Master's Degree in Digital Marketing
Would you like to study digital marketing with AI and real business challenges?
The Master's Degree in Digital Marketing is an official master's degree that will allow you to specialise and learn how to segment audiences, implement campaigns, generate personalised experiences, measure each action and optimise results and return on advertising investment.
This official Master's Degree in Digital Marketing includes:
- 100% professional focus: active teachers and assessment based on real projects in each module.
- Training in SEO, SEM, social media, inbound marketing and data analysis.
- Creation of campaigns and content with Generative AI.
- Business workshops and challenges with companies such as Bizum, TimeOut and Bravent.
*Degree pending favourable report from the Regional Evaluation Agency, pending verification, authorisation for implementation and approval of official status and registration in the RUCT.
Official degree issued by Universidad Europea de Madrid
| Campus-based | Alcobendas | 9 months, 60 ECTS | Start: October 2026 Monday to Thursday (afternoons) | Faculty of Economics, Business and Communication Sciences |
Challenges and masterclasses with real companies
You will learn from companies such as Bizum, Time Out, Bravent, Microsoft, ACTUAL Research, and Linguistic Factory through real-world challenges and masterclasses.
You will have exclusive access to the LinkedIn training platform, where you can learn about different digital marketing and decision-making tools and resources, among other topics.
Marketing tools
You will learn about the main digital marketing tools and software: Google Ads, Meta, Shopify, Semrush, Mailchimp, Hubspot, Google Analytics, and more.
Study plan
Syllabus
Subject | ECTS | Type | Language |
Digital Marketing Strategies and Plan | 6 | OBLIGATORY | English (en) |
Search Engine Marketing. SEO and SEM | 6 | OBLIGATORY | English (en) |
Social Media and Influencer Marketing | 6 | OBLIGATORY | English (en) |
Customer Management. CRM and ERP | 6 | OBLIGATORY | English (en) |
AI Applied to Marketing | 6 | OBLIGATORY | English (en) |
Analytics and KPIs | 6 | OBLIGATORY | English (en) |
eCommerce and Omnichannel Sales | 6 | OBLIGATORY | English (en) |
Programmatic Advertising | 6 | OBLIGATORY | English (en) |
Academic Internships | 6 | OBLIGATORY | English (en) |
Master's Final Project | 6 | OBLIGATORY | English (en) |
An intensive programme to specialise in digital marketing in one year
Acquire the essential skills to design and execute current digital strategies, combining a solid strategic foundation with practical, results-oriented tools.
1
First semester: strategic foundations and building a digital presence
- Digital marketing strategies and plan: learn to design comprehensive plans, defining objectives, audiences, channels and coordinated actions.
- Search engine marketing (SEO and SEM): master organic positioning and paid campaigns to improve visibility and attract qualified traffic.
- Social media and influencer marketing: manage social networks, create active communities, and design collaborations with creators to amplify brand reach.
- Customer management (CRM and ERP): use management tools to optimise processes, centralise data, and deliver personalised customer experiences.
2
Second semester: analytics, technology, and operational execution
- AI applied to marketing: apply ai-based tools to automate processes, personalise messages, and anticipate behaviour patterns.
- Analytics and KPIs: interpret data, measure results, and design dashboards to make evidence-based decisions.
- Ecommerce and omnichannel sales: develop strategies that integrate online stores, physical channels, and digital platforms to improve the customer experience.
- Programmatic advertising: learn how to plan and manage automated campaigns that optimise investment through the use of data.
- Academic internships: apply the knowledge you have acquired in real-world settings and gain professional experience.
- Master's Final Project: final project with a real brief, defence before a panel and professional feedback.
More information
Programme implementation
Course of 2026/2027.
Number of places for incoming students
80 places for incoming students.
Professional Internships
Internships
Agreements are in place with companies where marketing and advertising are the main focus, for example advertising agencies, marketing agencies and media companies, as well as firms in all kinds of sectors: banking, telecommunications, fashion, the automotive industry, energy and consumer goods, in order to be able to offer internship opportunities in their marketing departments.
Professional Internships
External internship regulations
Internships are a key element of your training. Gaining experience after learning skills during your degree is the best way to enter the job market. There are two types of internships: curricular (included in your curriculum) and extracurricular (which you can do on a voluntary basis).
