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The Bachelor's Degree in Marketing prepares you to become a key professional in the new digital economy. Through practical, multidisciplinary education, you'll learn to develop innovative marketing strategies, master the digital environment and use tools such as Big Data, E-commerce and Neuromarketing. With a modern approach that responds to market demands, this degree will allow you to understand consumer behaviour and apply creative and strategic solutions in a global, competitive environment.
*University approved by law in the Andalusian Parliament on 24 July 2024, pending approval of its implementation for the academic year 25/26. Degree pending verification and implementation in the academic year 25/26 in accordance with current legislation.
| Campus-based | |
| Málaga | 4 años, 240 ECTS |
Start: 6 oct. 2025 | School of Social Sciences |
Step into a transformative learning environment crafted to help you unlock your full potential and equip you with the tools you need to face the challenges of the future. Our innovative, hands-on approach to education immerses you in real-world learning, where you’ll collaborate with professionals from diverse fields. Here, you’ll gain not only expertise in your profession but also a holistic, future-ready perspective to make a lasting impact.
This degree will not only provide you with solid marketing knowledge, but will also help you develop key skills for innovation, team management and adapting to a constantly evolving digital environment. In the early years of the course, you'll gain more general knowledge of areas such as communication, business management and market analysis. As you progress, you'll be able to specialise in the areas that interest you most, such as brand strategy, loyalty or digital marketing, all under the guidance of your professors. In the final year, you can choose optional subjects to study specific areas in greater depth or to gain a holistic perspective of marketing and business.
First year
| Subject | Type | ECTS |
| Economic Environment | Core | 6 |
| Statistics | Core | 6 |
| Creation and Production Tools I | Core | 6 |
| Introduction to Marketing | Core | 6 |
| Consumer Psychosociology | Core | 6 |
| Commercial Distribution I | Core | 6 |
| Marketing Communication I | Core | 6 |
| English | Compulsory | 6 |
| Market Research Workshop | Compulsory | 6 |
| Foundations of Tourism Marketing | Compulsory | 6 |
Second year
| Subject | Type | ECTS |
| Marketing Communication II | Core | 6 |
| Business Management | Core | 6 |
| Pricing Management | Compulsory | 6 |
| Product and Service Management | Compulsory | 6 |
| Business Law | Compulsory | 6 |
| Commercial Management and Sales | Core | 6 |
| Creation and Production Tools II | Compulsory | 6 |
| Brand Strategies | Compulsory | 6 |
| Loyalty and Relationship Marketing | Compulsory | 6 |
| Marketing Finances | Compulsory | 6 |
Third year
| Subject | Type | ECTS |
| Innovation and Entrepreneurship | Compulsory | 6 |
| Tourism and Cultural Destination Branding and Management | Compulsory | 6 |
| People Management | Compulsory | 6 |
| E-commerce | Compulsory | 6 |
| Digital Ecosystem | Compulsory | 6 |
| Commercial Distribution II | Compulsory | 6 |
| Digital Tools | Compulsory | 6 |
| Data Engineering (Data Mining, Big Data Analytics, CRM) | Compulsory | 6 |
| Tourism and cultural destination branding and management | Compulsory | 6 |
| Neuromarketing | Compulsory | 6 |
Fourth year
| Subject | Type | ECTS |
| Market Research | Compulsory | 6 |
| Strategic Management | Compulsory | 6 |
| Marketing Plan / Marketing Workshop | Compulsory | 6 |
| New Marketing Trends: Experiential Marketing | Compulsory | 6 |
| International Marketing | Compulsory | 6 |
| University Activities | Optional | 6 |
| Production and Operations | Optional | 6 |
| Spoken and Written Communication Skills | Optional | 6 |
| Business Simulation | Optional | 6 |
| Internship | Internships | 12 |
| Final Degree Project (TFG) | TFG | 6 |
Work internships are a key element in your training. Gaining experience beyond what you have learned in your degree is the best way to enter the labour market. There are two types of internships, curricular (included in your syllabus) and extracurricular (which you can do on a voluntary basis).
To do a curricular internship in a company, you will need to have passed 50% of the credits and enrol in the course before starting your internship. These internships are monitored by the company and the internship teacher, as well as the completion of interim and final reports for evaluation.
If you want to improve your work experience before finishing your university studies, you can do an extracurricular internship. You can do them in any course, but we remind you that internships are a training complement to your studies; therefore, the more knowledge you have acquired throughout your degree, the more you will benefit from the internship experience.
Start your future at Universidad Europea
You can become a student at Universidad Europea in three easy steps.
1
Start your admission process by calling +34 951102240 or request information and our advisors will contact you.
2
Once you have been admitted, secure your place by paying the reservation fee.
3
Submit the required documents to formalise your enrollment.
Scholarships and financial aid
We want to help you. If you want to study at the Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.
Credit recognition and transfers
You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.
Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.
The ideal applicant profile for the Bachelor's Degree in Marketing is a creative, curious person interested in understanding consumer needs, market behaviour and social trends. This person has well-developed communication and social skills, as required to convey ideas effectively and work as part of a team. They are proactive, innovative, and show a strong ability to adapt to the rapidly changing digital environment.
The teaching staff proposed for this degree is made up of experts in the different areas of specialisation included in the degree, with professional experience in the different areas of Marketing, of which more than 50% are PhDs, meeting the minimum requirement of PhDs established in article 7.6 of Royal Decree 640/2021, of 27 July, on the creation, recognition, authorisation and accreditation of universities and university centres, and institutional accreditation of university centres.