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    Communication and Marketing Blog

    Discover the advantages of studying Marketing and Communication at Universidad Europea by reading the articles and the latest posts published in this section of the Blog. Get up to date on innovation, creativity and business vision applied to these areas.

    Communication and Marketing

    29 aug 2025

    What is a conversion funnel

    Discover what a conversion funnel is, why it matters in marketing, and how a degree at Universidad Europea can help launch your career.

    Communication and Marketing

    27 aug 2025

    What is a briefing?

    Discover what a briefing is, what it is used for, and how to create an effective one. Find a practical example, types of briefings, and common mistakes to avoid.

    Communication and Marketing

    13 aug 2025

    What do brand ambassadors do?

    Being a brand ambassador means being the spokesperson for a company, its products and values. Find out what it involves and how you can become one.

    Communication and Marketing

    16 jul 2025

    How to improve sales processes to drive better results

    Discover how to improve your sales process and increase revenue through smarter prospecting, better negotiation, and advanced sales training.

    Communication and Marketing

    11 jul 2025

    What is online marketing?

    What is online marketing? Discover its types, benefits, real examples, and how to train professionally to lead digital strategies and business transformation.

    Communication and Marketing

    02 jul 2025

    Mastering the Consumer Purchasing Decision Process

    Understanding consumer behaviour is key to business success. Discover the stages of the consumer purchasing decision process.

    Communication and Marketing

    23 may 2025

    Closed Captions vs Subtitles: What’s the difference?

    Learn the key differences between closed captions vs subtitles and how Universidad Europea’s Master in Audiovisual Translation can boost your career.

    Communication and Marketing

    21 may 2025

    Types of journalism

    Journalists today are expected to be multiskilled and multimedia. In this post, we explore some of the different types of journalism and roles that exist.

    Communication and Marketing

    07 may 2025

    Market research: What is it and how is it applied in the business world?

    Market research is responsible for studying, analysing and identifying data relevant to a company's business strategy, which is why there are many different types.

    Communication and Marketing

    07 mar 2025

    What is a Brand Strategy?

    Discover what a brand strategy is, the role of a brand strategist, and how a degree in advertising or marketing at Universidad Europea can boost your career

    Communication and Marketing

    24 feb 2025

    Types of digital marketing

    Discover the key types of digital marketing and how a degree in advertising at Universidad Europea can launch your career in this dynamic industry

    Communication and Marketing

    21 feb 2025

    What does a growth marketing director do?

    Discover what a growth marketing director does, their key responsibilities, and how a master in marketing at Universidad Europea can help you excel in this role.

    Communication and Marketing

    17 jan 2025

    The role of a community manager

    A community manager generates valuable content following a brand strategy. Find out what studies and skills you need to become one in this post.

    Communication and Marketing

    02 jan 2025

    What is inbound marketing?

    Inbound marketing is a type of marketing that focuses on attracting and retaining customers by offering them personalised, relevant and useful content.

    Communication and Marketing

    20 dec 2024

    What is global marketing? A look at strategies and examples

    Global marketing consists of developing a centralised and coherent strategy at an international level and adapting it to each market with different tactics.

    Communication and Marketing

    16 dec 2024

    What is a Brand Book

    Learn what a brand book is, its purpose, key components, and its role in design. Discover how studying design at Universidad Europea prepares you!

    Communication and Marketing

    03 dec 2024

    What is video marketing?

    Learn what video marketing is, its benefits, and types. Explore how studying marketing at Universidad Europea prepares you for success in this dynamic field.

    Communication and Marketing

    14 nov 2024

    Social media advertising: What is it?

    Social media advertising is a form of digital marketing that allows you to promote products, services and brands on social networks.

    Communication and Marketing

    12 nov 2024

    How does opera subtitling work?

    Learn how opera subtitling works, the skills needed, and how a Master's in Audiovisual Translation can help you pursue a career in this specialised field.

    Communication and Marketing

    07 oct 2024

    What is operational marketing?

    Operational marketing transforms marketing strategies into concrete actions that generate tangible results. Find out more in this post!

    Communication and Marketing

    12 sep 2024

    What influences consumer behaviour?

    Consumer behaviour is made up of mental and emotional processes that lead the customer to make a particular purchase decision.

    Communication and Marketing

    05 sep 2024

    What is network marketing and how does it work?

    Discover what networking in marketing is and boost your professional success with effective strategies to turn connections into tangible opportunities!