA

Projects at Double Pass: USA, Denmark, Japan, C.R. Flamango, F.C. Zenit, F.C. Lokomotiv, U.D. Almeria."

  • David Pauwels

Module 2: Club and academy analysis.
Business manager and strategic football consultant.

DOUBLE PASS PROJECTS: 10 years of experience in DP Projects. Consultant for Galatasaray, Flamengo & Lokomotiv Moscow. Consultant for English Premier League Clubs .
Project manager Japan, Hungary, Belgium and Denmark.

Coaching licenses: UEFA A License, Doctor in Sport Management (PHD, 2016) ""Talent Development Framework (University of Brussels).

Positions held: first team coach (League II, BEL), U-17 youth coach (League I, BEL), elite youth player and semi-professional player."

  • Tim Van Rompay

Module 2: Club and academy analysis
Product Manager UEFA A

MSC Sports Management and Marketing

Football Business Degree

Former clubs/federation: KV Mechelen, Sporting Lokeren, English Premier League.

Projects at Double Pass:

Analysis: Belgium, England, Hungary, USA, Morocco

Consultant: EVO Sports Qatar, Hertha BSC, Glasgow Rangers

  • Hans Vander Elst

Module 3: Football philosophy "Head of Football at Double Pass

Coordinating the model within the organization, managing the structure and further developing the model are part of his main tasks.

Licensed professional coach and professional academy director (UEFA)."

  • Kevin Nicholson

Module 3: Football philosophy
Football Consultant at Double Pass

Double Pass: Consultant in Denmark & USA.

Coaching licenses: UEFA “PRO” Licence Holder, FA Elite Coaching Licence, UEFA A Licence, FA Youth Award, LMA Diploma in Football Management.

Performed roles: first team coach in english championship. First team manager in Welsh Premier League & UEFA Europa League. U23 & U18 academy head coach at English Premier League and football league level. U8-U16 academy manager.

Former clubs: Cardiff City, Derby County, Stoke City, Exeter City & Bangor City.

  • Stig Meylemans

Module 3: Football philosophy "Football Development Manager at Double Pass.

Licences: Football UEFA A License, MSC. Sport Science & PE.

Performed roles: UEFA / Belgian FA Tutor Coach Education, Elite Youth Coach & Coordinator (League I, BEL), Consultant Sport SciENTIST (NT Saudi Arabia), Head Of Performance Department (League I, BEL).

Projects at Double Pass: Consultant Project Denmark, Consultant Project Russia, Lecturer Masterclass Hungary, Consultant SC Internacional.

Institutional Accreditation SISCAL madri + d

In 2020, the Faculty of Physical Activity and Sports Sciences was certified after the successful implementation of the System of Internal Guarantee of Quality under the SISCAL model, and was also awarded with institutional accreditation.

Quality Guarantee

Universidad Europea is renowned for its academic excellence and has been recognised worldwide with awards as prestigious as the European Seal of Excellence 500+, QualiCert Certification and the Madrid Excellence award.

In the international accreditation rating, QS Stars, Universidad Europea has obtained a total of four stars out of five. This external accreditation system determines the level of excellence achieved by universities in several areas. Universidad Europea has achieved the maximum score of five stars in employability, teaching, facilities and social responsibility.


Internal Quality Control System

Universidad Europea has established an internal quality control system in accordance with the directives of the Fundación para el Conocimiento Madri+d, Regional Agency for the Evaluation of the Quality of Universities, as a structure for guaranteeing the quality of new degrees in accordance with the quality directives of the European Higher Education Area (EHEA) and Organic Law 4/2007 of 12 April modifying Organic Law 6/2001 of 21 December on Universities.Regulations of the university


System of complaints, claims, and suggestions

Universidad Europea makes available to you the application “General Online Application” to resolve any questions, queries or complaints.

Process results

Main degree results

Student Services

Management services

Guidance services

Student information services

Complementary services offered