To take part in curricular internships in companies, you must have passed 50% of the credits and enrolled for the subject before starting the internship. These internships are conducted with monitoring by the company and by the internship professor, as well as intermediate and final assessment reports.
If you want to gain more work experience before finishing your university training, you can complete extracurricular internships. You may complete an extracurricular internship during any academic year, but remember that internships are complementary to your studies, so the more knowledge you have acquired over the course of your degree programme, the better you will be able to benefit from your internship experience.
Admissions
Start your future at Universidad Europea
You can become a student at Universidad Europea in three easy steps.
1
Admission exams
Start your admission process by calling +34 917407272 or request information and our advisors will contact you.
2
Place reservation
Once you have been admitted, secure your place by paying the reservation fee.
3
Enrollment
Submit the required documents to formalise your enrollment.
Profile for students and admissions requirements
This Master's degree is focused on students with the following applicant profile:
- Graduates in Marketing and Advertising
- Marketing professionals with at least 1 year of experience
- Graduates in other areas with professional interests in the field of business and communication.
For those graduates from other degrees or from other areas of the Faculty of Social Sciences who lack specific knowledge as regards the contents of the Master#s Degree, of if applicable, relevant accredited experience, they may access the Master#s Degree in Marketing both online and campus-based, but completing a mandatory additional training worth 6 ECTS credits, Introduction to Marketing, which may be taken virtually, to be undertaken prior to the start date of the Master#s Degree and which is included in criterion 4.5 Additional training in this report.
Those students who study their program in a language other than their mother tongue must have a B2 level of the Common European Framework of Reference for Languages (CEFR) to access the degree, external academic practices or other activities, so they will have to accredit the level of language with a title of said level among those accredited by the linguistic table of the CRUE.
Come and see the campus
Get to know the facilities and discover why Universidad Europea is made for you.
Frequently Asked Questions
Can I access the Master’s in Marketing with a degree in a field other than marketing?
Yes. The Master’s in Marketing is designed for graduates from a wide range of academic backgrounds. Although a degree in marketing or communication is not required, applicants are encouraged to have prior training in areas such as business administration, economics, engineering, social sciences or related fields.
Is previous professional experience in digital marketing required for admission?
No, professional experience in digital marketing is not essential to be admitted. However, work experience in related fields may be positively valued during the admissions process. The programme offers comprehensive training in digital marketing, so students without prior experience can fully benefit from the course.
Is there a minimum grade required to access the Master’s in Digital Marketing?
Universidad Europea de Madrid does not set a specific minimum grade for admission to the Master’s in Marketing. The admissions process is based on a holistic evaluation of your profile, including academic record, professional experience, motivation and goals. If you’re interested, the best option is to contact the university directly for personalised guidance on your application.
Does the Master’s in Marketing in Madrid include practical training or only theoretical content?
The official Master’s in Marketing offers a balanced combination of theoretical and practical learning. Students work on real projects, case studies and hands-on activities that allow them to apply what they learn in real-world scenarios. In addition, the university has agreements with various companies, making it easier to undertake professional placements in the marketing sector.
Does the Master’s in Digital Marketing include training in data analysis tools such as Google Analytics or Power BI?
Yes. The programme includes training in essential data analysis tools for digital marketing. Students learn to use platforms such as Google Analytics to analyse user behaviour, and Power BI or similar tools for data visualisation. These tools are key for data-driven decision-making in marketing.
What kind of roles can I pursue after completing the official Master’s in Marketing?
Upon completing the Master’s in Digital Marketing, you’ll be prepared to take on a range of roles in companies, agencies or your own projects. The programme equips you with a strategic marketing mindset and the ability to apply your knowledge in real environments, adapting to market needs. Potential roles include:
- Marketing Manager
- Brand Manager
- Product Manager
- Digital Marketing Specialist
- Community Manager
- Marketing Data Analyst
- Marketing Consultant
- Advertising & Media Manager
Does this Master’s in Marketing prepare me to work in advertising or digital marketing agencies?
Yes. The Master’s in Marketing is designed to prepare you for roles in advertising and digital marketing agencies. Throughout the programme you’ll receive training in key areas such as campaign management, data analysis, digital content creation and social media management. The university also collaborates with agencies and companies in the sector, facilitating professional placements and helping you build valuable industry connections.