Digital Marketing and Business Laboratory

This laboratory has simulators and case studies that allow business and marketing students to develop business strategies.

Digital Marketing and Business Laboratory

Our Digital Marketing and Business Laboratory represents our vocation to combine cutting-edge technology with innovative academic research.

This laboratory allows students to explore Strategic and Operational Marketing from different perspectives; consumer behaviour, brand positioning and e-commerce. In addition, it encourages students to develop the necessary skills for business management (operations, finance, accounting and HR) and data management.

Equipped with the latest software and professional tools, it offers direct experience in digital marketing and business strategies. This is a real business simulation space, which provides students with an environment where they can apply theoretical concepts in a practical and digital context.