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Our Graphic Design and Advertising Laboratory brings together classical design principles and emerging trends in digital graphic design, integrating them with the advertising strategy.
It is created as an interactive learning environment for digital content, multimedia advertising campaign development and branding strategies. They can explore design software, animation techniques, video advertising production, web design and mobile applications, as well as audience analysis and advertising performance metrics.
As a result of the collaboration with the design and advertising industry, this laboratory is equipped with the latest software and tools, encouraging creativity among students, bringing them closer to the professional reality of design and digital advertising.