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The master in Sports Journalism and Communication is a 9-month programme designed to equip you with the skills and knowledge to work in any area of sports media. The sports communication masters covers areas such as print journalism, TV, radio, and digital media.
As part of this masters in sports journalism, you will have the opportunity to gain valuable experience working with Real Madrid TV or within the communications department at Real Madrid, gaining an insight into how the very best in the business design and manage their communication campaigns.
View the spanish version of the Master: Máster en Periodismo Deportivo.
| Villaviciosa de Odón | 9 months |
Start: 20 oct. 2025 | Faculty of Medicine, Health and Sport |
| Escuela Universitaria Real Madrid Universidad Europea |
Seize the chance to study an international programme that enables you to develop all-round communication and journalism skills to get ahead in the sports media world—no matter what area you choose to go into.
The study plan has been developed alongside the Real Madrid communications department and other leading professionals from the sports journalism world.
You'll have the chance to carry out an internship at Real Madrid C.F. You’ll take part in activities at the club’s media department including Real Madrid TV, press offices, the digital department, the communications department or the Real Madrid Foundation.
Professors are skilled professionals, correspondents and TV and radio broadcasters at clubs, news agencies, social networks, digital media and more, and share their extensive experience with students. More than 10 professors work for Real Madrid C.F.
During the program you’ll have the chance to learn directly from active professionals leading the sports communications, professors and collaborators come from all over the world from the most renowned sport insitutions. This Will allow you to develop your international profesional network which result in a high level of employability in a profesional ambiance where network is key for succeed.
Enjoy exclusive experiences with Real Madrid C.F., the White Week, professional visits, live sport events, networking eventos and a unique international trip to Switzerland where you will visit some of the most renowned sports entities and meet their executives.
Discover our journalism classroom with an agency service, television studios with a set, production control, virtual set and video editing booths with AVID and Final Cut systems, three radio studios complete with digital mixers and a content management system for current broadcasting, video cameras, photographic cameras and accessories for news coverage of different sports events.
The school’s academic quality is certified by its 17-year history and 15,000 graduates, most of whom are now successful international professionals in the sports industry.
During the programme you’ll have the chance to share the campus with students from more than 80 nationalities as 80% of the school’s Students come from other countries out of Spain which Will enrich your experience and learning.
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This master’s offers you a multimedia view of sports journalism and communications, everything from print, TV and radio to digital journalism and social networks.
+20
At Real Madrid live sport events for you to work closely with Real Madrid communications department
100%
Enjoy profesional experiences at Live sport Events with active professionals.
Campus of Villaviciosa de Odón
Photograph and Digital Images Laboratory
Photography developing and digital processing laboratory.
Campus of Villaviciosa de Odón
Montage room Avid, Final Cut, Premiere, DaVinci and Protools
Campus of Alcobendas
Santiago Bernabeu Stadium, a Football History Monument
Daphne Seberich
Communications Team of ServusTV, Red Bull Media House
Luis Villarejo
Head of Sports at Agencia EFE.
Javier Tola
CEO at Simply Sports Director of the Master’s in Sports Journalism and Communications
Internships are a key part of your education, that’s why in this programme 100% of students have the opportunity to carry out internships in collaboration with the Real Madrid Communications Department, working together in all Sports Live Events of the Club’ teams, beside this you’ll may access to many other sports media companies.
Acquiring experience and putting into practice what you have learnt during your degree is the best way to enter the employment market. There are two types of internship: curricular (which are included as part of your programme) and extracurricular (which you can do on a voluntary basis).
If you want to gain extra work experience before finalising your university studies, you are welcome to carry out extracurricular internships. You can do an internship in whichever year of your studies you choose, but we would like to remind you that they are formative and should complement your studies. The more theoretical knowledge you acquire throughout your degree, the more you will benefit from an internship.
Sports journalism and communications graduates are well-placed to take on exciting roles in the media and communications world. Thanks to our close ties with Real Madrid C.F. and other renowned professionals from the sporting industry, our faculty members ensure students receive a comprehensive and fully updated education that enables them to join the professional world as experienced professionals.
Graduates take on roles in the sports industry at entities such as clubs, federations, agencies and more.
Print press
Digital media
Freelance journalist
Press and communications departments
TV
Press agencies
Marketing agencies
PR agencies
Media consultant
Personal brand consultant
Start your future at Universidad Europea
Choosing what to study is one of the most important decisions, so we have a process and an advisory team that will help guide you on this path.
1
Start your process by calling +34 911 128 850 or request information and our advisors will contact you.
2
Once admitted you can pay your reservation to guarantee it.
3
Bring the necessary documentation to formalize your registration.
