Executive Master in Football Coaching and Sport Direction Online

Leadership from a project management perspective: leading new projects, changing management, organisational culture, and identity.

• Organization of a professional club’s sporting structure.
• Leadership in football: players and teams, technical and administrative staff.
• Key skills and values for effective leadership.

Critical success factors and KPIs of successful football clubs. Best practice examples and case studies, based on the Double Pass scientific model.

• Strategy Development: making ambitious yet realistic choices.
• Structure: club organization and youth academy organization.
• Financial and Legal Management. Cost & Revenue in an academy.

How to develop and implement a football philosophy. Relationship between club identity and football philosophy. The importance of the club DNA and its context, and how it affects the youth academy.

• Identification and design of smart objectives in line with the strategies.
• Integrated Player Development plans.
• Coaching styles: finding the most effective models.

Setting up a curriculum: organising football contents and skills per age group for long term development, always consistent with the football philosophy.

• Periodisation and planning.
• Alternative methodological models and potential hybrid systems.
• Individual player development.
• Developing individual profiles and curriculum.

Structural and operational bases in the club organisation to increase player promotion success.

• The complexities of the last step in a young player’s development process.
• First team demands on and off the pitch. Preparing the player for professional football
• Player promotion as the successful end to the development process.

Big Data in Sport Management: analysing and understanding performance of our own team and potential new players. Application of Big Data for scouting and talent ID.

• Organisation, key roles and tasks in a professional club’s sports management department.
• Game theory and decision-making applied to sports management.
• Case study of successful and innovative Spanish Sporting Directors.

Performance analysis in football: our team, opposition, individual players and physical aspects.

• Technological tools for big data management: Tableau, Power BI, RStudio and databases.
• Technological tools for scouting and performance analysis Wyscout.
• Reporting and presenting data and findings.

Get to know Real Madrid during a two-week stay. See how La Fábrica (English: The Factory)—Real Madrid’s farm system and academy in Valdebebas operates and attend White Week conferences with the sporting world’s professionals.

• White Week: a cycle of conferences on sport with the world’s leading figures in football, as well as other sports. Held at Santiago Bernabéu Stadium and hosting Real Madrid stars.
• Real Madrid F.C. Academy Experience: learn the secrets and get to know how The Factory operates each day at Real Madrid City in Valdebebas. You will attend conferences led by the club professionals and have the unique opportunity to watch the Real Madrid youth teams train.

Application of the new information and knowledge gained throughout the programme.

• You will have a designated professor who will accompany the group in the process.
• Presentation by means of a video and written document, without an appearance before a committee.

• María Ruiz de Oña

Sports psychologist Director, department of psychology and performance - Aspire Qatar. Director of the psychology department of Athletic Club Bilbao (19 Years). Module 1: Management & Leadership.

• Daniel Parnell

Associate Professor in Sport Business at University of Liverpool. Module 2: Club and academy analysis.

• Raymond Van Meene

Head of operations Feyenoord. Module 2: Club and academy analysis.

• Melvin Boel

Head coach Feyenoord U-18. Module 3. Football philosophy. Module 4. Football curriculum.

• David Tenorio

Ex-Coach at Recreativo Granada C.F. Module 3. Football philosophy. Module 4. Football curriculum.

• Chris Docherty

Head of Tactical Performance. Dundee United F.C, former assistant coach to Arsene Wenger at Arsenal F.C. Module 3. Football philosophy. Module 4. Football curriculum.

• Aloys Wijnker

Technical Manager Elite Football at KNVB. Module 3. Football philosophy. Module 5. Player promotion to professional football.

• Dean Santangelo

Goalkeeper coach at F.C Zürich. Module 3. Football philosophy.

• Ivan Kepijca

Head Of Recruitment at Hibernian Football Club. Module 4. Football curriculum. Module 6. Big Data and Sports Management.

• Chris Docherty

Assistant to 1st Team Head Coach, currently Boro Primorac, former assistant coach to Arsene Wenger at Arsenal F.C. Module 5. Player promotion to professional football. Module 6. Big Data and Sports Management

• Xavi Camps

First Team Scout - Levante U.D. Module 5. Player promotion to professional football. Module 8. Real Madrid Experience.

• Carlos Drechsler

Academic Coordinator of Master. Module 5. Player promotion to professional football. Module 9. Final Project.

• Victor Orta

Director of Football - Leeds United. Module 6. Big Data and Sports Management.

• Pablo Longoria

President Olympique de Marsella. Module 6. Big Data and Sports Management.

• Francisco González

Director of Macrodata and Data Intelligence at U.D. Las Palmas. Founder and CEO at Moneyball Data S.L. Module 7. Performance Analysis through Big Data.

• Javier García

Data Analyst at U.D. Las Palmas. Module 7. Performance Analysis through Big Data.

• Miguel Ferreira

Data Analyst at Sporting Club de Portugal. Module 7. Performance Analysis through Big Data.

• Patricia Rodríguez

General Manager Granada C.F. Module 8. Real Madrid Experience.

• Sergio Gómez

Director of youth development - Levante U.D. Module 8. Real Madrid Experience.

• Martín Ortega

General Manager C.D. Leganés. Module 8. Real Madrid Experience.

The Master in Football Coaching and Sports Management - Online is aimed at a wide range of football professionals—from directors to coaches, to scouts and analysts—who wish to develop their careers in youth and senior, professional or semi-professional levels.

• Sports and football managers
• Youth academy directors
• Club coordinators and managers
• Scouting and recruitment professionals
• Football school managers.
• Methodology and performance managers.
• Football coaches and technical staff.

For admission to the Master in Football Coaching & Sports Management, the following is required:

• The candidate must have training in football management.
• Candidates without previous training in this field will be reviewed and their previous demonstrable experience in managing football projects will be essential, preferably in technical positions.