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The Master in Marketing is a practical course where you'll learn to use agile methodologies and work with the new digital marketing tools. Students will gain the knowledge they need to be able to identify business opportunities, making them an efficient and profitable reality, create strong brands through effective communication campaigns, and develop strategies for differentiation, innovation, development and growth.
The Marketing MA incorporates new digital content along with training in the more advanced skills that companies demand when hiring professionals and experts for their sales departments and marketing and communication areas.
| Campus-based | |
| Alcobendas | 9 months, 60 ECTS |
Start: 20 oct. 2025 | Faculty of Economics, Business and Communication Sciences |
You will learn how to handle digital tools and platforms (Adobe, Google or Meta), data analysis and visualization (PowerBI or Tableau), content tools (Majestic SEO, HubSpot), entrepreneurship (Lean Canvas) and even neuromarketing techniques such as eye tracking or facial coding.
We work hand in hand with companies that put real needs at the disposal of the master’s students. You will solve marketing challenges where you will have to analyze the buyer persona, the positioning and online presence of the product, the personality of the brands, the competition and carry out a SWOT. In addition, you will have to plan digital strategies (SEO, SEM, Social...), launch new products, and define or adjust to a specific budget and schedule to achieve your goals.
Discover new techniques, tools and strategies in our special workshops designed to take you to the next level in the world of digital marketing.
Microsoft “Immersion in the world of AI”
In collaboration with MICROSOFT (Copilot). You will learn AI applied to Marketing, uses for improving TFMs, image generation with AI and creating descriptions with AI.
Market Research: “Focus Group Guideline Pool Boy Ad – Coca-Cola”
Introduction to online market research. Target audience analysis. Competitor analysis. Market trends. Strategic decision making.
LinkedIn “How companies recruit”
In collaboration with LINKEDIN, workshops are organized throughout the Master to understand how companies recruit, improve your CV and prepare you for the active job search.
Farlabo “Sensory marketing”
Sensory branding is an effective way to capture an audience and make a brand unforgettable. You will explore the power of smell, sight, sound and touch in marketing.
“The wonderful world of emotions and its ROI”
Workshop organized by expert in Neuroscience Pepe Martínez. Explore neuromarketing toolbox, achieving an overview of sensory neuromarketing, its importance in today's marketing and how it relates to consumers' sensory perception.
PRIMER CURSO
| Materia | ECTS | Tipo | Idioma de impartición |
|---|---|---|---|
| Module I. Strategic Marketing | 6 | OBLIGATORY | English (en) |
| Module II. Neuromarketing and consumer behaviour (6 ECTS credits) | 6 | OBLIGATORY | English (en) |
| Module III. Marketing Plan | 6 | OBLIGATORY | English (en) |
| Module IV. Sales Management and Sales Techniques | 6 | OBLIGATORY | English (en) |
| Module V. Operational Marketing | 6 | OBLIGATORY | English (en) |
| Module VI. Digital Marketing and E-Commerce | 6 | OBLIGATORY | English (en) |
| Module VII. Integrated Communication I | 6 | OBLIGATORY | English (en) |
| Module VIII. Integrated Communication II | 6 | OBLIGATORY | English (en) |
| Module IX. Professional Internships | 6 | OBLIGATORY | English (en) |
| Module X. Final Master’s Project | 6 | OBLIGATORY | English (en) |
2017/18
40 places for incoming students.
Internships
Agreements are in place with companies where marketing and advertising are the main focus, for example advertising agencies, marketing agencies and media companies, as well as firms in all kinds of sectors: banking, telecommunications, fashion, the automotive industry, energy and consumer goods, in order to be able to offer internship opportunities in their marketing departments.
Professional Internships
External internship regulations
Internships are a key element of your training. Gaining experience after learning skills during your degree is the best way to enter the job market. There are two types of internships: curricular (included in your curriculum) and extracurricular (which you can do on a voluntary basis).
To take part in curricular internships in companies, you must have passed 50% of the credits and enrolled for the subject before starting the internship. These internships are conducted with monitoring by the company and by the internship professor, as well as intermediate and final assessment reports.
If you want to gain more work experience before finishing your university training, you can complete extracurricular internships. You may complete an extracurricular internship during any academic year, but remember that internships are complementary to your studies, so the more knowledge you have acquired over the course of your degree programme, the better you will be able to benefit from your internship experience.
If you're passionate about the marketing of today and the new techniques for attracting business, this is the master's programme for you.
This master’s degree is for you if you are:
A graduate in business, marketing, tourism or communication, or in other social science subjects such as sociology or psychology, but graduates in other areas with a professional interest in business and communication may also apply. Marketing professionals with at least one year’s experience.
This Master's Degree in Digital Marketing trains and provides graduates with the knowledge, skills and abilities to occupy positions of responsibility in the field of marketing in general, but in particular, providing specific knowledge that will enable them to hold management positions in various functions in the field of digital marketing.
Within this context, they will be able to contribute value as professionals in companies and entities that develop their activity in the new technologies and digital environment, either by the nature of the company itself, which specialises in eCommerce and digital marketing activities, or in the areas of communication, or as marketing consultants and/or mentors in start-ups.
