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Communication and Marketing Blog

Discover the advantages of studying Marketing and Communication at Universidad Europea by reading the articles and the latest posts published in this section of the Blog. Get up to date on innovation, creativity and business vision applied to these areas.

Communication and Marketing

20 dec 2024

What is global marketing? A look at strategies and examples

Global marketing consists of developing a centralised and coherent strategy at an international level and adapting it to each market with different tactics.

Communication and Marketing

16 dec 2024

What is a Brand Book

Learn what a brand book is, its purpose, key components, and its role in design. Discover how studying design at Universidad Europea prepares you!

Communication and Marketing

03 dec 2024

What is video marketing?

Learn what video marketing is, its benefits, and types. Explore how studying marketing at Universidad Europea prepares you for success in this dynamic field.

Communication and Marketing

14 nov 2024

Social media advertising: What is it?

Social media advertising is a form of digital marketing that allows you to promote products, services and brands on social networks.

Communication and Marketing

12 nov 2024

How does opera subtitling work?

Learn how opera subtitling works, the skills needed, and how a Master's in Audiovisual Translation can help you pursue a career in this specialised field.

Communication and Marketing

07 oct 2024

What is operational marketing?

Operational marketing transforms marketing strategies into concrete actions that generate tangible results. Find out more in this post!

Communication and Marketing

12 sep 2024

What influences consumer behaviour?

Consumer behaviour is made up of mental and emotional processes that lead the customer to make a particular purchase decision.

Communication and Marketing

05 sep 2024

What is network marketing and how does it work?

Discover what networking in marketing is and boost your professional success with effective strategies to turn connections into tangible opportunities!

Communication and Marketing

08 aug 2024

Creative and strategic advertising – why are they important?

Discover the importance of combining creative and strategic advertising to enhance brand presence, engage audiences, and drive business success.

Communication and Marketing

26 jul 2024

What is meant by market research?

Market research is a crucial tool for understanding consumers and making strategic business decisions. Find out more in this post!

Communication and Marketing

11 jun 2024

What does a creative director do?

What does a creative director do? Discover the main functions of a creative director in a company and what to study for the position.

Communication and Marketing

30 may 2024

What does a content manager do?

Discover the role of a content manager: tasks, skills required, and where they work. Learn how to become one in this comprehensive post. Read on for more!

Communication and Marketing

07 may 2024

What is brainstorming?

Brainstorming is one of the most powerful collaborative tools for enhancing creativity and problem solving within a team. Find out more about it!

Communication and Marketing

26 mar 2024

What does a video editor do?

Discover all you need to about video editing! Explore the role, skills, daily tasks, work settings, and educational pathways for aspiring video editors.

Communication and Marketing

24 jan 2024

Subtitles vs dubbing What is the difference

In this post, we take a look at subbing and dubbing, what they are used for, the main differences, and what to study if you want to work in the area of translation.

Communication and Marketing

28 dec 2023

Types of sales channel

In the ever-evolving landscape of commerce, sales channels play a pivotal role in connecting products or services with consumers. Find out in this post about the types of sales channels.

Communication and Marketing

04 dec 2023

What is voice of customer?

The customer has become the central focus of marketing strategies. Find out why many companies use the voice of customer in their marketing strategies.

Communication and Marketing

18 sep 2023

How to become a video editor?

A lobbyist plays a key role in the political world, helping shape policy decisions. In this post, find out more about the role of a lobbyist and how to become one.

Communication and Marketing

13 sep 2023

What is digital communication?

What is digital communication and what does it mean for companies? Where should you study digital communication? We answer all your questions in this post.

Communication and Marketing

11 jul 2023

What is photojournalism?

Are you considering a career in photojournalism? In this post, we’ll look at what photojournalism involves, and what to study if you want to enter this area of journalism.

Communication and Marketing

03 jul 2023

What is a marketing plan?

In this post, we explain how to create a marketing plan from scratch, what you need to take into consideration, and what you should study to work in the marketing sector.

Communication and Marketing

22 may 2023

What can you do with a media studies degree?

With an ever-increasing demand for news and content, the media industry is booming. In this post, find out the different career options to you after studying a degree in media studies.