Master's Degree in Sales and Commercial Management Madrid

• Module 1
  Skills and abilities of sales managers.
• Module 2
  Planning and management of sales teams.
• Module 3
  Neuroscience and consumer research.
• Module 4
  Commercial distribution and logistics.
• Module 5
  New management and customer relationship tools.
• Module 6
  Integrating digital channels into the commercial strategy.
• Module 7
  Sales and negotiation techniques.
• Module 8
  The sales plan within the strategic marketing plan.
• Module 9
  Internship.
• Module 10
  Master's Thesis.

Internships are a key element in your training. Gaining experience after what you have learned in your degree is the best way to enter the labour market. There are two types of internships, curricular (included in your syllabus) and extracurricular (which you can do on a voluntary basis).

To do a curricular internship in a company, you will need to have passed 50% of the credits and enrol in the course before starting your internship. These internships are monitored by the company and the internship teacher, as well as the completion of interim and final reports for evaluation.

If you want to improve your work experience before finishing your university studies, you can do an extracurricular internship. You can do them in any course, but we remind you that internships are a training complement to your studies; therefore, the more knowledge you have acquired throughout your degree, the more you will benefit from the internship experience.

40 places in Spanish and 40 places in English

The Master's Degree in Sales and Marketing is aimed at students with the following entry profile:

• Graduates in business administration, marketing and international business.
• Professionals in the commercial and sales field with at least one year of experience in the commercial or sales department, performing functions of customer service, customer relations and prospecting, preparation of proposals and commercial offers, preparation of sales forecast and analysis reports, market analysis and related functions.
• Graduates in other areas with professional interests directed towards the field of business and sales.

• Official Spanish university degree or other degree issued by a higher education institution belonging to another member state of the European Higher Education Area.
• Degrees from educational systems outside the European Higher Education Area without the need for homologation of their degrees, subject to verification by the University that they accredit a level of training equivalent to the corresponding official Spanish university degrees and that they entitle the holder to access postgraduate studies in the country issuing the degree.

The Master's Degree in Sales and Commercial Management at the Universidad Europea de Madrid is focused on training both junior and senior profiles. If you are already working in a position of responsibility in a company, with this master's degree you’ll be able to develop your leadership skills, manage teams and implement a successful business plan.

• Knowing how to lead and motivate the sales team.
• Having a high capacity to define, plan and control commercial objectives.
• Taking advantage of all the digital tools at your disposal.
• Liaising with other areas of the organisation to achieve a common goal.

Neuro-linguistic programming (NLP) is a pseudo-scientific approach that can change a person's thoughts and habits to be successful through perception, behaviour and communication techniques.

Neuro-sales refers to techniques based on neuroscience, which are used to understand how people react and process information when making purchasing decisions. Mastering them can improve understanding of consumer behaviour and increase the effectiveness of sales techniques.