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GLOBAL SPORT MANAGEMENT DEGREE

Global Sports Management Degree Madrid

Studying this degree, we want you to have the profile that managers in the sports industry are looking for: a high-quality university education, a broad business vision, versatility and an international vision.

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Highlights

If sport has more relevance every day and is attracting the interest of more and more people all over the world.

On a global level, the Sports Management industry generates around $700 billion every year – around 1% of the world’s GDP. This industry offers enormous employment possibilities both in Europe and the United States.

Campus-based
Villaviciosa de Odón 240 ECTS
Start: 19 sep. 2022 Title issued by Universidad Europea de Madrid
4 years School of Sports Sciences
Official degree

20% discount on the reservation fee for the 2022/23 programmes. Apply before may 31st, 2022.

Check the terms and conditions

In a global environment, it's time to rethink everything. Are you ready?

100% International experiencie

From the first year, you will participate in international professional experiences and events, in some of the world’s most exciting sports destinations:

  • 1st year: Corporate sports experience in Madrid.
  • 2nd year: Immersive experience inside the sports industry, in a Spanish city.
  • 3rd year: Learn about the management of world-class events in a corporate trip to New York.
  • 4th year: Experience a full year in the United States, study in one of the top universities, and undertake an internship.
State of the art facilities

So that you can get the most out of our innovative academic model, Universidad Europea offers the most advanced facilities, equipped with cutting-edge technology.

Sports centre:

  • Fitness room
  • Personal Training Room
  • Indoor Cycle Room
  • Tatami
  • Hall
  • Indoor and outdoor swimming pool
  • Beach volleyball court

Human Performance Research Lab (HPRLAB)
Where students can carry out practical research in connection to each of their specialities. The labs are equipped with the required instruments and computer equipment to meet the demands associated with this degree: These labs are as follows:

  • Biomechanics Lab: consisting of two spaces. The first one is for the storage of portable instruments and data processing, equipped with computers, video/DVDs, and other equipment. The second area, mainly for teaching, is for practical work with students and the collection of research data. This space is equipped for automatic kinematic and dynamic analysis with dynamometric platforms.
  • Physiology Lab: equipped with several ergometers (treadmill and cycle-ergometers), pH and blood electrolyte analysers, lactate analyser, oxygen analyser, electromyograph and 12-lead electrocardiograph. Several research projects are carried out there funded by several sports and health organisations, which have won the National Sports Medicine Awards, among other recognitions.
  • Training Lab: a space for study and research into exercise aimed at improving health and sports performance. Whether by means of fitness assessment or the effectiveness of exercise programmes, funded, sponsored and internal research projects are regularly carried out there (including those within the Spanish R&D Plan).
  • Image Analysis Lab: equipped with computer stations and video viewing and recording instruments. It has video editing software with data projection beamer. This enables image capture and analysis.
Universidad Europea - Real Madrid Graduate School

You will have access to content and events at the Universidad Europea - Real Madrid Graduate School, which runs some of the best postgraduate sport courses in the world.

The latest technology

You’ll have access to the latest technology in Big Data, allowing you to make key decisions based on reliable information.

In touch with professional world with strategic partners

Internships at some of the biggest sporting institutions in Spain such as the Spanish Olympic Committee, the Sports Council, Mutua Madrid Open, the Spanish Tennis Federation, etc.

Accreditations and Recognitions

Since 2020, the Faculty of Sports Sciences has held a Certification for implementing SGIC under the SISCAL model, with the corresponding Institutional Accreditation.

The Faculty is endorsed by the European Health Fitness Association (European Standards EuropeActive), meaning that students completing the degree are eligible to join an European census of fitness professionals.

Comillas
Comillas The Bachelor's Degree perfectly combines knowledge of business administration and the sports industry.

Luis Eduardo de la Riva

Bachelor's Student in Sports Management

Study Plan

A curriculum designed from the needs of the job market. You receive comprehensive training in which we are pioneers and in which the development of sports practice and physical activity coexist with training in the management of sports facilities and their characteristics: fitness centres, golf courses and major sporting events. Learn all about the technical aspects of the industry and the skills you need to become a great director or manager. During the first years of the degree, you will acquire more general knowledge and then, guided by your professors, you will discover in which area you would like to develop professionally.