The Master’s in Sports Journalism and Communications is an opportunity for Journalism, Social or Audiovisual Communication graduates to specialise in the sports industry. It is also an interesting option for students from economics, social studies or sports studies backgrounds seeking to form associations with sports journalism and become leaders in the new working environments required by television, radio, digital environments and sports newspapers.
This is an ideal opportunity for graduates seeking a solid specialisation as part of a postgraduate qualification that offers greatly enhanced employment prospects.
The admissions process for Universidad Europea - Real Madrid Graduate School programmes runs throughout the year, although enrolment depends on the availability of places.
For personalised guidance, you can go to either of our university campuses (Alcobendas or Villaviciosa de Odón) or contact us via phone: (+34) 91 112 88 50 or e-mail: escuelauniversitariarealmadrid@universidadeuropea.es to receive advice from the Graduate Degree Admissions staff.
Once candidates have received guidance and have provided the necessary documentation, the Graduate Degree Admissions staff shall send them a date for taking the entrance exams for the programme they are interested in, and for a personal interview with the Master's Programme Director or a member of the Admissions Committee.
The admissions process does not involve any costs or commitment for candidates, until their place has been formally reserved.
The Universidad Europea - Real Madrid Graduate School reserves the right to cancel or delay the start of a graduate programme if the required minimum number of enrolled students is not met. The University also reserves the right to make any necessary changes in timetables, faculty assignments, locations and campus for any programme. For more information, please check the Graduate School Regulations.
1.Documentation
To begin the admissions process, please first book your appointment online or by calling 34 91 112 88 50.
2.What does the entrance exam consist of?
When do you find out whether you have been accepted?
You’ll find out the result of the entrance exam via an admissions letter that you’ll receive by email. If you have any doubts or queries, you can contact our Admissions Department for New Students at escuelauniversitariarealmadrid@universidadeuropea.es
3.Reserve your spot
Along with the admissions letter, you shall receive an envelope with information about official registration. In order to reserve your place, we recommend responding within seven days of receiving the letter.
4.Registration
All degree programme students attending Universidad Europea for the first time must start a university file prior to registration. The New Students Admissions Department shall provide candidates with all the documentation and forms to complete their registration.
Check our special financing terms & conditions.
Antonio Galeano
Programme director - Director of Communication at Real Madrid C.F. Previously Director of Sports of La Sexta and editor at the PRISA Group with responsibilities in radio and television (Cadena SER and Localia TV). Collaborator at Radio Marca, TVE, Real Madrid TV and Diario Público.
Javier Tola
Programme director - Managing Director at Simply Sport
David Mendoza
Programme director - Publications Director, Real Madrid C.F.
A master’s in communication and sports journalism is a programme designed for people looking to combine their passion for the media and communication and sports. The programme immerses students in the sports journalism and gives them the tools needed to succeed in whatever area of journalism and communication they want to work in: as a communication manager, or working on the radio, TV, print press and more.
At Real Madrid Graduate School – Universidad Europea, our Masters in Sports Communication and Journalism covers all aspects of the sector – from the different types of press to work in, the importance of digital journalism and social media, and the development of communication and management skills.
If you choose this programme, you will learn from a top faculty made up of experienced professionals and experts in their areas, including the Director of Communication at Real Madrid FC. Thanks to our partnership, you will be able to experience first hand the inner workings of the club and what goes on behind the scenes in the sports communication world.
An MA in sports communication and journalism will open doors to a number of career opportunities, and you will have the skills and knowledge needed to lead in this ever-changing sector.
Students from this master have gone on to establish successful careers in Spain and abroad in various roles including in:
A masters in sports communication and journalism is aimed at anyone looking to launch their career in the sports media industry.
The programme on offer at Real Madrid Graduate School – Universidad Europea is a broad one that will appeal to various profiles, include graduates of degrees in the areas of journalism, social or audiovisual commincation. As there is also an important focus on the business and management side of the sports communication industry, this master’s will also appeal to economic and finance graduates.
Choose Real Madrid Graduate School – Universidad Europea and get ahead of the competition thanks you our partnership with one of the world’s most successful and most recognisable football clubs.
Our master’s in sports communication and journalism will equip you with the skills needed to succeed in your chosen profession, whether it is in the print press, TV, radio or with the communication and marketing field. In addition, you will develop key skills such as leadership, management and teamwork – ready to be a future leader in the face-paced environment that the sport sector offers.
Throughout the programme you will be learning from the very best in the industry, including directors at Real Madrid.. You will have exclusive access to events and workshops hosted by the club and Unversidad Europea – such as White Week – a week long event in which the world’s leading sports managers, athletes and professionals attend to network and learn. You will also benefit from the best facilities on offer – both at the Santiago Bernabeu, Real Madrid City training complex, and Universidad Europea’s first class campus.