Business and Marketing Course

The Business and Marketing Foundations Course is a one-year programme designed by Universidad Europea de Madrid to provide you with a solid foundation and clear insight into marketing and business, helping you make an informed career decision.

The program, taught entirely in English and worth 48 ECTS, merges core elements of marketing and business, offering a wide array of subjects such as business management, strategic planning, market segmentation, and innovative marketing strategies.

Campus-based	English
Villaviciosa de Odón	48 ECTS
Start: 16 sep. 2024	Title issued by Universidad Europea de Madrid
1 Year	School of Social Sciences and Communication.
Private degree

Why study the Business & Marketing Foundation Year?

Discover your true passion

This program is tailored for students eager to delve into the intriguing world of marketing and business but who are uncertain about which degree course to pursue. The goal is to provide students with a solid foundation and clear insight into these fields, enabling them to make well-informed decisions about their future careers. The program merges core elements of marketing and business, offering a wide array of subjects from business management to innovative marketing strategies.

In addition, students will develop the transferable skills they need to thrive in any professional environment, such as effective communication and critical thinking.

Unleash your potential in our innovative facilities

In order for you to get the most out of our innovative academic model, Universidad Europea offers you the most advanced Laboratories and Simulation Rooms, equipped with the most innovative technology.

Advanced technology

Train your abilities and skills in different simulation laboratories and in the most pioneering virtual reality simulation classroom in Spain.

Digital Business Week 2023

The Faculty of Social Sciences and Communication of the Universidad Europea presents the second edition of the Digital Business Week. Workshops, conferences and practical activities with top-level speakers on healthcare data, sustainability, digital currencies and more.

Internationally recognised quality

Universidad Europea Madrid was the first Spanish university to receive the prestigious ACBSP Accreditation (Accreditation Council for Business Schools and Programs) for all of our business programs. This accreditation highlights the excellence of the University’s faculty, learning outcomes and commitment to continuous improvement. It demonstrates the internationally recognised quality of its training programs through students’ ability to demonstrate advanced skills development in line with employers’ needs.

Study plan

This program has been specially designed for any students who are keen to explore the fascinating world of marketing and business, but do not know for certain which degree course is right for them. We aim to give students a solid grounding of - and clear insight into - that world, so much so that they are able to make an informed decision about their future careers. The program combines core elements of two essential disciplines: marketing and business. It covers a comprehensive range of subjects, from business management to the most innovative marketing strategies.

Study plan structure

Geopolitics of Today’s World (6 ECTS)
Principles of Business Management (6 ECTS)
Introduction to Marketing/Fundamentals of Marketing (6 ECTS)
Economic Environment (6 ECTS)
Fundamentals of International Business (6 ECTS)
Consumer Psycho-Sociology (6 ECTS)
Market Research I (6 ECTS)
Marketing Communication I (6 ECTS)

Total: 48 ECTS

Admissions

Start your future at Universidad Europea

Choosing what to study is one of the most important decisions you will make. That is why we have an advisory team who will guide you every step of the way. You can become a student at Universidad Europea in three easy steps.

Admission exams

Start your admission process by calling 917407272 or request information and our advisors will contact you.

Place reservation

Once you have been admitted, secure your place by paying the reservation fee.

Enrolment

Submit the required documents to formalise your enrolment.

Open days

We know that now is an important moment to progress in your professional future. That is why we open our virtual doors to you and invite you to join us. We want you to meet the director of your programme and solve all possible doubts you have. You’ll also discover what makes our students and our online methodology unique.

Foundation Year in Business & Marketing Madrid