In the first academic year of the programme, students will learn the fundamental aspects of the industry. Students will explore the historical evolution of sports up until the present day, as well as develop an understanding of the role sociology plays within this ecosystem. All this will be analysed from an economic and financial point of view, giving students the necessary communication skills and always placing the consumer as the central figure. In addition, this first academic year will enable students to develop the necessary knowledge in order to understand the dynamics of team sports and water sports.

  • Theory and history of contemporary sports BA 6
  • Sociology and deontology of sports BA 6
  • Communication skills BA 6
  • Business economics BA 6
  • Consumer behavior BA 6
  • Financial accounting I RE 6
  • Financial accounting II RE 6
  • Analysis of economic-sports environments RE 6
  • Basic foundations of sports teams RE 6
  • Basic foundations of aquatic activities RE 6

In the second year, students will delve into specific aspects of the sports industry and acquire the communication skills necessary for optimal management. They will achieve a greater level of expertise in statistical and economic analysis skills, specifically regarding financial operations and accounting. Students will learn about sports law and the legal bases which govern the design and planning of sports facilities. In addition, this second year will help students develop an essential understanding of individual sports and activities in the natural environment.

  • Sports law BA 6
  • Managerial skills for the sports business BA 6
  • Design and planning of sport areas RE 6
  • Statistics BA 6
  • Analysis of financial operations BA 6
  • The industry of sport RE 6
  • Modern Language BA 6
  • Cost accounting RE 6
  • Basic foundations of individual sports RE 6
  • Basic foundations of outdoor activities RE 6

In the third year of the course, students will deepen their skills regarding the management of human resources, people management and technical management. They will expand their legal knowledge in business law and sports policies. They will learn about taxation and accounting, and finally, will learn the skills required for management of three of the most complex sports facilities: golf courses, swimming facilities and fitness/wellness centres. In addition, students will have their first contact with practical research and/or the professional environment in the 1st Internship subject.

  • Human resource management RE 6
  • Sports policy RE 6
  • Management of aquatic facilities RE 6
  • Analysis of accounting statements RE 6
  • Golf course management RE 6
  • Taxation RE 6
  • Fitness and wellness: sport for health RE 6
  • Technical management in sports entities RE 6
  • Business law RE 6
  • Internship I * OPT 6
  • University activities OPT 6

In the last academic year of the degree, students will focus their efforts on strategic business management and the field of marketing and sports media, highlighting sports sponsorship, marketing mix and digital strategies. They will expand their knowledge of sales techniques and customer service. The study of economics will cover the financial management of sports associations and accounting in small and medium-sized enterprises in the sector. Finally, large sporting events and management of unconventional facilities will be addressed. It should be noted that in this academic year, students will carry out professional internships in the sport sector, and the final project for the degree will be carried out as a compendium of all the knowledge and skills acquired throughout the course.

  • Internship II RE 12
  • Final project: business plan RE 6
  • Sales management and techniques RE 4
  • Corporate finance RE 4
  • SME accounting RE 4
  • Quality control and customer service in the field of sports RE 6
  • Strategic management RE 6
  • Commercialization and marketing for sport and leisure RE 6
  • Large event and sporting venue management RE 6
  • Leisure and non-conventional venue management RE 6
  • First academic year 2011/2012
  • Second academic year 2012/2013
  • Third academic year 2013/2014
  • Fourth academic year 2014/2015

