What does an ecommerce manager do?

In the digital realm, an e-commerce manager emerges as a pivotal figure, steering the course of online businesses towards success. With the trend of online purchases – no matter in which sector – ever increasing – the role of an ecommerce manager is key to many businesses. They need to identity the target audience, plan strategy, and take charge of the overall sales process in the online environment.

To fulfil this role, ecommerce managers require a broad set of skills, many of which can be learning by completing a Degree in Advertising or a degree in marketing. In this post, we’ll take a greater look at what the job of an ecommerce manager entails.

What is an ecommerce manager?

An e-commerce manager is the conductor of the digital symphony, orchestrating the various components that constitute a successful online business. They navigate the complexities of the online marketplace, overseeing the strategic aspects, operational functionalities, and customer-centric elements that form the backbone of e-commerce ventures.

E-commerce manager job responsibilities

The responsibilities of an e-commerce manager are diverse and multifaceted. Depending on the size of the organisation, their work includes:

• Strategic Planning: At the helm of an e-commerce operation, these managers devise comprehensive strategies that encompass market analysis, competitor evaluation, and the formulation of plans to enhance the online presence of a business.
• Website Management: Their domain extends to managing the website's functionality, user experience, and interface. Optimisation for search engines and ensuring a seamless customer journey fall within their purview.
• Product Lifecycle Management: From product sourcing and inventory management to pricing strategies and promotions, e-commerce managers are responsible for overseeing the entire lifecycle of products available online.
• Marketing and Promotion: Crafting and executing effective marketing campaigns, managing social media presence, and utilising various digital marketing channels like SEO and PPC ads are key responsibilities to attract and retain customers.
• Data Analysis and Reporting: Interpreting data metrics and key performance indicators (KPIs) forms the foundation for strategic decision-making. These insights are used to refine strategies and identify trends to improve overall performance.

E-commerce Manager Skills

To excel in this role, a comprehensive set of skills is imperative. These skills include:

• Technical Proficiency: Sound knowledge of e-commerce platforms, web development, and content management systems is essential for effective management of online operations.
• Analytical Acumen: The ability to interpret data, draw meaningful conclusions, and make data-driven decisions is crucial for success in this dynamic landscape.
• Marketing Expertise: A profound understanding of digital marketing techniques and the ability to create engaging and persuasive content is invaluable.
• Adaptability: Given the ever-evolving nature of e-commerce, adaptability to changing trends and technologies is key to staying ahead in the game.
• Leadership and Communication: Effective communication skills and the ability to lead and collaborate with cross-functional teams are indispensable for successful e-commerce management.

What should an ecommerce manager typically study?

The educational path for aspiring e-commerce managers can vary. Pursuing a degree such as the ones mentioned will give an excellent grounding for a career as an ecommerce manager. At Universidad Europea, we have a variety of communication and marketing degrees that will prepare you for a successful career in the sector. On programmes such as our degree in Marketing in Valencia, you will learn from an experienced faculty made up from leading professionals still working in their areas of expertise. Not only that, throughout your degree, you will have the chance to take part in internships and work placements, getting the real-world skills and knowledge ahead of launching your own career in ecommerce.

In conclusion, the role of an e-commerce manager encompasses a diverse spectrum of responsibilities and demands a blend of technical prowess, analytical finesse, and marketing acumen. Their pivotal role in steering online businesses towards success makes them indispensable figures in the ever-evolving landscape of digital commerce.