
Defining the target audience is a fundamental part of developing an effective marketing strategy that reaches the right people. Not only does it allow the company to communicate better, but it also helps optimise resources and increases customer satisfaction.
If you are interested in the world of marketing and the strategies developed in this area and asking yourself the question “what is a target audience?”, the Master in Marketing at Universidad Europea in Madrid will give you the skills and knowledge to face the professional challenges of the sector.
The target audience is a group of people who may be interested in a company's products or services and are considered potential customers because they have socio-demographic characteristics that lead them to buy, thus becoming actual customers for the company.
Below are the main characteristics that make up the target audience in a marketing strategy.
Based on this data, you can shape your target audience according to the majority ranges and better understand consumer behaviour, adapting what the company offers to their needs.
Once the target audience for the marketing strategy has been defined, the ideal person, known as the buyer persona, can be defined.
This term means defining exactly the ideal potential customer for the business with a series of personal characteristics, interests, profession, economic level, lifestyle, gender and communication channels in which they may be present, among many other detailed factors.
In digital marketing, we can differentiate between target audience and buyer persona. The main difference lies in the specification of each term.
The buyer persona, on the other hand, is somewhat more detailed, defining the ideal person who would purchase the product or service by defining all their characteristics and, in some cases, even including an image of what they might look like. That is, a specific age range, as well as gender, lifestyle, status, and geographical area, among other specific characteristics.
The target audience refers to a group of people defined in general terms, within which the buyer persona can be established.
These are some of the steps that should be taken to choose a good target audience in line with the business strategy.
Understanding your target audience is essential for developing successful marketing strategies that truly connect with potential customers. By identifying the key characteristics and behaviours of your ideal audience, businesses can make smarter decisions, improve customer engagement, and drive better results.
If you're looking to deepen your expertise in understanding consumer behaviour, data-driven decision-making, and strategic business planning, the Master in Big Data Analytics or the Master in Business Administration at Universidad Europea in Valencia can equip you with the tools to thrive in today’s competitive and data-centric marketplace. Indeed, we offer a range of masters in business and technology that could be of interest to you