Harvard Business Publishing
The School has a framework agreement with the prestigious entity for access to all of the available resources in the Harvard Business Publishing catalogue. This includes thousands of case studies, articles, and simulations that professors can use in their sessions.
Laboratorio virtual Business Factory
The methodologies used across all our degrees in tourism include various software programmes. Students work with business simulation programmes such as Aplifisa, which focus on investments, markets, and more. Aplifisa is the professional software most widely used by tax and accounting consultancies and firms, offering integrated tax, accounting, and payroll programmes. It’s used by our business management and marketing students in subjects related to financial accounting and corporate and individual taxation.
Students also use Adobe and Office 365 packages.
Marketing Virtual Lab
Students use Praxis MMT software to emulate the behaviour of a market sector in which all the variables that influence and produce various outcomes are accurately reproduced.
Virtual Digital Marketing Lab
Students dive into programmes and applications for measuring and monitoring digital marketing campaigns, such as Google Ads, Facebook Media Planning Professional, Twitter Flight School, and more.
Tourism Virtual Lab
Throughout their academic studies, students have access to complementary training in specific subjects within tourism business management. This training is online and is carried out in various subjects throughout the course of the degree. More specifically, the courses are run by Amadeus and Noray. Amadeus provides management training in sectors as diverse as airlines, travel agencies, cruise companies, airports, and customer and traveller management, among others. Noray provides comprehensive management software for hotels and SMEs. The software covers most aspects of the hospitality sector. Students receive a certification from each company at the end of their training, allowing them to further enhance their CV.
Gastronomy and Service Classroom
In conjunction with the School of Hospitality, students are trained in various techniques within the service industry. Students take part in workshops on bartending, cooking, and front-of-house management. They also have the opportunity to participate in international competitions in the sector.