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Can you imagine a sport where technology is the invisible coach, the strategic analyst and the perfect ally? Artificial intelligence (AI) in sport is no longer a thing of the future: it is revolutionising the way athletes compete and fans experience competitions.
From real-time data analysis to personalised training and optimised game strategies, AI in sport has become the teammate everyone wants to have.
In this article, we will discuss what artificial intelligence applied to sport is, look at some practical examples, its advantages and the training options available for those who wish to specialise in this growing sector.
If you are passionate about the intersection of technology and sport, Real Madrid Graduate School has programmes designed for you. Find out about the Masters in Sports Technology, Online big data course in sport, Online Physiotherapy and AI Course, and Sport Technology Course Online and get ready to lead innovation in the field of sport.
AI in sport consists of the use of advanced technologies, such as algorithms and machine learning models, to perform tasks ranging from real-time performance analysis to personalising training and preventing injuries. All this with a precision and speed that exceed human capabilities.
Imagine a marathon runner who adjusts their race strategy on the fly thanks to live data, or a football team that makes tactical decisions based on instant analysis of their opponent. AI turns these ideas into reality by providing insights that optimise every aspect of the game.
What's more, its impact isn't limited to the field. Artificial intelligence also improves sports event management and the audience experience, enabling a level of interaction and personalisation that we've never seen before. With AI, sport is not only more competitive, but also more exciting and accessible to everyone.
Here are some examples that highlight how AI is transforming the sports industry:
Did you know that AI also helps keep sport free of offensive comments? Tools such as FARO, developed by LaLiga, analyse posts on digital platforms in real time, quickly detecting and removing hateful content. This not only protects the image of clubs but also fosters a more respectful environment for fans.
To fill stadiums and attract a larger television audience, AI comes into play with historical data analysis. Advanced algorithms are able to determine the ideal schedules for organising matches and maximising both attendance and television visibility. LaLiga already uses this technology to ensure that every match day is a success.
The way we watch sport has also changed thanks to AI. Smart cameras equipped with this technology record in 360 degrees and high definition, offering a more immersive experience.
For example, in the NBA, games are produced with an impressive level of detail, capturing every play from impossible angles.
Elite teams no longer rely solely on human coaches; they now also have digital allies. AI systems allow players' performance to be evaluated in real time, providing insights that optimise game tactics.
For example, FC Barcelona uses these technologies to adjust strategies and maximise performance on the pitch.
AI also excels in scenarios where decision-making is key, such as highly complex board games. A prime example is AlphaGo, developed by DeepMind, which defeated world champions in the game of Go. This achievement represents AI's mastery of these environments and demonstrates its potential to develop advanced strategies in any context.
Artificial intelligence has brought incredible benefits to the world of sport, becoming an essential ally both on and off the field. Here we highlight its main advantages:
Thanks to AI, coaches and teams have accurate tools to monitor athletes' performance, personalise training and prevent sports injuries. These technologies detect patterns invisible to the naked eye, optimising both individual performance and teamwork.
At the heart of sports strategy, AI allows data to be analysed instantly during matches or competitions. This facilitates immediate tactical adjustments that improve the chances of success. Examples such as the systems used by FC Barcelona to manage their tactics demonstrate its direct impact.
For fans, AI elevates the way they enjoy sport. From immersive broadcasts with smart cameras to advanced statistics delivered in real time, these innovations make following a sporting event more exciting and accessible than ever before.
The growing demand for experts in artificial intelligence applied to sport has led Real Madrid Graduate School to develop master's degrees and courses that combine theory, practice and innovation. These courses are designed to train future leaders in the sports sector: