-50% Discount on place reservation until December 31st!
The Degree in Business and Marketing at Universidad Europea in Valencia is a five-year programme that aims to shape you into an executive or manager with the necessary skills to efficiently meet new business challenges with an international perspective.
Businesses across the world are changing at a rapid pace and there is a need for professionals who can lead, are critical thinkers, and can put a plan into action – whether that is in a large organisation or a start-up or more entrepreneurial setting. This degree, designed and taught by experienced experts in their field, covers in depth areas of both business administration and marketing. As a result, students who choose this dual degree in business administration and marketing will open doors to a varied and international career.
With a focus on experiential learning, throughout the degree, you will take part in internships and work placements at different organisations, developing not only the skills needed to succeed in the workplace today, but also building up your network of contacts.
Campus-based | |
Valencia | 5 years, 318 ECTS |
Start: 15 sep. 2025 | School of Social Sciences and Communication |
Discover the International Marketing Week, an international challenge that brings together in Valencia international students from 14 European universities, all of them from courses and degrees related to economics, business and marketing. Organized in multicultural teams, they solve the challenge of creating an internationalization and marketing plan for a local company. Live this and other experiences with the business area degrees and go beyond.
We have agreements with many universities in different continents so that you can choose the one that best suits your training.
First course
Subject | Type | ECTS |
Introduction to Economics | OB | 6 |
Social and Economic Thought | OB | 3 |
Consumer and Corporate Behaviour | OB | 6 |
Finance I | OB | 6 |
Financial Accounting I | OB | 6 |
Business Mathematics | OB | 6 |
Marketing Fndamentals | OB | 6 |
Business Law | OB | 6 |
Business Fundamentals | OB | 6 |
Personal and Professional and Efficiency | OB | 6 |
Strategic Management I | OB | 6 |
Second course
Subject | Type | ECTS |
Taxation Sales Techniques Management | OB | 6 |
Macroeconomics | OB | 6 |
Management Technologies | OB | 3 |
Finance II | OB | 6 |
Statistics | OB | 6 |
Financial Accounting II | OB | 6 |
Tax Systems | OB | 6 |
Business Administration | OB | 6 |
Foreing Language | OB | 6 |
personal impact and influence | OB | 6 |
Social Media | OB | 6 |
Market Research I | OB | 6 |
Third course
Subject | Type | ECTS |
Strategic Management II | OB | 6 |
Production and Operations | OB | 6 |
Taxtation | OB | 6 |
Econometrics: Planning and Decision Making | OB | 6 |
Cost Accounting | OB | 6 |
Financial Management | OB | 6 |
Sales Techniques Management | OB | 6 |
Human Resources Management | OB | 3 |
Entrepreneurial Leadeship | OB | 6 |
Creativity and Innovation | OB | 3 |
Professional Internship I | OB | 6 |
Statistics & Big Data II | OB | 6 |
Fourth course
Subject | Type | ECTS |
Professional Internship II | OB | 6 |
Professional Internship III | OB | 6 |
Final Project (Global) | OB | 12 |
Strategic marketing | OB | 6 |
Marketing Planning | OB | 6 |
Product and Brand Policy | OB | 6 |
Commercial Simulation | OB | 6 |
Digital Marketing I | OB | 6 |
Event Design and PR | OB | 6 |
Fifth course
Subject | Type | ECTS |
Market Research II | OB | 6 |
Business Intelligence | OB | 6 |
Web Content Development | OB | 6 |
Digital Marketing II: Recruitment and Analytics | OB | 6 |
Online Reputation Management | OB | 6 |
Business Analytics | OB | 6 |
Advertising and Multimedia | OB | 6 |
Commercial Planning and Positioning | OB | 6 |
Web Analytics and Audience Analysis | OB | 6 |
Final Project (MK) | OB | 6 |
With a Global Bachelor's Double Degree in Business Management and Entrepreneurship and Marketing from the Universidad Europea, you’ll have the opportunity to work in any industry. All companies need professionals capable of analysing the market and determining what the consumer wants.
Start your future at Universidad Europea
You can become a student at Universidad Europea in three easy steps.
1
Start your admission process by calling +34 961043883 or request information and our advisors will contact you.
2
Once you have been admitted, secure your place by paying the reservation fee.
3
Submit the required documents to formalise your enrolment.
Join us at one of our Open Days and see for yourself how our advanced educational methodology works, meet the faculty members who are already thinking of your future, get more information on the programs we offer, and find out how to begin your studies with us in the next academic year.
21 January