Degree in Business and Marketing
Official degree issued by Universidad Europea de Valencia
| Campus-based | Valencia | 5 years, 318 ECTS | Start: 14 sep. 2026 | School of Social Sciences and Communication |
The Degree in Business and Marketing at Universidad Europea in Valencia is a five-year programme that aims to shape you into an executive or manager with the necessary skills to efficiently meet new business challenges with an international perspective.
Businesses across the world are changing at a rapid pace and there is a need for professionals who can lead, are critical thinkers, and can put a plan into action – whether that is in a large organisation or a start-up or more entrepreneurial setting. This degree, designed and taught by experienced experts in their field, covers in depth areas of both business administration and marketing. As a result, students who choose this dual degree in business administration and marketing will open doors to a varied and international career.
With a focus on experiential learning, throughout the degree, you will take part in internships and work placements at different organisations, developing not only the skills needed to succeed in the workplace today, but also building up your network of contacts.
*Partner universities and destinations are subject to change depending on the continuity of institutional agreements, available places and academic requirements.
International Marketing Week
Discover the International Marketing Week, an international challenge that brings together in Valencia international students from 14 European universities, all of them from courses and degrees related to economics, business and marketing. Organized in multicultural teams, they solve the challenge of creating an internationalization and marketing plan for a local company. Live this and other experiences with the business area degrees and go beyond.
Mobility offer
We have agreements with many universities in different continents so that you can choose the one that best suits your training.
Study plan
Syllabus
Programa de estudios
PRIMER CURSO
| Materia | ECTS | Tipo | Idioma de impartición |
|---|---|---|---|
| Marketing Fundamentals (1º MKT) | 6 | COMPULSORY | English (en) |
| Social and Economic Thought (1º BBA) | 3 | COMPULSORY | English (en) |
| Business Fundamentals (1º BBA) | 6 | COMPULSORY | English (en) |
| Introduction to Economics (1º BBA) | 6 | COMPULSORY | English (en) |
| Consumer and Corporate Behaviour (1º BBA) | 6 | COMPULSORY | English (en) |
| Finance I (1º BBA) | 6 | COMPULSORY | English (en) |
| Financial Accounting I (1º BBA) | 6 | COMPULSORY | English (en) |
| Business Mathematics (1º BBA) | 6 | COMPULSORY | English (en) |
| Business Law (1º BBA) | 6 | COMPULSORY | English (en) |
| Personal and Professional and Efficiency (1º BBA) | 6 | COMPULSORY | English (en) |
| Strategic Management I (1º BBA) | 6 | COMPULSORY | English (en) |
SEGUNDO CURSO
| Materia | ECTS | Tipo | Idioma de impartición |
|---|---|---|---|
| Social Media (1º MKT) | 6 | COMPULSORY | English (en) |
| Statistics & Big Data I (1º MKT) | 6 | COMPULSORY | English (en) |
| Market Research I (1º MKT) | 6 | COMPULSORY | English (en) |
| Management Technologies (2º BBA) | 3 | COMPULSORY | English (en) |
| Macroeconomics (2º BBA) | 6 | COMPULSORY | English (en) |
| Tax Systems (2º BBA) | 6 | COMPULSORY | English (en) |
| Finance II (2º BBA) | 6 | COMPULSORY | English (en) |
| Financial Accounting II (2º BBA) | 6 | COMPULSORY | English (en) |
| Business Administration (2º BBA) | 6 | COMPULSORY | English (en) |
| Foreing Language (2º BBA) | 6 | COMPULSORY | English (en) |
| Personal impact and influence (2º BBA) | 6 | COMPULSORY | English (en) |
| Intenet Data Analysis (2º ADE) | 6 | COMPULSORY | English (en) |
TERCER CURSO
| Materia | ECTS | Tipo | Idioma de impartición |
|---|---|---|---|
| Creativity and Innovation (2º MKT) | 3 | COMPULSORY | English (en) |
| Statistics & Big Data II (2º MKT) | 6 | COMPULSORY | English (en) |
| Entrepreneurial Leadeship (3º MKT) | 6 | COMPULSORY | English (en) |
| Sales Techniques Management (3º MKT) | 6 | COMPULSORY | English (en) |
| Strategic Management II (3º BBA) | 6 | COMPULSORY | English (en) |
| Production and Operations (3º BBA) | 6 | COMPULSORY | English (en) |
| Taxtation (3º BBA) | 6 | COMPULSORY | English (en) |
| Econometrics: Planning and Decision Making (3º BBA) | 6 | COMPULSORY | English (en) |
| Cost Accounting (3º BBA) | 6 | COMPULSORY | English (en) |
| Financial Management (3º BBA) | 6 | COMPULSORY | English (en) |
| Human Resources Management (3º BBA) | 3 | COMPULSORY | English (en) |
| External Academic Internships I (3º BBA) | 6 | EXTERNAL INTERNSHIPS | English (en) |
CUARTO CURSO
| Materia | ECTS | Tipo | Idioma de impartición |
|---|---|---|---|
| Digital Marketing I: Seo and Sem (2º MKT) | 6 | COMPULSORY | English (en) |
