Master in Sports Technologies
The Master in Sports Technologies and Digital Transformation at Escuela Universitaria Real Madrid Universidad Europea is an intensive 9-month programme designed to prepare you to lead innovation and technology-driven change in the sports industry. With a hands-on, applied approach, you will develop expertise across key areas: entrepreneurship, business intelligence, AI for health and performance, smart venues, sustainable practices, digital product management, and sports marketing — all within the context of Real Madrid’s innovation ecosystem.
What will you learn during the programme?
- Apply technology and data to enhance athlete performance, prevent injuries, and optimise recovery.
- Explore entrepreneurship and innovation strategies to launch and scale sports tech solutions.
- Analyse business intelligence and data-driven decision-making in operational and commercial areas.
- Design, develop, and manage digital products that transform the fan experience.
- Immerse yourself in Real Madrid NEXT, accessing exclusive insights from professionals, startups, and partners shaping the future of sports.
Live the Real Madrid experience. During the program, you will have the opportunity to take part in an international trip designed to explore the operations of leading sports institutions and gain unique insights into global sports industry.
Private degree issued by Universidad Europea de Madrid
Classes in English | Alcobendas | Start: October 2026 | Faculty of Medicine, Health and Sport | Escuela Universitaria Real Madrid Universidad Europea |
The quality you deserve
Shanghai Ranking
Our faculty is ranked among the top 25 in the world, according to the prestigious 2024 Academic Ranking of World Universities by Shanghai Ranking.
National Sports Award
Escuela Universitaria Real Madrid Universidad Europea was honored with the 2018 National Sports Award ‘Copa Stadium’ for its outstanding contribution to education, research, and the professionalisation of sport at both national and international levels.
Explore Escuela Universitaria Real Madrid
Study plan
A unique programme developed by top professionals in new technologies and the field of sports to train the future leading professionals of the sports industry.
Study plan structure
- M1. Entrepreneurship in Sports Tech: Innovation. Trends & Business Growth.
- M2. Business Intelligence applied to Sports Industry.
- M3. Al in Health, Injury Prevention and smart recovery.
- M4. Sports Innovation Lab: Tech. Gear & Performance Solutions.
- M5. Digital Product: Design & Management.
- M6. Sustainable Sports: Real Madrid's Green Practices and Values.
- M7. Smart Venues & Fan Experience: Shaping the Future of Sports.
- M8. Innovation in Sports Marketing: Digital Tools & Data Power.
- M9. Final Master's Project.
- M10. Inside Real Madrid Next.
What you will learn semester by semester
1
Master the tools that are rewriting the rules of sport
- Learn how to identify opportunities, develop sports tech ideas, and scale them into successful ventures.
- Analyse sports data to make informed, data-driven decisions across performance, operations, and fan engagement.
- Apply AI, sensors, and advanced analytics to enhance athlete performance, prevent injuries, and optimise recovery.
- Prototype, test, and validate cutting-edge equipment, wearables, and performance technologies.
- Build and manage digital solutions for sports organisations, focusing on user experience, product lifecycle, and agile methodologies.
2
Turn knowledge into real-world impact
- Explore Real Madrid’s approach to sustainability and ethical innovation in sports.
- Implement data-driven strategies and immersive technologies to enhance stadiums and fan engagement.
- Leverage digital tools and analytics to connect fans, clubs, and brands effectively.
- Apply your knowledge to a real challenge, developing an entrepreneurial idea or delivering a consulting project for a sports organisation.
- Gain exclusive access to Real Madrid’s innovation ecosystem, participating in real projects and learning directly from professionals and partners.
Our partners
You will experience a direct connection with Real Madrid and Real Madrid Next, our main partners and an essential part of the program.
Their involvement is present in every module, providing up-to-date content and insights from active industry professionals.
Thanks to this collaboration, your learning takes place within the ecosystem of one of the most influential clubs in the world.
Faculty
Five percent of the faculty in this master’s program hold doctoral degrees.