100 places

Degree competencies

Basic
  • BC1: Students show that they have and understand knowledge in a study area that is based on general secondary education, usually at a level that is obtained from advanced textbooks but also includes some aspects that suggest knowledge acquired at the forefront of their field of study.
  • BC2: Students know how to apply their knowledge to their work or vocation professionally and have the competencies that are usually demonstrated by preparing and defending arguments and problem solving within their area of study.
  • BC3: Students can gather and interpret relevant data (normally within their area of study) to issue opinions that include reflections on relevant social, scientific and ethical issues.
  • BC4: Students can transfer information, ideas, problems and solutions to specialist and non-specialist audiences.
  • BC5: Students have developed the necessary learning competencies to undertake higher studies with a high degree of independence.
Cross-disciplinary
  • CDC1: Communication: capacity to listen actively, to ask and answer questions clearly and concisely, and to express ideas and concepts effectively. It includes the capacity to communicate concisely and clearly in writing.
  • CDC2: Leadership: capacity to provide new ideas, approaches and interpretations through strategies that offer solutions to real-life problems.
  • CDC3: Teamwork: capacity to integrate and collaborate actively with other people, areas and/or organisations to achieve common goals, to value and integrate the contributions of the other members of the group and to act to develop a good climate.
  • CDC4: Adaptation to change: capacity to perceive, interpret and respond to the environment. Capacity to adapt and work effectively in different situations and/or with different individuals or groups. It is the adaptation to changes in accordance with circumstances and needs. It is the courage to cope with critical situations regarding oneself or one's environment while maintaining a level of physical and mental well-being that allows the person to continue to perform effectively.
  • CDC5: Initiative: ability to undertake and resolve difficult or hazardous actions.
  • CDC6: Problem solving: the ability to find solutions to a confusing issue or complicated situation without a predefined answer that keeps you from achieving an objective.
  • CDC7: Decision-making: ability to decide among existing alternatives and ways of resolving different situations or problems efficiently.
  • CDC8: Planning and organisation: ability to set objectives and choose the means to achieve those objectives with efficient use of time and resources.
  • CDC9: Use of ICTs. Capacity to apply new technologies in all areas of the profession.
  • CDC10: Results-orientation. Capacity to set challenging targets above standards, improving and maintaining high levels of performance, within the framework of the organisation's strategy. Set the level of contribution to the results obtained by the team.
  • CDC11: Innovation and creativity: Capacity to bring new and original ideas or perspectives to tasks, seeking alternative solutions that lead to improvements.
  • CDC12: Ethical commitment: capacity to act coherently regarding behaviour and values, as well as to defend honesty in compromising situations.
  • CDC13: Interpersonal relations skills: capacity to interact with others, as well as to listen with interest and empathy, maintaining active listening at all times.
  • CDC14: Motivation for quality: capacity to promote good professional practice through ongoing improvement, identifying, selecting and applying the quality parameters that make up each of the activities carried out by the sport management professional
  • CDC15: Role clarification: Capacity to understand their own role and the roles of other professions, using their knowledge appropriately to establish and meet the goals of patients, clients, family and/or community.
  • CDC16: Conflict resolution: Capacity to engage oneself and others effectively in the face of interpersonal conflict.
  • CDC17: Self-learning skills: Capacity to choose strategies, tools and the most effective moments for learning and independently putting into practice what has been learned.
  • CDC18: Self-confidence: Capacity to assess your own results, performance and competencies with the internal belief that you are capable of doing the tasks and facing the challenges that you encounter.
  • CDC19: Analysis and synthesis competencies: being able to break down complex situations into their constituent parts; it also allows alternatives and perspectives to be assessed in order to find optimal solutions. Synthesis seeks to reduce complexity in order to better understand it and/or solve problems.
  • CDC20: Information Management: Capacity to search for, select, analyse and integrate information from diverse sources.
  • CDC21: Critical thinking: Capacity to analyse an idea, phenomenon or situation from different perspectives and to take a personal and personal approach to it, built from rigour and argued objectivity and not from intuition.
  • CDC22: Responsibility: Capacity to fulfil the commitments you make with yourself and others when performing a task and trying to achieve a set of objectives as part of the learning process. Capacity inherent to all individuals to recognise and accept the consequences of a freely performed act.
  • CDC23: Capacity to apply knowledge acquired in the academic field in situations that are as similar as possible to real-life situations in your studied profession.
Specific
  • SC1: Capacity to generate an elaborated discourse and intervene with objective criteria on the different areas that make up sports management.
  • SC2: Capacity to analyse, integrate and evaluate information coming from the legal and socio-economic environment, necessary for making decisions.
  • SC3: Capacity to develop effective two-way communication (speaking and listening) among the different roles in the field of administration and sport: manager, employees, clients, etc.
  • SC4: Capacity to design and develop sports services that promote the values inherent to sports practice. SC5: Capacity to assess and apply principles of social responsibility in the company, paying particular attention to environmental management as well as to human rights and the principle of equality, focusing on compliance with current legislation and identifying it as a source of opportunities for business success, in order to reinforce the company's image and production process.
  • SC6: Capacity to identify inadequate practices that pose a risk to health to avoid and correct them in different types of populations.
  • SC7: Capacity to analyse and apply physiological, biomechanical, psychological and social principles to the fields of physical activity, sport and recreation.
  • SC8: Capacity to train both individual and group teams in the development of tasks, protocols, processes and activities related to good exercise practices and physical activity.
  • SC9: Capacity to select and know how to use the appropriate sports material and equipment for each activity, identifying the technical characteristics of the different sports spaces.
  • SC10: Capacity to plan, programme, apply, control and evaluate training and competition processes at different levels and ages.
  • SC11: Knowledge of the functional areas of sports companies (Sports Finance, Sports Accounting, HR, Sports Marketing and Sports Production).
  • SC12: Capacity to critically implement innovation opportunities as a means of company growth.
  • SC13: Capacity to interpret sport business opportunities in national and international contexts according to objective criteria.
  • SC14: Capacity to carry out strategic analyses and propose creative solutions adapted to the situation of the sports company and its environment.
  • SC15: Capacity to make decisions in the design and implementation of a Sports Business Plan: Commercial viability, Economic-financial viability and Technical viability.
  • SC16: Capacity to use and interpret the technical and IT tools necessary for the effective and efficient management of a company.
  • SC17: Capacity to define, apply and explain the strategic management process in sports companies and identify the different phases that comprise it: planning, organisation, management and control.
  • SC18: Knowledge of the management tools used in entities that undertake physical activity services in any of its variants (recreation, health, sport, education, etc.). Knowledge of the specific computer management tools used in entities that undertake physical activity services in any of its variants (recreation, health, sport, education, etc.).
  • SC19: Understand the importance of Research, Development and Innovation (R&D&i), as well as its application for the competitive development of the company in the market.
  • SC20: Capacity to draw up, present and defend an original business plan project with objective criteria and integrated knowledge of all the subjects of the degree.