| Product and Brand Policy (2º MKT) | 6 | COMPULSORY | English (en) |
| Event Design and PR (4º MKT) | 6 | COMPULSORY | English (en) |
| Strategic Marketing (4º MKT) | 6 | COMPULSORY | English (en) |
| Marketing Planning (4º MKT) | 6 | COMPULSORY | English (en) |
| Commercial Simulation (4º MKT) | 6 | COMPULSORY | English (en) |
| External Academic Internships II (4º BBA) | 6 | EXTERNAL INTERNSHIPS | English (en) |
| External Academic Internships III (4º BBA) | 6 | EXTERNAL INTERNSHIPS | English (en) |
| Final Degree Project (4º BBA) | 12 | FINAL DEGREE PROJECT | English (en) |
QUINTO CURSO
| Materia | ECTS | Tipo | Idioma de impartición |
|---|---|---|---|
| Market Research II (2º MKT) | 6 | COMPULSORY | English (en) |
| Commercial Planning and Positioning (2º MKT) | 6 | COMPULSORY | English (en) |
| Web Content Development (2º MKT) | 6 | COMPULSORY | English (en) |
| Digital Marketing II: Recruitment and Analytics (3º MKT) | 6 | COMPULSORY | English (en) |
| Online Reputation Management (3º MKT) | 6 | COMPULSORY | English (en) |
| Business Analytics | 6 | COMPULSORY | English (en) |
| Advertising and Multimedia (3º MKT) | 6 | COMPULSORY | English (en) |
| Web Analytics and Audience Analysis (4º MKT) | 6 | COMPULSORY | English (en) |
| Final Degree Project (4º MKT) | 6 | FINAL DEGREE PROJECT | English (en) |
| Business Intelligence (4º BBA) | 6 | COMPULSORY | English (en) |
| Games Theory (4º BBA) | 6 | ELECTIVE | English (en) |
Colaborating entities
Employability
With a Global Bachelor's Double Degree in Business Management and Entrepreneurship and Marketing from the Universidad Europea, you’ll have the opportunity to work in any industry. All companies need professionals capable of analysing the market and determining what the consumer wants.
Career opportunities
- Marketing manager.
- Product manager.
- Category manager.
- Business developer.
- Account manager in the advertising industry.
- Market analyst.
- Business analyst.
- Start-ups.
Admissions
Start your future at Universidad Europea
You can become a student at Universidad Europea in three easy steps.
1
Admission exams
Start your admission process by calling +34 961113845 or request information and our advisors will contact you.
2
Place reservation
Once you have been admitted, secure your place by paying the reservation fee.
3
Enrollment
Submit the required documents to formalise your enrollment.
Scholarships and financial aid
We want to help you. If you want to study at Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.
Credit recognition and transfers
You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.
Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.
Open days
Join us at one of our Open Days and see for yourself how our advanced educational methodology works, meet the faculty members who are already thinking of your future, get more information on the programs we offer, and find out how to begin your studies with us in the next academic year.
24 September
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Frequently asked questions
What will I learn in the Double Degree in Business Management and Marketing?
You will develop a comprehensive understanding of company management while specialising in markets, brands and consumer behaviour. The programme combines finance, strategy, accounting and human resources with marketing, communication, sales and digital business.
How long does the Business and Marketing Double Degree take?
The official double degree is completed over five years and comprises 318 ECTS. It can be studied in English or Spanish at the Valencia campus.
Which digital marketing skills will I develop?
You will study SEO, SEM, social media, web analytics, online reputation, e-commerce, Big Data and business intelligence. Electives also allow you to explore areas such as mobile marketing, geolocation, community management and online crisis management.
Is the double degree practical?
Yes. Students work on real projects with companies from the first years of study and participate in simulations, professional forums, marketing competitions and entrepreneurship activities.
Does the programme include internships?
Yes. The study plan includes several external academic internship subjects. These placements allow you to apply both business-management and marketing knowledge within professional organisations.
Will I learn how to create a business?
Entrepreneurship is integrated into the programme through projects, startup activities and business-model development. You will learn how to identify opportunities, test ideas and plan the commercial development of a company.
What jobs can I pursue after completing the double degree?
Graduates can work as marketing managers, product managers, category managers, business developers, account managers, market analysts or business analysts. The combination is also suitable for consulting, commercial management and entrepreneurship.