Business Lab

We generate innovative solutions to address real problems and challenges that businesses face today. Find out more about our Business Lab!

+1.300 students

Participate in the lab

+95% student satisfaction

Our students rate us as excellent

+77 Challenges

Direct contact with companies.

Innovative methodology

BusinessLab is an initiative of the Faculty of Social Sciences and Communication that applies the Challenge Based Learning approach in the field of business and economics. In this academic environment, real companies present current challenges to our students, involving over 30 professors from various areas of knowledge. Our goal is to promote the generation of innovative initiatives by students, making an impact across all degree programs.

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Partner companies

In 2023 we have collaborated with more than 30 organisations that have proposed challenges to us, including:

Press releases

June

Nabbü Challenge

Wrapping up the course with intriguing projects, such as the one developed for Nabbü by our students in Strategic Management I. Under the guidance of professors Tiziana Priede Bergamini and Ana María Villagrasa, the students conducted a strategic analysis for the company's repositioning and growth. They received their evaluation directly from the CEO and founder, Irene Chía Parra. #challengeaccepted #CBL_UE

June

BMW Challenge

Students from four different Degree programmes and Vocational Training cycles have worked for three months to develop proposals for the social media accounts of @BMWGroupSpain The brand's Social Media and Communications Heads in Spain attended the presentation of the ideas and invited the participants to the press preview of its new electric models.

May

CD Leganés Challenge

We are visited by Paula de la Peña Puerto and Guillermo Gazapo to launch a challenge on behalf of Club Deportivo Leganés to our students at the Universidad Europea. We will deliver the results in just one month! #challengeaccepted #CBL_UE

February

NTT Data Challenge

Students from over 20 different nationalities enrolled in the International Business degree at the Universidad Europea participated in an activity within the framework of the Business Lab. Students identified the attributes and strengths of the multinational consulting company NTT DATA Europe & Latam as an employer and analysed the implementation of their #EmployerBranding strategy. They presented and discussed their findings with NTT DATA professionals Ruth Emo Marty, Head of Employer Branding at NTT DATA Spain; Wendell Ramada, Head of Internal Communication at NTT DATA Americas; and Alessandro Scarfia, Employer Branding at NTT DATA Spain.

Business Lab Team

Coordination

Federico Soto

Guided by a teaching team specialised in the CBL methodology, the students solve challenges organised in two ways: concurrent and sequential. In the first approach, different subjects work in tandem to solve different aspects of the challenge. In the sequential approach, groups of students pass on the necessary information to the following groups to ensure the successful completion of the task. In both cases, a joint final presentation is made to the company executives who provide their feedback on the proposed innovations.

In total, more than twenty professors at the Universidad Europea de Madrid routinely engage in consultancy projects for companies in their respective subjects, primarily in the Business area but also including Education, Marketing, Communication, Advertising, Pharmacy, Sports Science, and more.

Collaborating Team