What is network marketing and how does it work?

In marketing, connections are essential to achieve professional success. Have you ever wondered what networking is and why you should incorporate it as an essential strategy in your career?

This post, in addition to answering what networking is and what it's for, will provide you with concrete examples and explain some tactics to take advantage of these connections in the marketing world. In other words, you'll learn how to turn simple contacts into tangible opportunities to boost your presence and success in this competitive industry.

In addition, if you are looking for an extra boost to transform your career, we present you with the option of studying for a degree in Marketing at Universidad Europea.

Networking: what it is and what it is for?

In marketing, networking is about establishing and maintaining meaningful relationships with other professionals, leading companies and potential clients. This approach goes beyond simple social interactions. It is a strategic tool with a direct impact on the visibility, opportunities and influence of a professional or brand.

What is networking for in marketing?

• Networking allows access to new business opportunities, collaborations and innovative projects. Being in the right network can open doors that would otherwise go unnoticed.
• By making connections with other professionals in the industry, you expand your network of contacts, which is essential to facilitate the sharing of knowledge, experience and resources.
• Networking provides an ideal environment for professional development. Participating in events, conferences and activities of this type allows you to keep abreast of the latest trends, technologies and practices in the marketing world.
• Participating in a strong network is key to building professional reputation. Recommendations and referrals from peers and other contacts can enhance the credibility and trustworthiness of a professional or brand.
• Networking facilitates the possibility of establishing strategic collaborations. Working together with other marketing experts can lead to more effective campaigns and optimisation of resources.

Examples of networking for marketing

Here are some concrete examples of networking for marketers:

Marketing events

Attending marketing events, such as conferences, trade shows, congresses and other face-to-face gatherings, provides an opportunity to make connections with peers, leading companies and potential collaborators, while facilitating the building of strong relationships.

Professional social networking

Creating a profile, participating in specialised groups and connecting with other experts on professional social networking platforms, such as LinkedIn, allows you to expand your online network effectively.

Webinars and seminars

Joining marketing webinars and webinars not only offers another way to interact with experts, generating questions, comments and connections that can open up new opportunities. In addition, this form of networking is complemented by participation in online forums and communities focused on specific marketing topics.

Collaborative projects

Working side-by-side with other marketers not only helps to increase knowledge and improve skills, but also fosters long-term relationships.

Influencers

Collaborating with influencers and opinion leaders relevant to marketing is an effective networking strategy, as these partnerships can increase brand visibility and reach specific audiences.

Focus groups

Joining marketing discussion groups allows you to share ideas, learn from other professionals and make valuable connections.

Trainings and workshops

Attending marketing-related training sessions and workshops allows you to meet industry experts and apply new tactics together.

Interviews and podcasts

Being interviewed on podcasts or conducting interviews with marketers is a great way to make connections and share knowledge with a wider audience.

Mastermind groups

A mastermind group is a gathering of people who meet on a regular basis with the aim of learning from each other. It provides a space for collaboration, exchange of ideas and mutual support among professionals.

How to work with a networking marketing strategy?

Implementing a networking marketing strategy involves following steps that have been planned in advance and that have a certain coherence. This is the only way to ensure that it will be effective. Here are some of our tips and tactics:

1. Define your objectives: before you start, set clear and specific goals (as you would in a marketing plan) - are you looking for job opportunities, collaborations, leads or simply to expand your marketing network? Defining objectives will help you focus your efforts.
2. Identify your target audience: determine who are the key marketers you want to connect with: peers, industry experts, etc.
3. Optimise your professional profile: if you join platforms such as LinkedIn, make sure you have a complete profile. Include a suitable photo, an attractive summary and details about your experience and skills.
4. Establish a social media presence: be active on social media relevant to marketing. Share relevant and quality content (created by you or others), comment on posts and participate in conversations.
5. Research and select relevant events: identify events, conferences or business meetings that are relevant to your objectives. Whether online or in person, your participation in these events will maximise your networking opportunities.
6. Be prepared for short introductions: develop a brief and effective introduction about who you are and what you do. A concise and clear introduction will facilitate conversation starters and leave a positive impression.
7. Be proactive: don't wait for others to approach you at events and meetings. Introduce yourself and show interest in conversations. Initiating dialogue demonstrates your commitment to networking.
8. Practice active listening: pay attention to what others are saying to better understand their needs and establish a solid foundation for future relationships.
9. Make digital connections post-event: after in-person or online events, connect with the people you met. Personalise your invitations to remember the meeting and express interest in maintaining the connection.
10. Participate in discussion groups: Join discussion groups and online communities related to your industry. Participating in conversations helps you build your online presence and connect with like-minded specialists.
11. Offer help and value to your connections: share useful resources and information, offer support or propose collaborations to others, demonstrating your genuine commitment.
12. Keep in touch: networking doesn't end after the first meeting. Keep in touch on a regular basis. Congratulate achievements, share relevant information and look for ways to contribute to the success of your connections.
13. Adapt your strategy: regularly evaluate the effectiveness of your networking plan. Adjust your approach according to the results and new opportunities that arise.

In short, networking in marketing is the bridge that will lead you to opportunities, help you find collaborations and projects, and strengthen your position in this competitive sector. Learn these and other strategies on the degree in Marketing in Valencia or the Master in Marketing in Madrid.