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The Online Master’s in Sports Marketing prepares you to face the challenges of a growing and highly competitive sector. Gain expertise in sports sponsorship, technological innovations, and market dynamics to excel in the industry.
Train in the application of technology to sports marketing, as well as in the latest trends and tools needed to manage brands and sports institutions. Learn directly from industry leaders who will provide unique insights to boost your professional development in this exciting field.
If you’re looking for flexibility, our online methodology offers you what you need. The online classes are taught live and recorded through the virtual campus. You can access them whenever is most convenient for you or watch them again to review concepts.
Live the Real Madrid experience: Enjoy an international trip that will provide you with a global perspective on marketing strategies in the sports industry, guided by professionals and executives from leading institutions in the sector, granting you access to unique networking opportunities.
View the Spanish version of the master’s program: Máster en Marketing Deportivo online.
Private degree issued by Universidad Europea de Madrid
Classes in English | Start: 27 oct. 2025 | Escuela Universitaria Real Madrid Universidad Europea | Faculty of Medicine, Health and Sport |
Our Faculty of Physical Activity and Sports Sciences is ranked among the top 25 worldwide, according to the prestigious Academic Ranking of World Universities by the Shanghai Ranking 2024.
In 2018, the Escuela Universitaria Real Madrid - Universidad Europea received the National Sports Award Copa Stadium for its contributions to education, research, and the professionalization of sports on both national and international levels.
Join an international experience and explore the sports industry from the inside. Network with professionals, professors, and peers from diverse nationalities, expanding your global connections.
Discover a unique business model in the birthplace of many sports and a leader in professionalizing the industry. Learn from international experts and visit iconic entities like Chelsea F.C., Watford F.C., IMG, Wembley Stadium, and Wimbledon.
Madrid
Gain exclusive insights into the Real Madrid Club's operations with special access to the Ciudad Real Madrid Florentino Pérez facilities. Visit major international sports entities and meet with their executive leaders.
White Week
Experience a unique sports event featuring streamed talks from industry leaders, club executives, and elite athletes throughout the week.
Founder | CEO of SportIQ
The knowledge and experiences I gained were instrumental in founding SportIQ and E&R Sports. These ventures are a direct reflection of the lessons learned and the inspiration drawn from the program.
Analyst
The learning plan was very attractive by itself, but the biggest value comes from lectures by professionals with great expertise and experience in their respective areas, challenging what you currently know and broadening your point of view.
AISports: Artificial Intelligence in Sports
Be part of the AISports: Artificial Intelligence in Sports program. Train to lead the industry through innovation and artificial intelligence. Leadership is embedded in the DNA of our school, driven by a relentless pursuit of success and a passion for constant improvement.
Get ready to apply Artificial Intelligence in the sports industry. You’ll have the opportunity to learn from international experts in AI applied to sports through live online classes, access exclusive content, and develop your Final Master’s Project (TFM) centered on AI.
The 100% online Master in Sports Marketing and Esports Management comprises 10 modules, each with 6 ECTS. At the end of the programme, the student will receive the Private Master`s Degree in Sports Marketing and Esports Management Online, granted by the Universidad Europea de Madrid.
6 ECTS. 1st Trimester.
6 ECTS. 1st Trimester.
6 ECTS. 2nd Trimester.
6 ECTS. 2nd Trimester.
6 ECTS. 2nd Trimester.
6 ECTS. 3rd Trimester.
6 ECTS. 3rd Trimester.
6 ECTS. 3rd Trimester.
6 ECTS.
6 ECTS.
This master's degree is 100% online. You will be able to take the exams and the TFM virtually.
Flexible and tailored to your needs
Universidad Europea’s online methodology allows you to adapt your training to your circumstances.
Experiential
Learning based on continuous practice and real cases in simulated environments that will prepare you to face the challenges of the professional world.
Constant communication
With the latest technologies, you will be in direct contact with the university, your teachers and your classmates.
Continuous support
Your lecturers and tutor will answer your questions and accompany you throughout your learning journey.
At Universidad Europea, we are committed to an education that prepares you for the needs of the professional world. Thanks to our methodology, you will be able to gain the knowledge, skills, abilities and competences that provide maximum employability in a global world.
Experiential Learning
The student learns by doing; there is no learning without action.
Meaningful learning
The teacher relates the knowledge, skills and previous experiences to the interests, expectations and cognitive characteristics of the students.
Collaborative learning
The students "learn together", so they are motivated not just by their own learning but to increase the achievements of others, forming a social and academic learning experience.
Professional learning
The teacher acts as an advisor and as a guide of the learning towards a professional application.
Constructive and discovery learning
Students investigate and explore concepts. This allows you to build cognitive structures by comparing, relating and reorganising new concepts with those you have already dealt with.
Autonomous learning
The teacher encourages the students to learn for themselves, developing self-learning. The student is understood as an active and cooperative agent, protagonist of their own education.
Individualised learning
The teacher is sensitive to the diversity and different learning styles of the students, adjusting the training activities to suit their needs.
Creative learning
The development of creativity and initiative allows knowledge to be perceived as open, unfinished, something which can always be redefined and understood from other points of view.
The Masters is ameined for students coming from different areas as business administration, sport management, marketing, communication, advertising, sport science or related.
The Master in Sports Marketing is an excellent choice for sports, marketing and communication professionals in business that want to develop their careers in the sports industry and use the program to update their profile.
For access to the Accredited Private Master`s Degree Master in Sports Marketing and Esports Management online it is necessary to fulfill one of the following REQUIREMENTS:
In all cases, the University may limit access to certain degrees if a specific university degree has not been previously completed.
The admission process to pursue an online undergraduate or postgraduate certificate at Universidad Europea can be carried out throughout the year, although enrolment on any of our programmes is subject to availability. In order to complete the process, follow these simple steps:
1
You will need to send the specific documentation to your personal advisor
2
Once your documentation has been reviewed, your personal advisor will contact you.
3
Formalising the reservation of a place through our different methods of payment
Erik Medina
Program Director. MBA in Sports Management.
Ricardo Alonso
Master Co-director. Head of Marketing Department at Real Madrid C.F.
In 2020, the Faculty of Physical Activity and Sports Sciences was certified after the successful implementation of SGIC (quality guarantee) under the SISCAL model, with institutional accreditation awarded for this same centre.
Universidad Europea is renowned for its academic excellence and has been recognised worldwide with awards as prestigious as the European Seal of Excellence 500+, QualiCert certification, and the Madrid Excellence award.
In the international accreditation rating, QS Stars, Universidad Europea has obtained a total of four stars out of five. This external accreditation system determines the level of excellence achieved by universities in several areas. Universidad Europea has achieved the maximum score of five stars in employability, teaching, facilities and social responsibility.