Internships are a key element in your training. Gaining experience after your degree is the best way to enter the job market. There are two types of internships: curricular (included in your curriculum) and extracurricular (which you can do on a voluntary basis).

In order to do an internship in a company, you will need to have passed 50% of the credits and enrol in the course before starting your internship. These internships are monitored by the company and the internship professor and also involve interim and final reports for assessment.

If you would like to improve your work experience before finishing your university studies, you can do an internship. You can do them in any academic year, but we remind you that internships are a training complement to your studies; therefore, the more knowledge you have acquired throughout your degree, the more you will benefit from the internship experience.

Undertake your internship in relevant institutions such as the Spanish Olympic Committee, the Spanish Sports Council, Mutua Madrid Open, KMPG, Spanish Tennis Federation, Holmes Place, Sanitas or the AFE (Spanish Footballers' Association).

We have agreements with football clubs, large fitness chains such as Go Fit, sporting events, active tourism companies, public administrations and FAGDE. You are also connected to the industry as a member of the Círculo de Gestores Deportivos de Madrid (Madrid Sports Managers Circle).

Employability

Career oportunities

An increasingly internationally recognised industry. Sport Management generates $700 billion a year worldwide, 1% of the world's GDP, offering huge employment opportunities in both Europe and the USA.

With this Degree, you will acquire a differentiating professional profile as a sports manager and you’ll be able to develop your professional career in the following areas:

  • Professional clubs, sports federations and companies dedicated to the organisation of sporting events.
  • Sports services companies, sports equipment and in the management of sports and tourism-sports projects.
  • Management and operation of sports facilities and services in public administration, golf clubs and aquatic centres.

Career opportunities PDF

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Admissions

Start your future at Universidad Europea

Choosing what to study is one of the most important decisions you will make. That is why we have an advisory team who will guide you every step of the way. You can become a student at Universidad Europea in three easy steps.

1

Admission exams

Start your admissions process by calling +34 91 740 72 72 or completing the admissions form via the link below.

2

Place reservation

Once you have been admitted, secure your place by paying the reservation fee.

3

Enrolment

Submit the required documents to formalise your enrolment.

beca

Admissions application

Start your admissions process here.

This qualification is suitable for students who:

  • Love sports (without requiring technical knowledge of it) and wish to combine their passion with a more versatile professional career linked to business and enterprise. Have a good knowledge of English and willingness to work in a multidisciplinary environment.
  • Are interested in taking on innovation challenges and being in ongoing training throughout their career.