Juan Carlos Fociños
Programme director Private Master´s Degree in Sports Technologies.
Cristóbal Godoy
Programme director Private Master´s Degree in Sports Technologies.
Julien Piwowar
Responsible for innovation at Real Madrid Next.
Our faculty
- Israel Garcia
Digital Strategy Director at Real Madrid C.F. - Michael Sutherland
Chief Transformation Officer Real Madrid C.F. - Alex Wicks
Global Head of Partnerships at Real Madrid C.F. - Julien Piwowar
Responsible for Innovation at Real Madrid Next - Carlos Cantó
CEO & Founder SPSG Consulting - Enrique Uriel
Chief Information Officer at Real Madrid C.F. - Ignacio Menaya
Project Manager at Real Madrid C.F. - Victor Alfaro
General Director Podoactiva. Chiropody responsable at Real Madrid C.F. - Adrian Odriozola (PhD)
KDNA Genomics - Niko Mihic
Head of Medical Services Real Madrid C.F. - Carlos Carrion
Real Madrid C.F. - Julio Tojo
Facilities Director at Real Madrid C.F. - Juan Iraola
Digital Transformation Manager Baskonia Alavés Group and Funder Sports Innovation Alliance - Mounir Zok
CEO & FOUNDER N3XT SPORTS - Veronica Gil
Telefónica - Coke Ferreiro
Boolab - Javier Doña
Stadia & Arena Advisor - Óscar Ugaz
Strategy Director Atomikal Marketing Digital - Rohn Malhotra
Co-Founder at SportsTechX - Sanyu Karani
Co-Founder & CEO FUNDING BOX - Sergio Cervantes
Founder & PArtner SportED - Esteban Granero
CEO Olocip / CSO Best of You Sports - Pedro Claveria
CoCeo and Founder Playtomic.io - Angel Herraiz
Real Madrid sports performance projects - Antonio Pintus
Real Madrid C. F. Physical Trainer - Juan Antonio Fernandez
Centro Nacional de la Real Federación Española de Golf Managing Director - Suzanne Huurman
Sports Physician at Real Madrid C.F - Sergio Nieto
Managing Director LEGENDS GLOBAL MERCHANDISE - Victoria Hawksley
VP International Retail | LEGENDS INTERNATIONAL - German Arguelles
Purpose driven leader in the sports and education industries - Manuel Fernández
Academy Real Madrid CF Director - Luis LLagostera
CEO Fly-Fut - Javier Bosch
Founder and President at Nothingbutnet Group - Morgan Jacquin
Head Of Business Development and Operations at SkillCorner - Alvaro Gomar
First Team Real Madrid CF Analyst - Dr. Jesús Alvarez Herms
Doctor en Fisiología Deportiva. Entrenador de deportistas de Alto Nivel como Bruno Hortelano, Javier Guerra. - Dr. Adrián Odriozola
Doctor en Bioquímica y Biología Molecular. Profesor de Genética de la Universidad del País Vasco (UPV/EHU). Director del Grupo de Investigación Sport Genomics del Departamento de Genética de la UPV/EHU - Nicolás Miranda
Customer Success Manager EU at Catapult
Admissions
Start your future at Universidad Europea
You can become a student at Universidad Europea in three easy steps.
1
Admission exams
Start your admission process by calling +34 918257527 or request information and our advisors will contact you.
2
Place reservation
Once you have been admitted, secure your place by paying the reservation fee.
3
Enrollment
Submit the required documents to formalise your enrollment.
Profile for prospective students and how to access this degree
This programme is aimed at graduates and professionals in the sports industry who want to become a key element in a company's transformation through an in-depth knowledge of the new technologies used in sport. The main application profiles are:
- Graduates with a technical qualification: engineering, mathematics, etc.
- Graduates with a qualification in management or finance
- Graduates of a sports-related degree programme
- Professionals in the sports industry with proven experience
- Technicians in the field of new technology, finance and/or business with proven experience.
