Degree in Media Studies

The sector is experiencing moments of great dynamism and profound transformation thanks to new formats, tools and digital platforms, and there is a need for professionals trained in different areas. The new marketing model is already talking about audiovisual content rather than films or series. These platforms are authentic content engines that demand profiles open to new formats and ideas, such as co-creation, crowdfunding and real-time broadcasting.

In 2020, videos represent more than 80% of the content generated on the Internet.

You’re sure that you like the entertainment industry: fiction, television, radio, social networks, video games and even virtual and augmented reality. You believe that in the future your professional career will be more related to directing, audiovisual narrative, production, design, photography, voice-over, etc.: in short, responding to the new consumer leisure needs.

Do your internship with large communication groups and prestigious production companies:

• RTVE
• Mediaset
• A3media
• Prisa
• Telemadrid
• Vocento
• Cuarzo
• La Fábrica de la Tele
• Zeppeling.

Take part in national and international short and documentary festivals with your works through Shooting Minds, an elite audiovisual creation group at the European Union.

• CDC1: Self-directed Learning: Capacity to choose strategies, tools and the most effective moments for learning and independently putting into practice what has been learned.
• CDC2: Self-confidence: Capacity to assess your own results, performance and competencies with the internal belief that you are capable of doing the tasks and facing the challenges that you encounter.
• CDC3: Capacity to adapt to new situations: being able to appreciate and understand different positions, adapting one's own approach as the situation requires.
• CDC4: Analysis and synthesis competencies: being able to break down complex situations into their constituent parts; it also allows alternatives and perspectives to be assessed in order to find optimal solutions. Synthesis seeks to reduce complexity in order to better understand it and/or solve problems.
• CDC5: Capacity to apply knowledge acquired in the academic field in situations that are as similar as possible to real-life situations in your studied profession.
• CDC6: Oral/written communication: ability to transmit and receive data, ideas, opinions and attitudes to achieve understanding and action. Oral communication by means of words and gestures and written communication by means of written and/or graphic media.
• CDC7: Awareness of ethical values: Capacity to think and act according to universal principles based on the value of the person, which are aimed at their full development and entail a commitment to certain social values.
• CDC8: Information Management: Capacity to search for, select, analyse and integrate information from diverse sources.
• CDC9: Interpersonal Relations competencies: Able to relate positively with people verbally and non-verbally through assertive communication, which is understood as the ability to express or transmit what a person wants, thinks or feels without causing discomfort, attacking or hurting the feelings of another person.
• CDC10: Business spirit and initiative: Capacity to undertake and resolve difficult or hazardous actions. Capacity to anticipate problems, propose improvements and persevere in achieving them. Preference for taking on and carrying out activities.
• CDC11: Time management and planning: Capacity to set objectives and choose the means to achieve those objectives with efficient use of time and resources.
• CDC12: Critical thinking: Capacity to analyse an idea, phenomenon or situation from different perspectives and to take a personal and personal approach to it, built from rigour and argued objectivity and not from intuition.
• CDC13: Problem solving: Capacity to find solutions to a confusing issue or complicated situation without a predefined answer that keeps you from achieving an objective.
• CDC14: Innovation and creativity: Capacity to propose and draw up new and original solutions that add value to problems that are faced, even in fields different from the problem's field.
• CDC15: Responsibility: Capacity to fulfil the commitments you make with yourself and others when performing a task and trying to achieve a set of objectives as part of the learning process. Capacity inherent to all individuals to recognise and accept the consequences of a freely performed act.
• CDC16: Decision making: Capacity to decide among existing alternatives and ways of resolving different situations or problems efficiently.
• CDC17: Teamwork: Capacity to integrate oneself and actively collaborate with other people, areas and/or organisations to achieve shared objectives.
• CDC18: Use of information and communication technologies (ICT): Capacity to effectively use information and communication technologies as a tool for searching, processing and storing information, as well as for the development of communication skills.

• SC1. Understanding of the specific hierarchical structure of the audiovisual industry at national and international level, as well as the peculiarities of this sector, and its role in the global economy.
• SC2. Understanding of the main narrative techniques and how they can be applied in the process of generating audiovisual fiction content.
• SC3. Understanding of technological tools, how they can be used and applied to audiovisual communication.
• SC4. Ability to critically analyse, reflect on and explain objective aspects of audiovisual products.
• SC5. Understanding of the historical evolution of audiovisual communication in the different processes of social, technological and economic transformation, and the impact it has had that in different areas within the cultural industries.
• SC6. Ability to apply creative techniques in an innovative way in the design of audiovisual products.
• SC7. Understanding of the technological tools, from audiovisual equipment to the specific hardware and software required for the creation, production and exchange of projects, and the broadcast of audiovisual products.
• SC8. Understanding of the techniques and uses of graphic design applied to the media and to new audiovisual environments, following aesthetic, audiovisual, and artistic criteria etc., adding value to each project through the creative process.
• SC9. Ability to use your own digital tools, applying them to the generation of multi-platform audiovisual content.
• SC10. Understanding of the fundamentals and techniques of photography and its application in the creation of digital images.
• SC11. Ability to recognise, select and use the different methods and techniques of social research applied to audiovisual communication.
• SC12. Knowledge of linguistic resources and audiovisual communication techniques for application in the production of audiovisual productions.
• SC13. Ability to recognise and apply basic legal regulations, ethics and deontology in the audiovisual communication sector as a whole.
• SC14. Understanding of technical tools in order to be able to select those that are most appropriate in the development of both 2D and 3D animation projects.
• SC15. Ability to conceive, shape and develop audiovisual projects, taking into account the social environments in which the project is to be executed.
• SC16. Ability to set up and create audiovisual companies, being familiar with all the processes related to the business models and distribution of audiovisual products today.
• SC17. Capacity and acquisition of the skills needed to create special effects in audiovisual productions.
• SC18. Ability to identify trends in each of the communication disciplines in terms of their application within the audiovisual sector.
• SC19. Understanding of the technical tools used in the recording, post-production and reproduction of sound in all its forms in the different types of audiovisual industries.
• SC20. Ability to innovate, analyse and criticise new proposals and products in audiovisual media and other formats when creating new audiovisual formats.
• SC21. Knowledge of the correct use of the English language (both spoken and written) and how to use it in the professional field as a basic tool of the audiovisual industry.
• SC22. Knowledge of the correct use of Spanish, both oral and written, as a way of transmitting information in the audiovisual field and in a professional environment.

Members of the Degree Qualitu Committee (CCT)

• Vice-dean
• Degree Coordinator
• Department Director
• Students
• Professors (Undergraduate Final Project Coordinator and Internship Coordinator)
• Quality Partner
• Academic Advisor or Online Tutor
• Responsible of Learning Assesment
• Academic Director

Main results

• Main quality results of the title

Evaluation process results

• Verification Report
• Regular Follow-Up Report
• Special Follow-Up Report
• 2017 Modification Report
• Modification Report 2019
• Modification Report 2021
• Modification Report 2023
• Accreditation Renewal Report

Link to RUCT

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