Entry requirements

Students can access the degree studies according to the access routes set forth in RD 1892/2008, of 14 November and current applicable legislation, specifically:

  • Obtain a pass mark in the University Entrance Examination, in compliance with current legislation.
  • Obtain a pass mark in the entrance exams for the over-25s and over-45s.
  • Higher Technicians, Higher Technicians in Fine Arts and Design and Higher Sports Technicians.
  • Graduates, Technical Engineers, Engineers and Architects.
  • High school students from education systems of European Union Member States and other countries with which international agreements have been signed in this respect may access the Degree provided that they have access to university in their education system, and that they comply with the provisions of the regulations in force.
  • Students from other countries who do not have a signed international agreement must have their studies recognised and take the university entrance exam(s) if required in compliance with RD 412/2014.
  • Applicants with work and professional experience related to education, who do not hold any academic qualification that qualifies them for entry into University by other routes and who are or will be 40 before 1 October of this year.

Open days

We know that now is an important moment to progress in your professional future. That is why we open our virtual doors to you and invite you to join us. We want you to meet the director of your programme and solve all possible doubts you have. You’ll also discover what makes our students and our online methodology unique.

Apuntarme

28 May

Jornada de puertas abiertas | Universidad Europea

Faculty

66% of our professors are doctors with great prestige in the educational field.

  • Javier Sánchez Sánchez
    Head of the Physical Performance Area of the Technical Committee of Referees (CTA) of the Royal Spanish Football Federation.
  • José Luis Felipe Hernández
    Head of Big Data and injury prevention at UD Las Palmas.
  • Nicolás de la Plata Caballero
    Sports Policies. Head of Coordination at UFEDEMA- Centro de Enseñanzas Deportivas.
  • Álvaro Fernández Luna
    Management of Aquatic Facilities/Sport and Leisure Marketing. Senior Researcher in the Sports Management Research Group UEM
  • José Ramón Bonal Sánchez
    The Sports Industry. Expert in international events and projects.

(Other professors)

  • Tiziana Priede Bergamini
  • Jairo León Quismondo
  • César San Juan Pajares
  • Guillermo Miguel Rocafort Pérez
  • Jorge López Fernández
  • Guillermo Muñoz Andradas
  • Joaquín Cerdá Béjar
  • Carolina López Chaves
  • Almudena Montalvo Pérez
  • Alejandro Sánchez Varas
  • Eva Asensio Castañeda
  • Juan Antonio Simón Sanjurjo
  • Jonathan Ospina Betancurt
  • Alejandro Padilla Crespo
  • Ricardo Macías Plá
  • Silvia Burgos Postigo
  • Rosa Bielsa Hierro
  • María Garrido Muñoz
  • Rocío Moldes Farelo
  • Mª Victoria Gutiérrez Duarte
  • Mª del Pilar Cerdera Jiménez
  • Joaquín Sánchez Molina
  • Javier del Arco Juan
  • Enrique Gragera Pizarro
  • Laura De la Calle Pérez

Quality Guarantee

As part of its strategy, the University has an internal quality plan the aim of which is to promote a culture of quality and ongoing improvement, and to enable students to face future challenges with the maximum guarantee of success. In this way, it is committed to: promoting the achievement of external recognition and accreditation, both nationally and internationally; the measurement and analysis of results; the simplification of management; and the relationship with external regulators.

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Institutional Accreditation SISCAL madri + d

In 2020, the Faculty of Physical Activity and Sports Sciences was certified after the successful implementation of SGIC (quality guarantee) under the SISCAL model, with institutional accreditation awarded for this same center.

Internal quality assurance system (SGIC)

View here

Monitoring of the degree quality

Members of the degree quality committee

  • Vice-Rector of the Bachelor's Degree
  • Degree Programme Coordinator
  • Department Director
  • Students
  • Professors (Graduation Project Coordinator and Internship Coordinator)
  • Quality Manager (Quality Management Department)
  • Academic Advisor
  • Academic Director
  • Learning Assessment Officer

Main improvements of the degree

  • Promoting the dissemination of scientific knowledge
  • Develop the plan for curriculum integration of the simulation
  • Develop the integrated curriculum strategy

Main results of the degree

  • DROP-OUT RATE: 12.2 %
  • EFFICIENCY RATE: 91.4%
  • GRADUATION RATE: 57.9 %
  • EMPLOYABILITY RATE 71%
  • STUDENT SATISFACTION WITH THE DEGREE 3.95 over 5
  • PROFESSOR SATISFACTION WITH THE DEGREE 3.82 over 5
  • STUDENT SATISFACTION WITH THE PROFESSORS: 3.96 over 5
  • SATISFACTION OF THE PAS WITH THE FACULTY: 3.59 over 5
University Regulations