Information and communications technologies have changed the way we interact, both personally, socially and in business. In fact, the Digital 2022 Report by We Are Social and Hootsuite estimated that today almost 5 billion people use the Internet, which represents 63% of the world's population.
In this context, all companies must be able to manage digital communication to turn it into an ally of their business. And, to do so, they turn to professionals with training in communication areas, such as the Master in Marketing or the Degree in Marketing at Universidad Europea, to help them manage the digital environment.
The traditional definition of digital communication refers to the exchange of information and knowledge through any medium encoded in a format readable by an electronic device. However, over time, this concept has evolved, driven by technological developments and the spread of the Internet.
Today, digital communication takes place in more complex environments, as users can interact through different channels and channels in real time and virtually at the same time. Consequently, today's digital communication is not linear, but multi-level and multi-channel. Social media is probably the best-known example of digital communication, but corporate blogs and videos are also digital means of communication.
Digital communication allows people and companies to communicate around the world, breaking down geographical barriers. Brands can deliver their message to potential customers anywhere on the planet. This helps them to extend their reach, improve visibility and become known in different markets.
In a fast-moving world, digital communication makes it possible to stay on top of what is happening. Its direct and horizontal nature allows companies to interact immediately and effectively with their audience. They can interact more with consumers and respond more quickly to complaints and grievances, resulting in consumer satisfaction.
Digital communication is an excellent marketing tool with lower costs than traditional advertising. Digital communication channels simplify the process of designing and launching campaigns and increase their reach. They are a simple and cost-effective way to disseminate brand values and messages. They also allow campaigns to be tracked in real time, which speeds up decision making and improves ROI.
Tools that facilitate digital communication, such as social networks or apps, are a valuable source of information for companies. Through them, they can better understand their potential customers to design products and services that truly meet their needs or launch more effective campaigns that resonate with their values and expectations.
The different digital communication systems provide many possibilities for sending information that companies can take advantage of to attract the public's attention and generate greater engagement. The use of videos, audios, live broadcasts, augmented reality or chats makes it possible to take advantage of all the potential of this communication channel.
In short, the tools that favour digital communication help companies to maintain a constant flow of information and obtain the feedback they need to make decisions more quickly and effectively.
In today's context, companies need digital communication specialists who not only have the technical skills to choose and use digital tools, but who are also up-to-date and able to speak to the public in their own "language".
If you are interested in working in one of the most sought-after digital professions of the future, don't hesitate to check out the qualifications we mentioned at the beginning of this article.