Admissions requirements
English B2
Admissions process
- Documentation
To begin the admissions process, please first book your appointment online or by calling 91 740 72 72.
- Proof you passed the entrance exam
- Two photocopies of your ID
- Administrative student file transfer
- Proof of payment of the admission fee before or on the date of the appointment
- What does the entrance exam consist of?
- Skills and abilities test
- General knowledge test
- Language assessment test
- Personal interview
When do you find out if you have been accepted?
You’ll find out the result of the entrance exam via an admissions letter that you’ll receive by email. If you have any questions, you can contact our New Students Admissions Department at ads@universidadeuropea.es.
- Reserve your spot
Along with the admissions letter, you will receive an envelope with information about official registration. In order to reserve your place, we recommend responding within seven days of receiving the letter.
- Registration
All degree programme students attending Universidad Europea for the first time must start a university file prior to registration. The New Students Admissions Department will provide candidates with all the documentation and forms to complete their registration.
Credit recognition and centre transfers
You don’t have to carry on doing something you don’t want to. For this reason, we have designed a specific university transfer plan to avoid repeating selected modules. If you want to know your personalised plan, as quickly and easily as possible, send us an email to convalidaciones@universidadeuropea.es along with the following documentation:
- Personal academic certificate from your original degree.
- Study plan signed by the Secretariat from the centre of origin.
- The academic programme from the subjects studied and/or enrolled in during the original degree.
- Officially translated degree certificate (only in the case of foreign graduates)
- If you request recognition for professional experience, you will be required to provide:
- National Insurance record
- Curriculum vitae.
- Company certificate (only if it is necessary to provide proof of tasks carried out in the company, or if students have international professional experience and cannot provide a national insurance record).
For any questions, you can contact our advisors by calling +34 91 834 34 35.
If you would like us to create a personalised validation plan, free of commitment and charge, you can do so here
Regulations for credit transfer and recognition
Check here
Frequently asked questions
What can you do with a sports technology masters?
One of the key areas for job growth within the sport sector surrounds data and technology. This Master in Sports Technology and Digital Transformation will equip you with the skills and knowledge to successfully lead the change to a more data-driven approach in all areas of the sport world - from sport business, player analysis, scouting, and more. Some of the typical roles that graduates will go into once they complete their studies include: data analyst, AI and machine learning specialist, digital transformation specialist.
Where can I study for a masters in sports technology?
If you are thinking of studying a masters in sports technology, you should look no further than the Escuela Universitaria Real Madrid. For the past 15 years, students have been learning about all aspects of the sports business - marketing, journalism, law, management and more - alongside experts from Real Madrid - one of the most recognisable and prestigious sports brands in the world.
Should you choose this masters programme, you will gain the skills necessary to become an expert in the field of sports technology and have the opportunity to network with professionals from the club, carry out work placements, and experience live events and other exclusive opportunities, and see the inner workings of the club both at the Santiago Bernabeu stadium and the Real Madrid City sports complex in Valdebebas.
What does a master in sports technology involve?
Our masters in sports technology is designed to give you an overall understanding how data and technology is transforming all aspects of the sport sector. As a result, when you complete your studies, you will have a profile that will appeal to all types of sports organisations and companies. Our academic model is based on a learning by doing approach, so you will work on real cases studies and within various departments at Real Madrid and other partners, developing the skills necessary to lead the digital transformation in the future.
The study plan on this programme covers areas such as sports technology and its impact on sports performance, nutrition and health; sports venues and the viewing experience in the future at smart stadiums; AI, data and sports marketing; and leadership in the sports sector.
What do you need to study sports technology?
Because this master in sports technology and digital transformation is a broad programme designed to develop the skills needed to lead the change within the sports sector, it will appeal to students from all backgrounds.
Previous candidates for this masters include:
- Graduates with a technical qualification in engineering or mathematics
- Graduates from a social sciences background
- Students with a sports-related undergraduate degree
- Professionals already working in the sports industry looking to boost their careers