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The Master in Sports Marketing online is a 9-month university programme that provides you with a sports marketing specialisation and allows you to build a very specific profile within the field of marketing and communication in the sports industry.
You will learn about the Esports industry as a new sector, as the gaming industry is increasing in profile and importance worldwide, providing excellent career opportunities.
If you’re looking for flexibility, our online methodology offers you what you need. The online classes are taught live and recorded through the virtual campus. You can access them whenever is most convenient for you or watch them again to review concepts.
Live your Real Madrid experience and enjoy unique face-to-face experiences in Madrid, New York or London. This will provide you with a global vision of the different existing sports management models from professionals and executives of international sports institutions in addition to expanding your network of contacts.
View the Spanish version of the master: Máster en Marketing Deportivo online.
View the version of the master's degree in face-to-face mode: Master in Sports Marketing.
Start: 27 oct. 2025 | 9 months | |
| Escuela Universitaria Real Madrid Universidad Europea | Faculty of Medicine, Health and Sport | Title issued by Universidad Europea de Madrid |
The Master in Sports Marketing and Sports Management Online will explore the range of sport marketing tools and technologies used in the industry today, through a modern, hands-on and innovative approach. Throughout the programme, you will enhance your skills and competencies with a practical and project-based methodology. This will help you develop a more attractive and competitive profile.
Enhance your professional profile in the marketing area by increasing your knowledge of the latest contents, tools and strategies. These include:
Digital Marketing.
Fan Engagement.
Digital Transformation.
Artificial intelligence applied to sports: big data and business intelligence.
You’ll learn about this new and growing sector that provides many opportunities both internal (gaming companies) and external (brands using Esports).
The Esports industry is increasing in importance worldwide in an exponential way providing excellent career opportunities can be addressed both ways:
As a great industry that generates revenues and employment itself.
As a great connection for sport institutions and brands to achieve marketing objectives and attract and engage younger audiences.
Shanghai Ranking 2024
Our Faculty of Physical Activity and Sports Sciences is ranked among the top 25 in the world, according to the prestigious Academic Ranking of World Universities by the Shanghai Ranking 2024.
National Sports Award Copa Stadium
The 2018 National Sports Award Copa Stadium was granted to the Escuela Universitaria Real Madrid Universidad Europea for promoting education, research, and professionalization at both national and international levels in all aspects related to sports.
94%
We train excellent professionals who develop their careers in the sports sector, with 94% of our students being employed.
80%
Enjoy a multifunctional environment with more than 80 nationalities, allowing you to develop your international professional network.
17
The academic rigor provided by the school over these 17 years, along with more than 15,000 graduates, most of whom work professionally in the industry, has significantly contributed to the professionalization of the industry on a global level.
Enjoy unique international experiences in which you will discover the sports industry from within. You will share this experience with professionals from the sector, professors, and fellow students from more than 50 nationalities. All of this provides you with a global vision of the sector and allows you to boost your network.
London, the Sport Business pioneers in Europe
You will have the opportunity to do networking with executives from leading organisations, such as Chelsea F.C., Watford F.C., or Wembley Stadium. Form new professional contacts from different sectors and countries having met your classmates from around the world. Discover the rest of the trips that you can take part in.
Madrid: revolutionizing the sports industry.
This experience allows you to discover the most important aspects of club operations. You’ll have the opportunity to visit Valdebebas Sports City, the iconic Santiago Bernabeu Stadium, and other key sporting facilities in Madrid, including La Zarzuela racecourse, Civitas Metropolitano – home to Atletico de Madrid – and the National Sports Council.
White Week
Enjoy a unique sporting event that takes place over the course of a week. You will attend online sessions given by elite athletes, current and former Real Madrid footballers, and experts from the global sports sector, all offering their experiences, knowledge and advice on trends within the industry.