Specifically, they may occupy positions such as:
Students who take a Master's degree exponentially increase their employability possibilities, compared to their previous situation.
Deloitte and Infoempleo have carried out the study 'IT Employment: 17 professions with a future' which reveals that a large percentage of new hires in the future will be related to information technology, better known as IT for its acronym in English.
The so-called fourth industrial revolution is changing the labour market at breakneck speed, and to make your way in it, there is no choice but to train and retrain. According to the European Union (EU) Digital Agency, the demand for profiles linked to new technologies will experience a significant global increase.
Faced with this growth, the main challenge facing the sector is the shortage of people who specialise in this field, as the number of digital marketing professionals is not increasing in proportion to the demand.
The labour market is reaching such a level of competition and saturation that recruitment companies, when sifting through candidates' CVs, prefer those with a stronger background in marketing and online business.
Start your future at Universidad Europea
You can become a student at Universidad Europea in three easy steps.
1
Start your admission process by calling +34 917407272 or request information and our advisors will contact you.
2
Once you have been admitted, secure your place by paying the reservation fee.
3
Submit the required documents to formalise your enrollment.
Scholarships and financial aid
We want to help you. If you want to study at the Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.
Credit recognition and transfers
You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.
Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.
This Master's degree is focused on students with the following applicant profile:
For those graduates from other degrees or from other areas of the Faculty of Social Sciences who lack specific knowledge as regards the contents of the Master#s Degree, of if applicable, relevant accredited experience, they may access the Master#s Degree in Marketing both online and campus-based, but completing a mandatory additional training worth 6 ECTS credits, Introduction to Marketing, which may be taken virtually, to be undertaken prior to the start date of the Master#s Degree and which is included in criterion 4.5 Additional training in this report.
Those students who study their program in a language other than their mother tongue must have a B2 level of the Common European Framework of Reference for Languages (CEFR) to access the degree, external academic practices or other activities, so they will have to accredit the level of language with a title of said level among those accredited by the linguistic table of the CRUE.
Get to know the facilities and discover why Universidad Europea is made for you.
In the Master's Degree in Marketing we have professionals with more than 10 years of experience in the Marketing area. Working professionals from relevant companies who will connect you with the reality of the market.
Is it possible to do marketing using agile, flexible and competitive methodologies? The answer is yes, and it’s called growth marketing. This is an approach based on practices adapted to the business models and the fast pace of the new digital economy.
Today, markets are in a constant state of flux. The accelerated development of the internet and digital media has created new professional profiles that, at the speed of a click, are giving an enormous boost to business operations in companies across all sectors.
As a result, there is a need for professionals with advanced knowledge of how to use tools that facilitate analysis. The necessary knowledge and skills can be obtained by studying for a Master in Marketing that’s aimed at professionals in the fields of marketing, communications, advertising, as well the social sciences such as psychology and sociology, the latter helping to understand the behaviour of the new consumer of today.
The Master in Marketing includes a number of subjects dedicated to digital marketing, communication, strategy, branding, e-commerce and social media. In this way, every student will gain the competencies required to manage a company's website and social media, to improve brand positioning and to respond to the consumer at each of the contact points on the customer journey map. In short, the programme will provide a useful knowledge base for working in any profession, and in any company.
With a Master in Marketing, you'll learn to how to recognise a brand's strengths and weaknesses, how it's perceived by customers and how to apply mechanisms that enhance, reduce and build on them as planned within the strategy. This is achieved by collecting, measuring, analysing, visualising and interpreting digital data that illustrate user behaviour on websites and mobile apps.
Thanks to your Master in Marketing, you’ll be able to master and control the product or service, price, placement, shop or premises, and the distribution of the products, services or platform being marketed.
The primary aim of a Master’s in Marketing is to ensure that students acquire the confidence, concepts, tools and ideas that will enable them to take responsibility in the area of marketing, allowing them to make informed decisions that will have a positive impact on the company.
The programme brings together people who have had successes and failures in their professional and business lives, drawing on their experiences so that students learn how to avoid the most common pitfalls, and to make the kind of decisions that have generally led to success.
In addition to all of the above, it will help you in the following ways:
Which means that it will help you to improve your CV by providing you with a higher education qualification, a Master's Degree in Marketing.
When choosing a Master's Degree in Marketing, there are several factors to take into account:
The aim is to present a proposal that is backed up by data which will make life easier for managers, employees, customers, suppliers and the general public, or that makes an enriching contribution to the company or to the community.
As you can see, marketing is an exciting area of specialisation, and one that offers a multitude of employment opportunities in today's world. It also offers a great opportunity for entrepreneurs who want to create their own online business and who want to learn the most important marketing strategies and techniques for selling on the internet.
It would be difficult to find a field of study in the area of marketing, advertising, communication and market research that's experiencing such an exciting time as the present.
If you are passionate about marketing and advertising, if you want to create your own Internet-based business, or if you’d like to dedicate yourself to digital marketing and work in the marketing department of a large company, the Universidad Europea offers you the opportunity to access a prestigious training programme that can help you achieve your goals.