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Foundation Year in Business and Marketing

Foundation Year in Business and Marketing Madrid

An integrated program designed to explore the fundamentals of business and marketing.

Select your program

Business and Marketing Course

The Business and Marketing Course is perfect if you’re preparing for the PAU (university entrance exams) or still exploring which social sciences degree suits you best. This pre-university program provides you with a solid foundation and a clear understanding of marketing and business, helping you choose your degree next year with confidence. Plus, you’ll be ahead of the game — transfer up to 36 credits toward your bachelor’s degree!

You will enjoy an introductory year to university life and get your first experience with our academic model. You’ll also have access to the same facilities as undergraduate students.

  • Duration: 1 year – 60 ECTS (European Credit Transfer System)
  • Languages of instruction: Spanish or English
  • Degrees you can access after completion:
    • Bachelor’s Degree in Business Administration, in Spanish, English or Global format.
    • Bachelor’s Degree in Economics, in Spanish or English.
    • Bachelor’s Degree in Business Management based on Data Analysis (Business Analytics), in Spanish or English.
    • Global Bachelor’s Degree in International Business.
    • Bachelor’s Degree in Marketing, in Spanish or English.

Official degree issued by Universidad Europea de Madrid

Campus-based
Classes in English
Villaviciosa de Odón 1 año, 60 ECTS
Start: September 2026
Faculty of Economics, Business and Communication Sciences

Why study Business and Marketing Course?

Get ahead with degree credits

Once you complete the course and meet entry requirements, you can transfer up to 36 ECTS credits toward the degree of your choice.

Experience university life

You’ll have access to the same facilities and activities as undergraduate students so you enjoy full university life from day one.

Discover your calling

You’ll gain a clear understanding of business and marketing. This will help you choose the degree that best fits you.

Adapt to the university environment

This course introduces our academic model and if you’re a foreign student, a chance to get familiar with culture and language.

Study plan

An intensive, cross-disciplinary programme to fast-track your path to your chosen degree in just one year

You will gain comprehensive training that covers everything from business management and marketing strategies to international expansion.

Throughout the course, you will explore key topics such as geopolitics, the business environment, market segmentation, economic activity measurement, international trade, and finance.

You will understand the buying decision process and the individual and social factors that influence it. You will also be introduced to market research and communication principles. In addition, you will learn the essentials of effective communication and critical thinking, fundamental skills in any professional field.

What does a growth marketing director do?
MateriaSemestreReconocimiento
Geopolitics of Today’s World OB 6S1International Bussines (IB)
Principles of Business Management OB 6S1Marketing (MKT); ADE; IB
Introduction to Marketing / Marketing Fundamentals OB 6S1MKT; ADE; IB
Economic Environment OB 6 ρS1ADE; IB; MKT
Fundamentals of International Business OB 6 ρS2IB; ADE
Consumer Psycho-Sociology OB 6 ρS2MKT
Market Research I OB 6 ρS2MKT; ADE
Marketing Communication I OB 6S2MKT; IB; ADE
Finance I BA 6S2ADE; IB; MKT
Personal Effectiveness BA 6S1ADE; MKT

Admissions

Start your future at Universidad Europea

You can become a student at Universidad Europea in three easy steps.

1

Admission exams

Start your admission process by calling +34 917407272 or request information and our advisors will contact you.

2

Place reservation

Once you have been admitted, secure your place by paying the reservation fee.

3

Enrollment

Submit the required documents to formalise your enrollment.

Your virtual tour begins here!

Experience first-hand what it is like to study at Universidad Europea: our facilities and our experiential learning model.

HPR Lab Universidad Europea de Madrid
Visita el campus Universidad Europea

Come and see the campus

Get to know the facilities and discover why Universidad Europea is made for you.

Academic quality

As part of its strategy, the University has an internal quality plan whose objective is to promote a culture of quality and continuous improvement, and which allows it to face future challenges with the maximum guarantee of success. In this way, it is committed to promoting the achievement of external recognitions and accreditations, both nationally and internationally; the measurement and analysis of results; simplification in management; and the relationship with the external regulator.

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