Rafael Castro
Founder | CEO of SportIQ
Alumni Private Master's Degree in Sports Marketing & eSports Management Online 2023/2024 Edition
Pablo Mayagoitia
Analyst
Alumni Private Master's Degree in Sports Marketing & eSports Management Online 2023/2024 Edition
The 100% online Master in Sports Marketing and Esports Management comprises 10 modules, each with 6 ECTS. At the end of the programme, the student will receive the Private Master`s Degree in Sports Marketing and Esports Management Online, granted by the Universidad Europea de Madrid.
6 ECTS. 1st Trimester.
6 ECTS. 1st Trimester.
6 ECTS. 2nd Trimester.
6 ECTS. 2nd Trimester.
6 ECTS. 2nd Trimester.
6 ECTS. 3rd Trimester.
6 ECTS. 3rd Trimester.
6 ECTS. 3rd Trimester.
6 ECTS.
6 ECTS.
This master's degree is 100% online. You will be able to take the exams and the TFM virtually.
Flexible and tailored to your needs
Universidad Europea’s online methodology allows you to adapt your training to your circumstances.
Experiential
Learning based on continuous practice and real cases in simulated environments that will prepare you to face the challenges of the professional world.
Constant communication
With the latest technologies, you will be in direct contact with the university, your teachers and your classmates.
Continuous support
Your lecturers and tutor will answer your questions and accompany you throughout your learning journey.
At Universidad Europea, we are committed to an education that prepares you for the needs of the professional world. Thanks to our methodology, you will be able to gain the knowledge, skills, abilities and competences that provide maximum employability in a global world.
Experiential Learning
The student learns by doing; there is no learning without action.
Meaningful learning
The teacher relates the knowledge, skills and previous experiences to the interests, expectations and cognitive characteristics of the students.
Collaborative learning
The students "learn together", so they are motivated not just by their own learning but to increase the achievements of others, forming a social and academic learning experience.
Professional learning
The teacher acts as an advisor and as a guide of the learning towards a professional application.
Constructive and discovery learning
Students investigate and explore concepts. This allows you to build cognitive structures by comparing, relating and reorganising new concepts with those you have already dealt with.
Autonomous learning
The teacher encourages the students to learn for themselves, developing self-learning. The student is understood as an active and cooperative agent, protagonist of their own education.
Individualised learning
The teacher is sensitive to the diversity and different learning styles of the students, adjusting the training activities to suit their needs.
Creative learning
The development of creativity and initiative allows knowledge to be perceived as open, unfinished, something which can always be redefined and understood from other points of view.
The Masters is ameined for students coming from different areas as business administration, sport management, marketing, communication, advertising, sport science or related.
The Master in Sports Marketing is an excellent choice for sports, marketing and communication professionals in business that want to develop their careers in the sports industry and use the program to update their profile.
For access to the Accredited Private Master`s Degree Master in Sports Marketing and Esports Management online it is necessary to fulfill one of the following REQUIREMENTS:
In all cases, the University may limit access to certain degrees if a specific university degree has not been previously completed.
The admission process to pursue an online undergraduate or postgraduate certificate at Universidad Europea can be carried out throughout the year, although enrolment on any of our programmes is subject to availability. In order to complete the process, follow these simple steps:
1
You will need to send the specific documentation to your personal advisor
2
Once your documentation has been reviewed, your personal advisor will contact you.
3
Formalising the reservation of a place through our different methods of payment
Erik Medina
Program Director. MBA in Sports Management.
Ricardo Alonso
Master Co-director. Head of Marketing Department at Real Madrid C.F.
In 2020, the Faculty of Physical Activity and Sports Sciences was certified after the successful implementation of SGIC (quality guarantee) under the SISCAL model, with institutional accreditation awarded for this same centre.
Universidad Europea is renowned for its academic excellence and has been recognised worldwide with awards as prestigious as the European Seal of Excellence 500+, QualiCert certification, and the Madrid Excellence award.
In the international accreditation rating, QS Stars, Universidad Europea has obtained a total of four stars out of five. This external accreditation system determines the level of excellence achieved by universities in several areas. Universidad Europea has achieved the maximum score of five stars in employability, teaching, facilities and social responsibility.