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The area of sales is vital in any company’s digital transformation process; new technologies have changed consumer behaviour, creating new business models and sales channels, which makes a specialised sales team essential.
The Master's Degree in Sales and Commercial Management aims to provide students with the knowledge required to develop a commercial management model aligned with the company's strategic and transformation plan. You’ll learn to analyse the opportunities that exist in other traditional or emerging markets, and to maintain close collaboration with key areas within the organisation: marketing, logistics, finance, among others.
Furthermore, you’ll develop leadership skills focused on boosting team confidence through inspiration and motivation, in order to implement a business plan that ensures the company's key objectives are met.
Campus-based | |
Alcobendas | 9 meses, 60 ECTS |
Start: October 2025 | Faculty of Economics, Business and Communication Sciences |
Internships are a key element in your training. Gaining experience after what you have learned in your degree is the best way to enter the labour market. There are two types of internships, curricular (included in your syllabus) and extracurricular (which you can do on a voluntary basis).
To do a curricular internship in a company, you will need to have passed 50% of the credits and enrol in the course before starting your internship. These internships are monitored by the company and the internship teacher, as well as the completion of interim and final reports for evaluation.
If you want to improve your work experience before finishing your university studies, you can do an extracurricular internship. You can do them in any course, but we remind you that internships are a training complement to your studies; therefore, the more knowledge you have acquired throughout your degree, the more you will benefit from the internship experience.
40 places in Spanish and 40 places in English
Career opportunities
The programme will equip you with a range of knowledge and skills that will enable you to lead sales teams in any industry.
You’ll be qualified for the following positions:
Sales/Commercial Director.
Growth/Expansion Director.
Regional Director.
Business Development Manager.
Head of Sales/Sales Manager.
Account Supervisor/Executive.
Commercial Advisor/Analyst.
Trade Marketing Manager.
Key Account Manager.
Skills development and networking
You’ll develop strategic, leadership and team management skills.
You’ll learn how to create effective business strategies.
You’ll learn how to lead, motivate and manage sales teams, which is key to commercial success.
You can engage in networking and secure work opportunities thanks to an actively working teaching staff.
You’ll boost your job opportunities with key training in the business world.
Start your future at Universidad Europea
You can become a student at Universidad Europea in three easy steps.
1
Start your admission process by calling +34 917407272 or request information and our advisors will contact you.
2
Once you have been admitted, secure your place by paying the reservation fee.
3
Submit the required documents to formalise your enrollment.
Scholarships and financial aid
We want to help you. If you want to study at the Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.
Credit recognition and transfers
You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.
Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.
The Master's Degree in Sales and Marketing is aimed at students with the following entry profile:
Get to know the facilities and discover why Universidad Europea is made for you.
The Master's Degree in Sales and Commercial Management at the Universidad Europea de Madrid is focused on training both junior and senior profiles. If you are already working in a position of responsibility in a company, with this master's degree you’ll be able to develop your leadership skills, manage teams and implement a successful business plan.
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